Gravity was released on November 7th, 2013 alongside other popular films like 12 Years a Slave, Iron Man 3, and Despicable Me 2. The film targeted audiences 12 years and older due to graphic depictions of death in space potentially upsetting younger viewers. It was released in Imax 3D, 2D, and regular cinemas as part of an orchestrated marketing plan that led to its commercial success, helped by the star power of Sandra Bullock and George Clooney along with the film's unpredictable storyline.

1. Promotional campaigns for
movie Gravity

2. Tent pole release
• Gravity was released on 7th November 2013.
• However other popular films were released the same time as gravity.
• Most of them became successful such as : 12 years a slave, Iron Man
3, Wolf of Wall street, Despicable Me 2, Monsters University.

3. Audience
• The target audience for gravity was people aged from 12
years and older.
• The film was not suitable for young children as they may not
appeal to the fact of dying in space.

4. Clear guiding principals
• Positioning:
• Imax 3D
• 2D
• Also held in Normal screens in Local Cinemas.

5. Orchestrated Plan

7. Reasons for success
• Never knew if there was going to be a happy or bad ending,
due to the amount of bad things that happened in the Film.
• Famous actor (George Clooney) and Famous actress (Sandra
Bullock).