This document provides an evaluation by Erin Stephenson of their work completed for an FMP (Final Major Project). It breaks down the evaluation into sections for the pre-proposal, proposal, contextual research, research, problem solving, experiments, planning, production, and daily reflections. For each section, Erin analyzes specific examples from their work, what they feel worked well, and areas for potential improvement. Peer feedback is also included which asks questions about consistency of graphics, movement/transitions, level of detail, boldness of graphics, and connection between animation and graphics.

1. FMP - Evaluation
Erin Stephenson

2. Evaluation Introduction
• Throughout this PowerPoint, I will be evaluating my work completed throughout the pre-
production stages as well as evaluating my production work also. It is important to
consider both these aspects because it will give me the opportunity to also add any
smaller improvements after finalising this evaluation.
• In this evaluation, I will be breaking it down into each section of my work (Proposal/Pre-
Proposal/Contextual Research/Research/Problem
Solving/Experiments/Planning/Production/Daily Reflections) as that way I can easily refer
and also find the work written for each portion.
• Something else I will be including in my evaluation is analysing specific parts of each
piece of work which will be shown through screenshots and annotations. This allows me
to make specific references as well as being able to go into more detail. An example of
this would be annotation a section within my proposal, going over what’s worked well and
what could have possibly been added to improve the work.

3. Organisation
In this screenshot it shows how I have organised my work within my college One Drive folder.
• A method I used to help all my work stay in an order that made sense chronologically is numbering each ‘folder’ from 1-11
starting with my first task ending with the last.
• Another method I used to keep each area of work together was putting each ‘section’ into folders, this was very helpful with
areas such as problem solving and more so production because it meant I could easily find certain pieces of work which I
needed.

4. Organisation
• Another tool that helped me stay organised throughout my
project was the ‘tags’ feature included in Mac OS for finder.
• This proved to be very helpful when doing multiple areas at
once such as pre-production and problem solving as I had a
slight cross over due to not spacing my time management
out as effectively as I would have wanted.
• What I like about using this tool is it gives me a visual
representation of where I am at with my work in terms of
progress, instead of having to go into each document
checking where I am at I can get an overall view with them
all in one space

5. Time Management

6. Pre-Proposal & Proposal Evaluation
• The first aspect of my work that I am going to evaluate is my pre-proposals
and proposals. This is important as my proposals link into my production
due to the questions that I answered within that document outline areas of
my production such as audience, my experience, concept and so on. This
was also helpful as it helped me ensure I was able to put across all the
points and statements I wanted to make regarding my work. Once I had
completed this I was able to get a clearer focus of what I was going to
create.

7. Pre-Proposal & Proposal - Evaluation
• When completing these documents something I found helpful to give
guidance on where I was at quantity wise is using the word count. When
writing up I have the tendency to ‘babble’ and so paying attention to this
tool and making sure I am not writing an excess amount and instead being
able to express a clear and concise point without too much writing.
Looking back on the word count for both documents, I was able to keep
them both quite short and to the point.

8. When writing up my pre-proposals at the beginning of
my fmp something I did which helped me make my
decision was having multiple versions/variations of
what I was possibly going to create

9. This section of work is from my marketing pre-
proposal discussing tone and style in my project.

10. Something that I added to my proposal to make the
intentions of my project more clear is an audience
section, this is a section that has helped me massively in
previous units such as my factual and by outlining my
audience before beginning my research, it can be more
focused and to a point instead of including analytics that
I cant relate to the product I am planning to create.

11. Overall analysis of Pre-Proposal
• What do I like about this piece of work:
• Areas for improvement?
• Something I would add to my work if I had more time would
be…

12. Overall analysis of Proposal
• What do I like about this piece of work:
• Areas for improvement?
• Something I would add to my work if I had more time would
be…

13. Contextual Research - Evaluation
• After completing my pre-proposal and proposal work I begun
the work on my contextual research which went into depth on
theories, practitioners and media concepts which will help me in
the planning stages for my production.

14. Once section of this work that I feel I could
have made improvements on is some of my
practitioners sections, specifically my
research on influencer Niki Demar.

15. An area of my contextual research that I believed
worked well as I was able to incorporate into my
production work was my theory research,
specifically Maslow’s Hierarchy of Needs shown
in the screenshot on the left of this slide.

16. Another theory that helped me when creating my
product but more specifically identifying an
audience for my proposal and to then carry out
my audience research is using psychographics
as they break down people into different groups
(more commonly described/associated as
stereotyping)
One of the varieties that I used when creating my ideal target
audience from this theory research was emulators (achievers)
which describes people who favour branded products – linking
into my production as I frequently used brands such as Nike’s in
my work, appealing to them.
Another group I used as inspiration when looking for my target
audience was Socially Conscious type A as I was wanting my
‘products’ to be sustainable and environmentally friendly,
drawing their attention due to the way in which the products
would be ‘made’. This idea was more established in my planning
where I break down the making of the products, even if they
weren’t made physically for the project, I had all the background
information and research to show I have taken into consideration
what this ‘group of people’ look for when buying a product.

17. Like a few of my other categories that I went into when looking at audience
theories, I also looked at different lifestyles, which I can use and link in with
my other theories, making my target audience more precise also helping me
when I carried out my audience research (primary and secondary).
When picking a specific lifestyle to focus on, the one that made the most
sense to me was Anti-Authority rebels as they are wanting to stand out and
generally ‘be different from the normal society’ meaning with my bold ideas,
this would appeal to them. But with this lifestyle type, I had to be careful of
what to include because I don’t want to be ‘putting them off the product’.
If I was to identify another group that I could have used when creating my
audience profile for my product it would have been pleasure seekers as they
want to buy into something that excites them which would fit into my product
due to the variety I used.
In terms of which lifestyle type wouldn’t have fit well with my product, the
most likely one would have been Joiners as they can also be associated as
‘sheep’ due to them just following along with trends, which is the complete
opposite idea of what I wanted to make.

18. Here in this screenshot, there are more examples of different lifestyle types in which I could have applied and
others which would have contrasted what I created in my production.

19. Overall analysis of Contextual Research
What do I like about this piece of work:
• One thing that I like about this piece of work is that I went into several different theories, it didn’t necessarily
matter if I didn’t use them all, but being able to discuss each one and how they can potentially help me in my
project gave me a massive advantage when it came to my research and proposal especially with the audience
theories I looked into.
• Another thing that I like about my written work for this section is the research I did on practitioners as it gave me
some inspiration on art styles and what messages I can send through my work.
Areas for improvement?
• An area for improvement for this piece of work would be using a wider variety of sources. Even though I used a
mixture of video, web links and also books, I feel that it was mainly web links when I should have tried more
books and physical resources instead of relying on website links
If I had another week to add more, what would that be?
• Something I would add to my work if I had more time would be…

20. Research - Evaluation
• After completing my pre-proposals/proposals as well as my contextual research work, I
am now considering my research evaluation which will go into more depth as there is
more content to cover in terms of the topic I discuss.
• In my research I have gone into: audience research (including statistics), going back into
audience theory which I have already made points with during my contextual research
focusing on theories, existing products (magazines, photography), industry research such
as environment impact on fashion and so on. Once I’d completed my research, this
helped give me a clearer idea of what I was going to be creating, and helped me prepare
what I needed to plan In preparation for my production.

21. Problem Solving - Evaluation

22. Production Experiments Evaluation

23. Pre-Production & Planning - Evaluation

24. Production - Evaluation

26. One decision that I made
creatively when carrying out
rotoscope art on people was

27. Production Reflection - Evaluation

28. Peer Feedback
Questions for me to ask:
• Do you believe the colour palette is consistent throughout the graphics (e.g., warm toned focused)?
• Yes, the colours are clear, lots of pastels, possibly slightly more vibrant to make it bold
• Is the movement in the Eb Synth work smooth (e.g., the foot movement)?
• The first one – great but could have added another key frame to stop the slight glitch, second – nice pan out
(like the melting effect), last – preferred last ‘section’.
• Do you believe the line art graphics have enough detail, or is there too much as the theme for that section of
merchandise is simplistic and minimal due to the art style.
• Yes, there is a good balance between lots of detail and not so much, not as heavy
• Are the graphics of the shoes bold? Do they stand out to the audience as a focus piece of my work?
• Very bold– stand out the most in terms of the graphics.
• Is there a clear connection between the animation and the graphics? – Linking back into the shoes
• Very clear, even though the exact shoes are used in both, there is a clear link between the two
• Does the animation of the text effects last long enough? Should it be shorter?
• Possibly a bit longer of the text itself, gives the viewer enough time to read