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![Takeaway from this introduction
Data Science Terminology
•N-Gram: an n-gram is a contiguous sequence of
“n” items from a given sample of text or speech
(for example in a sentence). [read: Keyword]
•TF-IDF: short for term frequency–inverse
document frequency, is a numerical statistic
that is intended to reflect how important a
(key)word is to a document in a collection or
corpus of documents.](https://image.slidesharecdn.com/2023-230421131611-5028cbd3/85/A-Simple-method-to-Create-Content-using-NLP-6-320.jpg)
Uploaded bySante J. Achille
A Simple method to Create Content using NLP
This document introduces methods and tools for planning and creating optimized content using natural language processing techniques. It discusses using Distilled NLP to study top-ranking pages in a vertical, identify common topics and how they are combined, and then analyze and optimize one's own content. Specific tools mentioned include SEO Moonshine for implementing Distilled NLP, Majestic for backlink analysis and identifying topical trust flow, and TechSEO360 for keyword analysis. The overall goal is to identify recurring concepts across related pages and use those common topics to target user intent and improve content and search performance.
A Simple method to Create Content using NLP
- 1. Methods and Toolsto Plan & Create Content Slideshare.Net/sjachille @sjachille Sante J Achille Search Marketing Consultant - Data Analyst
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- 3. This afternoon I’mgoing to introduce you to… •Content Optimisation using “Distilled NLP” (SEO Moonshine) •Software Tools that will help implement Distilled NLP
- 4. How do Wordsbecome Numbers? https://blog.majestic.com/company/the-unknown-side-of-search-when-words-become-numbers/ From documents to words in Natural Language Processing Majestic is a link intelligence platform. Find backlinks to your website with Majestic. Sante is a Majestic Brand Ambassador Example: A short paragraph of text: A Vector Space Model of our Content Welcome to Hyperspace!
- 5. β ϕ When two ormore documents are similar, they will “align” in hyperspace Example: Document A Document B
- 6. Takeaway from thisintroduction Data Science Terminology •N-Gram: an n-gram is a contiguous sequence of “n” items from a given sample of text or speech (for example in a sentence). [read: Keyword] •TF-IDF: short for term frequency–inverse document frequency, is a numerical statistic that is intended to reflect how important a (key)word is to a document in a collection or corpus of documents.
- 7. So much forthe science, what is this “Distilled NLP”??
- 8. Distilled NLP •Study yourvertical: which pages are ranking with your search intent? •Identify affinities: Which Topics are they covering? How are those topics combined on the top ranking pages? •Analyse & Optimise your Content
- 9. Search for, andIdentify, Relevant Pages
- 10. Use Majestic TopicalTrust Flow to enrich your analysis
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- 14. The pencil sharpener(SEO Tools) TechSEO360 1 2 3 Choose Content Keyword Analysis Paste HTML “BODY” here Choose Language
- 15. Copy & Paste ToExcel
- 16. Also see thistool: Copy & Paste To Excel
- 17. Map Important Topics Analysepages (Identify Clusters of Recurring Concepts)
- 18. Example: Valentine’s DayFlowers…
- 19. Takeaway from thispresentation •Distilled NLP is a procedure to identify and use common concepts in a topically related cluster of pages (SERPs, Majestic Site Explorer/Link Graph) to optimise your content and target user intent, by creating prominent clusters of closely related (search) terms
- 20. Sante J. Achille SearchMarketing Consultant & Data Analyst Majestic Brand Ambassador https://www.linkedin.com/in/sjachille/ sante@achille.name, @sjachille Thank you for your attention! :)