SEO Content Automation - AI generated content that generates actual business value.

1. SEO Content
Automation
AI generated content that generates
actual business value
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2. Automate content
generation with AI & NLP
SEO data shows SERP, search volume,
topic and listings at a page level
No-code logic to clean-up, link, add
pages… or create sentences that tailor
themselves to a page
Measure impact in days or weeks, not
months
One-off integration: publish links &
eliminate pages the same day without
engineering dependency

3. Trusted by

4. Why we use AI and NLP to
scale content efforts
Scale up content
Expand into new content types
Up to 100x lower cost per page
Write once, stay always fresh

5. Similar.ai turns search data
into API actions
Find all keywords for which you &
competitors rank
Find topics or user needs & total
demand
Match to site pages & listings and add
content
Overlay our demand-based knowledge
graph

6. Demand based content creation
Match site & demand
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Crawl pages & products
Ingest demand data by API
Group keywords by topic
Match pages to topics
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7. Demand based content creation
Match site & demand
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Crawl pages & products
Ingest demand data by
API
Group keywords by
topic
Match pages to topics
Integration
• Content API
enriches pages:
FAQs, meta-data,
category
descriptions,
informational pages.
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8. Demand based content creation
Match site & demand
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Crawl pages & products
Ingest demand data by
API
Group keywords by
topic
Match pages to topics
Integration
• Content API
enriches pages:
FAQs, meta-data,
category
descriptions,
informational pages.
Accelerate Learning
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Test output &
impact
Scale what works
Knowledge
repository of what
works where
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9. Accelerates content iterations
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Analyse SEO reports manually
Writers build out copy
Get devs to apply to site
Test over time
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No code content programs
Write once, run anywhere
Easy, consistent testing
Scale ideas that work
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10. Problems with (unguided) AI
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Readers can tell it’s not written by humans
Wrong sentences or word usage
Grammatical and spelling mistakes
Content doesn’t match the tone of voice
Content gives the wrong information or is
untrue
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11. Advantages of guided AI
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Full control over the content output
Finetune and make easy tweaks with every
content iteration
Use AI to scale your handwritten content
Use your own data to make content more
‘helpful’ and provide actual value to users
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12. Similar.ai compared to other solutions
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Full control over the content output.
Scale in a qualitative way
Make the technology work for you.
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13. Advantages of content automation
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One template goes a long way
Your content is always ‘fresh’
More possibilities to make content unique
Time to market: increase the speed of
content implementation
Recycle your templates if older pages
become irrelevant
Compared to ‘regular’ copywriting
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14. Examples
Step 1: write the content
H2: Shop discounted fashion in the PINKO sale
Step 2: add entities & variables
Shop -> [Shop;Find;Buy;Score;Get]
discounted -> [discounted;reduced]
fashion -> [designs;styles;fashion]
PINKO -> {this}
sale -> [outlet;sale]
Extra sentence to get more possible outcomes:
[Save;Enjoy] up to {highest_discount}% off your [favourite [fashion;] deals;must-haves;favourites] in the {this} [sale;outlet]].
Step 3: end result
[[Shop;Find;Buy;Score;Get] [discounted;reduced] [designs;styles;fashion] in the {this} [outlet;sale] [at Otrium;];[Save;Enjoy] up to
{highest_discount}% off your [favourite [fashion;] deals;must-haves;favourites] in the {this} [sale;outlet]].
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15. Examples
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16. Examples
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Endless possibilities with entities. For example:
Top 3 of most popular products
Top 3 of most used colours
Top 2 of most popular brands
Highest discount on the page
Lowest & highest prices on the page
Average price of all the products on the page
Number of available products on the page
Available sizes or size range
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17. Examples
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18. Examples
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19. Examples
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20. SEO content automation in the age of
helpful content
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How to automate content in the age of helpful content?
Scale handwritten content
Use the best copywriters
Try to answer user questions
Keep content fresh and up to date automatically
Provide extra value by adding in your own data
Aim for more specific content rather than generic
Check the content uniqueness
Find the perfect balance between scale and quality
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21. Summary
Content automation with Similar.ai is the best of both worlds:
the quality and creativity of handwritten content by copywriters
the scalability of content automation
Create a lot of content fast, without compromising the quality. In fact, your content will be better
and always up-to-date by using Similar.ai
The tool doesn’t replace your copywriters. The tool doesn’t work without qualitative copywriters
(your output is as good as your copywriter), but the ways your copywriters produce content are
limited without a tool like this.
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