The document contains quotes from various speakers at Cannes Lions 2011 about trends in advertising, branding, and technology. Some key points from multiple speakers include: - Advertising is moving from traditional formats to new forms of content marketing and brand storytelling across multiple platforms. - Brands are focusing more on authenticity and purpose beyond just profit. Successful brands make people's lives better rather than being the most profitable. - New technologies like mobile, social media, and tablets are transforming how consumers engage with brands and content. Television is becoming more interactive. - Innovation is no longer limited to technology companies but is happening across many industries as new business models emerge. Collaboration between different fields is driving new ideas.

1. Quotes from
Cannes 2011.
Shared by @FabianoCoura Head of Planning @ R/GA SP

3. 9000 delegates.

4. 9000 delegates.
9000 point of views.

5. 9000 delegates.
9000 point of views.
Have yours too.

6. Day #01
Sunday 06/19/2011

7. In 2011, 15% of
conversations were
about brands. Today it’s
37%. Isn’t depressive?
Martin Lindstrom, Author @ goviral Seminar

8. If you start offline and then
move online it will be much
more powerful. After a
“casual conversation” 49%
will remember your brand
when online.
Martin Lindstrom, Author @ goviral Seminar

9. Advertising is fading.
Consumers own
brands today.
Martin Lindstrom, Author @ goviral Seminar

10. ROI is NOT Purpose.
Best brands weren’t born
to be the most profitable,
but to make life better.
GM can never be Apple.
Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar

11. Lady Gaga is her own
platform. She already
have 10 million twitter
followers.
Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar

12. In 2012 consumers will
want products and
services that enhance
their lives in a unique
and personal way.
Susanna Kempe, CEO, WGSN @ WGSN Seminar

13. Can we bring that forward?
@DavidTrewern: WGSN:
2013 will see the death of
the banal broadcast (aka
Facebook updates!)
@fefaromano during WGSN Seminar

14. If you know that what
you are about to shoot
is good, then it
probably isn’t.
Julian Boulding, President, thenetworkone @ thenetworkone Seminar

15. Entrepreneurs are the
new creative
department (and vice
versa)
Troy Young, President, Say Media @ UM

16. To the public, all
advertising is spam.
Bob Garfield, Commentator @ imc2 Seminar

17. Day #02
Monday 06/20/2011

18. 43% of consumers
won’t buy a product if
can’t find the right
information online.
Eric Bader, Chief Strategy Officer, Initiative @ Initiative Seminar

19. Cannes Lions is no
longer about advertising,
as indeed our industry is
no longer simply about
advertising.
Phil Thomas, CEO, Cannes Lions Festival

20. What is the first thing
you reach for in the
morning? Your bed
partner, yourself or
your phone?
Simon Bond, CMO, BBDO @ BBDO Seminar

21. Fortune favors implementers
and improvisers, not
entrepreneurs [...] Real
innovators are desperate,
imaginative and
improvisational.
Malcolm Gladwell, Author @ Kraft Foods Seminar

22. We should want to be third [...]
Although Jobs was last at the
party, he was the most
successful. The person who
waits and is able to observe with
the benefit of hindsight wins.
Malcolm Gladwell, Author @ Kraft Foods Seminar

23. It is easier to come up
with effective new ads
if done throughout
collaborations.
Jonah Lehrer, Author @ DraftFCB Seminar

24. 28% of people want to
watch TV with their
social networks.
Mark Holden, Planning Director, phd @ phd Seminar

25. A whole new generation with
lower levels of privacy anxiety
will help on the adoption of this
new reality in people’s lives
and the changes will not be so
slow when it was in the past.
Mark Holden, Planning Director, phd @ phd Seminar

26. Search will move from
links to likes.
Mark Holden, Planning Director, phd @ phd Seminar

27. 83% of consumers use
fewer than 30 sites a
month.
Tim Armstrong, CEO, AOL @ AOL Seminar

28. The future of the internet
is not algorithms, it’s
content and design [...]
Banners are for apes.
Content is for humans.
Tim Armstrong, CEO, AOL @ AOL Seminar

29. Authenticity is just like
pornography. You know
it when you see it.
Arianna Huffington, Co-founder, The Huffington Post @ AOL Seminar

30. Sorry no tweets from
#canneslions today.
I could not get any Wi-Fi.
@paul_yole about the Microsoft sponsored wi-fi

31. Tablet market is
growing from 17 million
devices this year to 70
million devices next
year.
Kevin Lynch, CTO, Adobe @ Adobe Seminar

32. Magazine people want to make
something that is beautiful and
connects with an audience, but
it has been hard to do that very
well in the internet during the
last two years.
John Battelle, CEO, Federated Media @ Adobe Seminar

33. Day #03
Tuesday 06/21/2011

34. Even though the Fiat Mio is
a concept, done as an
internal exercise, there are
many ideas we will be using
in our company from now
on.
João Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar

35. At Sundance we try to
create a safe environment.
We encourage freedom and
then we encourage them to
take risks.
Robert Redford, Actor, Director, Producer @ Yahoo! Seminar

36. The only thing in this
world that always
succeeds is change.
Robert Redford, Actor, Director, Producer @ Yahoo! Seminar

37. Being plugged in reduces
debate, analysis and
decisions [...] Connection
is meaningless without
control.
Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar

38. There are 6.9 billion people
in the world, 600 million
broadband internet
connections, but 4.5 billion
text message users. SMS is
largest human network.
Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar

39. A good story is something
you haven’t known.
Something that hits your
gut, your heart and therefore
your emotions.
From @wgsn during Starcom MediaVest Group & TED Seminar

40. Our industry will spend 450
billion on advertising this
year. How can we make
more for peoples lives with
this money?
Craig Davis, CCO, Publicis Mojo @ YouTube Seminar

41. Brands do what is good
for them. Sometimes it
intersects with what is
good for us.
Michael Wolff, Editorial Director, Adweek @ YouTube Seminar

42. In the future, half of the
music industry’s
revenues will come
from brands.
Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar

43. Apple and Microsoft are getting
it right because they concentrate
on servicing people. Where the
music industry is getting it
wrong is that it still talks about
selling records.
Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar

44. Almost 100 ads in the
press shortlist and only
one in Cyber? That is
actually the face of the
brazilian advertising.
Luiz Marinho, Journalist, Bluebus

45. At Coca-Cola, we think
the mobile phone as
the 6th sense of
people.
Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar

46. We will move from
creative excellence to
content excellence.
Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar

47. Great to see that the
world’s biggest brand has
the word “contagious” at
the core of its Liquid &
Linked strategy.
@ContagiousPaul during the Coca-Cola Seminar

48. We don't view
ourselves as a game
company, we’re
building a brand.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

49. We built 51 games before
getting to Angry Birds [...]
My team knows how to build
a hit and also how not to
build a hit. This is important.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

50. We only care about two
things: our fans and our
brand. We talk about
fans, not users or
consumers.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

51. We want to become the
most copied brand in
China by next year.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

52. Day #04
Wednesday 06/22/2011

53. I’m a better employee
because I’m a mum
and I’m a better mum
because I work.
Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion

54. People don’t want
something better than
a TV. They want a
better TV.
Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar

55. As we get more and
more apps designed for
smart TV, there will be a
lot more opportunity for
integration.
Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar

56. I’m not on Facebook,
but I’ve seen it.
Jesse Eisenberg, Actor @ Mofilm Seminar

57. Purpose is the new
digital.
@Ariannehuff

58. Television is no longer
an appointment, it is a
lending library.
Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar

59. I’m much more
interested in an
argument that might be
resolved, than in
entertainment.
David Simon, Journalist @ Time Warner Seminar

60. Twitter has become my
primary news source, but
when I hear something
has happened it makes
me turn on a TV set.
Piers Morgan, CNN Host @ Time Warner Seminar

61. At Google, with your
permission, we use
some of your information
to make things that are
good for you.
Eric Schmidt, Chairman, Google @ Google Seminar

62. Hell has frozen (when he
saw the Super Bowl Ad) [...]
We did it, we measured it
and it resulted in
incremental search that
paid off.
Eric Schmidt, Chairman, Google @ Google Seminar

63. It’s always a shock to
me that there are
criminals using the
internet.
Eric Schmidt, Chairman, Google @ Google Seminar

64. We have this 1% program
at Google [...] you just
don’t know what it’s
gonna happened, but you
can certainly measure it.
Eric Schmidt, Chairman, Google @ Google Seminar

65. The problem is not climate
change. The problem is poor
thinking. And it’s an even
bigger problem because no
one realizes it.
Edward de Bono, Author @ The Guardian Seminar

66. Analytical thinking is no
longer enough. We
need to learn to think
to create value.
Edward de Bono, Author @ The Guardian Seminar

67. Two important values
to younger people:
significance and
achievement.
Edward de Bono, Author @ The Guardian Seminar

68. Not everybody likes
games, but everybody
likes playing.
Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar

69. In the era of networked
media you’re going to
become a functionally
integrated brand or a
commodity.
Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar

70. Instead of “How big are we
gonna get before we get
bad?”, the question is:
“How diverse are we gonna
get before we get good?”
Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar

71. How do we call what
we do? It's
indescribable.
Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar

72. More people play
Zynga games than
Xbox, Wii and PS3
combined.
Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar

73. When I started working
in advertising, I had no
idea it was so
interesting and so
important to people.
Eric Schmidt, Chairman, Google @ Media Person Of The Year Award

74. One of the points I am
excited about is that this
is just the beginning of
something extraordinary
that will get much larger.
Eric Schmidt, Chairman, Google @ Media Person Of The Year Award

75. Day #05
Thursday 06/23/2011

76. Cool hijack of
#CannesLions by
Ogilvy www.ogilvy.com/
do100. Unexpected and
well done.
From @thebrandbuilder

77. There a maturity of work. It’s not like
the old parlor tricks that used to win
awards. The impressive use of
technology doesn’t work anymore.
As a result, most clients get real
value out of digital in a way that
perhaps they questioned in the past.
Nick Law, CCO, R/GA, Cyber Lions President

78. Technology amplifies
creativity through
content creation,
content distribution and
content experience.
Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar

79. Youth links their ideas
with execution of their
ideas. The right and left
brains are merging like
never before.
Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar

80. You collaborate on the
studio and then people
listen to the result of this
collaboration. On the
Internet, people experience
the collaboration itself.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar

81. TV is not what it used to be.
TV is old technology, people
are using their tablets to
take picture... Imagine if
people use the TV to take
pictures.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar

82. If we all take the first
step together, that is a
real movement.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar

83. Everyone is competing
for attention. You just
can’t be conservative
anymore.
Tod Machover, Composer, Inventor, Educator @ McCann Seminar

84. Luck isn’t about what
happens to you. It’s
about what you do with
what happens you.
Sir Ken Robinson @ Ogilvy Seminar

85. There’s no evidence
that I can see that
humans are evolving
culturally as quickly as
we are technologically.
Sir Ken Robinson @ Ogilvy Seminar

86. Real innovation and
creativity often
happens within tight
constraints.
Sir Ken Robinson @ Ogilvy Seminar

87. Creativity is process of
having an original idea that
has value [...] Advertising
is about participating in
the context for meaning.
Sir Ken Robinson @ Ogilvy Seminar

88. Women are never
portrayed as funny.
They’re caring, emotional,
etc. But never funny. It’s
time to laugh at women.
Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar

89. Men who sound like
women are funny.
Period.
Jeff Benjamin, CCO, CP+B @ CP+B Seminar

90. Inventors are modern
storytellers.
Jeff Benjamin, CCO, CP+B @ CP+B Seminar

91. If you have any technology
driven idea, send it to us.
We would like to invest
behind you.
(milliondollarchallenge.com)
Miles Nadal, CEO MDC @ CP+B Seminar

92. The tech companies including
Facebook, Twitter and Microsoft
are masquerading as technology
companies when they are in fact
media owners with their own
channels.
Sir Martin Sorrell, Chief Executive, WPP

93. Day #06
Friday 06/24/2011

94. What we achieved at
Cannes Lions is similar to Li
Na’s victory at tennis’
French Open Tournament.
[talking about the China’s
Press GP]
Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily

95. Clients and agencies:
It’s not about creating
fantasy anymore. It’s
about creating reality.
Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar

96. Here is my advice to
advertisers: give your
brand up for customers.
It’s the most rewarding
thing I’ve ever done.
Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar

97. Innovation didn’t begin
with Silicon Valley.
Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

98. Acting then measuring
has been replaced by
listening and then
responding.
Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

99. We need to move away
from 360 degree
marketing, and towards
365 days a year
marketing.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar

100. Whatever was good for
business, was good for
community. Today, whatever
is good for community, is
good for business.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar

101. Unpack your personal
data in order to make it
more emotional.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar

102. Speed is a competitive
advantage (citing the
Dentsu seminar).
Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

103. He not busy being born
is busy dying.
Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

104. Today’s key drivers of
change: shift of
economic power to east
and south, sustainability.
and impact of digital.
Paul Polman, CEO, Unilever @ Unilever Seminar

105. In the digital age,
agencies must organize
around the needs of
consumers rather than
the needs of clients.
Paul Polman, CEO, Unilever @ Unilever Seminar

106. The future consumers
wants products of
great value from
companies with great
values.
Paul Polman, CEO, Unilever @ Unilever Seminar

107. Retailers have become
media companies, and
they know their
audiences better than
we do.
Paul Polman, CEO, Unilever @ Unilever Seminar

108. Agencies can only
produce seamless
solutions if the client is
organized in a
seamless way.
Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate

109. The delicate balance between
commerce and creative
expression in Hollywood is out
of balance right now. Hollywood
is producing arguably the worst
product in a decade.
Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate

110. iPad should have been called
the MePad. Everyone of these
tablets are a reflection of who
you are. I can tell so much
about you just looking at all
the things on your tablet.
Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate

111. Governments and
corporations fear all
this [social networks].
We need to strike more
fear in them.
Patti Smith @ Grey Seminar

112. Patti Smith has
demonstrated how much
poetry there is in rock’n’roll
and how much rock’n’roll
there is in poetry.
@barbarahauret

113. The marketing world is
global, but the
consumer is local and
needs to be engaged
and activated locally.
Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar

114. Creativity is not doing
new things. It’s re-
wiring existing things
in new ways.
Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar

115. The brand is no longer
owned by the
companies. At best, it
is co-owned with
consumers.
Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar

116. If it’s theirs [the brand],
they will defend it.
Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar

117. From what I've seen so
far, I'd like to recommend
some rethinking of how
the cases are presented.
[#videocasebingo]
@fefaromano @ Titanium Jury

118. Great strategy liberates
the creativity freedom.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

119. We always - hopefully - have
embraced difference.
Difference should be the
essence of everything we do.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

120. The social web rewards
difference. Difference starts
the conversation [...] Social
networks rewards fame and
fame builds participation.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

121. The problem is the
power of inertia.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

122. I encourage you to hire
them before they steal
your job.
Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar

123. Day #07
Saturday 06/25/2011

124. People don’t like
advertising. They like
what interests them,
and sometimes that's
an ad.
From Akestam Holst Seminar

125. People complain about
Twitter, but compared to
the average conversation
at the Gutter Bar it's
f***ing Proust.
@rorysutherland

126. How about this? We
could just assume that if
your thing is actually
good people will blog and
tweet #titaniumjudging.
@iaintait

127. Great digital ideas
require a “hacking
mentality”.
Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar

128. This should be on poster
next year: @adland: Every
conversation here is
hacking my brain and
reprogramming me to do
better.
@tomeslinger

129. With a simple spot in a
soap opera in Brazil, a
client can have a Super
Bowl audience.
Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar

130. It is impressive how
Brazil is being
mentioned at the
Festival. The country is
on its best moment.
@agenciatudo

131. Shortlist screening stats:
theater is 10% full, a fifth
of the people are sleepy.
The week is taking its
toll on delegates.
@peruska

132. Agencies should be “day
traders in social emotion”
tracking what’s said about
brands on Twitter, #FB.
@simonmainwaring

133. Fingers crossed for
Romania this evening
#canneslions!!!
@GabrielaLungu

134. Without great clients
like this one, there is no
great work. (talking
about Ikea)
Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award

135. Thanks for
watching :)