Ann Evanston has over 20 years of experience as a speaker, consultant, and coach. She specializes in helping small business owners, especially women, develop unique brands and marketing strategies. Her background in psychology allows her to understand clients' motivations and challenges. As a consultant, her typical day involves online work with clients through consulting portals, where she helps them improve their branding, messaging, and digital marketing. While fulfilling work, her main challenge is clients who don't fully implement her recommendations. She advises consultants to be authentic and practice what they preach.