Presentation at BrightonSEO, April 2023 – Methods and Tools to plan and create content.

1. Methods and Tools to
Plan & Create Content
Slideshare.Net/sjachille
@sjachille
Sante J Achille
Search Marketing Consultant - Data Analyst

2. Create & Optimize
Your
Content

3. This afternoon I’m going to introduce you to…
•Content Optimisation using “Distilled
NLP” (SEO Moonshine)
•Software Tools that will help implement
Distilled NLP

4. How do Words become Numbers?
https://blog.majestic.com/company/the-unknown-side-of-search-when-words-become-numbers/
From documents to words in Natural Language Processing
Majestic is a link intelligence
platform. Find backlinks to your
website with Majestic. Sante is a
Majestic Brand Ambassador
Example:
A short paragraph of text:
A Vector Space Model of our Content
Welcome to
Hyperspace!

5. β
ϕ
When two or more documents are similar, they will “align” in hyperspace
Example:
Document A
Document B

6. Takeaway from this introduction
Data Science Terminology
•N-Gram: an n-gram is a contiguous sequence of
“n” items from a given sample of text or speech
(for example in a sentence). [read: Keyword]
•TF-IDF: short for term frequency–inverse
document frequency, is a numerical statistic
that is intended to reflect how important a
(key)word is to a document in a collection or
corpus of documents.

7. So much for the science, what is
this “Distilled NLP”??

8. Distilled NLP
•Study your vertical: which pages are ranking
with your search intent?
•Identify affinities: Which Topics are they
covering? How are those topics combined
on the top ranking pages?
•Analyse & Optimise your Content

9. Search for, and Identify, Relevant Pages

10. Use Majestic Topical Trust Flow to enrich your analysis

11. Link Graph

12. Topical Trust Flow
12

13. Analyse Content

14. The pencil sharpener (SEO Tools)
TechSEO360
1
2
3
Choose Content Keyword Analysis
Paste HTML “BODY” here
Choose Language

15. Copy & Paste
To Excel

16. Also see this tool:
Copy & Paste
To Excel

17. Map Important Topics
Analyse pages (Identify Clusters of Recurring Concepts)

18. Example: Valentine’s Day Flowers…

19. Takeaway from this presentation
•Distilled NLP is a procedure to identify
and use common concepts in a topically
related cluster of pages (SERPs, Majestic
Site Explorer/Link Graph) to optimise your
content and target user intent, by creating
prominent clusters of closely related
(search) terms

20. Sante J. Achille
Search Marketing Consultant & Data Analyst
Majestic Brand Ambassador
https://www.linkedin.com/in/sjachille/
sante@achille.name, @sjachille
Thank you for your attention! :)