This document summarizes the power of words to change perceptions and behaviors. It describes a café that was struggling with low breakfast sales of mainly coffee and cookies. Once they renamed the cookies "breakfast cookies", sales increased as the new name made cookies seem like a more acceptable breakfast option. The conclusion is that a single word can significantly impact how people view and respond to something, demonstrating the power words can have.

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but th w peopl
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cookies

5. Sales
Coffee
Cookies

6. But everything changed
whenadded: word
one small
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9. Nowli s
skaelethis:
look Coffee
Cookies

10. No one leaves the house in the
morning thinking they’re going
to grab a cookie for breakfast.

11. Unless of course if they’re
“breakfast cookies”,
then that makes it totally OK
to have a cookie for breakfast.

12. T hat is the power of words.

13. T hat is the power of words.
@jessedee
Jesse Dee
twitter.com/jessedee
slideshare.net/jessedee