This document discusses internet marketing and social media marketing. It defines social marketing as using marketing principles to influence behavior change. It explains that having a website is not enough and that internet marketing through other channels like blogs, social networks and search advertising is necessary to generate traffic and business. The document provides tips on how to use social media to connect with customers and increase credibility. It discusses challenges of social media marketing and myths about it not requiring money or expertise. Finally, it provides dos and don'ts of social media like listening, participating in conversations and networking with peers.

2. Made By
Shrawan Ary

3. WHAT IS SOCIAL MARKETING?
Use of marketing principles and
techniques to influence a target
audience to voluntarily accept, reject,
modify, or abandon a behavior for the
benefit of individuals, groups, or society
as a whole.
Kotler et al., 2002

4. HOW CAN INTERNET
MARKETING HELP?
It can help you promote your
business by:
Allowing you to easily manage
individual or mass communication
Assisting you in managing your brand
Creating and presenting your
business identity
Generating customer trust and loyalty

5. A GAS STATION IN THE FOREST

6. I already
have
a web site…
isn’t that
enough?
INTERNET MARKETING IS MORE
THAN A WEB SITE…
• Building a web site
is a great first step
• Internet Marketing
is necessary to
generate buzz and
traffic
• Traffic generates
business
• Business brings
profits!

7. MARKETING
YOUR WEB SITE
Traditional Marketing
Television
Radio
Newspapers
Magazines
Billboards
Direct Mail
Word-of-Mouth
Internet Marketing
Video sharing web
sites
Blogs, Micro-blogs
Social Networks
Widgets
Search Advertising
Direct Email
Word-of-mouth

8. HOW CAN SOCIAL
MEDIA HELP YOU?
• It can connect you with customers, vendors,
and potential business partners
• Spread the word about your business
• Increase your credibility and relevance on the
Internet

10. WHY
Social Media?

11. It’s not a fad.
It’s a fundamental
shift in the way
we communicate.

12. Reason #1
•We don’t have
a choice on
whether we do
social media,
The question is
How well we
DO it.

14. 95% of the
companies
are using
LinkedIn to
find and
attract
employees.

16. Reason #2
Social Media is
“only going to
become
persuasive and as
such, become a
critical factor in
the success or
failure of any

17. Tomorrow’s consumers are Today’s
“Digital Natives”

21. By the end of 2010,
Dell had generated
$6.5 million in
sales from Twitter
alone.

22. WHY DO COLLEGES INVEST IN SOCIAL MEDIA?
For many of the same reasons they invest in more
traditional marketing and advertising
Create awareness
Encourage connection
Inspire loyalty
Recruit best fit students
Build powerful relations with alumni
Create stronger reputations

24. 3 Myths
Liars…

25. 3 Biggest Social Media Marketing Myths
Myth #1
Little/No Money needed

26. 3 Biggest Social Media Marketing Myths
Myth #2
So easy that anyone can do it

27. 3 Biggest Social Media Marketing Myths
Myth #3
People will find it if your campaign is good

28. 5 Things to Know
Start taking notes… NOW…

29. 5 Things to Know About Driving Campaigns Viral
Things to Know #1
Your Objectives and KPIs

30. 5 Things to Know About Driving Campaigns Viral
Things to Know #2
Where are your customers?

31. 5 Things to Know About Driving Campaigns Viral
Things to Know #3
Create something fun/rewarding

32. 5 Things to Know About Driving Campaigns Viral
Things to Know #4

33. 5 Things to Know About Driving Campaigns Viral
Things to Know #5

34. 4 Challenges You Will Face
=(

35. Challenges You Will Face
The Management
Challenge #1

36. Challenges You Will Face
The Marketer
Challenge #2

37. Challenges You Will Face
The Developer
Challenge #3

38. Challenges You Will Face
The Designer
Challenge #4

40. SOCIAL DO’S
&
DON’TS

41. PLAY BY THE COMMUNITY RULES
Do NOT SPAM
people with Ads

42. BUILD RELATIONSHIPS

43. DON’T – GO
OVERBOARD
DO – Get a
little personal

44. DO - LISTEN

45. DON’T – OFFER VAGUE EXPERTISE
DO – CROSS-PROMOTE YOUR BLOG
@riarossi - Just posted on ActiveRain: Crofton MD - Real
Estate Statistics, August 2009
http://activerain.com/t/1250440
@debbierumsey -@samnickjonas Hey there, I'm Debbie and
a real estate agent. I'm networking with people in the area.
Feel free to ask me any RE questions.

46. DO - PARTICIPATE IN THE
CONVERSATION

47. DO – OFFER INFORMATION
@swfltopagents -Listen to Future of Real Estate Radio
SHow this week bit.ly/xhOMh lots of great info affecting the
market #fortmyers #realestate #SWflorida

48. DO - PROVIDE VALUABLE & RELEVANT
INFORMATION

49. DO – NETWORK WITH YOUR PEERS

50. DO - BE YOURSELF

51. SOCIAL MEDIA
DISCLAIMER
• There is no silver bullet!
• Not all online strategies
will be effective for all
business types
• It is up to you as the
marketer to determine
the appropriate
marketing channels and
to constantly measure
their effectiveness

52. THANK
YOU