http://davesaunders.net/speaker Ever get stumped on what to write about in your blog? Get ideas to have a post for every day.

1. Blogging Secrets For Building Your Credibility, Your Brand and Your Business Tuesday, February 2nd, 2010 9 – 10pm ET Dave Saunders Internet Branding Specialist davesaunders.net

3. As they are exposed to you, they begin to know, like and trust you

6. Be a thought-leader: create context for your readers

7. There’s already plenty of data and information online

8. You help others make sense of it

9. Create “virtual real estate” which positions you as a leader in your field

11. 1. Create Authority Authority – people recognize your interests, aptitudes and skills you do not have to be the ultimate “guru” from the very beginning. Get your voice out there and let your audience watch you grow. Don’t get hung up on the term “expert”. The reality is that if you know more than the person who wants your help – you are the “expert”. Use that & recognize that as in all of nature, you should continue to grow & evolve. *If you’re green, you’re growing & if you’re ripe, you’re rotting!

12. Julie & Julia Julie Powell did not start her blog as a master chef. She started where she was as a modest cook and built her audience around her journey.

13. 2. Build an Audience Be the leader and guide others are seeking not just a source of “news” People may not always agree with your opinion – but this can either drive them away or draw them closer. (i.e. Howard Stern in Private Parts) Rush Limbaugh Jim Cramer

14. 3. Build Your Brand Your brand is build through the relationship you create with others. Use YOU in your blog Create context What do you stand for/against? What are your rituals? What’s your kryptonite?

15. 4. For Motivation Let others watch you go! A milestone or goal for a project Making goals public puts pressure on you to follow through and succeed. (i.e. the tri-athlete who blogged about learning how to be an athlete and all the necessary steps taken to compete in a triathlon)

16. 5. For Attraction The more “real” you are, the more you will attract true fans. Trying to be “perfect” on your blog makes you unappealing – show your trials and tribulations for others to identify with. Creating a facade of the perfect you will be impossible to maintain as your audience grows & is attracted to someone that you are not. *Posers attract Posers!

17. All of You Is Your Asset Superman: Even though he was this super, amazing, indestructible man – His vulnerability to Kryptonite makes him more identifiable. Gary Vaynerchuk: The creator WineLibrary.tv – can be annoying, and he knows it! He’s stayed authentic and has a tremendous amount of followers.

18. 6. To Monetize Use the blog to promote your own products and services By building authority through your blog, you position yourself as an expert to people who are also interested in what you do. Have your blog contain links that say “here is how to hire me” – and that is what it will attract. Can also promote affiliate products. (i.e. internet marketing & products that you are endorsing)

19. To Monetize (continued) Can have sponsors: Google Adsense Commission Junction – banners Partners – local businesses ** Don’t do this right away. Build an audience & momentum first so as not to turn people off with a lot of advertisements.

21. Wordpress.com

22. Blogger.com

23. Tumblr.com

24. And many, many more…

25. Host your own

26. Hostgator.com

27. Or find hosting that offers “C Panel”

28. Install WordPress.org software for free

30. 1. “How to” People are looking for “how to” do something on the internet. They are not usually looking to learn a brand new skill – rather how to get a desired end result from something they already have an idea about. (i.e. people may not need to know how to cook, but may want to learn how to cook healthier) Add pictures from a camera or phone.

31. 2. News & Commentary In every industry there are current events, news that is happening. (i.e. nutrition, travel, legal, healthcare) Google News: http://News.google.comis a great source of news and up to date information. Research the news and then report on it with your own commentary and perspective. (i.e. talk radio)

32. 3. Definitions Create posts to help people understand Terminology Lingo Tricks of the trade in your field Train your future customers to be mini-experts

33. 4. The Elephant in the Room A topic that no one wants to talk about. Your industry has them Have the courage to talk about these topics. Controversy will foster communication and debate. Learn the difference between OPINION and FACT

34. 5. Lists One of the most popular type of posts People on Digg, Facebook, and Twitter share lists frequently Can be long or short Easy to build a blog in this framework and easy for audience to read Gets attention i.e. Dave Letterman

36. Paste into the HTML View of your Blog Post

38. 5 Headline Formulas “Who else wants to _______________?” Implies social proof that other people are doing it (i.e. lose weight, whiten teeth) “5 Types of _________, which one are you?” Creates curiosity (i.e. lovers) “Little known ways to _______________.” Feel they are getting inside information (i.e. save gas) “What everyone should know about ______.” They don’t want to miss out (i.e. traveling on a cruise) How this solution can make your problem disappear. Goes back to the “how to” type (i.e. Tempurpedic mattress can make your back problems disappear.)

40. Match your audience

41. Provide a mix

42. Short articles may be read more and forwarded more (i.e. Twitter – people only want little bites of information at a time)

43. Long articles provide deep-thinking opportunities and may generate better long term traffic (can outsource a research topic to increase your credibility and authority on that topic)

45. Post at least once a day

46. Be an idea creator: don’t simply consume from other authors

47. Getting Started

48. Momentum falls off when you don’t see enough feedback

49. Blogging is not a magic button

50. Those that stick with it, reap the rewards

53. Under “website” put the address of your blog

54. DO NOT put your website in the comment

55. Leave a relevant comment

56. Relate to the post

58. Comments are FREE CONTENT!

59. Activity sends a signal to search engines like Google

60. Personal example: How To Brine a Turkey – 5,800 hits in one day

63. www.blogcatalog.com

64. Use keyword research to match your content with what people are searching for

66. Do not engage them, it can consume you.

67. Be a professional.

69. Are you ready? It Doesn’t Matter! Start a blog today Make it yours Have fun Share your passions Take a stand Aim for daily posts for at least 1 year Most blogs allow you to post date an entry so you can preload before vacation Create a relationship through your blog

70. LIVE COACHING and TRAINING EVENT 7 Sessions for online marketing mastery Build a strong web presence & create a marketing funnel to direct your audience to what you have. Includes video tutorials and archive of live sessions. Power Presence Secrets to Developing a Following Online Live In-Person Workshop: $997 Live Webinar and coaching: $297 Networking Times Special Price: $197 (Special Offer Until 5 PM Thursday 2/3/10) Bonus: First 5 people get free 30 minute 1-on-1 coaching with Dave Saunders Visit davesaunders.net/offers/feb10live to order