Social marketing uses marketing techniques to promote social good and behavior change. It can utilize traditional media like print materials as well as social media. Establishing an online presence through tools like Facebook, YouTube, and websites allows sharing of health messages within local social networks. Creating a Facebook page and engaging core contacts helps spread content and visibility within the community. Photos, videos, links and interacting with others enhances engagement on the page. Additional online tools like Google sites, maps and blogs can further share resources and information to promote community health goals.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
Muscle Medicine - Social Media Marketing Campaign and User- experience designJordan Reiser
A social media marketing strategy for Dr. Rob Destefano\'s chiropractic and muscle medicine practice. An effort to boost sales of his book, gain more exposure, and get more clients. (Being implemented soon)
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
Muscle Medicine - Social Media Marketing Campaign and User- experience designJordan Reiser
A social media marketing strategy for Dr. Rob Destefano\'s chiropractic and muscle medicine practice. An effort to boost sales of his book, gain more exposure, and get more clients. (Being implemented soon)
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
Presentation given to the Human Services Coalition of Prince George's County on how nonprofits can best utilize social media. Most content is not original, but rather borrowed through social media tools, like Slideshare, Twitter, and LinkedIn!
Social Media Guide for Local Public Health AgenciesAllison Kline
"Creating and Connecting with an Online Community: A Social Media Guide for Local Public Health Agencies" was created to assist in account set-up, management, content creation and formation of social media policy by the Springfield-Greene County (Mo.) Health Department. For more information contact Allison Kline (Public Information Intern) at akline@springfieldmo.gov.
Are you exploring new and innovative ways to build and sustain your community of volunteers? Curious about social media – Facebook, Twitter, LinkedIn, etc. – and wondering if it could be an effective way to connect with future and current volunteers?
Attend this free webinar to hear Jayne Cravens from Coyote Communications and Erin Barnhart from Effective Altruism discuss tips and strategies for effectively using social media to find, communicate with, and build community among volunteers. This webinar, in recognition of National Volunteer Appreciation Week, is ideal for staff at any nonprofit or library who are interested in exploring how social media and other technologies might be used to strengthen their current volunteer program.
In this webinar you will:
Review best practices for finding and retaining volunteers
Learn how social media can be an effective tool for recruitment and communication
Assess if and how social media might benefit your volunteer program
Discover additional websites and online tools to explore
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
An overview of the social media used at the USF Alumni Association and goals for improvement. This was a project I completed for my "Social Media in Mass Communications" course at the University of South Florida in Fall of 2014.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
Presentation given to the Human Services Coalition of Prince George's County on how nonprofits can best utilize social media. Most content is not original, but rather borrowed through social media tools, like Slideshare, Twitter, and LinkedIn!
Social Media Guide for Local Public Health AgenciesAllison Kline
"Creating and Connecting with an Online Community: A Social Media Guide for Local Public Health Agencies" was created to assist in account set-up, management, content creation and formation of social media policy by the Springfield-Greene County (Mo.) Health Department. For more information contact Allison Kline (Public Information Intern) at akline@springfieldmo.gov.
Are you exploring new and innovative ways to build and sustain your community of volunteers? Curious about social media – Facebook, Twitter, LinkedIn, etc. – and wondering if it could be an effective way to connect with future and current volunteers?
Attend this free webinar to hear Jayne Cravens from Coyote Communications and Erin Barnhart from Effective Altruism discuss tips and strategies for effectively using social media to find, communicate with, and build community among volunteers. This webinar, in recognition of National Volunteer Appreciation Week, is ideal for staff at any nonprofit or library who are interested in exploring how social media and other technologies might be used to strengthen their current volunteer program.
In this webinar you will:
Review best practices for finding and retaining volunteers
Learn how social media can be an effective tool for recruitment and communication
Assess if and how social media might benefit your volunteer program
Discover additional websites and online tools to explore
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
An overview of the social media used at the USF Alumni Association and goals for improvement. This was a project I completed for my "Social Media in Mass Communications" course at the University of South Florida in Fall of 2014.
Marketing Public Health Through Social Media Angela Connor
Angela Connor, Social Media Manager at Capstrat speaks at the North Carolina Public Health Association's Spring Educational Conference on May 17, 2011. Topic: Marketing Public Health Through Social Media. Angela is also the author of "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online"
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
Another Basic Introduction to Social MediaSocial Status
Another basic introduction to Social Media - with a bit more detail and emphasis on social media etiquette and adhering to each platform's terms and conditions.
2. What is Social Marketing?
Social marketing is the
systematic application of
marketing, along with other
concepts and techniques, to
achieve specific behavioral
goals for a social good. en.wikipedia.org/wiki/Social_marketing
4. Using Social Media to “Market”
Positive Health Behaviors
Social media marketing is a term
that describes use of …online
collaborative media for marketing,
sales, public relations and
customer service. ...
en.wikipedia.org/wiki/Social_media_marketing
5. The Importance of Social Networks
"People are more likely to acquire
new health practices while living in
networks with dense clusters of
connections — that is, when in
close contact with people they
already know well.” Better health through social networking Peter Dizikes, MIT
News
6. Where are Your Community’s
Social Networks?
Churches
Support Groups
Workplaces &
Schools
Clubs &
Community
Groups
…and Online
Friends &
Extended Families
9. Step One for Using Social Media
To Market Health Behavior Change
Define your mission,
goals, and message
10. The mission of HEALTH in Columbia County is to
seek to enhance the quality of life and promote
long-term health and safety to the residents of
Columbia County through educational programs
and the use of community resources. Our vision is
“Helping Everyone Achieve Long-term Health in
Columbia County”, thus the name HEALTH.
Start with your
organizational
mission
11. Thinking about my goal here. The same as
always, how to make an online community in a
small world work to meet needs and improve
lives here.
7:24 PM Feb 16th from web
What Are Your
Organizational
or Personal Goals
and Purpose for
Using Social Media?
12. “Growing Healthy Communities”
Behavior Change Message
Eat two more fruits and vegetables every day, and
be physically active two more times every week.
What is Your
“Home Base”
Message?
13. Step Two for Using Social Media
To Market Health Behavior Change
Share your message
with Social Networks
in the community
14. What You Need to Start a Social Media
Campaign for Community Health Promotion
1. Your Mission, Goals, and Message
2. or
4. Facebook Page
5. Online Contacts for Local Social Networks
(“Likers” of your Facebook Page)
3. Online Email Account
15. Why the Digital Camera?
Pictures make your Page
more inviting and interesting!
People like to see pictures of
themselves and others!
Photos give your Facebook posts more visibility in your Fans’ News Feeds.
16. Simple Tools for Sharing Photos and
Video on Your Facebook Page
Create Photo Albums from your
Facebook Page. Upload photos
directly from your camera to your
computer to your photo albums.
Write informative captions
and tag people in your photos.
Rotate your Portrait orientation
photos!
Edit your videos to around 2
minutes when possible. Maximum
video length should be 15 minutes
Upload your video to an
organization account on YouTube
Post the link to the video on your
Facebook Page. It will embed,
allowing viewers to watch the video
from their own Facebook News Feed.
18. Getting Started:
Organize Online Accounts
1. Start by creating an online organizational email account. This
simplifies the creation of all online accounts, e.g. Facebook,
YouTube, Constant Contact, Wordpress, and prevents confusion
when online accounts are associated with individuals within the
organization.
*Recommendations :
2. Use the same email address and password for all of your
online social media accounts.
20. Do You Need a Personal Profile?
1. In most cases you should have a personal profile on Facebook.
a. For example, if you are a local employee of a state
organization, you can help social marketing by friending
and sharing content from the organizational Page on your
personal profile. When you Like, Comment, or Post on the
organizational Page, you spread the message through your
social network, and that’s what it’s all about!
2. Having a Personal Profile is fun and helps you network and
learn the Facebook ropes for a more effective Page.
21. Post Announcements and Other Information
Members and the Public Need to Know
Share Health Education and Awareness
Content from Online Sources such as CDC
Promote Local Resources and Events
for Health Improvement and Access
Interact with Others on Your Page;
Meet New People; and Strengthen both
Weak and Strong Ties
What Can I Do with A Facebook Page?
22. Invite selected people to Like the Page.
Start with your core group of Facebook contacts
until you get at least a full page of content.
Ask your core group to Suggest the Page to their
Friends and Share the Page Content on their Profile.
Create a Facebook Ad for your Page.
Share the “link love”. Add other Pages to
your Favorites. Tag people in your photos and
status posts. Share other people’s content on
your Page.
How Do I Get People to “Like” My
Facebook Page?
23. 1. Post Pictures and Videos.
2. Post Links to helpful content.
3. Ask your core group to visit the Page
often and Like, Comment, and Share
content on the Page.
4. Reply to new people who
comment. Thank them for visiting.
Engage. Interact.
How to Make the Page More Visible
Cracking the Facebook Code
by Thomas E. Weber
24. To get around the restriction on number of characters in
a Facebook Status post, attach a photo, video, or link to
the post. This will give you more space for your Status post.
Use Notes. The Notes feature allows you to format
a post with Bold Headings, Lists, and Image Inserts
rather than just straight text.
Use Static FBML. Create rich multimedia
boxes on your Facebook page.
Facebook Tips and Tricks
25. More Online Tools for
Social Marketing
Because Facebook Pages are public, many small organizations
will find that is all they need. But when Facebook isn’t enough,
consider:
26. Google sites are built on a WIKI format and are useful for sharing
resources and information. You can even upload documents to
share on your Google site.
27. Type the full address in Google Maps search box. Click the Link,
then copy and paste the URL for the address. Attach it as a Link in
your Facebook Page Status box!
28. The Left Column on
Sign into your organizational Google account, then MY MAPS.
Create Placemarkers for your organization or an event. Check the
Street View! Make it public to share on your Facebook page.
29. Tumblr is a site for posting short bites of updated news and resources
from your organization on a health topic.
30. Wordpress.com is a completely free blogging platform that
doesn’t require outside hosting.
31. Constant Contact lets you manage your email correspondence,
conduct online surveys, promote events, and more.
32. The Future is Now: Mobile
More Americans own mobile phones than landline phones or even computers. The
ubiquity of mobile devices makes them an ideal medium for health messaging and
promotion. CDC is exploring a number of ways to use mobile technology to promote
healthy and safe behaviors.
http://www.cdc.gov/healthmarketing/ehm/mobile.html