SlideShare a Scribd company logo
Social Media 
Online 
Identity @KareemSamara
Professional Wrestling is 
FAKE
Learning How to see is 
essential
Social media online identity
Social media online identity
It’s not about 
Social Media
It’s about 
you
What is your product?
The Product is You
Value Proposition
Hedgehog 
Concept
Why Online?
Social media online identity
What is your Story?
Who is your Persona?
Diffusion of innovation
What’s Missing?
it’s not the same 
situation
18 
How to win now?
The Traditional Mental Model of Marketing (B2C) 
19 
First 
Moment of 
Truth 
Second 
Moment of 
Truth 
Stimulus 
At shelf 
In-store 
Experience
The New Mental Model of Marketing 
20 
First 
Moment of 
Truth 
Second 
Moment of 
Truth 
Stimulus 
Pre-shopping | 
In-store | In-home 
At shelf 
In-store 
Experience
It’s your first step
Thanks 
@KareemSamara 
Kareem@SBKits.com 
Facebook.com/SBKits

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Editor's Notes

  1. The first and second moments of truth were a revelation when marketers first discovered them. It helped them focus their messaging and drove them to market more effectively by tying together messaging at the each intersection of the customer experience.