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Quotes from
Cannes 2011.


Shared by @FabianoCoura Head of Planning @ R/GA SP
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Day #01
Sunday 06/19/2011
In 2011, 15% of
conversations were
about brands. Today it’s
37%. Isn’t depressive?


Martin Lindstrom, Author @ goviral Seminar
If you start offline and then
move online it will be much
more powerful. After a
“casual conversation” 49%
will remember your brand
when online.

Martin Lindstrom, Author @ goviral Seminar
Advertising is fading.
Consumers own
brands today.



Martin Lindstrom, Author @ goviral Seminar
ROI is NOT Purpose.
Best brands weren’t born
to be the most profitable,
but to make life better.
GM can never be Apple.

Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar
Lady Gaga is her own
platform. She already
have 10 million twitter
followers.


Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar
In 2012 consumers will
want products and
services that enhance
their lives in a unique
and personal way.
Susanna Kempe, CEO, WGSN @ WGSN Seminar
Can we bring that forward?
@DavidTrewern: WGSN:
2013 will see the death of
the banal broadcast (aka
Facebook updates!)


@fefaromano during WGSN Seminar
If you know that what
you are about to shoot
is good, then it
probably isn’t.


Julian Boulding, President, thenetworkone @ thenetworkone Seminar
Entrepreneurs are the
new creative
department (and vice
versa)


Troy Young, President, Say Media @ UM
To the public, all
advertising is spam.




Bob Garfield, Commentator @ imc2 Seminar
Day #02
Monday 06/20/2011
43% of consumers
won’t buy a product if
can’t find the right
information online.


Eric Bader, Chief Strategy Officer, Initiative @ Initiative Seminar
Cannes Lions is no
longer about advertising,
as indeed our industry is
no longer simply about
advertising.

Phil Thomas, CEO, Cannes Lions Festival
What is the first thing
you reach for in the
morning? Your bed
partner, yourself or
your phone?
Simon Bond, CMO, BBDO @ BBDO Seminar
Fortune favors implementers
and improvisers, not
entrepreneurs [...] Real
innovators are desperate,
imaginative and
improvisational.

Malcolm Gladwell, Author @ Kraft Foods Seminar
We should want to be third [...]
Although Jobs was last at the
party, he was the most
successful. The person who
waits and is able to observe with
the benefit of hindsight wins.


Malcolm Gladwell, Author @ Kraft Foods Seminar
It is easier to come up
with effective new ads
if done throughout
collaborations.


Jonah Lehrer, Author @ DraftFCB Seminar
28% of people want to
watch TV with their
social networks.



Mark Holden, Planning Director, phd @ phd Seminar
A whole new generation with
lower levels of privacy anxiety
will help on the adoption of this
new reality in people’s lives
and the changes will not be so
slow when it was in the past.


Mark Holden, Planning Director, phd @ phd Seminar
Search will move from
links to likes.




Mark Holden, Planning Director, phd @ phd Seminar
83% of consumers use
fewer than 30 sites a
month.



Tim Armstrong, CEO, AOL @ AOL Seminar
The future of the internet
is not algorithms, it’s
content and design [...]
Banners are for apes.
Content is for humans.

Tim Armstrong, CEO, AOL @ AOL Seminar
Authenticity is just like
pornography. You know
it when you see it.



Arianna Huffington, Co-founder, The Huffington Post @ AOL Seminar
Sorry no tweets from
#canneslions today.
I could not get any Wi-Fi.



@paul_yole about the Microsoft sponsored wi-fi
Tablet market is
growing from 17 million
devices this year to 70
million devices next
year.
Kevin Lynch, CTO, Adobe @ Adobe Seminar
Magazine people want to make
something that is beautiful and
connects with an audience, but
it has been hard to do that very
well in the internet during the
last two years.


John Battelle, CEO, Federated Media @ Adobe Seminar
Day #03
Tuesday 06/21/2011
Even though the Fiat Mio is
a concept, done as an
internal exercise, there are
many ideas we will be using
in our company from now
on.

João Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar
At Sundance we try to
create a safe environment.
We encourage freedom and
then we encourage them to
take risks.


Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
The only thing in this
world that always
succeeds is change.



Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
Being plugged in reduces
debate, analysis and
decisions [...] Connection
is meaningless without
control.

Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
There are 6.9 billion people
in the world, 600 million
broadband internet
connections, but 4.5 billion
text message users. SMS is
largest human network.

Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
A good story is something
you haven’t known.
Something that hits your
gut, your heart and therefore
your emotions.


From @wgsn during Starcom MediaVest Group & TED Seminar
Our industry will spend 450
billion on advertising this
year. How can we make
more for peoples lives with
this money?


Craig Davis, CCO, Publicis Mojo @ YouTube Seminar
Brands do what is good
for them. Sometimes it
intersects with what is
good for us.


Michael Wolff, Editorial Director, Adweek @ YouTube Seminar
In the future, half of the
music industry’s
revenues will come
from brands.


Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar
Apple and Microsoft are getting
it right because they concentrate
on servicing people. Where the
music industry is getting it
wrong is that it still talks about
selling records.


Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar
Almost 100 ads in the
press shortlist and only
one in Cyber? That is
actually the face of the
brazilian advertising.
Luiz Marinho, Journalist, Bluebus
At Coca-Cola, we think
the mobile phone as
the 6th sense of
people.


Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
We will move from
creative excellence to
content excellence.



Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
Great to see that the
world’s biggest brand has
the word “contagious” at
the core of its Liquid &
Linked strategy.

@ContagiousPaul during the Coca-Cola Seminar
We don't view
ourselves as a game
company, we’re
building a brand.


Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
We built 51 games before
getting to Angry Birds [...]
My team knows how to build
a hit and also how not to
build a hit. This is important.


Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
We only care about two
things: our fans and our
brand. We talk about
fans, not users or
consumers.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
We want to become the
most copied brand in
China by next year.



Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
Day #04
Wednesday 06/22/2011
I’m a better employee
because I’m a mum
and I’m a better mum
because I work.


Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion
People don’t want
something better than
a TV. They want a
better TV.


Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar
As we get more and
more apps designed for
smart TV, there will be a
lot more opportunity for
integration.
Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar
I’m not on Facebook,
but I’ve seen it.




Jesse Eisenberg, Actor @ Mofilm Seminar
Purpose is the new
digital.




@Ariannehuff
Television is no longer
an appointment, it is a
lending library.



Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar
I’m much more
interested in an
argument that might be
resolved, than in
entertainment.
David Simon, Journalist @ Time Warner Seminar
Twitter has become my
primary news source, but
when I hear something
has happened it makes
me turn on a TV set.

Piers Morgan, CNN Host @ Time Warner Seminar
At Google, with your
permission, we use
some of your information
to make things that are
good for you.

Eric Schmidt, Chairman, Google @ Google Seminar
Hell has frozen (when he
saw the Super Bowl Ad) [...]
We did it, we measured it
and it resulted in
incremental search that
paid off.

Eric Schmidt, Chairman, Google @ Google Seminar
It’s always a shock to
me that there are
criminals using the
internet.


Eric Schmidt, Chairman, Google @ Google Seminar
We have this 1% program
at Google [...] you just
don’t know what it’s
gonna happened, but you
can certainly measure it.

Eric Schmidt, Chairman, Google @ Google Seminar
The problem is not climate
change. The problem is poor
thinking. And it’s an even
bigger problem because no
one realizes it.


Edward de Bono, Author @ The Guardian Seminar
Analytical thinking is no
longer enough. We
need to learn to think
to create value.


Edward de Bono, Author @ The Guardian Seminar
Two important values
to younger people:
significance and
achievement.


Edward de Bono, Author @ The Guardian Seminar
Not everybody likes
games, but everybody
likes playing.



Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar
In the era of networked
media you’re going to
become a functionally
integrated brand or a
commodity.
Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
Instead of “How big are we
gonna get before we get
bad?”, the question is:
“How diverse are we gonna
get before we get good?”


Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar
How do we call what
we do? It's
indescribable.



Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
More people play
Zynga games than
Xbox, Wii and PS3
combined.


Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar
When I started working
in advertising, I had no
idea it was so
interesting and so
important to people.
Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
One of the points I am
excited about is that this
is just the beginning of
something extraordinary
that will get much larger.

Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
Day #05
Thursday 06/23/2011
Cool hijack of
#CannesLions by
Ogilvy www.ogilvy.com/
do100. Unexpected and
well done.
From @thebrandbuilder
There a maturity of work. It’s not like
the old parlor tricks that used to win
awards. The impressive use of
technology doesn’t work anymore.
As a result, most clients get real
value out of digital in a way that
perhaps they questioned in the past.


Nick Law, CCO, R/GA, Cyber Lions President
Technology amplifies
creativity through
content creation,
content distribution and
content experience.
Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
Youth links their ideas
with execution of their
ideas. The right and left
brains are merging like
never before.
Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
You collaborate on the
studio and then people
listen to the result of this
collaboration. On the
Internet, people experience
the collaboration itself.

Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
TV is not what it used to be.
TV is old technology, people
are using their tablets to
take picture... Imagine if
people use the TV to take
pictures.

Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
If we all take the first
step together, that is a
real movement.



Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
Everyone is competing
for attention. You just
can’t be conservative
anymore.


Tod Machover, Composer, Inventor, Educator @ McCann Seminar
Luck isn’t about what
happens to you. It’s
about what you do with
what happens you.


Sir Ken Robinson @ Ogilvy Seminar
There’s no evidence
that I can see that
humans are evolving
culturally as quickly as
we are technologically.
Sir Ken Robinson @ Ogilvy Seminar
Real innovation and
creativity often
happens within tight
constraints.


Sir Ken Robinson @ Ogilvy Seminar
Creativity is process of
having an original idea that
has value [...] Advertising
is about participating in
the context for meaning.

Sir Ken Robinson @ Ogilvy Seminar
Women are never
portrayed as funny.
They’re caring, emotional,
etc. But never funny. It’s
time to laugh at women.

Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar
Men who sound like
women are funny.
Period.



Jeff Benjamin, CCO, CP+B @ CP+B Seminar
Inventors are modern
storytellers.




Jeff Benjamin, CCO, CP+B @ CP+B Seminar
If you have any technology
driven idea, send it to us.
We would like to invest
behind you.
(milliondollarchallenge.com)


Miles Nadal, CEO MDC @ CP+B Seminar
The tech companies including
Facebook, Twitter and Microsoft
are masquerading as technology
companies when they are in fact
media owners with their own
channels.


Sir Martin Sorrell, Chief Executive, WPP
Day #06
Friday 06/24/2011
What we achieved at
Cannes Lions is similar to Li
Na’s victory at tennis’
French Open Tournament.
[talking about the China’s
Press GP]

Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily
Clients and agencies:
It’s not about creating
fantasy anymore. It’s
about creating reality.


Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
Here is my advice to
advertisers: give your
brand up for customers.
It’s the most rewarding
thing I’ve ever done.

Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
Innovation didn’t begin
with Silicon Valley.




Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
Acting then measuring
has been replaced by
listening and then
responding.


Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
We need to move away
from 360 degree
marketing, and towards
365 days a year
marketing.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
Whatever was good for
business, was good for
community. Today, whatever
is good for community, is
good for business.


Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
Unpack your personal
data in order to make it
more emotional.



Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
Speed is a competitive
advantage (citing the
Dentsu seminar).



Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
He not busy being born
is busy dying.




Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
Today’s key drivers of
change: shift of
economic power to east
and south, sustainability.
and impact of digital.

Paul Polman, CEO, Unilever @ Unilever Seminar
In the digital age,
agencies must organize
around the needs of
consumers rather than
the needs of clients.
Paul Polman, CEO, Unilever @ Unilever Seminar
The future consumers
wants products of
great value from
companies with great
values.
Paul Polman, CEO, Unilever @ Unilever Seminar
Retailers have become
media companies, and
they know their
audiences better than
we do.
Paul Polman, CEO, Unilever @ Unilever Seminar
Agencies can only
produce seamless
solutions if the client is
organized in a
seamless way.
Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate
The delicate balance between
commerce and creative
expression in Hollywood is out
of balance right now. Hollywood
is producing arguably the worst
product in a decade.


Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
iPad should have been called
the MePad. Everyone of these
tablets are a reflection of who
you are. I can tell so much
about you just looking at all
the things on your tablet.

Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
Governments and
corporations fear all
this [social networks].
We need to strike more
fear in them.
Patti Smith @ Grey Seminar
Patti Smith has
demonstrated how much
poetry there is in rock’n’roll
and how much rock’n’roll
there is in poetry.


@barbarahauret
The marketing world is
global, but the
consumer is local and
needs to be engaged
and activated locally.
Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
Creativity is not doing
new things. It’s re-
wiring existing things
in new ways.


Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
The brand is no longer
owned by the
companies. At best, it
is co-owned with
consumers.
Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar
If it’s theirs [the brand],
they will defend it.




Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
From what I've seen so
far, I'd like to recommend
some rethinking of how
the cases are presented.
[#videocasebingo]

@fefaromano @ Titanium Jury
Great strategy liberates
the creativity freedom.




Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
We always - hopefully - have
embraced difference.
Difference should be the
essence of everything we do.



Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
The social web rewards
difference. Difference starts
the conversation [...] Social
networks rewards fame and
fame builds participation.


Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
The problem is the
power of inertia.




Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
I encourage you to hire
them before they steal
your job.



Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar
Day #07
Saturday 06/25/2011
People don’t like
advertising. They like
what interests them,
and sometimes that's
an ad.
From Akestam Holst Seminar
People complain about
Twitter, but compared to
the average conversation
at the Gutter Bar it's
f***ing Proust.

@rorysutherland
How about this? We
could just assume that if
your thing is actually
good people will blog and
tweet #titaniumjudging.

@iaintait
Great digital ideas
require a “hacking
mentality”.



Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar
This should be on poster
next year: @adland: Every
conversation here is
hacking my brain and
reprogramming me to do
better.

@tomeslinger
With a simple spot in a
soap opera in Brazil, a
client can have a Super
Bowl audience.


Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar
It is impressive how
Brazil is being
mentioned at the
Festival. The country is
on its best moment.
@agenciatudo
Shortlist screening stats:
theater is 10% full, a fifth
of the people are sleepy.
The week is taking its
toll on delegates.

@peruska
Agencies should be “day
traders in social emotion”
tracking what’s said about
brands on Twitter, #FB.


@simonmainwaring
Fingers crossed for
Romania this evening
#canneslions!!!



@GabrielaLungu
Without great clients
like this one, there is no
great work. (talking
about Ikea)


Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award
Thanks for
watching :)

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Quotes from Cannes Lions 2011

  • 1. Quotes from Cannes 2011. Shared by @FabianoCoura Head of Planning @ R/GA SP
  • 2.
  • 5. 9000 delegates. 9000 point of views. Have yours too.
  • 7. In 2011, 15% of conversations were about brands. Today it’s 37%. Isn’t depressive? Martin Lindstrom, Author @ goviral Seminar
  • 8. If you start offline and then move online it will be much more powerful. After a “casual conversation” 49% will remember your brand when online. Martin Lindstrom, Author @ goviral Seminar
  • 9. Advertising is fading. Consumers own brands today. Martin Lindstrom, Author @ goviral Seminar
  • 10. ROI is NOT Purpose. Best brands weren’t born to be the most profitable, but to make life better. GM can never be Apple. Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar
  • 11. Lady Gaga is her own platform. She already have 10 million twitter followers. Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar
  • 12. In 2012 consumers will want products and services that enhance their lives in a unique and personal way. Susanna Kempe, CEO, WGSN @ WGSN Seminar
  • 13. Can we bring that forward? @DavidTrewern: WGSN: 2013 will see the death of the banal broadcast (aka Facebook updates!) @fefaromano during WGSN Seminar
  • 14. If you know that what you are about to shoot is good, then it probably isn’t. Julian Boulding, President, thenetworkone @ thenetworkone Seminar
  • 15. Entrepreneurs are the new creative department (and vice versa) Troy Young, President, Say Media @ UM
  • 16. To the public, all advertising is spam. Bob Garfield, Commentator @ imc2 Seminar
  • 18. 43% of consumers won’t buy a product if can’t find the right information online. Eric Bader, Chief Strategy Officer, Initiative @ Initiative Seminar
  • 19. Cannes Lions is no longer about advertising, as indeed our industry is no longer simply about advertising. Phil Thomas, CEO, Cannes Lions Festival
  • 20. What is the first thing you reach for in the morning? Your bed partner, yourself or your phone? Simon Bond, CMO, BBDO @ BBDO Seminar
  • 21. Fortune favors implementers and improvisers, not entrepreneurs [...] Real innovators are desperate, imaginative and improvisational. Malcolm Gladwell, Author @ Kraft Foods Seminar
  • 22. We should want to be third [...] Although Jobs was last at the party, he was the most successful. The person who waits and is able to observe with the benefit of hindsight wins. Malcolm Gladwell, Author @ Kraft Foods Seminar
  • 23. It is easier to come up with effective new ads if done throughout collaborations. Jonah Lehrer, Author @ DraftFCB Seminar
  • 24. 28% of people want to watch TV with their social networks. Mark Holden, Planning Director, phd @ phd Seminar
  • 25. A whole new generation with lower levels of privacy anxiety will help on the adoption of this new reality in people’s lives and the changes will not be so slow when it was in the past. Mark Holden, Planning Director, phd @ phd Seminar
  • 26. Search will move from links to likes. Mark Holden, Planning Director, phd @ phd Seminar
  • 27. 83% of consumers use fewer than 30 sites a month. Tim Armstrong, CEO, AOL @ AOL Seminar
  • 28. The future of the internet is not algorithms, it’s content and design [...] Banners are for apes. Content is for humans. Tim Armstrong, CEO, AOL @ AOL Seminar
  • 29. Authenticity is just like pornography. You know it when you see it. Arianna Huffington, Co-founder, The Huffington Post @ AOL Seminar
  • 30. Sorry no tweets from #canneslions today. I could not get any Wi-Fi. @paul_yole about the Microsoft sponsored wi-fi
  • 31. Tablet market is growing from 17 million devices this year to 70 million devices next year. Kevin Lynch, CTO, Adobe @ Adobe Seminar
  • 32. Magazine people want to make something that is beautiful and connects with an audience, but it has been hard to do that very well in the internet during the last two years. John Battelle, CEO, Federated Media @ Adobe Seminar
  • 34. Even though the Fiat Mio is a concept, done as an internal exercise, there are many ideas we will be using in our company from now on. João Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar
  • 35. At Sundance we try to create a safe environment. We encourage freedom and then we encourage them to take risks. Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
  • 36. The only thing in this world that always succeeds is change. Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
  • 37. Being plugged in reduces debate, analysis and decisions [...] Connection is meaningless without control. Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
  • 38. There are 6.9 billion people in the world, 600 million broadband internet connections, but 4.5 billion text message users. SMS is largest human network. Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
  • 39. A good story is something you haven’t known. Something that hits your gut, your heart and therefore your emotions. From @wgsn during Starcom MediaVest Group & TED Seminar
  • 40. Our industry will spend 450 billion on advertising this year. How can we make more for peoples lives with this money? Craig Davis, CCO, Publicis Mojo @ YouTube Seminar
  • 41. Brands do what is good for them. Sometimes it intersects with what is good for us. Michael Wolff, Editorial Director, Adweek @ YouTube Seminar
  • 42. In the future, half of the music industry’s revenues will come from brands. Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar
  • 43. Apple and Microsoft are getting it right because they concentrate on servicing people. Where the music industry is getting it wrong is that it still talks about selling records. Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar
  • 44. Almost 100 ads in the press shortlist and only one in Cyber? That is actually the face of the brazilian advertising. Luiz Marinho, Journalist, Bluebus
  • 45. At Coca-Cola, we think the mobile phone as the 6th sense of people. Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
  • 46. We will move from creative excellence to content excellence. Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
  • 47. Great to see that the world’s biggest brand has the word “contagious” at the core of its Liquid & Linked strategy. @ContagiousPaul during the Coca-Cola Seminar
  • 48. We don't view ourselves as a game company, we’re building a brand. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  • 49. We built 51 games before getting to Angry Birds [...] My team knows how to build a hit and also how not to build a hit. This is important. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  • 50. We only care about two things: our fans and our brand. We talk about fans, not users or consumers. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  • 51. We want to become the most copied brand in China by next year. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  • 53. I’m a better employee because I’m a mum and I’m a better mum because I work. Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion
  • 54. People don’t want something better than a TV. They want a better TV. Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar
  • 55. As we get more and more apps designed for smart TV, there will be a lot more opportunity for integration. Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar
  • 56. I’m not on Facebook, but I’ve seen it. Jesse Eisenberg, Actor @ Mofilm Seminar
  • 57. Purpose is the new digital. @Ariannehuff
  • 58. Television is no longer an appointment, it is a lending library. Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar
  • 59. I’m much more interested in an argument that might be resolved, than in entertainment. David Simon, Journalist @ Time Warner Seminar
  • 60. Twitter has become my primary news source, but when I hear something has happened it makes me turn on a TV set. Piers Morgan, CNN Host @ Time Warner Seminar
  • 61. At Google, with your permission, we use some of your information to make things that are good for you. Eric Schmidt, Chairman, Google @ Google Seminar
  • 62. Hell has frozen (when he saw the Super Bowl Ad) [...] We did it, we measured it and it resulted in incremental search that paid off. Eric Schmidt, Chairman, Google @ Google Seminar
  • 63. It’s always a shock to me that there are criminals using the internet. Eric Schmidt, Chairman, Google @ Google Seminar
  • 64. We have this 1% program at Google [...] you just don’t know what it’s gonna happened, but you can certainly measure it. Eric Schmidt, Chairman, Google @ Google Seminar
  • 65. The problem is not climate change. The problem is poor thinking. And it’s an even bigger problem because no one realizes it. Edward de Bono, Author @ The Guardian Seminar
  • 66. Analytical thinking is no longer enough. We need to learn to think to create value. Edward de Bono, Author @ The Guardian Seminar
  • 67. Two important values to younger people: significance and achievement. Edward de Bono, Author @ The Guardian Seminar
  • 68. Not everybody likes games, but everybody likes playing. Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar
  • 69. In the era of networked media you’re going to become a functionally integrated brand or a commodity. Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
  • 70. Instead of “How big are we gonna get before we get bad?”, the question is: “How diverse are we gonna get before we get good?” Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar
  • 71. How do we call what we do? It's indescribable. Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
  • 72. More people play Zynga games than Xbox, Wii and PS3 combined. Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar
  • 73. When I started working in advertising, I had no idea it was so interesting and so important to people. Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
  • 74. One of the points I am excited about is that this is just the beginning of something extraordinary that will get much larger. Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
  • 76. Cool hijack of #CannesLions by Ogilvy www.ogilvy.com/ do100. Unexpected and well done. From @thebrandbuilder
  • 77. There a maturity of work. It’s not like the old parlor tricks that used to win awards. The impressive use of technology doesn’t work anymore. As a result, most clients get real value out of digital in a way that perhaps they questioned in the past. Nick Law, CCO, R/GA, Cyber Lions President
  • 78. Technology amplifies creativity through content creation, content distribution and content experience. Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
  • 79. Youth links their ideas with execution of their ideas. The right and left brains are merging like never before. Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
  • 80. You collaborate on the studio and then people listen to the result of this collaboration. On the Internet, people experience the collaboration itself. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  • 81. TV is not what it used to be. TV is old technology, people are using their tablets to take picture... Imagine if people use the TV to take pictures. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  • 82. If we all take the first step together, that is a real movement. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  • 83. Everyone is competing for attention. You just can’t be conservative anymore. Tod Machover, Composer, Inventor, Educator @ McCann Seminar
  • 84. Luck isn’t about what happens to you. It’s about what you do with what happens you. Sir Ken Robinson @ Ogilvy Seminar
  • 85. There’s no evidence that I can see that humans are evolving culturally as quickly as we are technologically. Sir Ken Robinson @ Ogilvy Seminar
  • 86. Real innovation and creativity often happens within tight constraints. Sir Ken Robinson @ Ogilvy Seminar
  • 87. Creativity is process of having an original idea that has value [...] Advertising is about participating in the context for meaning. Sir Ken Robinson @ Ogilvy Seminar
  • 88. Women are never portrayed as funny. They’re caring, emotional, etc. But never funny. It’s time to laugh at women. Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar
  • 89. Men who sound like women are funny. Period. Jeff Benjamin, CCO, CP+B @ CP+B Seminar
  • 90. Inventors are modern storytellers. Jeff Benjamin, CCO, CP+B @ CP+B Seminar
  • 91. If you have any technology driven idea, send it to us. We would like to invest behind you. (milliondollarchallenge.com) Miles Nadal, CEO MDC @ CP+B Seminar
  • 92. The tech companies including Facebook, Twitter and Microsoft are masquerading as technology companies when they are in fact media owners with their own channels. Sir Martin Sorrell, Chief Executive, WPP
  • 94. What we achieved at Cannes Lions is similar to Li Na’s victory at tennis’ French Open Tournament. [talking about the China’s Press GP] Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily
  • 95. Clients and agencies: It’s not about creating fantasy anymore. It’s about creating reality. Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
  • 96. Here is my advice to advertisers: give your brand up for customers. It’s the most rewarding thing I’ve ever done. Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
  • 97. Innovation didn’t begin with Silicon Valley. Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  • 98. Acting then measuring has been replaced by listening and then responding. Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  • 99. We need to move away from 360 degree marketing, and towards 365 days a year marketing. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  • 100. Whatever was good for business, was good for community. Today, whatever is good for community, is good for business. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  • 101. Unpack your personal data in order to make it more emotional. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  • 102. Speed is a competitive advantage (citing the Dentsu seminar). Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  • 103. He not busy being born is busy dying. Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  • 104. Today’s key drivers of change: shift of economic power to east and south, sustainability. and impact of digital. Paul Polman, CEO, Unilever @ Unilever Seminar
  • 105. In the digital age, agencies must organize around the needs of consumers rather than the needs of clients. Paul Polman, CEO, Unilever @ Unilever Seminar
  • 106. The future consumers wants products of great value from companies with great values. Paul Polman, CEO, Unilever @ Unilever Seminar
  • 107. Retailers have become media companies, and they know their audiences better than we do. Paul Polman, CEO, Unilever @ Unilever Seminar
  • 108. Agencies can only produce seamless solutions if the client is organized in a seamless way. Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate
  • 109. The delicate balance between commerce and creative expression in Hollywood is out of balance right now. Hollywood is producing arguably the worst product in a decade. Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
  • 110. iPad should have been called the MePad. Everyone of these tablets are a reflection of who you are. I can tell so much about you just looking at all the things on your tablet. Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
  • 111. Governments and corporations fear all this [social networks]. We need to strike more fear in them. Patti Smith @ Grey Seminar
  • 112. Patti Smith has demonstrated how much poetry there is in rock’n’roll and how much rock’n’roll there is in poetry. @barbarahauret
  • 113. The marketing world is global, but the consumer is local and needs to be engaged and activated locally. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  • 114. Creativity is not doing new things. It’s re- wiring existing things in new ways. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  • 115. The brand is no longer owned by the companies. At best, it is co-owned with consumers. Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar
  • 116. If it’s theirs [the brand], they will defend it. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  • 117. From what I've seen so far, I'd like to recommend some rethinking of how the cases are presented. [#videocasebingo] @fefaromano @ Titanium Jury
  • 118. Great strategy liberates the creativity freedom. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  • 119. We always - hopefully - have embraced difference. Difference should be the essence of everything we do. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  • 120. The social web rewards difference. Difference starts the conversation [...] Social networks rewards fame and fame builds participation. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  • 121. The problem is the power of inertia. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  • 122. I encourage you to hire them before they steal your job. Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar
  • 124. People don’t like advertising. They like what interests them, and sometimes that's an ad. From Akestam Holst Seminar
  • 125. People complain about Twitter, but compared to the average conversation at the Gutter Bar it's f***ing Proust. @rorysutherland
  • 126. How about this? We could just assume that if your thing is actually good people will blog and tweet #titaniumjudging. @iaintait
  • 127. Great digital ideas require a “hacking mentality”. Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar
  • 128. This should be on poster next year: @adland: Every conversation here is hacking my brain and reprogramming me to do better. @tomeslinger
  • 129. With a simple spot in a soap opera in Brazil, a client can have a Super Bowl audience. Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar
  • 130. It is impressive how Brazil is being mentioned at the Festival. The country is on its best moment. @agenciatudo
  • 131. Shortlist screening stats: theater is 10% full, a fifth of the people are sleepy. The week is taking its toll on delegates. @peruska
  • 132. Agencies should be “day traders in social emotion” tracking what’s said about brands on Twitter, #FB. @simonmainwaring
  • 133. Fingers crossed for Romania this evening #canneslions!!! @GabrielaLungu
  • 134. Without great clients like this one, there is no great work. (talking about Ikea) Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award