This document outlines the top 3 social media strategies a brand may be missing. The strategies are: utilizing influencers by integrating PR relationships with social media efforts, reputation management by listening, always replying, and monitoring feedback with tools, and creating videos to tell stories, educate customers, and promote the brand. Video consumers are expected to double by 2015. The document provides details on implementing each strategy across various social media platforms like Facebook, Twitter, LinkedIn, and Google+.

1. TOP 3 SOCIAL MEDIA
STRATEGIES YOUR
BRAND IS MISSING
Christine Rochelle
Integrated Marketing Manager
@CLRochelle
#GetIntegrated

2. So Many Networks, So Little Time

3. Goal:
Identify Top 3 Strategies
To Implement Now
• Power of Influencers
• Reputation Management
• Videos

4. POWER OF INFLUENCERS
INTEGRATE YOUR PR RELATIONSHIPS
WITH SOCIAL MEDIA
UTILIZING SOCIAL MEDIA CURRENCY
AND ENGAGEMENT EFFORTS

5. Influencers: Facebook
SHARES, TAGS,
AND INFLUENCER ADVERTISING

6. Influencers: Facebook
ENGAGE UNDER YOUR
BRAND NAME ON
OTHER PAGES
TIP:
SETTINGS GEAR>
USE FACEBOOK AS BRAND
PAGE

7. LIST DEVELOPMENT,
UTILIZE TWITTER SEARCH FOR ENGAGEMENT
JOIN OR HOST A TWITTER CHAT
Influencers: Twitter

8. LinkedIn
• Group Engagement Through
Customer-facing Management
Influencers: LinkedIn& Google+
Google+
• Develop Circles to Target Content
• Social Currency on a Missed
Platform

10. Reputation Management

11. Reputation Management
LISTEN.
Always Reply. Encourage Feedback.
Monitor With Tools.

12. Reputation Management
• Take the
conversation offline
• Do not discuss
customer details on
public forums
through lengthy
responses
• SM Manager should
have access to CRM

13. Video
Video consumers to double to 1.5 billion by 2015

14. Stay Consistent.
Stick to Platforms
With Large Audiences,
Not Linking Value.
Get Creative.
Humanize Your Brand.
Video

15. Video
New Players:
Vine,
Instagram
Video,
Google+
Hangouts

16. Tell a Story.
Bring Your Customers “Behind the Scenes.”
Display Your Product.
Educate.
Promote a Contest.

17. Top 3 Strategies
To Do Now
• Power of Influencers
• Reputation Management
• Videos

18. Questions?
Christine Rochelle
ChristineR@lotus823.com
@CLRochelle