Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEO

Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEO

• 1.
  The Secret Lifeof Queries: Parsing, Rewriting & SEO Rebecca Berbel | Oncrawl Koray Tuǧberk Gübür | Holistic SEO slideshare.net/Oncrawl @RebBerbel @KorayGubur
• 2.
  #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur ^(([^:/?#]+):)?(//([^ /?#]*))?([^?#]*)(?([ ^#]*))?(#(.*))? https://www.google.com /search?q=search+engine+k eywords#anchor
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  #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur WHAT THAT MEANT FORSEO #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur NOT ANY MORE. #brightonSEO@RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur LET'S TAKEA LOOK. #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur PARSING #brightonSEO@RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur Parsinga query
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  #brightonSEO @RebBerbel @KorayGubur REWRITING #brightonSEO@RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur Querysegments
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  #brightonSEO @RebBerbel @KorayGubur Keywordclustering
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  #brightonSEO @RebBerbel @KorayGubur Keywords→ Questions
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  #brightonSEO @RebBerbel @KorayGubur QuestionTemplates
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  #brightonSEO @RebBerbel @KorayGubur Queryrefinements
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  #brightonSEO @RebBerbel @KorayGubur CONTEXT #brightonSEO@RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur UserIntent
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  #brightonSEO @RebBerbel @KorayGubur UserIntent
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  #brightonSEO @RebBerbel @KorayGubur Location/Time
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  #brightonSEO @RebBerbel @KorayGubur FINDING ANSWERS #brightonSEO@RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur BERT
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  #brightonSEO @RebBerbel @KorayGubur CandidatePassages
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  #brightonSEO @RebBerbel @KorayGubur CandidatePassages
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  #brightonSEO @RebBerbel @KorayGubur CandidatePassages
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  #brightonSEO @RebBerbel @KorayGubur PHEW. LET'S TAKEA STEP BACK.
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  #brightonSEO @RebBerbel @KorayGubur THERE'SMORE (but we'll stop here)
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  #brightonSEO @RebBerbel @KorayGubur GOOGLEDOES NOT USE THE TEXT YOU TYPED TO SEARCH FOR RESULTS. #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur WHAT THAT MEANS FORSEO #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur #brightonSEO@RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur BUILD TOPICAL RELEVANCE Oncrawl/ Koray
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  #brightonSEO @RebBerbel @KorayGubur REMEMBER NEURAL MATCHING DannySullivan (Twitter)
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  #brightonSEO @RebBerbel @KorayGubur GROUP TARGETED QUERIES StefanNeefischer
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  #brightonSEO @RebBerbel @KorayGubur THINK SEARCH INTENT JohannaMaier / Lidia Infante / Lazarina Stoy
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  #brightonSEO @RebBerbel @KorayGubur DOESIT WORK? #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur
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  #brightonSEO @RebBerbel @KorayGubur Semanticnetworks & topical relevance
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  #brightonSEO @RebBerbel @KorayGubur Semanticnetworks & topical relevance 10K to 70K clicks per month (5 months) 10K to 200K+ clicks per month (5 months) 0 to 330K+ clicks per month (6 months) +400% growth (6 months)
• 41.
  #brightonSEO @RebBerbel @KorayGubur Thankyou! @RebBerbel rebecca@oncrawl.com @KorayGubur Holistic SEO ktgubur@holisticseo.digital #brightonSEO @RebBerbel @KorayGubur