SlideShare a Scribd company logo
Methods and Tools to
Plan & Create Content
Slideshare.Net/sjachille
@sjachille
Sante J Achille
Search Marketing Consultant - Data Analyst
Create & Optimize
Your
Content
This afternoon I’m going to introduce you to…
•Content Optimisation using “Distilled
NLP” (SEO Moonshine)
•Software Tools that will help implement
Distilled NLP
How do Words become Numbers?
https://blog.majestic.com/company/the-unknown-side-of-search-when-words-become-numbers/
From documents to words in Natural Language Processing
Majestic is a link intelligence
platform. Find backlinks to your
website with Majestic. Sante is a
Majestic Brand Ambassador
Example:
A short paragraph of text:
A Vector Space Model of our Content
Welcome to
Hyperspace!
β
ϕ
When two or more documents are similar, they will “align” in hyperspace
Example:
Document A
Document B
Takeaway from this introduction
Data Science Terminology
•N-Gram: an n-gram is a contiguous sequence of
“n” items from a given sample of text or speech
(for example in a sentence). [read: Keyword]
•TF-IDF: short for term frequency–inverse
document frequency, is a numerical statistic
that is intended to reflect how important a
(key)word is to a document in a collection or
corpus of documents.
So much for the science, what is
this “Distilled NLP”??
Distilled NLP
•Study your vertical: which pages are ranking
with your search intent?
•Identify affinities: Which Topics are they
covering? How are those topics combined
on the top ranking pages?
•Analyse & Optimise your Content
Search for, and Identify, Relevant Pages
Use Majestic Topical Trust Flow to enrich your analysis
Link Graph
Topical Trust Flow
12
Analyse Content
The pencil sharpener (SEO Tools)
TechSEO360
1
2
3
Choose Content Keyword Analysis
Paste HTML “BODY” here
Choose Language
Copy & Paste
To Excel
Also see this tool:
Copy & Paste
To Excel
Map Important Topics
Analyse pages (Identify Clusters of Recurring Concepts)
Example: Valentine’s Day Flowers…
Takeaway from this presentation
•Distilled NLP is a procedure to identify
and use common concepts in a topically
related cluster of pages (SERPs, Majestic
Site Explorer/Link Graph) to optimise your
content and target user intent, by creating
prominent clusters of closely related
(search) terms
Sante J. Achille
Search Marketing Consultant & Data Analyst
Majestic Brand Ambassador
https://www.linkedin.com/in/sjachille/
sante@achille.name, @sjachille
Thank you for your attention! :)

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A Simple method to Create Content using NLP

  • 1. Methods and Tools to Plan & Create Content Slideshare.Net/sjachille @sjachille Sante J Achille Search Marketing Consultant - Data Analyst
  • 3. This afternoon I’m going to introduce you to… •Content Optimisation using “Distilled NLP” (SEO Moonshine) •Software Tools that will help implement Distilled NLP
  • 4. How do Words become Numbers? https://blog.majestic.com/company/the-unknown-side-of-search-when-words-become-numbers/ From documents to words in Natural Language Processing Majestic is a link intelligence platform. Find backlinks to your website with Majestic. Sante is a Majestic Brand Ambassador Example: A short paragraph of text: A Vector Space Model of our Content Welcome to Hyperspace!
  • 5. β ϕ When two or more documents are similar, they will “align” in hyperspace Example: Document A Document B
  • 6. Takeaway from this introduction Data Science Terminology •N-Gram: an n-gram is a contiguous sequence of “n” items from a given sample of text or speech (for example in a sentence). [read: Keyword] •TF-IDF: short for term frequency–inverse document frequency, is a numerical statistic that is intended to reflect how important a (key)word is to a document in a collection or corpus of documents.
  • 7. So much for the science, what is this “Distilled NLP”??
  • 8. Distilled NLP •Study your vertical: which pages are ranking with your search intent? •Identify affinities: Which Topics are they covering? How are those topics combined on the top ranking pages? •Analyse & Optimise your Content
  • 9. Search for, and Identify, Relevant Pages
  • 10. Use Majestic Topical Trust Flow to enrich your analysis
  • 14. The pencil sharpener (SEO Tools) TechSEO360 1 2 3 Choose Content Keyword Analysis Paste HTML “BODY” here Choose Language
  • 16. Also see this tool: Copy & Paste To Excel
  • 17. Map Important Topics Analyse pages (Identify Clusters of Recurring Concepts)
  • 19. Takeaway from this presentation •Distilled NLP is a procedure to identify and use common concepts in a topically related cluster of pages (SERPs, Majestic Site Explorer/Link Graph) to optimise your content and target user intent, by creating prominent clusters of closely related (search) terms
  • 20. Sante J. Achille Search Marketing Consultant & Data Analyst Majestic Brand Ambassador https://www.linkedin.com/in/sjachille/ sante@achille.name, @sjachille Thank you for your attention! :)