The document outlines key strategies for effective social media marketing, including understanding target demographics, crafting thoughtful content, and maintaining consistent branding across platforms. It emphasizes engaging with the audience, adhering to the 70-30 content rule, and utilizing analytics for continual improvement. Additionally, it encourages staying updated with industry trends and adapting strategies as necessary.

2. #1 Know Your Target Market
Social media usage varies from one demographic to the next.
Take the time to research and understand exactly how, when
and why your target audience is using social media.

3. #2 Take the Time to Craft Your Content
Before diving in and creating content online, carefully
think through the message and goal of each post.

4. #3 Create a Cross-Platform Strategy
The most successful companies leveraging
social media are expanding their influence
to several platforms.

5. #4 Keep Your Branding Consistent
When setting up accounts on different social media
networks, make sure your logo, color scheme, fonts and
graphics are consistent.

6. #5 Mix it Up
Don’t just stick with the same old
“picture with a caption” format.

7. #6 Engage Your Audience
Once you begin to
capture the attention of
your audience, make
sure they feel special.

8. #7 Follow the 70-30 rule
The 70-30 rule follows this strategy: maintain seventy
percent engaging, interactive and entertaining content
and thirty percent promotional.
30%
70%

9. #8 Check Your Analytics
Research should be the backbone of any
social media strategy.

10. #9 Keep Up with Industry Trends
Maintaining a finger on the pulse of
trending topics and stories relevant
to your target market should always
be at the top of your to-do list.

11. #10 Reassess, Revise, and Rework
Take the information you cull from your analytics and
adjust your strategy. Social media is fluid. This means
your strategy must remain agile and flexible.

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