The document summarizes 12 trends from the 2011 Cannes Lions International Festival of Creativity. The trends include: 1) The rise of social TV and using social media to drive viewers back to live shared experiences. 2) Digital storytelling and brands becoming publishers. 3) The rise of HTML5 and web apps. 4) Collaboration and co-creation. 5) The power of real-time marketing. 6) Social business models. 7) Designing for social spread and networks. 8) Seamless integration across devices. 9) Tangible experiences and social objects. 10) The rise of tablets. 11) Interactive experiences across players and browsers. 12) Socially connected physical objects.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
Activate is the strategy consulting firm redefined, and "What Matters" is our look at the ideas that will help companies at the intersection of media, technology and entertainment grow their businesses.
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
Activate is the strategy consulting firm redefined, and "What Matters" is our look at the ideas that will help companies at the intersection of media, technology and entertainment grow their businesses.
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
In this presentation hat I gave at our Faber Portfolio day this year I am trying to build a model of how AI, Robotics and Conversational Interfaces will create a Superstack subsuming the current Internet and the majority of the global workforce.
The way we perceive strangers has changed drastically with the booming sharing economy and services that entrust strangers to take on specific tasks.
There’s a lot to be discussed, and we hope you find the content in this volume thought-provoking.
There are links on the slide with a variety of apps so don’t forget to try ‘em out!
What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day. Advances in areas such as social media and mobile technology are changing the ways we interact with our friends and family, but also with brands and organisations. They’re changing the way we do business too, and that change is accelerating at an ever-increasing rate. As a consequence, riding the wave of change and trends is becoming a critical part of on-going business success. To that end, this document explores some of the key themes that we believe will shape the digital world over the course of the coming months.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. For more reports, including the latest global trends and individual data for more than 230 countries and territories around the world, visit https://datareportal.com/
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWCOgilvy
By all accounts, 2014 is the year of the wearables. At CES in Las Vegas last month, wearables stole the show with the roll-out a slew of new devices alongside updates to existing ones. Wearables are being featured prominently at Mobile World Congress, happening now in Barcelona, with both Sony and Huawei unveiling their new wearable devices on day one of the show. SXSW Interactive will jump into the wearables fray next week in Austin, with sessions dedicated to the future of wearable technology and giving a platform to early stage technology startups to pitch their wearable products. Enthusiasm for wearable technology is growing, and technological capability is growing along with it. Longevity, however, will hinge on consumer adoption.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
What does the future hold for the newspaper? How does tomorrow's editorial process look like and what new journalistic role can we expect? Here's Seismonaut's take at the Danish International Media Festival 2008.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
In this presentation hat I gave at our Faber Portfolio day this year I am trying to build a model of how AI, Robotics and Conversational Interfaces will create a Superstack subsuming the current Internet and the majority of the global workforce.
The way we perceive strangers has changed drastically with the booming sharing economy and services that entrust strangers to take on specific tasks.
There’s a lot to be discussed, and we hope you find the content in this volume thought-provoking.
There are links on the slide with a variety of apps so don’t forget to try ‘em out!
What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day. Advances in areas such as social media and mobile technology are changing the ways we interact with our friends and family, but also with brands and organisations. They’re changing the way we do business too, and that change is accelerating at an ever-increasing rate. As a consequence, riding the wave of change and trends is becoming a critical part of on-going business success. To that end, this document explores some of the key themes that we believe will shape the digital world over the course of the coming months.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. For more reports, including the latest global trends and individual data for more than 230 countries and territories around the world, visit https://datareportal.com/
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWCOgilvy
By all accounts, 2014 is the year of the wearables. At CES in Las Vegas last month, wearables stole the show with the roll-out a slew of new devices alongside updates to existing ones. Wearables are being featured prominently at Mobile World Congress, happening now in Barcelona, with both Sony and Huawei unveiling their new wearable devices on day one of the show. SXSW Interactive will jump into the wearables fray next week in Austin, with sessions dedicated to the future of wearable technology and giving a platform to early stage technology startups to pitch their wearable products. Enthusiasm for wearable technology is growing, and technological capability is growing along with it. Longevity, however, will hinge on consumer adoption.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
What does the future hold for the newspaper? How does tomorrow's editorial process look like and what new journalistic role can we expect? Here's Seismonaut's take at the Danish International Media Festival 2008.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
• La marca festejará a las personas a través de actividades en beneficio de las comunidades, la cultura y el entretenimiento.
• Este domingo 7 de mayo, se llevará a cabo el Festival en Pemberton Place que se transmitirá en vivo en www.Coca-Cola.com/125. Kelly Clarkson, K’NAAN, Natasha Bedingfield y Ne-Yo serán protagonistas de este concierto.
• La visión 2020 es el compromiso de la compañía enfocado a la construcción de un mejor mañana, entre otros, a través de prácticas sustentables.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
How Consumers Consume Media in 2016 - The Best of OFCOM CMRMEC UK
According to Ofcom’s annual report, 15 million people are planning an internet detox.
This report tells us exactly how people are consuming media in the UK – what’s going up, what’s going down.
In short, it’s gold.
One problem – it’s 266 pages long.
Here are the six most relevant points for communications planners, in a tidy powerpoint.
Cannes Young Lions Turkey 2015 Cyber Category Winner Presentationelvan deniz
Agency: McCANN Istanbul
Copywriter: Kerem Çeteci
Art director: Elvan Deniz
Brief:
Create an awareness for digital violence against women on social media.
Cannes Lions 2016 - communication trends spotted among this year winners. Among trends: low tech, art as the last bastion of our humanity, physical experience, mixed reality, space, AI and others.
Connected Technology: Trending the Future | space150 v28space150
Every 150 days space150 reinvents itself. As a part of that exercise we look at what's trending in the last 150 days, so that we can more clearly see what's coming in the future.
We are seeing technology permeate our lives in ways it never had before, and are taking a deeper look at 3 trends: Connected TV, Economies of Sharing, and the digital catalysts that are the newest generation.
How the Internet is Redesigning Business by @JoeySheppEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a comprehensive new media vocabulary which is the basis for an experimental MBA in Digital Media curriculum.
Cannes Cyber Lions 2011 — Winners and TrendsJakob Kahlen
Cannes Cyber Lions Winners and Trends 2011 presented at the Best Internet Conference 2011 in Tallinn Estonia by Cannes Cyber Lions jurymember and Creative Director Jakob Kahlen of Hello Monday.
MBA in Social Media by @JoeyShepp of @EarthsiteEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a to leverage social media media technology to power all aspects of your start-up or small business.
Sustainable Media - How Social Media is the Ultimate Sustainability Technolog...Earthsite
Social Media and Sustainable Business have a lot in common. This presentation goes over the latest trends in social media, then looks at the many applications in the areas of operations, marketing and finance through the lens of Social Media.
Presented to Integrated Media Association
This speech pulls together Pew Internet findings and analysis about how people get news and relate to news items in the digital age.
http://www.pewinternet.org/ppt/2009_Feb_17_%20Public_Broadcasters.ppt#418,26,Behold Homo Connectus
Digital marketing has gradually increase the marketing share and has given a new dimension to the marketing professional. This document will help you to understand the statistics about how digital marketing has evolved over the years and and helped business
2. 1. SOCIAL TV
BRAND BOWL BY MULLEN
86% OF US MOBILE WEB USERS WATCH TV WITH THEIR DEVICES IN HAND
40% ARE USING THEM FOR SOCIAL NETWORKING
Source: Nielsen/Yahoo via Edward Boches
3. 1. SOCIAL TV
THE REBIRTH OF LINEAR TV?
“What we’re seeing now is
that Twitter is, in fact,
about flocking audiences
back to a shared
experience, and that
usually means a live one”
Chloe Sladden,
twitter
MTV VMA Awards Twitalyser
4. 1. SOCIAL TV: OLD SPICE GUY
40 MILLON VIDEO VIEWS
1.4 BILLION CAMPAIGN
IMPRESSIONS
CYBER LION GRAND PRIX
5. 2. DIGITAL STORYTELLING
“Think of the article not as the goal of journalism but as a
value added luxury or as a by product of the process”
Jeff Jarvis
“The primary shift is one of thinking of the book as a
process rather than an artifact”
Kevin Kelly
7. 2. DIGITAL STORYTELLING:
BRANDS AS PUBLISHERS
“In the age of conversational media, brands must
become publishers...
...Publishing means connecting a community
through the art and science of communication.”
John Battelle, Federated Media, spoke on this theme at the festival
8. 3. HTML 5 AND THE RISE OF WEB APPS
FACEBOOK’S RUMOURED HTML 5 STORE HTML 5 MAGAZINES
OPEN SOURCE, CROSS PLATFORM WEB LANGUAGE
DELIVERING APP-LIKE EXPERIENCES IN BROWSER
9. HERO-ED IN GOOGLE’S GROUND-
BREAKING CHROME EXPERIMENTS
CYBER LION GRAND PRIX THE NEXT GENERATION....
10. 4. COLLABORATION & CO-CREATION
“The three Cs of modern creativity:
Community, Crowd-sourcing and Collaboration”
John Wilkins, Naked Communications & Stuart Wells, Nokia
11. SNEAKERPEDIA
FOOTLOCKER PROJECT
DESIGNED TO CROWD-SOURCE
AN ARCHIVE OF RARE
& LIMITED EDITION TRAINERS
LAUNCHED IN PRIVATE BETA
TO BUILD KUDOS & DESIRE
TO PARTICIPATE
IN BETA, REACHED 6.7 M
FANS & GENERATED $1M
OF FREE PRESS
12. 5. THE POWER OF REAL TIME
BUDWEISER IRELAND: DYNAMIC PRICING LINKED TO
TEMPERATURE INCREASES
BRONZE LION-PROMOTION & ACTIVATION
13. 5. THE POWER OF REAL TIME
UNIQLO: DYNAMIC PRICING LINKED TO VOLUME OF TWEETS
14. 6. THE RISE OF SOCIAL BUSINESS
“Last year, business analysts Frost & Sullivan predicted that 5.5
million Europeans will be part of a car sharing scheme in
2016,....this will give Europe some 77, 000 shared vehicles.
It’s no surprise then, that automakers are moving quickly to ensure
that they have some control over such a booming industry”
The Independent, 13/05/2011
15. ASOS MARKETPLACE-
DEMOCRATISING DISTRIBUTION
USERS TAKE PICTURES OF
CLOTHES THEY WANT TO SELL
THEIR OWN DESIGNS/
VINTAGE/SECOND HAND
UPLOAD & PRICE THE OUTFITS
THEY CAN THEN SELL THEM
(WITH A 10% FEE TO ASOS)
16. 7. DESIGNING FOR NETWORKS &
UNDERSTANDING SOCIAL SPREAD
PROJECT CASCADE BY THE NEW YORK TIMES-
VISUALISING HOW A STORY SPREADS IN A NETWORK
17. THE IMPORTANCE OF SOCIAL SPREAD
WHAT PROMPTS USERS TO WATCH VIDEO ON-LINE:
28.2% OF CONSUMERS
WATCHED ON-LINE VIDEO ON
A FRIENDS’
!"#$%$"&'($)*' RECOMMENDATION
"+(,*&('"'(*"&-.'/0*&1'
!&$*+2'&*-3##*+2*2'
/0"%$)1'3!'2*($4+''
17% CONSUMED NEWS
&*-*+)%1'5&320-*2'
ARTICLES
ON FRIENDS’ RECOMMENDATION
Source: Global Web Index 2011
18. PAY WITH A TWEET-
(LITERALLY) SOCIAL CURRENCY
DEVELOPED TO LAUNCH A BOOK BY R/GA CDs
CHRISTIAN BEHRENDT & LEIF ABRAHAM
OVER 13,000 BOOK DOWNLOADS IN THE
FIRST 24 HOURS
EXTENDED AS A PAYMENT MECHANIC OPEN
TO OTHER ARTISTS, WRITERS, CHARITIES
& CELEBRITIES
+10,000 “PAY WITH A TWEET” BUTTONS INSTALLED TO DATE
LEADING TO 400,000 “PURCHASES”
CYBER LION GRAND PRIX
19. 8. SEAMLESS INTEGRATION
ACROSS DEVICES
46% OF AMERICANS GET NEWS FROM 4-6
CHANNELS OVER COURSE OF A DAY
59% GET NEWS FROM A COMBINATION OF
ON AND OFF-LINE SOURCES
Source: Pew Research
21. “AUGMENTED” TELEVISION
AND FILM
APPS THAT SYNCH WITH
TELEVISION PROGRAMMING
HONDA “JAZZ” COMMERCIAL WHERE USERS CAN
“CATCH” CHARACTERS FROM THE TVC WITH AN iPHONE APP
22. 9. THE POWER OF THE TANGIBLE/
CREATING SOCIAL OBJECTS
FAUX AMERICAN-ISATION
REPACKAGING BABY CARROTS OF A NATIONAL CHOCOLATE BRAND
AS JUNK FOOD TO RECONNECT WITH “REACTIVE PATRIOTISM”
2 GRAND PRIXES-PROMOTION
& ACTIVATION/DIRECT
23. 10. THE RISE OF THE TABLET
25 MILLION iPADS SOLD TO DATE
c. 82 ANDROID TABLETS PRESENT
AT CES IN VEGAS
1/3 OF ADULTS CONSIDERING
BUYING A TABLET IN THE NEXT 2/3
YEARS
24. A COMPLETELY NEW KIND OF ON-LINE
EXPERIENCE
LEAN FORWARD LEAN BACK
“The iPad has a low resting heart rate....build for leisure
but optimise for quick sprints”
Josh Clark, Author, Tapworthy
25. OPPORTUNITIES TO DELIVER
CONNECTED ADVERTISING
-Highly interactive
-Apps within apps
-Configurate,
customise, browse
& buy
-Leveraging open
-Connected to rich &
web standards
dynamic data sets
(HTML 5,
-Geographic data,
Javascript)
social data, price &
to run across any
purchase data
platform
26. 11. GETTING CREATIVE WITH PLAYERS
AND BROWSERS
TIPPEX GOOGLE CHROME FAST BALL
-11 MILLION VIEWS OF TEASER FILM IN -A ‘RACE” ACROSS THE INTERNET TO DRAMATISE
THE FIRST 36 DAYS THE SPEED OF GOOGLE CHROME
-318, 000 SHARES ON FACEBOOK -USERS PROMPTED TO SOLVE PROBLEMS USING
-25.5 MILLION CHANNEL VIEWS GOOGLE MAPS, SEARCH & TRANSLATE, TWITTER
AND LAST.FM ALL WITHIN THE YOUTUBE VIDEO
27. 12. SOCIALLY CONNECTED
OBJECTS
“By year end 2012, physical sensors will create
20% of non-video internet traffic”
Gartner Predictions 2009
28. MERCEDES BENZ TWEET RACE
REAL CARS, FUELLED BY TWEETS
30,000 ACTIVE PARTICIPANTS, 150,000 TWEETS
2 MILLION VIDEO VIEWS
TWITTER REACH OF C. 25 MILLION
SHORTLISTED, CYBER LION