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12 Advanced Uses
of the Screaming Frog
SEO Spider
@screamingfrog
@oliverbrett
@stephhugman
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
@screamingfrog
@oliverbrett
@stephhugman
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
@screamingfrog
@oliverbrett
@stephhugman
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Introduce SF, explain agency
@screamingfrog
@oliverbrett
@stephhugman
Introduce SF, explain agency
@screamingfrog
@oliverbrett
@stephhugman
Introduce SF, explain agency
@screamingfrog
@oliverbrett
@stephhugman
Introduce SF, explain agency
@screamingfrog
@oliverbrett
@stephhugman
Introduce SF, explain agency
@screamingfrog
@oliverbrett
@stephhugman
Introduce SF, explain agency
@screamingfrog
@oliverbrett
@stephhugman
Introduce SF, explain agency
@screamingfrog
@oliverbrett
@stephhugman
Introduce SF, explain agency
Introduce SF, explain agency
Introduce SF, explain agency
@screamingfrog
@oliverbrett
@stephhugman
Introduce SF, explain agency
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Explain history of tool
2011
@screamingfrog
@oliverbrett
@stephhugman
Explain fame
@screamingfrog
@oliverbrett
@stephhugman
“The Swiss
Army Knife
of SEO”
SUN TZU, PROBABLY
@screamingfrog
@oliverbrett
@stephhugman
Screaming
Frog Can…
@screamingfrog
@oliverbrett
@stephhugman
https://www.seerinteractive.com/blog/screaming-frog-guide/
@screamingfrog
@oliverbrett
@stephhugman
https://www.seerinteractive.com/blog/screaming-frog-guide/
@screamingfrog
@oliverbrett
@stephhugman
https://www.seerinteractive.com/blog/screaming-frog-guide/
@screamingfrog
@oliverbrett
@stephhugman
https://www.seerinteractive.com/blog/screaming-frog-guide/
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
We don’t have the
answers.
We have the data.
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
A tool built by SEOs.
For SEOs. And you!
@screamingfrog
@oliverbrett
@stephhugman
And you!
@screamingfrog
@oliverbrett
@stephhugman
3 Rules For Today:
@screamingfrog
@oliverbrett
@stephhugman
1. This isn’t a
sales pitch.
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
€239 A Year!
@screamingfrog
@oliverbrett
@stephhugman
€239 A Year!
Just 60 Pints!!
Just 24 plates of Käsespätzle!!
@screamingfrog
@oliverbrett
@stephhugman
€239 A Year!
Just 24 plates of Käsespätzle!!
@screamingfrog
@oliverbrett
@stephhugman
2. This isn’t a
walkthrough.
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Links will be
provided for in-depth
guides. Don’t panic.
@screamingfrog
@oliverbrett
@stephhugman
3. Just ask if you
need help!
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Setting Up and Getting Started
@screamingfrog
@oliverbrett
@stephhugman
Download the software: it runs locally, not online
@screamingfrog
@oliverbrett
@stephhugman
"You need a
supercomputer to
run the Spider"
"You just need 4GB
of RAM and an
SSD"
@screamingfrog
@oliverbrett
@stephhugman
Download the software: it runs locally, not online
Default Screen
Navigating the Interface:
@screamingfrog
@oliverbrett
@stephhugman
Entering a Website
@screamingfrog
@oliverbrett
@stephhugman
Navigating the Interface:
Populating Data
Navigating the Interface:
@screamingfrog
@oliverbrett
@stephhugman
Navigating the Interface:
Crawl Progress
Navigating the Interface:
@screamingfrog
@oliverbrett
@stephhugman
Navigating the Interface:
Tabs
Navigating the Interface:
@screamingfrog
@oliverbrett
@stephhugman
Navigating the Interface:
Filtering by Feature
Navigating the Interface:
@screamingfrog
@oliverbrett
@stephhugman
Navigating the Interface:
Crawl Modes
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
Crawl Modes
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
Crawl Modes: Spider Mode vs List Mode
Spider Mode – whole site:
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
Crawl Modes: Spider Mode vs List Mode
Spider Mode – whole site:
List Mode – specific set of URLs:
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
Storage Options
Memory Storage Mode Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
Storage Options
Memory Storage Mode
Uses your RAM to store your
crawl data
Database Storage Mode
Uses your SSD to store your
crawl data
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
Storage Options
Memory Storage Mode
Uses your RAM to store your
crawl data
Database Storage Mode
Uses your SSD to store your
crawl data
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
Benefits of Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
● Automatically save your crawls
Benefits of Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
● Automatically save your crawls
● Recover previously lost crawls
Benefits of Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
● Automatically save your crawls
● Recover previously lost crawls
● Open crawls significantly quicker
Benefits of Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
● Automatically save your crawls
● Recover previously lost crawls
● Open crawls significantly quicker
● Crawl more URLs (millions)
● Automatically save your crawls
● Recover previously lost crawls
● Open crawls significantly quicker
● Crawl more URLs (millions)
● Enable extra features including crawl comparison and change detection
Benefits of Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
@screamingfrog
@oliverbrett
@stephhugman
The Issues Tab
Reviewing data:
@screamingfrog
@oliverbrett
@stephhugman
Reviewing Data:
The Issues Tab
Reviewing data:
@screamingfrog
@oliverbrett
@stephhugman
Reviewing Data:
The Issues Tab
Issues = an error or issue that should ideally be fixed.
Reviewing data:
@screamingfrog
@oliverbrett
@stephhugman
Reviewing Data:
The Issues Tab
Issues = an error or issue that should ideally be fixed.
Opportunities = potential areas for optimisation and improvement.
Reviewing data:
@screamingfrog
@oliverbrett
@stephhugman
Reviewing Data:
The Issues Tab
Issues = an error or issue that should ideally be fixed.
Warnings = Not necessarily an issue, but worth checking and fixing
if needed.
Opportunities = potential areas for optimisation and improvement.
Reviewing data:
@screamingfrog
@oliverbrett
@stephhugman
Reviewing Data:
@screamingfrog
@oliverbrett
@stephhugman
12 Advanced Uses
@screamingfrog
@oliverbrett
@stephhugman
Crawling Complex Sites
@screamingfrog
@oliverbrett
@stephhugman
Crawling Complex Sites
@screamingfrog
@oliverbrett
@stephhugman
The number one
question our support
team get asked:
@screamingfrog
@oliverbrett
@stephhugman
Why won’t this Logfile
Analyser crawl my
site?
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Why won’t this Logfile
Analyser crawl my
site?
@screamingfrog
@oliverbrett
@stephhugman
The number one
question our support
team get asked:
@screamingfrog
@oliverbrett
@stephhugman
Q: Why isn’t the
spider crawling more
than one page?
@screamingfrog
@oliverbrett
@stephhugman
???
@screamingfrog
@oliverbrett
@stephhugman
???
@screamingfrog
@oliverbrett
@stephhugman
???
@screamingfrog
@oliverbrett
@stephhugman
???
@screamingfrog
@oliverbrett
@stephhugman
A: JAVASCRIPT!!
@screamingfrog
@oliverbrett
@stephhugman
Tricky site 1:
JavaScript websites:
HTTPS://WWW.SCREAMINGFROG.CO.UK/CRAWL-
JAVASCRIPT-SEO/
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Tricky site 2:
big websites:
HTTPS://WWW.SCREAMINGFROG.CO.UK/HOW-TO-CRAWL-
LARGE-WEBSITES/
@screamingfrog
@oliverbrett
@stephhugman
What do we mean by
big?
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
(Over) Five Million URLs
@screamingfrog
@oliverbrett
@stephhugman
Do you really need to
crawl the whole
damn site?
@screamingfrog
@oliverbrett
@stephhugman
That’s gonna be a big
Excel doc…
@screamingfrog
@oliverbrett
@stephhugman
That’s gonna be a big
Excel doc…
@screamingfrog
@oliverbrett
@stephhugman
Crawl in sections,
subdomains, or
subfolders.
@screamingfrog
@oliverbrett
@stephhugman
Use the exclude
function to avoid
faceted navigation.
@screamingfrog
@oliverbrett
@stephhugman
https://www.johnlew
is.com/browse/men/
mens-
trousers/adidas/alls
aints/gant-
rugger/hymn/kin/sel
ected-
femme/homme/size
=36r/_/N-
ebiZ1z13yvxZ1z0g0g6
Z1z04nruZ1z0s0laZ1z
0vl67Z1z01kl3Z1z0sw
k1 @screamingfrog
@oliverbrett
@stephhugman
https://www.johnlew
is.com/browse/men/
mens-
trousers/adidas/alls
aints/gant-
rugger/hymn/kin/sel
ected-
femme/homme/size
=36r/_/N-
ebiZ1z13yvxZ1z0g0g6
Z1z04nruZ1z0s0laZ1z
0vl67Z1z01kl3Z1z0sw
k1 @screamingfrog
@oliverbrett
@stephhugman
Database Storage
Mode
CONFIGURATION > STORAGE > DATABASE STORAGE MODE
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
8GB RAM
@screamingfrog
@oliverbrett
@stephhugman
8GB RAM
@screamingfrog
@oliverbrett
@stephhugman
SSD
@screamingfrog
@oliverbrett
@stephhugman
SSD
@screamingfrog
@oliverbrett
@stephhugman
SSD
@screamingfrog
@oliverbrett
@stephhugman
Tricky site 3:
password protected
websites:
HTTPS://WWW.SCREAMINGFROG.CO.UK/CRAWLING-
PASSWORD-PROTECTED-WEBSITES/
@screamingfrog
@oliverbrett
@stephhugman
Disclaimer:
@screamingfrog
@oliverbrett
@stephhugman
Disclaimer:
You need to know what
the password is.
@screamingfrog
@oliverbrett
@stephhugman
Disclaimer:
You need to know what
the password is.
We can’t help you hack it…
@screamingfrog
@oliverbrett
@stephhugman
(Maybe like a dev site
for example…)
@screamingfrog
@oliverbrett
@stephhugman
Forms Based
Authentication
CONFIGURE > AUTHENTICATION
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Disclaimer 2:
@screamingfrog
@oliverbrett
@stephhugman
Disclaimer
2:
This will
click every
link on the
page.
@screamingfrog
@oliverbrett
@stephhugman
Disclaimer 2:
This will click every
link on the page.
Yes, really… @screamingfrog
@oliverbrett
@stephhugman
Installed 108
WordPress
Themes
@screamingfrog
@oliverbrett
@stephhugman
Installed 108
WordPress
Themes
Activated 8
themes
@screamingfrog
@oliverbrett
@stephhugman
Installed 108
WordPress
Themes
Activated 8
themes
Deleted posts
@screamingfrog
@oliverbrett
@stephhugman
Installed 108
WordPress
Themes
Activated 8
themes
Deleted posts
Logged itself off
@screamingfrog
@oliverbrett
@stephhugman
Installed 108
WordPress
Themes
Activated 8
themes
Deleted posts
Logged itself off
@screamingfrog
@oliverbrett
@stephhugman
Installed 108
WordPress
Themes
Activated 8
themes
Deleted posts
Logged itself off
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Limit the admin
rights of the
account
@screamingfrog
@oliverbrett
@stephhugman
Limit the admin
rights of the
account
Blacklist URLs
using the
exclude feature @screamingfrog
@oliverbrett
@stephhugman
Limit the admin
rights of the
account
Blacklist URLs
using the
exclude feature
Sense Check the
site first…
@screamingfrog
@oliverbrett
@stephhugman
Limit the admin
rights of the
account
Blacklist URLs
using the
exclude feature
Unplug your fax
machine
Sense Check the
site first…
@screamingfrog
@oliverbrett
@stephhugman
API Integration
@screamingfrog
@oliverbrett
@stephhugman
API Integration
@screamingfrog
@oliverbrett
@stephhugman
Google
Analytics
HTTPS://WWW.SCREAMINGFROG.CO.UK
/SEO-SPIDER/U SER-
GUIDE/CONFIGURATION/#GOOGLE -
ANALYTICS-INTEGRATION
@screamingfrog
@oliverbrett
@stephhugman
Google
Analytics
HTTPS://WWW.SCREAMINGFROG.CO.UK
/SEO-SPIDER/U SER-
GUIDE/CONFIGURATION/#GOOGLE -
ANALYTICS-INTEGRATION
@screamingfrog
@oliverbrett
@stephhugman
Google
Analytics
HTTPS://WWW.SCREAMINGFROG.CO.UK
/SEO-SPIDER/U SER-
GUIDE/CONFIGURATION/#GOOGLE -
ANALYTICS-INTEGRATION
@screamingfrog
@oliverbrett
@stephhugman
Google
Analytics
HTTPS://WWW.SCREAMINGFROG.CO.UK
/SEO-SPIDER/U SER-
GUIDE/CONFIGURATION/#GOOGLE -
ANALYTICS-INTEGRATION
Google Analytics (4)
Sessions
% New Sessions
New Users
Bounce Rate/Engagement Rate
Page Views Per Session
Avg Session Duration
Page Value
Goal Conversion Rate
Goal Completions All
Goal Value All
Sessions Above 0
Bounce Rate Above 70%
No GA Data Pages
Non-Indexable with GA Data
Orphan URLs
@screamingfrog
@oliverbrett
@stephhugman
Google Search
Console
HTTPS://WWW.SCREAMINGFROG.C
O.UK/SEO-SPIDER/USER-
GUIDE/CONFIGURATION/#GOOGLE -
SEARCH-CONSOLE-INTEGRATION
@screamingfrog
@oliverbrett
@stephhugman
Google Search Console
Clicks
Impressions
CTR
Position
Clicks above 0
No GSC Data
Non-Indexible with GSC Data
Orphan URLs
@screamingfrog
@oliverbrett
@stephhugman
ahrefs
H T T P S : / / W W W . S C R E A M I N G F R O G
. C O . U K / S E O - S P I D E R / U S E R -
G U I D E / C O N F I G U R A T I ON / # A H R E F
S
@screamingfrog
@oliverbrett
@stephhugman
Majestic
H T T P S : / / W W W . S C R E A M I N G F R O G
. C O . U K / S E O - S P I D E R / U S E R -
G U I D E / C O N F I G U R A T I ON / # M A J E S
T I C
@screamingfrog
@oliverbrett
@stephhugman
Moz
HTTPS://WWW.SCREAMINGFRO
G.CO.UK/SEO-SPIDER/USER-
GUIDE/CONFIGURATION/#MOZ
@screamingfrog
@oliverbrett
@stephhugman
Get Ya DAs
Done
1. Put the spider into list
mode
2. Connect Moz API, enable
DA
3. Paste in list of coverage
URLs
4. Crawl
5. Export list of URLs + DAs
6. Make link builders happy
@screamingfrog
@oliverbrett
@stephhugman
PageSpeed
Insights
HTTPS://WWW.SCREAMINGFROG.C
O.UK/SEO-SPIDER/USER-
GUIDE/CONFIGURATION/#PAGESPE
ED-INSIGHTS-INTEGRATION
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Custom Search
@screamingfrog
@oliverbrett
@stephhugman
Custom Search
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
How many of our
products are out of
stock?
@screamingfrog
@oliverbrett
@stephhugman
How many of our
products are out of
stock?
Uhhhhhhhhhhhhhhhh
hhhhhhhhhhhhhhhhh
hhhhhhhhhhhh
@screamingfrog
@oliverbrett
@stephhugman
Which pages are
missing in GA4?
@screamingfrog
@oliverbrett
@stephhugman
Which pages are
missing in GA4?
GA444444444444444
44444444444444444
44444444444444444
4444444444444444?
Check the HTML for:
Contains: Text- ‘Out of Stock’
Does Not Contain: Text- [Google Tag Manager Tracking Code]
@screamingfrog
@oliverbrett
@stephhugman
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Custom Extraction
@screamingfrog
@oliverbrett
@stephhugman
Custom Extraction
https://ww
w.screami
ngfrog.co.
uk/web-
scraping/ @screamingfrog
@oliverbrett
@stephhugman
Custom
Search
Custom
Extraction
@screamingfrog
@oliverbrett
@stephhugman
Xpath/Regex
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Visualising Data
@screamingfrog
@oliverbrett
@stephhugman
Visualising Data
@screamingfrog
@oliverbrett
@stephhugman
HTTPS://WWW.SCREAMINGFROG.CO.UK/SEO-SPIDER-10/
HTTPS://WWW.SCREAMINGFROG.CO.UK/SITE -ARCHITECTURE-CRAWL-
VISUALISATIONS/
@screamingfrog
@oliverbrett
@stephhugman
Crawl Tree Graph
SHORTEST PATH TO THE PAGE THAT THE SPIDER TOOK
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Directory Tree Graph
FOLLOWS URL STRUCTURE
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Force-Directed Crawl
Diagram
SHORTEST PATH TO THE PAGE THAT THE SPIDER TOOK
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Force-Directed
Directory Tree
Diagram
FOLLOWS URL STRUCTURE
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Inlink Anchor Text
Word Cloud
WHAT TEXT ARE YOU LINKING WITH?
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Body Text Word
Cloud
WHAT IS YOUR CONTENT ABOUT?
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Are these pointless?
@screamingfrog
@oliverbrett
@stephhugman
Yeah…
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Can we make more of
em?
@screamingfrog
@oliverbrett
@stephhugman
Also yes!
@screamingfrog
@oliverbrett
@stephhugman
3D Force-Directed
Crawl Diagram
SHORTEST PATH TO THE PAGE THAT THE SPIDER TOOK,
IN ✨3D✨
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
3D Force-Directed
Directory Tree
Diagram
FOLLOWS URL STRUCTURE, IN ✨3D✨
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Segments
@screamingfrog
@oliverbrett
@stephhugman
Segments
@screamingfrog
@oliverbrett
@stephhugman
● X
X
@screamingfrog
@oliverbrett
@stephhugman
● X
X
@screamingfrog
@oliverbrett
@stephhugman
X
@screamingfrog
@oliverbrett
@stephhugman
@screamingfrog
@oliverbrett
@stephhugman
Auditing Redirects in a Site
Migration
@screamingfrog
@oliverbrett
@stephhugman
Common Issues in a Site Migration
Auditing Redirects in a Site
Migration
@screamingfrog
@oliverbrett
@stephhugman
Common Issues with Redirects:
@screamingfrog
@oliverbrett
@stephhugman
Common Issues with Redirects:
Multiple hops in a redirect chain
Start
Finish
@screamingfrog
@oliverbrett
@stephhugman
Start
End
point
Common Issues with Redirects:
Redirecting to the wrong target
Target
Start
Finish
Common Issues with Redirects:
Redirecting to a 404 page
Upload your Original URLs in List Mode
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
Configure the Crawl to Follow Redirects
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
Export a Report of all the Redirects
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
The report includes
every URL in the original
upload and the response codes in a
single report,
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
recording the start and final URLs
and statuses,
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
as well as the full hops if there are
several redirects in
a chain.
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
You can easily see if any URLs are
missing when they shouldn’t be,
or weren't redirected correctly.
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
Sitemaps
@screamingfrog
@oliverbrett
@stephhugman
Sitemaps
Helping Google better understand your website
@screamingfrog
@oliverbrett
@stephhugman
Sitemaps
Helping Google better understand your website
@screamingfrog
@oliverbrett
@stephhugman
Sitemaps
Helping Google better understand your website
@screamingfrog
@oliverbrett
@stephhugman
Generating and Auditing
Sitemaps
@screamingfrog
@oliverbrett
@stephhugman
Generating and Auditing
Sitemaps
@screamingfrog
@oliverbrett
@stephhugman
Crawl a Site,
then Click "Sitemaps" in the Main Nav
@screamingfrog
@oliverbrett
@stephhugman
How to
create
sitemaps:
@screamingfrog
@oliverbrett
@stephhugman
How to
create
sitemaps:
● All pages with a 200 response included
Crawl a Site,
then Click "Sitemaps" in the Main Nav
● All pages with a 200 response included
● Can include images, PDFs, and canonicalised/paginated/noindex URLs
Crawl a Site,
then Click "Sitemaps" in the Main Nav
@screamingfrog
@oliverbrett
@stephhugman
How to
create
sitemaps:
Generating and Auditing
Sitemaps
@screamingfrog
@oliverbrett
@stephhugman
Generating and Auditing
Sitemaps
@screamingfrog
@oliverbrett
@stephhugman
BONUS:
Orphan
pages!
Configure the Spider
to Crawl Sitemaps Pre-crawl
@screamingfrog
@oliverbrett
@stephhugman
How to
audit
sitemaps:
Enable Post-crawl Analysis
to see Sitemap Data Reports
Reports:
● URLs in sitemap
● URLs not in sitemap
● Orphan URLs
● Non-indexable URLs in sitemap
● URLs in multiple sitemaps
● XML sitemap with over 50k URLs
● XML sitemap with over 50mb
How to
audit
sitemaps:
Auditing Content (with Data)
@screamingfrog
@oliverbrett
@stephhugman
Auditing Content (with Data)
@screamingfrog
@oliverbrett
@stephhugman
How to Audit Content with Spider Data
@screamingfrog
@oliverbrett
@stephhugman
Content-related Data Reports
Word count and average words per sentence
@screamingfrog
@oliverbrett
@stephhugman
Content-related Data Reports
Spelling and grammar errors
@screamingfrog
@oliverbrett
@stephhugman
Content-related Data Reports
Readability levels
@screamingfrog
@oliverbrett
@stephhugman
Content-related Data Reports
Lorem ipsum placeholder text
@screamingfrog
@oliverbrett
@stephhugman
Content-related Data Reports
Exact/near duplicates
@screamingfrog
@oliverbrett
@stephhugman
Content-related Data Reports
Low content pages
@screamingfrog
@oliverbrett
@stephhugman
Auditing Structured Data
@screamingfrog
@oliverbrett
@stephhugman
Auditing Structured Data
@screamingfrog
@oliverbrett
@stephhugman
Structured Data
Helping Google better understand your pages and their content,
enabling rich results in the SERPs
@screamingfrog
@oliverbrett
@stephhugman
Structured Data
Helping Google better understand your pages and their content,
enabling rich results in the SERPs
@screamingfrog
@oliverbrett
@stephhugman
Structured Data
Helping Google better understand your pages and their content,
enabling rich results in the SERPs
Review
stars
Cooking
time
@screamingfrog
@oliverbrett
@stephhugman
Structured Data
Helping Google better understand your pages and their content,
enabling rich results in the SERPs
Review
stars
Cooking
time
@screamingfrog
@oliverbrett
@stephhugman
Configure the Spider
to Enable Structured Data Options
@screamingfrog
@oliverbrett
@stephhugman
How to audit
structured data:
Export Relevant Structured Data Reports
● Contains structured data
● Missing
● Validation errors/ warnings
● Parse errors
● Microdata/JSON-LD/RDFa
URLs
@screamingfrog
@oliverbrett
@stephhugman
How to audit
structured data:
@screamingfrog
@oliverbrett
@stephhugman
Scheduling Crawls
@screamingfrog
@oliverbrett
@stephhugman
Scheduling Crawls
@screamingfrog
@oliverbrett
@stephhugman
Choose the Regularity, URLs, and Give it a Name
How to Schedule Crawls:
@screamingfrog
@oliverbrett
@stephhugman
How to schedule crawls:
@screamingfrog
@oliverbrett
@stephhugman
Crawling in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
Crawling in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
Benefits of Running the Spider in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
● Can run crawls without your computer
even being switched on.
Benefits of Running the Spider in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
● Can run crawls without your computer
even being switched on.
● Frees up your resources (RAM) to do
other things.
Benefits of Running the Spider in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
● Can run crawls without your computer
even being switched on.
● Frees up your resources (RAM) to do
other things.
● Can run several crawls at once in the
cloud on just the one license.
Benefits of Running the Spider in the Cloud
● Can run crawls without your computer
even being switched on.
● Frees up your resources (RAM) to do
other things.
● Can run several crawls at once in the
cloud on just the one license.
● Easily access your crawls and data
anywhere, anytime.
@screamingfrog
@oliverbrett
@stephhugman
Summary
@screamingfrog
@oliverbrett
@stephhugman
In summary...
● 1. Crawling complex sites
● 2. Integrating with APIs
● 3. Custom Search
● 4. Custom Extraction
● 5. Visualising Data
● 6. Making Segments
● 7. Auditing Migration Redirects
● 8. Generating/Auditing Sitemaps
● 9. Auditing Content with Data
● 10. Auditing Structured Data
● 11. Scheduling Crawls
● 12. Crawling in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
Resources
● support@screamingfrog.co.uk
● @screamingfrog on Twitter/X
● @oliverbrett
● @stephhugman
● https://www.screamingfrog.co.uk/seo-spider/user-guide/
● https://www.screamingfrog.co.uk/seo-spider/tutorials/
● https://www.screamingfrog.co.uk/seo-spider/faq/
Thank you!
https://www.screamingfrog.co.uk/
info@screamingfrog.co.uk
@screamingfrog
@oliverbrett
@stephhugman

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