This document discusses the importance of personal branding, especially on Instagram. It notes that 70% of employers use social media to screen candidates, and freelancing will make up 43% of the US workforce by 2020. Personal branding on social media is important as engagement is 561% higher when a brand message is shared personally rather than by a company. It profiles several individuals like Tasya Farasya and Raditya Dika who have built successful personal brands on Instagram. The document provides tips for developing an effective personal brand on Instagram, including finding your passion, understanding your audience, creating consistent content, and developing a social media planning strategy.