14 Keys to Social Media Success
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The document outlines 14 keys to social media success according to Allison Tibbs, a small business marketing coach. The keys are: KLT (Know, Like, Trust), CCC (Contact, Connect, Create), EI (Expose & Involve), and TRACKS (rules of engagement for social media). Following these keys can help businesses build awareness, interest, and engagement online to answer calls to action and find social media success.
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Tammy Kahn Fennell, CEO @MarketMeSuite gave the a presentation on building a social following that will yield big results for your business.
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Small Business Social Media Boot Camp- Laying the Groundwork
This document provides an overview of week 1 of a social media boot camp for small businesses. It discusses determining why, where, and who for a business's social media presence. It recommends starting small on one platform like Facebook, Twitter, Instagram, Pinterest, YouTube or LinkedIn that matches the target audience. It also stresses identifying who will manage the accounts, how often they will post, and ensuring they have time for ongoing support. Participants are given an exercise to research industry leaders on their chosen platform for inspiration.
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A Consultants Story
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- 1. 14 Keys to Social Media Success Allison Tibbs Small Business Marketing Coach, Marquise, LLC November 30, 2011
- 2. Allison Tibbs, Small Business Marketing Coach of Marquise, LLC Over 8 Years of Corporate Marketing Experience - News Corporation, MSNBC, People Magazine Small Business Owners who are “Marketing Challenged” Change the Marketing Mindset to create successful results laser focused coaching Love for Social Media – Self Proclaimed “Addict”
- 3. How well is Social Media working for you?
- 4. 14 Keys to Social Media Success KLT + CCC + EI + TRACKS
- 5. KLT: Know, Like, Trust Who Are You? Why Should I Like You? Why Should I Trust You?
- 6. CCC: Contact, Connect, Create Who am I looking to contact? How can I connect with them? How can I create a relationship with them?
- 7. EI: Expose & Involve How can I expose and get them involved?
- 8. TRACKS = Rules of the Road TIMELY RELEVANT ACTIVE CONSIDERATE KNOWLEDGEABLE SOCIAL
- 9. SUCCESS Building Awareness – Expanding your Online Empire More Interest in YOU, Your Business, Your Opportunity Creating a Desire to want to get involved Answering the Call to Action
- 10. Questions???
- 11. Thank You!!! Allison Tibbs Small Business Marketing Coach Creator of The Marquise Small Business Marketing System™ & Social Media Success for Small Business Owners™ For more information please visit www.marquisemarketing.com