11 Ways Entrepreneurs Can Leverage Facebook


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The presentation was delivered at the Celebration of Entrepreneurship conference in Dubai, UAE in November 2010. Social Media has leveled the playing field because it knocks down the barriers that previously existed. Here are 11 Ways Entrepreneurs can take advantage of Facebook to market themselves.

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11 Ways Entrepreneurs Can Leverage Facebook

  1. 1. Facebook Marketing ForEntrepreneurs11 Ways Entrepreneurs Can Leverage FacebookAbbasAlidina.com@AbbasAlidinaNovember 9, 2010
  2. 2. Developing a Social Media StrategyBefore jumping into Facebook, develop a Business Strategy for Facebook. Develop Listen & Define Goals & Tracking & Messaging Engage Monitor Objectives Measurement Strategy The Goal is not to be on Facebook, but to be involved in the Conversations
  3. 3. Steps to Facebook MasteryFacebook Mastery is a journey, not a destination. Research Learn Experiment Measure
  4. 4. 11 Ways Entrepreneurs Can Leverage Facebook as a Marketing Tool
  5. 5. 1) Optimize Your Profile – You Are The Brand Info TabProfileImageBriefInfo Social CV
  6. 6. 2) Setup Privacy Settings & ListsThe “Personal vs. Business” Debate. Based on your personal comfort level.
  7. 7. 3) Participate in Facebook CommunitiesParticipate in Facebook Discussions where your Target Market, Clients, Partners “hang out”
  8. 8. 4) Setup a Facebook Page for your BusinessCreate an Official Page for your Business Facebook Pages are: • Customizable • Interactive • SEO-friendly • Public • Searchable
  9. 9. 5) Build a Community Update your Status with Engaging Content to benefit from News Feed Optimization (NFO) Engage Fans with: 1. Questions 2. Photos 3. Videos 4. Links 5. PromotionsNews Feed
  10. 10. 6) Hyper-Targeted Ads 1 Define Your Target 2 Display Ads DO NOT link off-site
  11. 11. 7) Embed Social Plugins on your WebsiteFacebook has opened up access to its Social Graph and provides Social Plugins Social Graph • The global mapping of everybody and how they’re related • Constantly in flux
  12. 12. 8) Implement a Landing Tab that Converts • #1 Increase Conversions • Visitors immediately feel like they are in the right place • Inviting & Compelling • Provide an “experience” http://www.facebook.com/logicks Source: insidefacebook.com
  13. 13. 9) Fan Exclusive ContentIncentivize Your Visitors to Become Fans http://www.facebook.com/gap http://www.facebook.com/1800flowers
  14. 14. 10) Increase Engagement with Facebook AppsFacebook Applications yield a high engagement factor (average of over 3 minutes) Facebook Apps enable a message to spread quickly and reach a large number of people.
  15. 15. 11) Measure Your EffortsMeasure the size, growth and interaction levels of your community.
  16. 16. Thank You Thank You for Attending abbas.alidina@logicks.com @AbbasAlidina www.facebook.com/logicks www.linkedin.com/in/AbbasAlidina