The document discusses how social media can help entrepreneurs become venture ready by building their brand, relationships, messaging skills, and maximizing resources. It defines social networking and social media, and explains how a social media plan should have clearly defined goals and messaging. The document provides tips on using social media platforms like LinkedIn and blogs to share information, make connections, and demonstrate expertise. It stresses that all social media efforts should include calls to action to drive traffic or encourage sharing in order to build the business.

1. Morgan Lewis
Venture Ready Series
#ventureready
Social Media for Entrepreneurs

2. And Why is It Important to
Me?
What IS Social Networking / Social
Media?

3. How Social Media Savvy are
You?

4. Social Networking
 The use of a dedicated Web site to
communicate informally with other
members of the site, by posting
messages, photographs, etc.
 The people you are connected to
(social network)

5. Social Media
 Interactive forms of media that allow users to
interact with and publish to each other
 the tools and platforms people use to publish,
converse and share content online
 a combination of sociology and Information
technology that allows people to publish their
own content and to establish business or
personal relationships

6. How does social media help me with
being Venture Ready?
Build
Your
Brand

7. How does social media help me with
being Venture Ready?
Build
Relationships

8. How does social media help me with
being Venture Ready?
Develop
Concise
Messaging
Skills

9. How does social media help me with
being Venture Ready?
Maximize
Your
Resources

10. Goals

11. There Might Not Be “Rules”
But There Are Some Dos &
Don’ts

12. Do …
Have a plan that is integrated
with your marketing,
communications & sales
efforts

13. Do …
Make sure you have
adequate resources to meet
your plan

14. Do …
Know What Your Message Is
& Make Sure Everyone in
Your Company Knows What
It Is Too

15. Do …
Your Research

16. Don’t…
Assume you have to be
everywhere

17. Don’t …
Be afraid of negativity

18. Don’t…
Start and stop or be
inconsistent

19. It All Comes Back to the 5
“W’s”
What, Where, Why, When & How

20. What – are you trying to
accomplish?

21. Where – will you find the
people you are trying to
reach?

22. Why – are you utilizing
social media?

23. When – do you push out
information and when do
you listen?

24. How – will you measure
whether or not you have
been successful?

25. A Bonus “W”
Who – are you trying to
reach?
 Who – in your organization
would be responsible for
handling your social media?

27. Ways to use social media
 Announcements
 Feedback
 Customer Service
 Share your experiences / humanize the
company
 Build Community / Brand Advocates
 Promotions
 Demonstrate your expertise

28. LinkedIn
 Share information
 Make connections
 Get introductions
 Join Groups
 Use the Question/Answer & Discussion
features to show your expertise

29. Blogs
 Announcements
 Feedback
 Customer Service
 Insight into your company culture
 Share your experiences –
storytelling helps build fans who
become brand advocates
 Demonstrate your expertise

30. Email Marketing
Direct mail for the 21st Century
Share information
Solicit feedback

31. I’ve Got Accounts / Friends /
Followers / Readers – Now
What??

32. Calls to Action

33. All social media efforts should have one
of these final goals – Build your
business, increase sales and/or drive
traffic to your website
Calls to Action
 Send them to your website
 Direct a particular action
 Encourage them to share

34. Monitoring

35. Questions …

36. How Social Media Savvy are
You?

37. Gloria Bell
redstaplerconsulting@gmail.com
@gloriabell
http://www.slideshare.net/gloriabell