45. Setting Up and Getting Started
@screamingfrog
@oliverbrett
@stephhugman
46. Download the software: it runs locally, not online
@screamingfrog
@oliverbrett
@stephhugman
47. "You need a
supercomputer to
run the Spider"
"You just need 4GB
of RAM and an
SSD"
@screamingfrog
@oliverbrett
@stephhugman
Download the software: it runs locally, not online
54. Crawl Modes
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
55. Crawl Modes
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
56. Crawl Modes: Spider Mode vs List Mode
Spider Mode – whole site:
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
57. Crawl Modes: Spider Mode vs List Mode
Spider Mode – whole site:
List Mode – specific set of URLs:
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
58. Storage Options
Memory Storage Mode Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
59. Storage Options
Memory Storage Mode
Uses your RAM to store your
crawl data
Database Storage Mode
Uses your SSD to store your
crawl data
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
60. Storage Options
Memory Storage Mode
Uses your RAM to store your
crawl data
Database Storage Mode
Uses your SSD to store your
crawl data
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
61. Benefits of Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
● Automatically save your crawls
62. Benefits of Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
● Automatically save your crawls
● Recover previously lost crawls
63. Benefits of Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
● Automatically save your crawls
● Recover previously lost crawls
● Open crawls significantly quicker
64. Benefits of Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
● Automatically save your crawls
● Recover previously lost crawls
● Open crawls significantly quicker
● Crawl more URLs (millions)
65. ● Automatically save your crawls
● Recover previously lost crawls
● Open crawls significantly quicker
● Crawl more URLs (millions)
● Enable extra features including crawl comparison and change detection
Benefits of Database Storage Mode
Running a crawl:
@screamingfrog
@oliverbrett
@stephhugman
Running a Crawl:
69. The Issues Tab
Issues = an error or issue that should ideally be fixed.
Reviewing data:
@screamingfrog
@oliverbrett
@stephhugman
Reviewing Data:
70. The Issues Tab
Issues = an error or issue that should ideally be fixed.
Opportunities = potential areas for optimisation and improvement.
Reviewing data:
@screamingfrog
@oliverbrett
@stephhugman
Reviewing Data:
71. The Issues Tab
Issues = an error or issue that should ideally be fixed.
Warnings = Not necessarily an issue, but worth checking and fixing
if needed.
Opportunities = potential areas for optimisation and improvement.
Reviewing data:
@screamingfrog
@oliverbrett
@stephhugman
Reviewing Data:
132. Limit the admin
rights of the
account
Blacklist URLs
using the
exclude feature @screamingfrog
@oliverbrett
@stephhugman
133. Limit the admin
rights of the
account
Blacklist URLs
using the
exclude feature
Sense Check the
site first…
@screamingfrog
@oliverbrett
@stephhugman
134. Limit the admin
rights of the
account
Blacklist URLs
using the
exclude feature
Unplug your fax
machine
Sense Check the
site first…
@screamingfrog
@oliverbrett
@stephhugman
141. Google Analytics (4)
Sessions
% New Sessions
New Users
Bounce Rate/Engagement Rate
Page Views Per Session
Avg Session Duration
Page Value
Goal Conversion Rate
Goal Completions All
Goal Value All
Sessions Above 0
Bounce Rate Above 70%
No GA Data Pages
Non-Indexable with GA Data
Orphan URLs
@screamingfrog
@oliverbrett
@stephhugman
144. ahrefs
H T T P S : / / W W W . S C R E A M I N G F R O G
. C O . U K / S E O - S P I D E R / U S E R -
G U I D E / C O N F I G U R A T I ON / # A H R E F
S
@screamingfrog
@oliverbrett
@stephhugman
145. Majestic
H T T P S : / / W W W . S C R E A M I N G F R O G
. C O . U K / S E O - S P I D E R / U S E R -
G U I D E / C O N F I G U R A T I ON / # M A J E S
T I C
@screamingfrog
@oliverbrett
@stephhugman
147. Get Ya DAs
Done
1. Put the spider into list
mode
2. Connect Moz API, enable
DA
3. Paste in list of coverage
URLs
4. Crawl
5. Export list of URLs + DAs
6. Make link builders happy
@screamingfrog
@oliverbrett
@stephhugman
158. Check the HTML for:
Contains: Text- ‘Out of Stock’
Does Not Contain: Text- [Google Tag Manager Tracking Code]
@screamingfrog
@oliverbrett
@stephhugman
220. Upload your Original URLs in List Mode
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
221. Configure the Crawl to Follow Redirects
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
222. Export a Report of all the Redirects
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
223. The report includes
every URL in the original
upload and the response codes in a
single report,
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
224. recording the start and final URLs
and statuses,
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
225. as well as the full hops if there are
several redirects in
a chain.
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
226. You can easily see if any URLs are
missing when they shouldn’t be,
or weren't redirected correctly.
@screamingfrog
@oliverbrett
@stephhugman
How to audit
redirects in a
site migration:
235. ● All pages with a 200 response included
● Can include images, PDFs, and canonicalised/paginated/noindex URLs
Crawl a Site,
then Click "Sitemaps" in the Main Nav
@screamingfrog
@oliverbrett
@stephhugman
How to
create
sitemaps:
240. Configure the Spider
to Crawl Sitemaps Pre-crawl
@screamingfrog
@oliverbrett
@stephhugman
How to
audit
sitemaps:
241. Enable Post-crawl Analysis
to see Sitemap Data Reports
Reports:
● URLs in sitemap
● URLs not in sitemap
● Orphan URLs
● Non-indexable URLs in sitemap
● URLs in multiple sitemaps
● XML sitemap with over 50k URLs
● XML sitemap with over 50mb
How to
audit
sitemaps:
253. Structured Data
Helping Google better understand your pages and their content,
enabling rich results in the SERPs
@screamingfrog
@oliverbrett
@stephhugman
254. Structured Data
Helping Google better understand your pages and their content,
enabling rich results in the SERPs
@screamingfrog
@oliverbrett
@stephhugman
255. Structured Data
Helping Google better understand your pages and their content,
enabling rich results in the SERPs
Review
stars
Cooking
time
@screamingfrog
@oliverbrett
@stephhugman
256. Structured Data
Helping Google better understand your pages and their content,
enabling rich results in the SERPs
Review
stars
Cooking
time
@screamingfrog
@oliverbrett
@stephhugman
257. Configure the Spider
to Enable Structured Data Options
@screamingfrog
@oliverbrett
@stephhugman
How to audit
structured data:
258. Export Relevant Structured Data Reports
● Contains structured data
● Missing
● Validation errors/ warnings
● Parse errors
● Microdata/JSON-LD/RDFa
URLs
@screamingfrog
@oliverbrett
@stephhugman
How to audit
structured data:
265. Crawling in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
266. Crawling in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
267. Benefits of Running the Spider in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
● Can run crawls without your computer
even being switched on.
268. Benefits of Running the Spider in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
● Can run crawls without your computer
even being switched on.
● Frees up your resources (RAM) to do
other things.
269. Benefits of Running the Spider in the Cloud
@screamingfrog
@oliverbrett
@stephhugman
● Can run crawls without your computer
even being switched on.
● Frees up your resources (RAM) to do
other things.
● Can run several crawls at once in the
cloud on just the one license.
270. Benefits of Running the Spider in the Cloud
● Can run crawls without your computer
even being switched on.
● Frees up your resources (RAM) to do
other things.
● Can run several crawls at once in the
cloud on just the one license.
● Easily access your crawls and data
anywhere, anytime.
@screamingfrog
@oliverbrett
@stephhugman