Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can you improve your idea generation?
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
Brand Building fundamentally remains unchanged. However there are certain principles that need to evolve. The key change is a brand's ability to tell a story. Have you defined your brand's positioning in an effective way to be able to narrate the right stories?
Read the commentary behind this SlideShare here: http://incito.syedabdulkarim.com/2013/08/brand-storytelling/
I had a chance to attend SXSW this year. I got in a car crash in my Taxi, I was part of the Homeless Hotspots debate and in-between I attended a few sessions which are shared here.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do not fully leverage their CEO as a persona for their brands, missing on an opportunity to provide a human touch to what has been traditionally a media driven approach
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can you improve your idea generation?
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
Brand Building fundamentally remains unchanged. However there are certain principles that need to evolve. The key change is a brand's ability to tell a story. Have you defined your brand's positioning in an effective way to be able to narrate the right stories?
Read the commentary behind this SlideShare here: http://incito.syedabdulkarim.com/2013/08/brand-storytelling/
I had a chance to attend SXSW this year. I got in a car crash in my Taxi, I was part of the Homeless Hotspots debate and in-between I attended a few sessions which are shared here.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do not fully leverage their CEO as a persona for their brands, missing on an opportunity to provide a human touch to what has been traditionally a media driven approach
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
94 beautiful slides from CANNES LIONS 2013Nikolay Syusko
If u never been to Cannes Lions u couldn't get advertising.
Here are examples of nice statements & messages from Cannes Lions 2013.
Be inspired. Be creative. Stay hungry for a Lion.
Speak Sooner Client Presentation / Pitch Chris Zubryd
Speak Sooner Dot Org is a courageous Non-Profit helping both Doctors and Patients to encourage humanity, caring and resources for Cancer Patients in the US.
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...LinkedIn
As 2013 comes to a close, we look back at 10 of favorite LinkedIn Marketing Influencer posts of the year. This timeless collection represents a mere sampling of the thousands of articles shared by our LinkedIn Influencers.
Enjoy it on your tablet, mobile phone or laptop while roasting chestnuts on an open fire. As an added bonus, snuggle up and check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education and content curation.
Follow more LinkedIn Influencers at: http://www.linkedin.com/today/influencers?trk=tod3-top-nav-filter
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROWDenise Yohn
excerpts from Jim Stengel's book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, to show how to use your brand platform as a management tool to fuel, align, and guide every task you undertake.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
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Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
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Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
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White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. All my notes from
Cannes Lions ’12. This presentation
has a sister...
Download link she’s a real
at the end. beauty.
lET’S GO.
3. “Our challenge
is that a lot of
people think of TV,
print and billboards
and try to apply
that to Facebook”
Paul Adams, Global Head of Brand Design at Facebook
Facebook - The Psychology and Creativity of Sharing
4.
5. seminar
To understand social, go home
highlights:
and talk to your friends and family
Networks that are built around
people, not content, are a better
experience. Technology changes incredibly
fast, but people change very
We’re hardwired to turn to our slowly.
friends for advice & information –
not technology. Aggregating this Make social interaction a
information is powerful fundamental part of the
creative brief.
The term 'social' will Base your creative ideas on real
eventually go away. insight about social interaction.
Because we're social
creatures. It's who we are.
6.
7.
8. We love the
haters. The
haters spark
emotion and
interaction,
and we love
that.
Justin Kingsley, Vice-President,
Strategy, Partner of Sid Lee
9. You can learn from everyone.
I don't let [critics] bring me down. I pay
attention to it, and it makes me better.
I hire my weaknesses
Georges St-Pierre, Mixed Martial Artist,
UFC World Champion
10. You can't burn the core people you
have following you to earn new fans.
Social media changed the relationship
between brands and the public. It's a
story, and it's not a 30 second story.
What gets measured gets
done.
Justin Kingsley, Vice-President, Strategy, Partner
of Sid Lee
12. Social content has no limitation.
Your brain is the limitation.
Establish a relationship, and you
don't have to advertise again.
Generation Social will be the
biggest spending power by 2015
René Rechtman, Head, AOL Advertising
International; CEO goviral
13. The average age
of exposure to porn
on the Internet is
9 years old.
Cindy Gallop, Ex-chairman,
BBH New York; Founder, CEO IfWeRanTheWorld
14. We do not listen enough
to the youngest people
in the advertising Sex informs everything about
industry how we feel ourselves, other
people, our relationships, our
The male gaze replays lives, our happiness. And it is
women back to at the same time the single
themselves in a way that biggest issue that our
doesn’t make us feel industry never talks about.
good about ourselves.
More women influencing We need to move
creativity in the future
will change that. our industry from
making good
advertising to making
advertising good.
15. PR is like judo,
you don't use your force, you
use the force of your target
Tom Beckman
Executive Creative Director and Partner at Prime
16. Consuming has rapidly become one of
the best ways to express views and
values.
Go from building brands to taking stands
to relate to consumers.
You don't create advocates.
You are an advocate, and
you get followers.
It's your social involvement and mission
that will differentiate your business.
17. An agency doesn't
have anything
more valuable
than its people.
Carlos Holemans,
Founder, CEO
El Laboratorio
18. Set your alarm, not to be
able to wake up but to
know when to go to sleep.
Arianna Huffington,
President, Editor-in-Chief
The Huffington Post Media Group
19. What is missing is not IQ,
it's wisdom.
If we learn to disconnect
in order to connect with
ourselves, the impact will
be amazing.
People are tired of just reading
about what is not working. They
want to begin to engage with
what is working.
20. Children have so
many ideas
because they
don't know the
problems or
barriers.
Adora Svitak,
14 Year-Old Author, Teacher, Activist
21. 90% of data we have
today was created in
the last two years.
Data is the new oil.
Freddie Laker
Vice-President, Global Marketing Strategy
SapientNitro
22.
23.
24. The people who follow me on Facebook respond
differently than the people who follow me on Twitter. I
began to modulate my communication based on that
revelation. Now I realize that I'm basically
mining the information of my audience and
tailoring my communication based on that
information. That approach should sound familiar
to you [in advertising].
Omar Epps
Actor, President, BrooklynWorks Films; Vice-President
of Entertainment
BeeYoo
25.
26. Great global brands adapt to
accommodate various
cultures whereas celebrities
remain the same.
Darren McColl
Vice-President,
Global Brand Strategy & Marketing
SapientNitro
27.
28.
29. Technology can
change the way you
tell a story.
Bob Pasqualina,
Former Art Director at Wells, Rich, Greene
30. You have to understand the
difference between giving in
and learning.
The most important thing you can
do is to find out about yourself…
It's your experience that helps you
build a good advertising career.
Paula Green, Doyle Dane Bernbach
33. It's fundamental to develop our
own humanity, to inject it into
our work.
We are people crafting brands We nurture our brands' DNA
for people…NOT marketers for futures to come.
messaging brands for
consumers.
We create brands that people
can't live without.
It starts with a
product to buy, but Success only teaches
also an idea to buy you about your
into. personality, your ego.
Failure teaches you
how to progress.
Marc Mathieu, SVP, Marketing at Unilever
34. Advertising is
80% idea and
80% execution.
Sir John Hegarty,
Worldwide Creative Director, Founder at BBH
35. Yes, we are competitors. But the
better they do, they better we do. -
(on W+K)
We should be looking for human
truths, not advertising truths we erect
in our funny little world.
We shouldn't try to trick
people in watching what
we do. We should inspire
them so they want to.
Sir John Hegarty,
Worldwide Creative Director, Founder at BBH
36. If you can get the
client to take a
leap and it works,
then you can
extend that leap.
Dan Wieden,
Co-Founder,
Global Executive Creative Director at W+K
37. When you do something right, it adds
value to the brand that means something
to the people that work there… and that
is powerful.
All that strategy
bullsh**t, but where
is the emotion?
Dan Wieden, Co-Founder,
Global Executive Creative Director at W+K
38. Does anyone ever
start at their best?
That would be so
depressing, to start
at the top and work
your way down.
Deborah Harry,
Singer-Songwriter, Actress,
Lead Singer Blondie
39. Old model:
art and copy.
New model:
art and code.
Rei Inamoto CCO, AKQA
41. Beer is the oldest social
network on the planet.
Bringing 9,000 years of
friends and enemies
together.
Chris Burggraeve
Chief Marketing Officer AB InBev
42. Even though we're tough
on each other, there are
only three agencies we
would hire.
First is you.
Second is you.
And the third is you.
Joel Ewanick, Vice-President,
Global Chief Marketing Officer, General Motors
43. Digital is not a medium.
Digital is an
infrastructure.
Amir Kassaei, CCO at DDB Worldwide
44. Our job is not only producing Search will be dead in 20 yrs.
and ad. Our job is shaping society. Tools like Siri will kill Google.
Advertising is currently the Treat digital as an
underpaid prostitute of the infrastructure & you will come
business world up with solutions you have
never seen before
I have 4 kids with 3 different
women. If you can manage that Nobody has ever been
you can manage a global network. interested in advertising
except ad people.
The best ads
don't look
like ads.
Amir Kassaei, CCO at DDB Worldwide
47. Define the business problem Find the relevant truth. And if you
correctly and you're 95% of the don't find it, create it.
way to getting to the solution
We are doing more and more for
less money, because we are not
A brand isn't a promise, it producing anything substantial.
is the sum of all your
experiences with a
product, service and Your job is not being an
company artist. Your job is being
a f**king great
People are not buying bullshit salesperson.
anymore. You have to add value
to their lives.
Advertising is not about art. It's
about solving a business problem.
Amir Kassaei, CCO at DDB Worldwide
49. There is no such thing
as work-life balance.
Everything that is
worth fighting for
unbalances your life.
Alain de Botton
50. You influence people through We are still at the dawn of
their senses. That's why you capitalism. We are still learning
need art, not just philosophy. how to make money from the
most important things in life.
Advertising, when it's going well,
absolutely deserves to be Put a skull on your desk. We are
considered art lacking perspective, which is why
we need a daily reminder of
death.
Nietzche didn't like
alcohol because it
removes suffering We need to learn to get away
from the beehive. Go into nature,
too early or anywhere that makes you feel
small. We should learn to feel
Our grasp on our needs is very small in a good way.
fragile. Our grasp on our desires
is very clear.
Alain de Botton
52. My hustle is
more important
than my MBA.
Stephen Friedman,
President MTV
53. Great creative work
comes from
asking all the
right questions.
Paul Brazier,
Executive Creative Director,
AMV BBDO
54. I wish I could
be 20 again.
I'd take my chances on
running for President
just to see what happens.
President Bill Clinton
55. We have to decide if we want a We are living in the most
future of creative cooperation interdependent era in history,
or constant conflict. One of
shared responsibilities or
winner takes all? People need honest
communication.
The good news is ordinary You can do that.
people have more power to
drive change than ever before -
President
All of us genetically are 99.5%
the same - we need to focus on
our common humanity not our
differences
President Bill Clinton
56. Stop interrupting
what people are
interested in and
become what
people are
interested in
speaking with.
Nick Davidge, ECD GreenLightMedia and Marketing
57. I need it to be real,
I can’t be a puppet
for a brand
Mark Ronson
DJ & music producer
58. The beauty of being an
artist is that
you have the
right to fail.
JR, Street Artist
59. I was 18 years old and
was already
exhibiting on the
Champs Elysee.
Why would I need
a gallery?
JR, Street Artist
60. When I do my work I do it in
complete freedom.
My only limit is my
own responsibility…
JR, Street Artist
61. Twitter gives you a
front row seat to
everybody’s direct
perspective across
the world.
Dick Costolo,
CEO of Twitter
64. When these moments happen.
You’ve got to seize them.
They’re gone like that.
We adapt our campaigns for
the moment rather than
planning our campaigns for the
future
We're moving from a
world where we plan
campaigns for the
future to one where
we adapt campaigns
to the moment
Dick Costolo,
CEO of Twitter
65.
66. Rather than making a
better shoe –
how do we make a
better you?
Stefan Olander
VP Digital Sport
67. The role of Nike has
changed from
inspiration (Just do it)
to inspiration
and enablement
Stefan Olander
VP Digital Sport
68. Our consumers will
talk about our brand
in a more powerful
way than we can.
Joseph Tripodi
Executive Vice-President,
Chief Marketing and Commercial Officer
The Coca-Cola Company
69. Losing relevance
is the worst thing
that can happen
to brands
Joseph Tripodi
Executive Vice-President,
Chief Marketing and Commercial Officer
The Coca-Cola Company
76. Only 4%
of English language
conversations are
between native
speakers
Fredrik Härén
Author; Founder
Interesting.org
77. If your customers are
going to spent time
with a brand you need
to give them
something
I'd call it ROT
- Return On Time
Fernanda Romano, CCO
Naked Brasil
78. Almost nothing
that really
succeeds online was
fully panned out
Damian Kulash Singer Ok Go