Social Media Puzzled Harlingen Association of REALTORS 2011

960 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
960
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Puzzled Harlingen Association of REALTORS 2011

  1. 1. Social Media Puzzled
  2. 2. Amy Smythe Harris • Broker Associates, GRI, CRS, E-Pro, GREEN,SFR, TRLP • HAR & TAR Instructor/Train the Trainer-6 years • HAR Director 2009 & 2011 • TAR Director 2011 • NextGen Advisory Group • TAR Professional Development & Professional Standards 2009 & Technology for 2010 • TAR Technology Chair for 2011 • NAR Communications Committee for 2010 & 2011 • NAR YPN 2010 • WCR Montgomery Co. Tech. Chair
  3. 3. What is Social Media??• A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Social networking has encouraged new ways to communicate and share information. -Wikipedia
  4. 4. Social Media is a Fad!
  5. 5. I am too old!!
  6. 6. I don’t have the time!!! • The national statisticour time need to spend 40-60% of says we prospecting for business
  7. 7. Facebook Statistics• More than 500 million Active Users• Approx. 1 in 13 people on earth• Average user has 130 friends• month Users spend over 700 billion minutes per• 18% are 34-44 age• Inside Facebook Stats
  8. 8. Twitter Statistics• April 2010-106 million users in 4 years• Sending out 55 million tweets a day• 64% users are over 35• Trailed by the 45-54 age• Median age-39
  9. 9. Why should you use in Real Estate? • Your sphere of influence is here • Great way to network • You can build better relationships • You can get leads from here FUN & FREE
  10. 10. Social Media Sites
  11. 11. Facebook vs. TwitterAllows you to connect, Allows you to connect,share photo albums, videos, share photo albums, videos,links with people that you links with people –but it is inhave friended that is all in a streamone place- your profile page limited to 140 characters toNot limited by text to post postMutual “friending” must Followers can follow youoccur Less privacyMore privacy controls SearchableNot searchable
  12. 12. Other Social MediaReview site for all types of Check-in site for allbusiness businesses allowing you to see where your friends are at
  13. 13. Marketing Plan• Start the Brand• Get new headshots done that are casual• Use a company to develop your look – @ryanzundell or elance.com• Get your own email• Buy a domain for your blog –if keeping blog separate from static site• Research your Brand Name on -Namechk.com Make your domain match your twitter handle, Facebook fan page, Skype, Youtube
  14. 14. Amy Tip #1• Set up a marketing plan & find your voice Google Alert
  15. 15. Amy Tip #2• Sign up for sites –facebook.com –twitter.com –foursquare.com –yelp.com –linkedin.com
  16. 16. Etiquette for SM• Listen to Learn• Don’t Poke people• Avoid Auto DM’s if possible• Send Message w/Friend Request• “Know me first don’t sell me”
  17. 17. Growing your Biz• 1. Get Friends
  18. 18. Growing your Biz• Join Groups, Like Fan Pages, Follow others on Twitter, Alumni Groups, High School, etc.• Tweet-ups/meet-ups/groups
  19. 19. People to follow• Join Groups/Follow people• @txrealtors• Join Texas Realtors Fan Page• @asknar• @narannual
  20. 20. Growing your Biz • Engage!!• Content is KING!!!
  21. 21. Content Tips• Add Photos and Videos Amy’s Video
  22. 22. Content Websites *blip.fm *crs.com *texasrealtors.com *digg.com *wcr.org *drudgereport.com *mashable.com *delicious.com *greenhomesforsale *youtube.com *hgtv.com *texasrealestate.com *kirtsy.com *realtor.org *socialmediainfo.com *wsj.com *hud.gov *houselogic.com *Use RSS Feeds/Suscribe to Blogs to get content to you
  23. 23. Time Manage• Set a timer• Use smart phone
  24. 24. Tool Websites*issuu.com *posterous.com *hootsuite.com*eyejot.com *delicious.com *twittercounter.com*youtube.com *postlets.com *socialoomph.com *ustream.com *tweetdeck.com*sendible.com *qik.com *roost.com*clikbrix.com *skype.com *socialmadesimple*animoto.com
  25. 25. You can get leads!!!
  26. 26. Places to learn• Techsavvyagent.com• Mashable.com• Pixelcoaching.com• Webrealestatetools.com• Thehiproof.com• Realtor.org/realtormag
  27. 27. Q&A Timefacebook.com/amysmytheharrisBox.net/amysmytheharris

×