Presentation summary from Canon for Business Information at Work 2014 event: The Healthcare sector is under significant pressure; patients demand greater personalisation and better integration across healthcare providers, whilst budgets are being cut. The explosion of patient data and information is the sector’s biggest opportunity and its biggest challenge is to deliver improved patient outcomes more efficiently and securely.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. We were among them, taking it all in through a health focused lens, and SXSW 2018 left us exhausted and inspired. The growing ubiquity of health was evidenced by the surge of the festival’s health track, including its first ever Wellness Expo. Patient centricity, health data, social responsibility, and women in tech dominated the conversation. We’ve curated the all hot health topics, along with our POV on implications in this comprehensive recap. Hope you enjoy reading this report as much as we did curating it!
2015 Health Trends: New challenges for a changing industry
In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.
Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers.
What's inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit.
Presentation summary from Canon for Business Information at Work 2014 event: The Healthcare sector is under significant pressure; patients demand greater personalisation and better integration across healthcare providers, whilst budgets are being cut. The explosion of patient data and information is the sector’s biggest opportunity and its biggest challenge is to deliver improved patient outcomes more efficiently and securely.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. We were among them, taking it all in through a health focused lens, and SXSW 2018 left us exhausted and inspired. The growing ubiquity of health was evidenced by the surge of the festival’s health track, including its first ever Wellness Expo. Patient centricity, health data, social responsibility, and women in tech dominated the conversation. We’ve curated the all hot health topics, along with our POV on implications in this comprehensive recap. Hope you enjoy reading this report as much as we did curating it!
2015 Health Trends: New challenges for a changing industry
In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.
Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers.
What's inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit.
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. We were among them, taking it all in through a health focused lens, and SXSW 2018 left us exhausted and inspired. The growing ubiquity of health was evidenced by the surge of the festival’s health track, including its first ever Wellness Expo. Patient centricity, health data, social responsibility, and women in tech dominated the conversation. We’ve curated the all hot health topics, along with our POV on implications in this comprehensive recap. Hope you enjoy reading this report as much as we did curating it!
The Future of Mobility, Multi-screen and Cross Screen Engagement
A Virtual Roundtable Discussion with Industry Thought Leaders
Moderator:
Mark Bard — Founder at Digital Insights Group
Panelists:
Craig DeLarge — Global Leader, Multichannel Marketing Strategy & Innovation at Merck
Erik Hawkinson — Global Head of Strategic Marketing at Roche Diagnostics
Lisa Flaiz — Group Product Director, Digital Marketing at Janssen
Kim Levy — Vice President, Strategic Solutions at Epocrates
Bob MacAvoy — Senior Vice President at Doximity
Over the past 10 years there has been a tidal wave of innovation specific to the market of devices we use to access digital content, services, and to conduct transactions. We were introduced to the iPhone in 2007, the iPad in 2010 and although we’re not sure what the next “big thing” will be (from Apple or a competitor) — we are all sure we’ll be using more digital devices in the near future – not less. This roundtable with a diverse group of pharmaceutical, device, publisher, and technology executives will review the multi-platform shifts and trends specific to a physician audience and what that means over the next year — and next decade.
Observations and inspirations from the Ogilvy CommonHealth Worldwide team that attended SXSW Interactive 2015 in Austin. From digital health and wearables to predictive analytics and robots, our team saw it all. Here we present the trends we saw and key takeaways from select sessions.
Pharma Conference 2016 - What's Next for Pharma? - Alex Cernatescu - InfinitAlex Cernatescu
A presentation that tackles the new technologies' impact in the pharma industry and how the future of both patients and pharma professionals will be changed. Also I am touching some interesting trends that we need to be very aware of in pharma marketing, advertising and overall business development.
Wearable Technology Futures 2020: A New Path for Public Health?Ogilvy Health
This report, Wearable Technology Futures 2020: A New Path for Public Health?, lends insight into some difficult but important questions currently challenging the health technology industry. For example, how can wearable technology better appeal to those who could most benefit from it—like the inactive or those fighting obesity—in addition to the health enthusiasts and technophiles currently embracing these wearable gadgets? Ogilvy health specialists brought their knowledge and expertise to bear on this question, as well as many others whose answers could help shape the future development of the technology.
Wearable Technology Futures 2020: A New Path for Public Health? is a three-part report: Part 1 analyses the approach developers are currently using and how this aligns with published thinking and evidence on behavior change techniques; Part 2 fuels the debate by suggesting, through six different scenarios, that the true potential of wearable technology can only be realized when we approach its application beyond the device and truly align around public health directives; and Part 3 takes an in-depth look at four popular devices and their associated apps as experienced by Ogilvy’s own user panel, clocking up a total of 23,040 hours.
Authors: David Davenport-Firth, Lexi Fletcher, Matt Balogh, Ritesh Patel, Simon Stebbing
The Future of Biosensing Wearables by @Rock_HealthRock Health
The Future of Biosensing Wearables encompasses a review of the current landscape of wearables, how we expect products to evolve into narrower use cases (by improving functionality, reliability, and convenience), and business models for wearable companies in the face of technology giants Apple and Samsung moving aggressively into digital health.
Review our archived webinar on YouTube for a deeper look: https://www.youtube.com/watch?v=B1KBrbgF2Q4
Download this report for $99: https://gumroad.com/l/MnMa
Canned Intelligence - Voice assistants in GermanyRené C.G. Arnold
Back in 2010, Siri, Apple’s voice assistant, was the first of today’s popular systems to be introduced. Amazon and Microsoft followed in 2014 with Alexa and Cortana respectively. In 2016, Google introduced Google Assistant. Samsung’s Bixby is the most recent major voice assistant and was introduced in 2017. Due to short product cycles and regular software updates, the five companies can draw on an enormous number of consumer devices that feature the respective voice assistants. The figures below refer to the number of devices available to consumers globally that enable them to use voice assistant software. But how many consumers in Germany have got a voice assistant at home? How many actually make use of it? And what are the prevalent usage patterns? All these questions are addressed in the present research brief. To this end, we conducted a survey of 3,184 consumers in Germany and 20 semi-structured interviews with individual consumers of whom 11 were using voice assistants.
The World Economic Situation and Prospects 2012 Global economic outlook was pre-released on 1 December at UN Headquarters in New York. The report estimates growth of world gross product (WGP) at 2.8 per cent in 2011, and its baseline forecast projects growth of 2.6 per cent for 2012 and 3.2 per cent for 2013, well below pre-crisis pace of global growth. Risks for a double-dip recession have heightened, however.
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. We were among them, taking it all in through a health focused lens, and SXSW 2018 left us exhausted and inspired. The growing ubiquity of health was evidenced by the surge of the festival’s health track, including its first ever Wellness Expo. Patient centricity, health data, social responsibility, and women in tech dominated the conversation. We’ve curated the all hot health topics, along with our POV on implications in this comprehensive recap. Hope you enjoy reading this report as much as we did curating it!
The Future of Mobility, Multi-screen and Cross Screen Engagement
A Virtual Roundtable Discussion with Industry Thought Leaders
Moderator:
Mark Bard — Founder at Digital Insights Group
Panelists:
Craig DeLarge — Global Leader, Multichannel Marketing Strategy & Innovation at Merck
Erik Hawkinson — Global Head of Strategic Marketing at Roche Diagnostics
Lisa Flaiz — Group Product Director, Digital Marketing at Janssen
Kim Levy — Vice President, Strategic Solutions at Epocrates
Bob MacAvoy — Senior Vice President at Doximity
Over the past 10 years there has been a tidal wave of innovation specific to the market of devices we use to access digital content, services, and to conduct transactions. We were introduced to the iPhone in 2007, the iPad in 2010 and although we’re not sure what the next “big thing” will be (from Apple or a competitor) — we are all sure we’ll be using more digital devices in the near future – not less. This roundtable with a diverse group of pharmaceutical, device, publisher, and technology executives will review the multi-platform shifts and trends specific to a physician audience and what that means over the next year — and next decade.
Observations and inspirations from the Ogilvy CommonHealth Worldwide team that attended SXSW Interactive 2015 in Austin. From digital health and wearables to predictive analytics and robots, our team saw it all. Here we present the trends we saw and key takeaways from select sessions.
Pharma Conference 2016 - What's Next for Pharma? - Alex Cernatescu - InfinitAlex Cernatescu
A presentation that tackles the new technologies' impact in the pharma industry and how the future of both patients and pharma professionals will be changed. Also I am touching some interesting trends that we need to be very aware of in pharma marketing, advertising and overall business development.
Wearable Technology Futures 2020: A New Path for Public Health?Ogilvy Health
This report, Wearable Technology Futures 2020: A New Path for Public Health?, lends insight into some difficult but important questions currently challenging the health technology industry. For example, how can wearable technology better appeal to those who could most benefit from it—like the inactive or those fighting obesity—in addition to the health enthusiasts and technophiles currently embracing these wearable gadgets? Ogilvy health specialists brought their knowledge and expertise to bear on this question, as well as many others whose answers could help shape the future development of the technology.
Wearable Technology Futures 2020: A New Path for Public Health? is a three-part report: Part 1 analyses the approach developers are currently using and how this aligns with published thinking and evidence on behavior change techniques; Part 2 fuels the debate by suggesting, through six different scenarios, that the true potential of wearable technology can only be realized when we approach its application beyond the device and truly align around public health directives; and Part 3 takes an in-depth look at four popular devices and their associated apps as experienced by Ogilvy’s own user panel, clocking up a total of 23,040 hours.
Authors: David Davenport-Firth, Lexi Fletcher, Matt Balogh, Ritesh Patel, Simon Stebbing
The Future of Biosensing Wearables by @Rock_HealthRock Health
The Future of Biosensing Wearables encompasses a review of the current landscape of wearables, how we expect products to evolve into narrower use cases (by improving functionality, reliability, and convenience), and business models for wearable companies in the face of technology giants Apple and Samsung moving aggressively into digital health.
Review our archived webinar on YouTube for a deeper look: https://www.youtube.com/watch?v=B1KBrbgF2Q4
Download this report for $99: https://gumroad.com/l/MnMa
Canned Intelligence - Voice assistants in GermanyRené C.G. Arnold
Back in 2010, Siri, Apple’s voice assistant, was the first of today’s popular systems to be introduced. Amazon and Microsoft followed in 2014 with Alexa and Cortana respectively. In 2016, Google introduced Google Assistant. Samsung’s Bixby is the most recent major voice assistant and was introduced in 2017. Due to short product cycles and regular software updates, the five companies can draw on an enormous number of consumer devices that feature the respective voice assistants. The figures below refer to the number of devices available to consumers globally that enable them to use voice assistant software. But how many consumers in Germany have got a voice assistant at home? How many actually make use of it? And what are the prevalent usage patterns? All these questions are addressed in the present research brief. To this end, we conducted a survey of 3,184 consumers in Germany and 20 semi-structured interviews with individual consumers of whom 11 were using voice assistants.
The World Economic Situation and Prospects 2012 Global economic outlook was pre-released on 1 December at UN Headquarters in New York. The report estimates growth of world gross product (WGP) at 2.8 per cent in 2011, and its baseline forecast projects growth of 2.6 per cent for 2012 and 3.2 per cent for 2013, well below pre-crisis pace of global growth. Risks for a double-dip recession have heightened, however.
The last few years have seen a sea of changes in business intelligence (BI). The proliferation of data and advances in technologies are pushing the pace of innovation. Here are 10 trends to watch for in 2012.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
Health and Wellness Devices
Health and wellness devices are primarily used by consumers to promote health and wellbeing and healthier
lifestyles. The world’s aging population and increasing incidence of disease are paving the way for these
devices, which can act as preventive measures. Some key health and wellness devices included in this study
are blood glucose monitors, blood pressure monitors, heart rate monitors, pedometers, fitness monitors, digital
thermometers, teeth whitening devices, and hair growth devices.
Wellness and social media - A look at Inova's FitFor50 program@chrisboyer LLC
A copy of the presentation that I gave this morning for the NESCHO/MHA conference in Boston. In this presentation, I outlined the need for wellness marketing in hospitals, how social media works well for wellness communications and then I highlighted Inova Health System's (www.inova.org) FitFor50 program (which you can find at www.fitfor50.org).
국내외 모바일 트렌드를 알아볼 수 있는
모비데이즈의 2015년 M report 1월호가 출시되었습니다.
2015년 모바일의 왕좌를 차지하기 위한
다음카카오와 네이버의 치열한 경쟁!
O2O, 모바일 결제시장 중국의 무서운 돌풍!
하드웨어 에코시스템을 구축 중인 샤오미
모바일 오피스 시장을 점령하기 위한
MS의 전략적인 움직임
2015년에도 모비데이즈 "M report"와 함께
국내외 모바일 시장 트렌드를 알아보세요.
Wellness, in today’s context, is much more than diagnosing and curing poor health or diseases. It is a multidimensional and holistic state of being that is conscious, self-directed, and constantly evolving. Trying to make sense of wellness in a world of rising healthcare costs, shortage of wellness professionals, and technological advances in everything from computing to genetics, gives rise to several pertinent questions.
-- Will there still be any universally recognized concept of wellness? Or will it be hyper personalized to each individual's environments, genetics, and experiences?
-- What will wellness look and feel like in the future? What will be the new indicators of wellness?
-- As people experience enhanced wellness, will they become more self-aware and adopt additional experiences that will promote wellness?
-- Will we be more in control of our well-being? Or will we stop caring in a world where every aspect of our person is closely and constantly monitored and serviced?
-- As roles in the wellness ecosystem shift, what are the new well-being authorities and environments that will emerge?
-- Will big data around wellness help create better early warning systems about potential pandemics? Or will there be a drive to protect and hide our personal wellness and risk profiles online?
-- Will we ever be 'unwell', given all the new technologies to enhance (as well as prevent) wellness that will be in place?
-- Will we prefer being looked after and treated by robotic care givers/surgeons?
We attempt to answer these questions through 10 current trends we have identified, which will impact the course of wellness in the future.
Download the Wellness in 2050 Infographic - http://www.slideshare.net/UXTrendspotting/wellness-in-2050
This mini workshop looks at the latest research on gaming for health, examples of how health and wellness leaders are engaging people with games, strategies for healthcare brands who want to try gaming, and a first-look at a gaming experiment from our innovation lab
Last year, Edelman’s Wellness360 launched the Edelman Well-Being Study. The multi-generational study aimed to uncover how people define well-being, what they need to achieve well-being, the barriers they face in their well-being pursuits and the role brands play in helping consumers achieve their well-being goals.
Using the findings as a launch-point, Wellness360 conducted secondary research to further explore several behaviors that surfaced based on both the qualitative and quantitative results – stress, community, sleep, finances and personal care. This research exposed several rising wellness trends across the United States.
One of the major low-hanging fruits for games with sensors in the health space is to become highly integrated with the various efforts surrounding personal health records. Gameplay Meets Measurement is a session that seeks to build a current picture about the opportunities afforded to ideas around quantified self, patient monitoring, adherence, and compliance when it biometric sensors become commonplace for health & entertainment purposes.
While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.
Michael Phillips Moskowitz, Founder/CEO of AeBeZe Labs and Moodrise, on the topic of 'Digital Nutrition' at IFAH held at Le Meridien, Dubai on 16th - 18th December, 2019.
September 2014 | Social Media and Mobile Tech Paige Rasid
Early-stage companies pitch their ideas and businesses at CVG's Second Thursday Social Media and Mobile Tech event. Followed by a presentation by SocialFly, focused on trends in social media and how they impact your business.
A review of the health sensor market estimated at 400M devices and worth $4B by 2014, including 36 companies offering devices across the wellness, chronic, diagnostic and monitoring markets. Purchase the report here: https://gumroad.com/l/Khrd
This is the keynote version of the presentation on Engaging the ePatient, which details how telemedicine, social media and mobile health applications will converge to change the future of healthcare.
How covid-19 has affected Health and Wellness Companies and why they must personalize their approaches to support the physical and mental well-being of their workforces.
New Era Solutions - The Melding Of Technology, Health And Active AgingBryan K. O'Rourke
From The ICAA Journal Of Active Aging in 2018, Colin Milner Interviews Bryan O'Rourke To Understand Emerging Technologies And Their Impact On The Quality Of Life .
10 Best Companies in Nutraceutical Market 2022.pdfinsightscare
Insights Care mapped the journey of prominent organizations that are reshaping the future of the healthcare industry through its latest edition, “10 Best Companies in Nutraceutical Market 2022.”
Similar to 2012 Digital Trends For Healthcare Marketing (20)
Highlights from the Cannes Lions Health creative shortlist and conference talks. Best case studies, stories and examples from pharmaceutical and healthcare marketing in 2016.
Our first report–Digital Trends–is typically our biggest report of the year, read by tens of thousands across healthcare and marketing. It's fueled by clues, examples and big ideas collected by more than 70 trend watchers from around the world.
What's inside? 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and may even be bringing a robot home. Our smartphones will become more delightful. Even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.
Exclusive sneak peek for the attendees of Digital Pharma East 2016.
Every year, GSW and inVentiv Health convene trendspotters from across North America and Europe to identify the big shifts that are changing digital expectations. Their popular annual trends report is consistently read by tens of thousands of people throughout our industry.
This October, attendees at Digital Pharma East got the first peek at next year's predictions and learned how they can help brands more effectively connect with healthcare professionals and consumers.
So, what should you expect? Here's a hint: 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and maybe even bringing a robot home. Our smartphones will become more delightful and even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.
Our fifth annual series of trends reports includes insights into the big shifts that are changing marketing, healthcare, digital experience, and consumer expectations. In this report, you’ll find the top eight consumer trends, each with clues into new possibilities and examples of brands that got there first.
What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.
Cannes Lions is the world's biggest celebration of creativity in communications. For 60 years it’s been home to the biggest ideas changing how brands interact with customers. This year, it turned its attention to health. 800 people from 50 countries gathered to share, judge and celebrate the life-changing creativity of the world’s best healthcare agencies. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, memorable quotes, great creative, and even a few share-worthy tweets.
Ideas from MediaPost's Marketing for Health ConferenceGSW
This week, we had the opportunity to attend MediaPost’s first annual Marketing Health conference. Thirty-eight speakers – including our own Ritesh Patel and Leigh Householder – from the top agencies and brands in our industry took to the stage to talk about big shifts in digital possibilities and fast-changing consumer expectations. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, big data points, memorable quotes and even a few share-worthy charts.
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of leading pharma innovators. These concepts aren't just about the tools we provide; they're about a fundamental shift pharmaceutical marketers are trying to effect. One that moves us from primarily pre-Rx marketing (education, awareness, relationship building) to largely post-Rx engagement (support, adherence, clinical management). That means completely rethinking what a marketing solution looks like – from what we can say to what we can do; from what people can read to what they can use.
Although Pinterest does not list a category for health or health care, there are plenty of users with pinboards and pins attributed to health care. Overall, there are a surprising number of pins associated to a large number of disease states.
iQ kicked off 2012 by participating in the world's largest electronics show, CES. After 4 days of scouting new and exciting technology, iQ's Ben Harben and Jude Divierte gathered their insights and photos and compiled them into an informative and visually-stunning presentation.
Best Practices for Immediate Response TechniquesGSW
An intermediate level perspective on best practices for using immediate response tools like QR codes and near field communication and a sneak peek into what's next.
ICANN has announced a new program that allows established corporations and organization own their own top level domain for their brand, category or community. Inside, iQ highlights what the implications are for healthcare and pharma marketers.
The FICO Medication Adherence Score is a predictive analytics tool developed by the same organization responsible for FICO credit scores. The adherence score forecast an individual’s likelihood of taking his or her prescription medication as directed.
We identified the five U.S. companies that have moved the farthest, the fastest in answering that call for change. These are the enterprises that are best positioned to redefine our future and point the way to a better tomorrow.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
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Hot Selling Organic intermediates
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
2. TRENDS WE’RE WATCHING
First movers in Change we see
Big shifts health care
underway ahead
How pharma,
What we’re
What’s changing biotech, and
watching for 2012
marketing right now wellness leaders
and beyond
are responding
Jump to page 56 for the big new stuff
4. BIG SHIFTS UNDERWAY
The digital practice
Personal search
Mobile health
Long form on the screen
Gaming is fun again
5. BIG SHIFTS UNDERWAY
The digital practice
Technology is fundamentally changing how health care
professionals interact with each other and their patients.
Let’s take a peek inside ….
6. BIG SHIFTS UNDERWAY
Personal search
The explosion of channels and proliferation of media have left us
hyper connected and information overwhelmed. Today’s searchers
don’t want more opinions; they want a clear path to the most
relevant, credible ones. Who do they trust? Google?
Prolia
7. OR THE FILTER OF THE NETWORK
THEY’VE BUILT
ACROSS SOCIAL MEDIA?
Prolia
Searching not only the entire web, but the preferences of people like me
8. THE LINES BETWEEN SOCIAL,
SEARCH, AND MEDIA
ARE GETTING BLURRY
All content
can enable
Social interactions
All content and encourage
with content
feeds search social interactions
improve search
(which will, in turn,
improve search)
11. BIG SHIFTS UNDERWAY
Mobile health
Remote patient-monitoring devices have the fastest-growing yearly
revenue of any medical device sector. From 2008 to 2010, the growth
rate was an impressive 23%, and revenue is expected to double in the
next four years.
It is unusual to see more than 20% growth in the tight, volume-buy
medical device market, but the new wireless patient-monitoring
systems are surpassing that because they appeal both to the need of
payers to cut hospital stays and to the need of providers to deal with
reduced staff.
Kalorama Information, “Remote and Wireless Patient
Monitoring Markets,” 2011
12. WHY? IT WORKS …
In a randomized controlled study, Kaiser Permanent researchers
Partners Healthcare’s Center for found that home-based monitoring
Connected Health found that tools helped control hypertension.
Vitality’s GlowCaps service raised 20% more patients lowered their
medication adherence rates 27% blood pressure to healthy levels
for hypertensive patients. within six months.
71% 98% 38% 58%
13. IT’S NOT JUST HEALTH CARE,
MHEALTH IS SELF-CARE
9,000 consumer health apps currently in the iTunes store
+4,000 expected by next summer
These apps offer a mind-boggling
array of health support, like:
• Calculating calories burned during
exercise
• Creating soundtracks to help people
fall asleep
• Displaying pictures that can elicit
memories from Alzheimer’s patients
• Quantifying pain over time
14. REGULATORS ARE STARTING TO
WATCH APP “EFFICACY”
Said two app makers falsely claimed that their
FTC apps would eradicate blemishes (with light).
DermApps and Acne Pwner will have to return the
$14,294 and $1,700, respectively, that people
paid for the apps.
This summer, the FDA issued draft guidelines
FDA for mobile medical devices.
They’re focused on tools that act like devices –
not health and wellness apps or even true
medical apps
15. BIG SHIFTS UNDERWAY
Long form on the screen
This is the first year we’ve really gone long form on the little screen.
People are devouring content and calling into question everything we
think we know about how to write and create for digital mediums.
16. THE iPAD AND KINDLE CHANGED
HOW PEOPLE USE SCREENS
Amazon sells 105 eBooks for every 100
print-and-paper books
- Amazon, July 2011
17. PUBLISHERS HAVE STARTED TO
CRACK THE CODE TOO
These three leaders have created new best practices on
how to publish to the screen.
18. HOW WILL IT CHANGE BRAND
MARKETING?
FROM: BULLET POINTS TO: SOLID NARRATIVES
FROM: 30-SECOND CLIPS TO: BRAND JOURNALISM
FROM: CREATING TO: CURATING
19. BIG SHIFTS UNDERWAY
Gaming is fun again
Gaming is a big part of American life. How could translating that
interface to medicine promote healthier choices and longer lives?
20. MOST OF THE WAYS WE
INTERACT WITH HEALTH CARE
ARE UNINSPIRING
The interface of health care
is broken
We’re not engaging people
• We give them 7 minutes in the exam room.
• Confront them with complicated, paper-based
adherence tools.
• Set a lot of requirements but give few rewards.
21. GAMING IS THE NEW AMERICAN
PASTIME
Of gamers are women. Is the average age of
In fact, a greater
number of women than 40% 34 gamers (they’ve been
playing for ~12 years).
YEARS
boys under age 17 play.
of Americans over of heads of households
the age of 50 play
video games. 26% 42% play games on a
wireless device.
ESA, 2009/2010
22. GAMING IS MORE THAN WORLD
OF WARCRAFT
Relative Industry
EA Games Valuation: $5–7 Billion Global Sales Comparison
(Sims, Madden, Rock Band) • Game: $70 Billion
• Music: $40 Billion
• Movie: $30 Billion
Zynga Valuation: $7–10 Billion
(Social Games/Farmville)
67%
of US households
play video games
Groupon Valuation: $23–25 Billion
(game mechanics-driven daily deals)
23. GAMES LEAD TO HEALTHIER
BEHAVIOR AND OUTCOMES
“The beauty of a game is that
it gives you a goal.”
People will work longer and harder if you give them a
goal.
- Debra Lieberman of the Institute for Social, Behavioral and Economic Research
(ISBER) at the University of California, Santa Barbara
24. IN ONE STUDY, RESEARCHERS
FOUND THAT GAMES MAKE
PEOPLE “BETTER PATIENTS”
More
More engaged in 16% improvement knowledgeable
their treatment in adherence about care plan
Pediatrics: A Video Game Improves Behavioral Outcomes in Adolescents and Young Adults With Cancer: A
Randomized Trial, 2008
25. THE EVIDENCE HAS CONVINCED
HEALTH AND WELLNESS LEADERS
• Humana has now dedicated part of its innovation department to
Payers are leading gaming.
the way • Along with CIGNA and Aetna, it’s been an early mover and getting
challenge and educational games in the hands of members.
$50 million • That’s how much venture capital has been poured into health games
in the last five years.
investment
• Major CPG companies are building their offers with wellness gaming.
CPG is joining in • Johnson & Johnson, Unilever, Kraft, Nike, Apple, Disney, and others
are developing new products related to health gaming.
TechWatch, Games For Health: The Latest Tool In The Medical Care Arsenal, 2009
27. FIRST MOVERS IN HEALTH CARE
Better tools for reps
Truly mobile sites
Value around the pill
Warm leads from the marketing suite
New metrics and ROI models
28. FIRST MOVERS IN HEALTH CARE
Better tools for reps
The iPad has had amazing uptake by pharma and biotech. It’s
becoming the center of a new kind of sales toolkit – one that’s more
about showing than telling.
29. THE iPAD HAS BEEN ADOPTED BY
TEAMS AROUND THE WORLD
First Word, 2011
30. TO CREATE EXPERIENCES THAT ARE
REMEMBERED IN THE PRACTICE
1:2
(U.S.) physicians say they
have received a detail on
an iPad or similar tablet.
Brands whose tablet details they remember most:
Manhattan Research, 2011
31. ON TABLETS, THE DETAIL CAN BE
PART OF AN INTEGRATED TOOL KIT
MORE MORE
EFFICIENT EFFECTIVE
CRM Formulary
THE DETAILING SUITE
Productivity In person Leave behind
Remote / virtual
Sampling App tools
Self-guided
Community Resources
33. 1 CUSTOM, NOT CANNED
The iPad can support scenario selling - Allowing
your reps to customize the detail to the practice.
Use what you know
Ask what you don’t
To create experiences
that are custom fit
34. 2 TOOLS, NOT TALK
Physicians want to use your brand
(not just hear about it).
• What can your brand create
that makes running the
practice easier.
• Or conversations with
patients more powerful?
• Demonstrate it in the
detail and leave it behind
with a short URL.
35. 3 BE LOGICAL, NOT LINEAR
Conversations never follow the path you sketched out
on a white board.
• Hot spots and callouts let
reps drill down into the data
or ideas the physician is
most interested in.
• Multiple paths create a
sense of discovery.
• All while keeping the detail
in the 2-minute window.
36. 4 SHOP, DON’T DROP
Short are the days of Trunk Stock. Today’s docs want
a more personal, flexible leave behind.
• We have content physicians
want: tools that support
their patients.
• How can we merchandise
that in a way that lets docs
choose?
• And deliver it to them any
way they want.
37. 5 STORY BUILDING,
NOT STORYTELLING
The iPad can create a virtual lab, an interactive OR, or
any other space you might want to collaborate in
We can build scenarios together.
• That reflect the practice’s
real patients.
• And demonstrate the
impact of a therapeutic.
38. FIRST MOVERS IN HEALTH CARE
Truly mobile sites
By 2015, more people will access the web from mobile devices than
from computers. Over half of physicians are already accessing the
mobile web more than 5x/day in their practice.
BUT: Only 4% of pharma websites are mobile friendly.
Morgan Stanley, 2010
Manhattan Research, 2011
The Lathe, 2011
39. FIRST MOVERS KNOW:
It’s not just about the experience.
Desktop websites are not designed for small screens.
Some say that mobile could become a mandate.
• Logo
• Branding
• Claim
• Indication
• ISI
40. BEST PRACTICE:
MERCK’S JANUMET
• Great, touch-friendly
design with big
buttons, clear
graphics
• Safety information
snippets at top of
page.
• Phone numbers are
active – just tap to
start a call
43. FIRST MOVERS IN HEALTH CARE
Value around the pill
Relationships aren’t built on price and product - they’re built on
unique value. We create product + programs designed to build
more lasting relationships with brand stakeholders and deliver
lasting sales (not just trial and new acquisitions).
44. TOOLS THAT EMPOWER PATIENTS
Sanofi-Aventis created GoMeals to support people managing their
diabetes. The clever app has calculators and tools that make
mealtime decisions easier.
~3,000 people per month
visit the GoMeals site. The
app itself has 264 reviews
across two app stores with
an average rating of
3.5 – 4 stars.
45. TOOLS THAT POWER BETTER
CONVERSATIONS
King Pharmaceuticals’ PainBalance site brings together an
incredible collection of tools – from clinical aids to surveys,
educational content, REMS, and more.
The site’s visual aids are the
most impressive components –
they’re exam room ready and
in formats for nearly every
device. The site has earned
a lot of time and attention –
rating as many as 15,000
visitors in a month and 4-6
minutes of time per visit.
46. AND TOOLS THAT POWER
LASTING COMMITMENTS
50% of people who should get colonoscopy screenings choose not
to. The reasons are familiar: it’s scary, the prep is awful. Salix
decided to create a tool that answered all their real questions – in
the voice of someone like me.
• Up to 50,000
visitors/month
• Used on provider sites
• 30,000 requests for
printed copies
• 200 hospital requests
• 2,000 HCP requests
47. FIRST MOVERS IN HEALTH CARE
Warm leads from the marketing suite
Marketing strategies and tools have usually been designed to
support or augment the sales force. But, some pharma companies
are rethinking that: they’re using marketing to create warmer
handoffs and make personal connections.
48. PFIZER CREATED A TRULY
HUMAN-CONNECTED PROGRAM
Pfizer took the lead on creating an esampling program
that supported – instead of competed with – the sales
force.
Reps have 48 hours to
choose to respond to
esample requests in
person.
If they don’t, the esample
is automatically shipped
to the OB, and that office
can be added to a “no
see” marketing list.
All esample requests are
automatically referred to
the relevant sales rep
(based on zip code or
practice address).
49. FIRST MOVERS IN HEALTH CARE
New metrics and ROI models
One of the critical success factors to creating sustainable
investments in new mediums is getting the right metrics in place:
How will we ultimately judge ROI, and what performance indicators
are essential to watch along the way?
50. NEW METRIC #1:
SUSTAINED BEHAVIOR CHANGE
Pharma is supporting real change.
• It’s not about taking one drug or
asking one question.
“There's a huge
disconnect between • It’s about making better choices, one
our long-term by one, every day.
aspirations and
moment-to-moment
choices.”
Margaret Morris, PhD, Intel Digital Health Group on the tension between diet and health
51. NEW METRIC #2:
RETURN ON REPUTATION
“Ads can’t change people’s minds, only actions
can.”
• Invest in places they can make a
difference.
• And let people tell each other
what kind of company Pfizer
really is.
Sally Susman, SVP and chief communications officer for Pfizer
52. NEW METRIC #3:
SERVICE RATINGS
GSK took a big step toward building lasting
relationships with health care providers and
regaining the public’s trust.
• In an effort to sync its actions with its
values.
• GSK moved revolutionized its sales
incentive model.
• And, quickly won the #1 preferred
sales force of PCPs.
54. CHANGES WE SEE AHEAD
Personal clouds
NFC
Gated social communities
Internet TV (finally)
Connected cars and houses
55. CHANGES WE SEE AHEAD
Personal clouds
This is not the post-PC era. The PC will be alive and well, but the
personal cloud will replace the PC as the location where users
access their content. We’re already seeing people interact with
cloud services like Amazon Music, Netflix, Google Docs and Apple’s
iCloud.
56. THE ERA OF SCREENS, PART 1
FROM: SYNCHRONIZE ALL YOUR
TO: SAVE ONCE, SEE ANYWHERE
DEVICES
By 2015, the biggest difference we’re going to see between
a connected TV, AIO PC and tablet may be the screen size.
57. CONSUMERS CAN USE SHARED
SERVERS OR AT-HOME HARDWARE
TO CREATE THEIR OWN CLOUD
In this age of personal curation, the things we save and
create can be accessed on any device we touch.
DIY Cloud
58. CHANGES WE SEE AHEAD
NFC
NFC facilitates spontaneous, impulse-driven interactions due to the
simplicity of its use. Simply tap an NFC touch point with your
phone, and initiate some kind of relationship with a company.
59. THE NEXT EVOLUTION OF
ENGAGEMENT ISN’T TYPING OR
EVEN SCANNING, IT’S TAPPING
This is the kind of “ah ha” ease of use that inspires
rapid adoption and bridges the technology divide.
60. THAT IS, AS SOON AS THE
HARDWARE CATCHES UP…
Today, most of the new Android smartphones have NFC.
But Apple and RIM have been slower to adopt.
See the full list:
http://bit.ly/nfclist
62. WHAT ELSE COULD MARKETERS
DO?
Prompt immediate joining or opt-ins:
Initiate a phone call, text, or email:
63. CHANGES WE SEE AHEAD
Gated social communities
Sites like MySpace and Facebook are designed to attract a broad
base of users. Newer breeds, like Small World and the forthcoming
Diamond Lounge, are building business plans based on exclusivity
and the age-old custom of keeping out the riffraff.
64. OMG, MY MOM JOINED FACEBOOK
Our human need to share things with our friends and
fellow travelers is balanced by a need for intimacy with
“people like me.”
65. THE FIRST BIG MOVER IN GATED
COMMUNITIES IS ACTUALLY A
MACRO COMMUNITY
66. WHAT’S NEXT: MICRO HEALTH
SUPPORT NETWORKS
Ad hoc groups of 10-15 that include your actual care team
67. CHANGES WE SEE AHEAD
Internet TV (finally)
We’ve been talking about Internet TV since at least 2003. The
tipping point seems to finally be here. And the difference is
bandwidth. The devices that are popping up to take advantage of
the new combination of connectivity and content range from
newbies like Roku to gaming platforms like Playstation and old
hands at TV like Sony.
68. THE ERA OF SCREENS, PART 2
Internet TV makes programming more vast and more
personal. Now living room content can come from
anywhere – not just a cable provider.
69. WIFI IS BUILT IN SO THAT YOU
CAN SEARCH WHILE YOU WATCH
Instantly asking questions to Dr. Google, WebMD, or YouTube – right
from your remote
70. CHANGES WE SEE AHEAD
Connected cars and houses
The industry has not made real connectedness happen as quickly
as it should have, in large part because of fragmentation. Today,
there are few ways to establish peer-to-peer connections between
devices in the home. But this fall, the industry finally started coming
together to establish those standards. The new age of connectivity
will be powered by your handheld device – increasingly acting as a
remote control to your home, car, and world.
71. FORD AND TOYOTA ARE CREATING
IN-CAR HEALTH MANAGEMENT
SYSTEMS THAT MONITOR REAL-
TIME BIOMETRICS
ECG (electrocardiogram) tracking through
the steering wheel
Bluetooth integration of Medtronic’s
continuous glucose monitor
Reminders and touchscreen control of
WellDoc’s disease management support
Real-time allergy indexes
from SDI Health
Research is beginning to show that thegames are far more than just entertainmentand truly can lead to healthier behavior andbetter health. Take the example of Re-Mission.A recent article in the journal Pediatrics1 reportedon a randomized clinical trial of thegame, involving 375 male and female patientsat 34 medical centers in the United States,Australia, and Canada during 2004–2005. Thestudy showed that patients who played thegame actually became more engaged in theircare and, in effect, turned into better patients.The authors, Pamela M. Kato and colleagues,concluded that patients who played the game“significantly improved treatment adherenceand indicators of cancer-related self-efficacyand knowledge,” compared to patients whodid not play. “The findings support current effortsto develop effective video-game interventionsfor education and training in healthcare,” the authors wrote.1
Google Nexus S, Galaxy S II, Nokia N9, BlackBerry Bold 9900
Google Hotpot – the new Google Maps features which make it easier for you and your friends to discover and share places – hasn’t been Google’s most exciting offering, but they’re going to be using it to start promoting widespread use of Near Fields Communications technology in America. Trials in Portland, Oregon will begin soon with businesses placing “Recommended on Google” stickers on their doors and windows. Users with NFC-equipped devices – Nexus S owners only, for now – will be able to pull that particular business’s information in by placing their phone near the sticker and will allow you to read more about the place, read and write reviews, and more.The poster campaign features an exclusive movie trailer and a link to the X-Men film’s Facebook ‘like it’ which is accessed by tapping an NFC-enabled smart phone on poster sites around London. Each site has a pre-programmed NFC chip affixed to the rear of the poster.
Increase your Facebook Likes by creating your own Facebook Like Campaign. Customers simply tap your poster or sticker and press the ‘Like’ button directly on their phone. This automatically creates a ‘Like’ on your chosen Facebook page so it’s simple and instant.Create a completely customised campaign with bespoke design/artwork and different tag functions such as dial a number, send an SMS and Mail to. With NFC tags, the possibilities are endless so with our custom campaign service, we can accommodate any requirements you may have. Whether you’re a taxi company that wants to allow customers to tap a poster that auto dials your office or are you a promoter that wants to allow people to enter by a simple tap and text service we can make it happen.
The Wall Street Journal wrote aboutModelsHotel.com earlier this month. The name says it all; you have to be invited by others to join and the company rejects about half of all applicants based on appearance.Last week, I spoke to a similarly inclined entrepreneur, AryaMarafie, managing director of the London-based startup, Diamond Lounge. Mr. Marafie said his site would be even more exclusive than the four-year-old, 270,000-member, A Small World, which the Times wrote about earlier this month. A Small World has lost its intimate feel, Mr. Marafie charged. “If you look at other sites trying to be exclusive, they let every single person in and over the long term that’s a disaster. We’d rather have 100 members than 5000 of the wrong kinds of people.”Diamond Lounge is in beta testing now and will launch more broadly in October, aimed at celebrities and the affluent. An independent committee that approves members has accepted only 5 percent of about 5000 applicants, Mr. Marafie said. The company will ultimately charge members around $60 a month (can’t they afford more?) and forgo advertising.
Over 1.6 million visits to date with site traffic increasing an average of 27% per month for the past 5 months On average, visitors spend 5 minutes on the site Length of engagement of web site members is nearly 25 minutes
it’s a tangible microcosm of many of the discreet tools hitting the market. The idea is twofold – keep patients close to their families (instead of in nursing homes) and make caregiving easier for families. The granny pod’s real name is the MEDCottage, and it’s basically a mini mobile home that rents for about $2,000 a month. You park one in the backyard, hook it up to your water and electricity, and it becomes a free-standing spare room for your loved one who needs extra care.The inside of the cottage looks a lot like a nice hotel suite. But, people don’t choose it for the sweet homey interior. It’s the technology that’s game changing. A floor-mounted camera monitors only about 12 inches off the floor, or high enough to see a person’s feet — but if that person fell, you’d see them lying on the floor. A lift can carry an immobile resident to the bathroom, monitoring systems let you check on the resident’s temperature, heart rate and whether she’s taken her medicine. It’s all remote. The resident feels independent; the caregiver feels connected.