The document contains quotes from various speakers at Cannes Lions 2011 about trends in advertising, branding, and technology. Some key points from multiple speakers include:
- Advertising is moving from traditional formats to new forms of content marketing and brand storytelling across multiple platforms.
- Brands are focusing more on authenticity and purpose beyond just profit. Successful brands make people's lives better rather than being the most profitable.
- New technologies like mobile, social media, and tablets are transforming how consumers engage with brands and content. Television is becoming more interactive.
- Innovation is no longer limited to technology companies but is happening across many industries as new business models emerge. Collaboration between different fields is driving new ideas.
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
Wealth Dynamics Masters - The 8 Keys to Business SuccessRoger Hamilton
These are the slides to the Wealth Dynamics Masters 2014, this year's week-long annual business planning session held in Bali, based on the 8 Wealth Dynamics Profiles.
To learn more about the program, visit www.rogerjameshamilton.com/events
To take the Wealth Dynamics Entrepreneur Test, visit
www.wdprofiletest.com
For free weekly training videos from Roger Hamilton, subscribe to www.youtube.com/rogerhamiltontv
What are firms often criticised of?
Understand the link between those criticisms and the subject of ethics.
How should firms respond to those criticism?
Through ethics?
Understanding the challenges to ethical decision-making.
What is Green Marketing?
Is green marketing a fad?
What is Corporate Social Responsibility (CSR)?.
Understand the drivers of CSR.
Do firms benefit from engaging in CSR activities?
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
Brands and their partners are becoming more and more effective in the application of psychology when designing their digital experiences. But how should marketers behave and treat this knowledge?
This webinar explores how to navigate the waters of doing what's right for the customer and what's right for your business.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
Wealth Dynamics Masters - The 8 Keys to Business SuccessRoger Hamilton
These are the slides to the Wealth Dynamics Masters 2014, this year's week-long annual business planning session held in Bali, based on the 8 Wealth Dynamics Profiles.
To learn more about the program, visit www.rogerjameshamilton.com/events
To take the Wealth Dynamics Entrepreneur Test, visit
www.wdprofiletest.com
For free weekly training videos from Roger Hamilton, subscribe to www.youtube.com/rogerhamiltontv
What are firms often criticised of?
Understand the link between those criticisms and the subject of ethics.
How should firms respond to those criticism?
Through ethics?
Understanding the challenges to ethical decision-making.
What is Green Marketing?
Is green marketing a fad?
What is Corporate Social Responsibility (CSR)?.
Understand the drivers of CSR.
Do firms benefit from engaging in CSR activities?
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
Brands and their partners are becoming more and more effective in the application of psychology when designing their digital experiences. But how should marketers behave and treat this knowledge?
This webinar explores how to navigate the waters of doing what's right for the customer and what's right for your business.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Talk given to Miami Ad School, Europe students on 15th August, 2013. By Simon Law, CSO at Fabric.
The embedded notes in the ppt aren't exactly what I said, but gives you some idea of content and meaning… What I actually said was obviously smarter, wittier and generally more compellingly informative and entertaining!
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
We are happy to share with the world our company culture playbook. Read it, explore it, share it!
The Keenfolks is a digital transformation agency based in Barcelona, Mexico City, and New York. We opened a new business category -Digital Gap Management to help companies outpace consumer speed.
We would be happy to hear your feedback and get in touch with you!
Stay Keen!
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
Bem-vindo ao REAL mundo digital.
(ou Inovações digitais para melhorar o mundo real).
Enquanto toda nossa indústria segue focada em discutir a integração entre os canais offline e o mundo online, um acontecimento discreto e de grandes proporções ganha força: a invasão de tecnologias digitais no mundo real – uma tendência que ganha ainda mais força diante da busca das pessoas por experiências tangíveis e sociais no mundo real.
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Talk given to Miami Ad School, Europe students on 15th August, 2013. By Simon Law, CSO at Fabric.
The embedded notes in the ppt aren't exactly what I said, but gives you some idea of content and meaning… What I actually said was obviously smarter, wittier and generally more compellingly informative and entertaining!
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
We are happy to share with the world our company culture playbook. Read it, explore it, share it!
The Keenfolks is a digital transformation agency based in Barcelona, Mexico City, and New York. We opened a new business category -Digital Gap Management to help companies outpace consumer speed.
We would be happy to hear your feedback and get in touch with you!
Stay Keen!
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
Bem-vindo ao REAL mundo digital.
(ou Inovações digitais para melhorar o mundo real).
Enquanto toda nossa indústria segue focada em discutir a integração entre os canais offline e o mundo online, um acontecimento discreto e de grandes proporções ganha força: a invasão de tecnologias digitais no mundo real – uma tendência que ganha ainda mais força diante da busca das pessoas por experiências tangíveis e sociais no mundo real.
Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work and likely to impact 2012's winners.
Graças à digitalização, as expectativas dos clientes superam as experiências de marca. Uma nova pesquisa da Accenture Interactive indica que, embora muitas marcas deixem a desejar, um grupo de alto desempenho obteve sucesso ao priorizar uma cultura de experiência do cliente (CX).
Political risk and trade finance TXF conference - Nov 2014Damian Karmelich
Asia is at the nexus of global trade flows and is critical to the health of the global economy. The region accounts for more than 35 percent of the world’s trade and is forecast to contribute over 45 percent of global GDP in the coming decade. Yet its success is not assured. Among the many challenges are a series of political events and trends that threaten the region’s trade flows and the financial infrastructure that underpins them.
This presentation examines political risk in the Asia region drawing on Political Monitor’s Asia Political Risk Index. It includes, an analysis of key trends and events likely to influence the politics of the region, a review of regional hotspots, an in-depth examination of political risk in key markets, and a discussion of the implications of political risk for trade flows and finance.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
How can you integrate word-of-mouth in your entire marketing strategy & philosophy? Well, you need someone to manage word of mouth on a strategical level: a conversation manager. This story explains the role of changing advertising, concrete steps to manage the conversation and how you should manage your brand in a more conversational way.
Candid Conversations with Product People: Social Collaborative Management: Ha...Aggregage
Social Collaborative Management aims at delivering, at the enterprise level, a common goal for the business while harnessing the performance advantages of a collaborative community. This is a vital paradigm shift that many organisations are trying to understand right now - balancing traditional work and centralised leadership against the value of decentralised teams and trust. But the principles of harnessing collective power, collaboration, and community build an underlying ‘constant change’ capability that is critical in today’s new work environment.
Each year we embark on a trip to VidCon, where we get a pulse of what's happening in the zeitgeist and connect with talented creators, and impressive brands alike. Here are five tangible takeaways from TikTok to LinkedIn and what it means for you.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
What is the new digital B2B customer expecting? Acclaimed industry visionary, Mark Thompson, will explore the forces driving change in the B2B customer experience and what companies must do to, not only respond to these forces, but to take a leadership position, to remain competitive today, and to get ahead of the curve for tomorrow.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
7. In 2011, 15% of
conversations were
about brands. Today it’s
37%. Isn’t depressive?
Martin Lindstrom, Author @ goviral Seminar
8. If you start offline and then
move online it will be much
more powerful. After a
“casual conversation” 49%
will remember your brand
when online.
Martin Lindstrom, Author @ goviral Seminar
10. ROI is NOT Purpose.
Best brands weren’t born
to be the most profitable,
but to make life better.
GM can never be Apple.
Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar
11. Lady Gaga is her own
platform. She already
have 10 million twitter
followers.
Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar
12. In 2012 consumers will
want products and
services that enhance
their lives in a unique
and personal way.
Susanna Kempe, CEO, WGSN @ WGSN Seminar
13. Can we bring that forward?
@DavidTrewern: WGSN:
2013 will see the death of
the banal broadcast (aka
Facebook updates!)
@fefaromano during WGSN Seminar
14. If you know that what
you are about to shoot
is good, then it
probably isn’t.
Julian Boulding, President, thenetworkone @ thenetworkone Seminar
15. Entrepreneurs are the
new creative
department (and vice
versa)
Troy Young, President, Say Media @ UM
16. To the public, all
advertising is spam.
Bob Garfield, Commentator @ imc2 Seminar
18. 43% of consumers
won’t buy a product if
can’t find the right
information online.
Eric Bader, Chief Strategy Officer, Initiative @ Initiative Seminar
19. Cannes Lions is no
longer about advertising,
as indeed our industry is
no longer simply about
advertising.
Phil Thomas, CEO, Cannes Lions Festival
20. What is the first thing
you reach for in the
morning? Your bed
partner, yourself or
your phone?
Simon Bond, CMO, BBDO @ BBDO Seminar
21. Fortune favors implementers
and improvisers, not
entrepreneurs [...] Real
innovators are desperate,
imaginative and
improvisational.
Malcolm Gladwell, Author @ Kraft Foods Seminar
22. We should want to be third [...]
Although Jobs was last at the
party, he was the most
successful. The person who
waits and is able to observe with
the benefit of hindsight wins.
Malcolm Gladwell, Author @ Kraft Foods Seminar
23. It is easier to come up
with effective new ads
if done throughout
collaborations.
Jonah Lehrer, Author @ DraftFCB Seminar
24. 28% of people want to
watch TV with their
social networks.
Mark Holden, Planning Director, phd @ phd Seminar
25. A whole new generation with
lower levels of privacy anxiety
will help on the adoption of this
new reality in people’s lives
and the changes will not be so
slow when it was in the past.
Mark Holden, Planning Director, phd @ phd Seminar
26. Search will move from
links to likes.
Mark Holden, Planning Director, phd @ phd Seminar
27. 83% of consumers use
fewer than 30 sites a
month.
Tim Armstrong, CEO, AOL @ AOL Seminar
28. The future of the internet
is not algorithms, it’s
content and design [...]
Banners are for apes.
Content is for humans.
Tim Armstrong, CEO, AOL @ AOL Seminar
29. Authenticity is just like
pornography. You know
it when you see it.
Arianna Huffington, Co-founder, The Huffington Post @ AOL Seminar
30. Sorry no tweets from
#canneslions today.
I could not get any Wi-Fi.
@paul_yole about the Microsoft sponsored wi-fi
31. Tablet market is
growing from 17 million
devices this year to 70
million devices next
year.
Kevin Lynch, CTO, Adobe @ Adobe Seminar
32. Magazine people want to make
something that is beautiful and
connects with an audience, but
it has been hard to do that very
well in the internet during the
last two years.
John Battelle, CEO, Federated Media @ Adobe Seminar
34. Even though the Fiat Mio is
a concept, done as an
internal exercise, there are
many ideas we will be using
in our company from now
on.
João Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar
35. At Sundance we try to
create a safe environment.
We encourage freedom and
then we encourage them to
take risks.
Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
36. The only thing in this
world that always
succeeds is change.
Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
37. Being plugged in reduces
debate, analysis and
decisions [...] Connection
is meaningless without
control.
Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
38. There are 6.9 billion people
in the world, 600 million
broadband internet
connections, but 4.5 billion
text message users. SMS is
largest human network.
Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
39. A good story is something
you haven’t known.
Something that hits your
gut, your heart and therefore
your emotions.
From @wgsn during Starcom MediaVest Group & TED Seminar
40. Our industry will spend 450
billion on advertising this
year. How can we make
more for peoples lives with
this money?
Craig Davis, CCO, Publicis Mojo @ YouTube Seminar
41. Brands do what is good
for them. Sometimes it
intersects with what is
good for us.
Michael Wolff, Editorial Director, Adweek @ YouTube Seminar
42. In the future, half of the
music industry’s
revenues will come
from brands.
Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar
43. Apple and Microsoft are getting
it right because they concentrate
on servicing people. Where the
music industry is getting it
wrong is that it still talks about
selling records.
Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar
44. Almost 100 ads in the
press shortlist and only
one in Cyber? That is
actually the face of the
brazilian advertising.
Luiz Marinho, Journalist, Bluebus
45. At Coca-Cola, we think
the mobile phone as
the 6th sense of
people.
Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
46. We will move from
creative excellence to
content excellence.
Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
47. Great to see that the
world’s biggest brand has
the word “contagious” at
the core of its Liquid &
Linked strategy.
@ContagiousPaul during the Coca-Cola Seminar
48. We don't view
ourselves as a game
company, we’re
building a brand.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
49. We built 51 games before
getting to Angry Birds [...]
My team knows how to build
a hit and also how not to
build a hit. This is important.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
50. We only care about two
things: our fans and our
brand. We talk about
fans, not users or
consumers.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
51. We want to become the
most copied brand in
China by next year.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
53. I’m a better employee
because I’m a mum
and I’m a better mum
because I work.
Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion
54. People don’t want
something better than
a TV. They want a
better TV.
Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar
55. As we get more and
more apps designed for
smart TV, there will be a
lot more opportunity for
integration.
Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar
56. I’m not on Facebook,
but I’ve seen it.
Jesse Eisenberg, Actor @ Mofilm Seminar
58. Television is no longer
an appointment, it is a
lending library.
Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar
59. I’m much more
interested in an
argument that might be
resolved, than in
entertainment.
David Simon, Journalist @ Time Warner Seminar
60. Twitter has become my
primary news source, but
when I hear something
has happened it makes
me turn on a TV set.
Piers Morgan, CNN Host @ Time Warner Seminar
61. At Google, with your
permission, we use
some of your information
to make things that are
good for you.
Eric Schmidt, Chairman, Google @ Google Seminar
62. Hell has frozen (when he
saw the Super Bowl Ad) [...]
We did it, we measured it
and it resulted in
incremental search that
paid off.
Eric Schmidt, Chairman, Google @ Google Seminar
63. It’s always a shock to
me that there are
criminals using the
internet.
Eric Schmidt, Chairman, Google @ Google Seminar
64. We have this 1% program
at Google [...] you just
don’t know what it’s
gonna happened, but you
can certainly measure it.
Eric Schmidt, Chairman, Google @ Google Seminar
65. The problem is not climate
change. The problem is poor
thinking. And it’s an even
bigger problem because no
one realizes it.
Edward de Bono, Author @ The Guardian Seminar
66. Analytical thinking is no
longer enough. We
need to learn to think
to create value.
Edward de Bono, Author @ The Guardian Seminar
67. Two important values
to younger people:
significance and
achievement.
Edward de Bono, Author @ The Guardian Seminar
68. Not everybody likes
games, but everybody
likes playing.
Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar
69. In the era of networked
media you’re going to
become a functionally
integrated brand or a
commodity.
Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
70. Instead of “How big are we
gonna get before we get
bad?”, the question is:
“How diverse are we gonna
get before we get good?”
Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar
71. How do we call what
we do? It's
indescribable.
Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
72. More people play
Zynga games than
Xbox, Wii and PS3
combined.
Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar
73. When I started working
in advertising, I had no
idea it was so
interesting and so
important to people.
Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
74. One of the points I am
excited about is that this
is just the beginning of
something extraordinary
that will get much larger.
Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
76. Cool hijack of
#CannesLions by
Ogilvy www.ogilvy.com/
do100. Unexpected and
well done.
From @thebrandbuilder
77. There a maturity of work. It’s not like
the old parlor tricks that used to win
awards. The impressive use of
technology doesn’t work anymore.
As a result, most clients get real
value out of digital in a way that
perhaps they questioned in the past.
Nick Law, CCO, R/GA, Cyber Lions President
79. Youth links their ideas
with execution of their
ideas. The right and left
brains are merging like
never before.
Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
80. You collaborate on the
studio and then people
listen to the result of this
collaboration. On the
Internet, people experience
the collaboration itself.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
81. TV is not what it used to be.
TV is old technology, people
are using their tablets to
take picture... Imagine if
people use the TV to take
pictures.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
82. If we all take the first
step together, that is a
real movement.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
83. Everyone is competing
for attention. You just
can’t be conservative
anymore.
Tod Machover, Composer, Inventor, Educator @ McCann Seminar
84. Luck isn’t about what
happens to you. It’s
about what you do with
what happens you.
Sir Ken Robinson @ Ogilvy Seminar
85. There’s no evidence
that I can see that
humans are evolving
culturally as quickly as
we are technologically.
Sir Ken Robinson @ Ogilvy Seminar
87. Creativity is process of
having an original idea that
has value [...] Advertising
is about participating in
the context for meaning.
Sir Ken Robinson @ Ogilvy Seminar
88. Women are never
portrayed as funny.
They’re caring, emotional,
etc. But never funny. It’s
time to laugh at women.
Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar
89. Men who sound like
women are funny.
Period.
Jeff Benjamin, CCO, CP+B @ CP+B Seminar
91. If you have any technology
driven idea, send it to us.
We would like to invest
behind you.
(milliondollarchallenge.com)
Miles Nadal, CEO MDC @ CP+B Seminar
92. The tech companies including
Facebook, Twitter and Microsoft
are masquerading as technology
companies when they are in fact
media owners with their own
channels.
Sir Martin Sorrell, Chief Executive, WPP
94. What we achieved at
Cannes Lions is similar to Li
Na’s victory at tennis’
French Open Tournament.
[talking about the China’s
Press GP]
Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily
95. Clients and agencies:
It’s not about creating
fantasy anymore. It’s
about creating reality.
Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
96. Here is my advice to
advertisers: give your
brand up for customers.
It’s the most rewarding
thing I’ve ever done.
Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
98. Acting then measuring
has been replaced by
listening and then
responding.
Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
99. We need to move away
from 360 degree
marketing, and towards
365 days a year
marketing.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
100. Whatever was good for
business, was good for
community. Today, whatever
is good for community, is
good for business.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
101. Unpack your personal
data in order to make it
more emotional.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
102. Speed is a competitive
advantage (citing the
Dentsu seminar).
Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
103. He not busy being born
is busy dying.
Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
104. Today’s key drivers of
change: shift of
economic power to east
and south, sustainability.
and impact of digital.
Paul Polman, CEO, Unilever @ Unilever Seminar
105. In the digital age,
agencies must organize
around the needs of
consumers rather than
the needs of clients.
Paul Polman, CEO, Unilever @ Unilever Seminar
106. The future consumers
wants products of
great value from
companies with great
values.
Paul Polman, CEO, Unilever @ Unilever Seminar
107. Retailers have become
media companies, and
they know their
audiences better than
we do.
Paul Polman, CEO, Unilever @ Unilever Seminar
108. Agencies can only
produce seamless
solutions if the client is
organized in a
seamless way.
Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate
109. The delicate balance between
commerce and creative
expression in Hollywood is out
of balance right now. Hollywood
is producing arguably the worst
product in a decade.
Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
110. iPad should have been called
the MePad. Everyone of these
tablets are a reflection of who
you are. I can tell so much
about you just looking at all
the things on your tablet.
Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
112. Patti Smith has
demonstrated how much
poetry there is in rock’n’roll
and how much rock’n’roll
there is in poetry.
@barbarahauret
113. The marketing world is
global, but the
consumer is local and
needs to be engaged
and activated locally.
Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
114. Creativity is not doing
new things. It’s re-
wiring existing things
in new ways.
Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
115. The brand is no longer
owned by the
companies. At best, it
is co-owned with
consumers.
Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar
116. If it’s theirs [the brand],
they will defend it.
Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
117. From what I've seen so
far, I'd like to recommend
some rethinking of how
the cases are presented.
[#videocasebingo]
@fefaromano @ Titanium Jury
118. Great strategy liberates
the creativity freedom.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
119. We always - hopefully - have
embraced difference.
Difference should be the
essence of everything we do.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
120. The social web rewards
difference. Difference starts
the conversation [...] Social
networks rewards fame and
fame builds participation.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
121. The problem is the
power of inertia.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
122. I encourage you to hire
them before they steal
your job.
Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar
125. People complain about
Twitter, but compared to
the average conversation
at the Gutter Bar it's
f***ing Proust.
@rorysutherland
126. How about this? We
could just assume that if
your thing is actually
good people will blog and
tweet #titaniumjudging.
@iaintait
127. Great digital ideas
require a “hacking
mentality”.
Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar
128. This should be on poster
next year: @adland: Every
conversation here is
hacking my brain and
reprogramming me to do
better.
@tomeslinger
129. With a simple spot in a
soap opera in Brazil, a
client can have a Super
Bowl audience.
Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar
130. It is impressive how
Brazil is being
mentioned at the
Festival. The country is
on its best moment.
@agenciatudo
134. Without great clients
like this one, there is no
great work. (talking
about Ikea)
Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award