This document provides a social selling checklist for businesses to utilize social media effectively. It recommends setting up business pages on platforms like Facebook instead of personal profiles to share company announcements and information. It also advises setting up a complete personal profile to connect with potential leads or partners, and using the business account to announce jobs, products, and services while engaging with customers. Additionally, it suggests starting a business blog to increase SEO and drive traffic while informing people through social sharing. The checklist promotes using communication dashboards to both communicate messaging and listen to customer interactions across multiple channels.

1. Social Selling Checklist

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3. Why Should You Be Interested in Social Selling?

4. 80% of companies with at least 100 employees will use social media marketing this year

5. 80% of companies with at least 100 employees will use social media marketing this year59% of Americans interact with companies on social media Web sites

6. 80% of companies with at least 100 employees will use social media marketing this year59% of Americans interact with companies on social media Web sites89% of US buyers read customer reviews before they purchase

7. You need a Social Selling Checklist!

8. 1. Your Page

9. Businesses should use Pagesinstead of Profiles

10. Your Business Page

11. Your Business PageMake announcements about your company and share information

12. Your Business PageUtilize the Info tab to share your website, location and company information

13. Your Business PageENGAGE with customers

14. Your Business PageMeasure analytics to see what is effective and what is not

15. 2. Your Profile

16. Set up your Profile

17. Set up your ProfileMembers with complete profiles are 40 times more likely to receive career opportunities

18. Participate and Get Involved in Group Discussions

19. Participate and Get Involved in Group Discussions Get involved in group discussions to share advice and connect with potential leads or partners in your industry.

20. Participate and Get Involved in Group Discussions Make announcements about your business to potential leads!

21. Participate and Get Involved in Group Discussions See who is listening and reach out.

23. 3. Your Business Account

24. Your Business Account

25. Your Business AccountProvide a brief description about your company. Be sure to provide a link to your company’s homepage so people can learn more about your business!

26. Your Business AccountAnnounce job openings

27. Your Business AccountAnnounce job openingsEngage with people

28. Your Business AccountAnnounce job openingsEngage with peopleTalk about your products and services

29. 5. Your Business Blog

30. Your Business Blog

31. Your Business BlogIncrease your company’s SEO value

32. Your Business BlogIncrease your company’s SEO valueUse your blog as a hub for information and drive traffic to your site

33. Your Business BlogYour blog must inform people about your products, your business, your company

34. Your Business BlogSpread your blog through social media networks

35. Your Business BlogSend your blog through various social media networks

36. 6. Use Communication Dashboards

37. Use Communication Dashboards to COMMUNICATE and LISTEN

38. Use Communication Dashboards to COMMUNICATE and LISTENSend messages through multiple social media channels

39. Use Communication Dashboards to COMMUNICATE and LISTENListen to who is reaching out and ENGAGE

40. Use Communication Dashboards to COMMUNICATE and LISTENFilter streams of accounts and hashtags

41. The TOP Social Media Dashboards

42. Don’t Forget!

43. By a long shot, Facebook, Twitter, LinkedInand blogs were the top four social media tools used by marketers, with Facebook leading the pack.

44. Learn about you audience…-Who/Where are they? -How/Where do they consume?-How/where do they engage?

45. …and ENGAGE!

47. Share this with your friends

48. Connect with us Online

49. Thanks for viewing and sharing!