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Digital Marketing Overview 2015
The document outlines a digital marketing workshop presented by Jamie Tieche, focusing on modern marketing strategies and the shift from traditional to inbound marketing. It emphasizes the importance of a strong online presence, effective content creation, and engagement through social media and email marketing. Additionally, it provides insights on how businesses can adapt to consumer behavior changes to ensure long-term success.
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Digital Marketing Overview 2015
- 1. Digital Marketing 101 What’s It All About? PRESENTED BY: Woodstock Small Business Centre HOSTED BY: Jamie Tieche, Owner Socialyze Inbound Marketing /SocialyzeUrBiz jamiedefined @SocialyzeUrBiz
- 2. Not Just aPretty Face! Jamie Tieche, Digital Marketing Professional Studied Business & Marketing 10+ Years in Sales & Marketing 5+ Years in Digital Marketing 2+ Years Owner of Socialyze Inbound Marketing
- 3. MY COMPANY HELPINGYOUR COMPANY GET FOUND ONLINE
- 4. Problems We Solve Digital Marketing Strategy Development Web Design & Optimization Digital Marketing Tool Setup Training & Consulting Content Creation Account Management
- 5. TODAY’S AGENDA THENEW CONSUMER MARKETING: THEN AND NOW ____________ MARKETING 101 WEBSITE BASICS CONTENT MARKETING BASICS EMAIL MARKETING BASICS SOCIAL MEDIA BASICS
- 7. TODAY’S CONSUMER CONNECTEDWITH SMARTPHONE IN HAND
- 9. What Do WeKnow? Becoming immune to traditional marketing tactics Internet Savvy Equipped with SmartPhone Conditioned to expect answers, fast! Capable of comparing products/services “on the spot”
- 10. How Do WeReach Them?
- 12. MARKETING: THEN &NOW THIS APPLIES TO YOU!
- 13. “OUTBOUND” MARKETING “PUSH”YOUR MESSAGE OUT ONE WAY COMMUNICATION “PAY & PRAY” SOMETIMES CALLED “INTERRUPTION MARKETING” UPPER HAND: BUSINESSES
- 15. “INBOUND” MARKETING UPPERHAND: CONSUMER AIM TO EDUCATE, NOT SELL ATTRACT PROSPECTS VIA USEFUL CONTENT CONVERT VIA LEAD FORMS CLOSE VIA COMMUNICATION DELIGHT VIA SOCIAL MEDIA & EMAIL MARKETING
- 16. TURNING STRANGERS INTOCUSTOMERS AND BEYOND! THE INBOUND METHODOLOGY
- 17. THE CORE ELEMENTS THE ELEMENTS OF INBOUND MARKETING
- 18. OPTIMIZED WEBSITE CONTENT EMAIL MARKETING SOCIAL MEDIA
- 19. #1 YOUR WEBSITE WITHOUT IT YOU ARE NOTHING
- 21. NO EXCUSE! WORDPRESS FREE, AFFORDABLE, OR CUSTOM —YOU CHOOSE. DO IT YOURSELF IF YOU WANT! CMS (CONTENT MANAGEMENT SYSTEM) SEO (SEARCH ENGINE OPTIMIZATIONS)
- 22. A DYNAMIC SALESTOOL OFTEN THE FIRST POINT OF CONTACT A SOURCE OF INFORMATION AN “ALWAYS ON” SALES TOOL THE HUB OF YOUR INBOUND EFFORTS
- 23. USER EXPERIENCE FIRST! RESPONSIVE EASY TO NAVIGATE K.I.S.S.
- 24. #2 “BLOG, WHAT?” ATTRACTING CUSTOMERS WITH CONTENT THAT HELPS
- 26. “Don’t JUST startblogging, start solving peoples problems” –Marcus Sheridan
- 27. CONTENT MARKETING WRITTENARTICLES HELPFUL VIDEOS INFOGRAPHICS PODCASTS
- 28. “But I don’thave anything to write about.” -Naive Business Owner
- 29. Solution: They Ask, You Answer
- 30. THE BIG 5 1.Price 2.Product 3.Problems 4.Versus 5.How-to
- 32. #3 The Almighty Email Timeless Digital Marketing
- 33. “The money isin the list” –Johnny Appleseed
- 34. Email Marketing AllowsYou To… Stay connected Provide value in a passive manner Promote content Create “Top of Mind Awareness”
- 35. Email Marketing 101 Start yesterday! Provide value Be consistent Provide more value! Then ask for the sale!
- 37. Constant Contact AWeber MailChimp Marketo Infusionsoft
- 38. #4 “Socialyze” YourBiz! Social Media: The Cocktail Party of the Internet
- 39. Facebook, Twitter & Pinterest! Oh my! Do it for the right reasons Choose one network, and be the best (the “Purple Cow”)! Make it about them, not you! It’s all about engagement Real-life interaction with your customers!
- 40. HOW TO BEGREAT! Commit! Be patient Involve your audience Involve your team Be consistent! Review, and adapt
- 41.
- 42. To Recap Yourcustomer is becoming numb to traditional marketing means. They can dictate the buying process, and remain in control. No industry is immune to these changes.
- 43. Plan to createlong term success, and start today! It’s a marathon, not a sprint, and it started 5 years ago! Begin with a blog—They ask, you answer! Aim to be the solution to your customers problems. Utilize email “permission” marketing to remain top of mind, and increase closed deals and return business. Be the “Purple Cow” on social media. Involve your audience and your team, and BE USEFUL!
- 45. SOCIALYZE YOUR BIZ! UPCOMING WORKSHOPS BI-WEEKLY GROUP WORKSHOPS ($100/MO) INDIVIDAUL HOURLY WORKSHOPS ($55/HR)