The document discusses the importance of blogging, outlining strategies for success such as defining goals, understanding audience needs, and creating engaging content. It emphasizes using effective headlines, personal storytelling, and SEO techniques to enhance blog visibility and reader interaction. Additionally, the document provides various resources and approaches for promoting blogs and fostering relationships within the blogging community.

1. Sherif S. Morgan Friday, December 2, 2011

3. 130+ million blogs In 2007: 120,000 new blogs created per day 1.5 million posts published per day (17 posts published per second)

4. Blog Social Media Relationships Comments SEO Conversations Share

5. What are your goals? Who is your audience?

6. What would you like to accomplish? Establish credibility or thought leadership Increase traffic to your business website Humanize your company Generate Leads or Pre-Sell Prospects Brand Building/Awareness Why defining your goals is critical Defining your goals is the flip coin of defining your success. What is “success”?

7. Be very specific Identify niches within your market What are their interests? Goals? Problems? Pain Points? Hot Buttons?

8. What are you trying to accomplish? Cater to your audience! Address their questions, problems, and pain points Keywords volume represent demand for info for your target audience Keyword Research Write posts that address the need behind the KW

9. Headline make it catchy! Use numbers (e.g. 10 best, 3 steps, 4 ways, etc.) Photos Paragraphs Short and concise Use headlines and sub-headlines to break up content

11. http://www.flickr.com/search/advanced/

13. Why use them? Formulas are tried and tested They can help you get started They can help you write more often Sources http://www.copyblogger.com/blogging-formulas/ http ://www.chrisbrogan.com/writing-effective-blog-posts/

14. http://www.copyblogger.com/blogging-formulas/

15. Who blogs? Companies or Bloggers? Personal Voice Paint a picture; use metaphors and analogies “ Don’t tell me the moon is shining; show me the glint of light on broken glass” – Anton Chekhov Pretend you’re speaking to someone sitting next to you.

16. Authentic, Unique, Original great content, but… personal experience adds fresh perspective Don’t worry about being different, “stir the pot”

17. Authoritative Knowledge + Personal Experience = Story Simple yet profound (e.g. Seth Godin’s blog) Dig Deep. Use details and examples Go Wide. info can be applicable/universal Relevance. Solve problems / Ease pain points Present original research

19. Call to action Ask them to comment, share, connect Conclude with an engaging question http ://www.problogger.net/archives/2011/11/25/10-productive-tasks-you-should-be-doing-on-google-right-now / http ://www.problogger.net/archives/2011/11/25/social-engagement-is-a- way-forward -for-seo/ Make it easy for them to participate http://www.problogger.net/archives/2011/11/17/make-it-easy-for-your-readers-to-participate

20. #niche | LinkedIn Groups | Facebook How to blog almost every day http ://www.chrisbrogan.com/how-to-blog-almost-every-day/ Make Business Blogging Fun http ://www.problogger.net/archives/2011/09/02/make-business-blogging-fun-again-write-about-holidays-anniversaries-and-other-milestones What is your audience interested in? Share your dream and vision http://www.youtube.com/watch?feature=player_embedded&v=6Cf7IL_eZ38

21. Post-Specific (All in One SEO Plugin) Page Title – helps your rankings Post Title (H1) – helps your rankings Description Keywords Tags and Categories Links social media, forums, comments = nofollow, but… create quality content to which people voluntarily link

23. Permalinks Search engine readable/friendly Sitemap Write for your audience not search engines Become “search engine” proof

24. Share your new blog posts on social media Automate Posting? vs Customize? Who is your audience in each social media channel? http://twitterfeed.com/

25. Social media is a broadcast media 1-way conversation Sound like a robot Look at Me! Me! Me! Social media a free ad space

26. Use relevant hashtags when posting to twitter Tag people – only if relevant Not just post title, highlight benefit, feature… Rework your post title for each channel Share interesting comments Cross-promoting Ask for ideas, questions, comments, etc.

28. Create authoritative content Publish original research, info, graphs Compile resources & links on a subject Solve a problem Make a list Paint a picture Take a stand (“stir the pot”) Great reference http://www.chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/

29. The 2-way conversation Comment on their blogs Builds relationship When you comment Make sure to add value, substance Don’t be afraid to present a different viewpoint don’t just post “ great blog post, thanks ” some spam tools may consider that spam Share their content (when relevant)

30. www.feedburner.com

31. 65 ways to drive traffic to your blog http://www.problogger.net/archives/2011/10/16/65-ways-to-drive-traffic-to-your-blog What are some of your blog promotion ideas?

32. Audience Goals Content Share and Engage

33. The SMART Team: Dale Dillon Lips Christopher Porter Sherif Morgan Aaron Eden Angela Moore Michael Gray Robert Nissenbaum Danielle Lips, Media Asst.