Beating your Competition at Social Business
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Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers. Today 77 percent of Fortune 500 companies manage at least one Twitter account and 70 percent are on Facebook. A whopping 93 percent of marketers turn to social media to enhance their marketing strategies.
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When most people think about Snapchat, they think about millennials documenting their every move. There is an impressive number of snaps sent every day (several million in fact) so it is quickly growing in popularity. Because of this, many businesses are starting to look for ways to grab the attention of all of the millions of users on this social media site.
It can be tricky to incorporate Snapchat into your marketing campaign so here are some tips to help you get started.
How to Utilize Storytelling most Efficiently in Social Media
When thinking about the ways to develop your customers trust within your business. We as business owners, or those who aspire to own and create a business, must make our company relatable, we must show that we understand their pains, wants, and needs. We must be warm, accepting and kind.
Our companies must reflect the qualities of that of a dear friend, or relative, someone that the consumer can feel comfortable around. We must make our customers see and feel our vision. We owe it to our consumers to inspire them, humor them, inform them, and comfort them. If you are interested in learning how to accomplish this lofty feat, then you have come to the right place my friends.
What to look for in an Influencer
84% of millennials don't like advertising and it's easy to see why.
No one likes to be bombarded with videos, banners ads, and promotional pop-ups solely set on selling something. It's invasive and quickly drives visitors away.
What's a solution? According to research, consumers trust each other more than a brand. Hearing from a trusted source about a product or service is more valued than a statement from a company. Knowing firsthand what someone else's experience was like saves time, money, and effort.
That's why you need to take a closer look at influencer marketing. Working with someone who has a dedicated following will allow your business to grow the right way, without the need for intrusive advertising.
How does Influencer Marketing Benefit your Business
It is when an influencer, a person on a social media platform with a high number of followers, creates content recommending or reviewing your product. It is already a booming business, with ad spending estimated to reach between $5 and $10 billion by 2022, yet there are businesses, particularly smaller companies that still seem hesitant to enter the new field.
3 Questions to Ask Yourself when Working with an Influencer
Given the reach of the internet, many people who previously didn't have an audience have now found one. There are well-known bloggers, people who post on social media and those who create YouTube videos, to name just a few. In the marketing field, these people are referred to as influencers.
The Sales Funnel seems almost created for Digital Strategies
A tried and true conceptual framework for marketing, the "sales funnel" or "purchase funnel," has enjoyed a kind of renaissance. Not surprising. Although articulated more than a century ago, the "sales funnel" feels as though it were invented to illuminate e-commerce.
The online store potentially exercises control over the "buyer's journey"—another reborn concept—that no brick-and-mortar store ever achieved. The "funnel," of course, is a metaphor for the guided steps ("journey") by which a potential buyer becomes aware of a product or service, becomes attentive to it, appreciates its value, seeks out additional information, chooses a place that sells it, and buys it.
What you Should be Posting on your Social Media to Engage your Audience
Learning to Level the Social Media Playing Field
Are you an entrepreneur or small business owner diligently working social media to increase your sales but still aren't reaching the numbers you'd like? Do you find yourself growing frustrated when you run across another business your size or smaller who seem to be thriving on social media while you're elated anytime a "like" appears on your posts?
3 Common Influencer Marketing mistakes hindering your brand
Influencer marketing has been a major trend for several years, with no signs of going away. If you visit Facebook, Twitter, or virtually any social media channel, there is a good chance you will quickly come across influencers, from different segments of society, promoting different products and services. It sounds simple, but there are many common influencer marketing pitfalls, which can hinder your efforts.
Be Impossible to Ignore Today
Advertising on social media is a powerful, proven method to boost sales, connect with clients, and increase brand awareness. It is an absolute must requiring hands-on experience and extraordinary communication skills.
Scientific studies demonstrate the strength behind an effective social media advertising campaign by tallying the topics and the total number of 'shares' each one has earned. It also shows a reduction in concentration among users.
Social Media News is me we poised to be the next big arena
There has been a lot of upheaval in the world of social media over the past handful of months. First Google Plus announced they were officially ending support for the platform, then Tumblr tried to one-up them by saying they were going to crack down on explicit content. Facebook is, as always, mired in controversy over mining user data, and allowing toxic groups to flourish on their platform.
With all of this going on, lots of people are looking for other ways to get their social media fix. And one website that's drawn a lot of folks is the relative newcomer MeWe.
Powerful Digital Strategies for Conquering Top Consumer Seasons
Never underestimate the power of the seasons; their impact on society and the significant role they play in our lives. The world looks forward to certain celebratory seasons and occasions because of their emotional and educational value. Seasonal marketing campaigns can be the most influential contributor to a brand's success, inspiring customers to return multiple times throughout the year due to a positive 'first contact' experience. Seasonal campaigns matter because they're relevant to the times we're living in now. Everything we know and do is subject to being shared; from minute-to-minute restaurant experiences to hashtags that can boost sales with a single word. Then there are the Instagram stories that carry with them the short yet powerful punch that can increase your bottom line simply by being in the right place at the right time.
Seasonal marketing campaigns remind us that "timing is still everything."
Let a Social Media Management firm boost your company's online presence
Let's face it.
As an entrepreneur, you're pulled in numerous directions, and it is not always easy to manage your company's social media presence. It is for this reason that you should hire a qualified social media manager to fulfill those duties for you.
Social media managers are responsible for setting up your social media accounts, responding to comments, posting announcements of your company's latest happenings, and hosting giveaways.
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- 7. The most successful brands on social media know that the key to making the best of your competitors’ presence is to form a good policy about how, when, and if to engage them. Image: joiseyshowaa After all, you’re all in the same boat so you might as well make the best of it.