Yossi Zohar is a senior director at Amdocs with over 22 years of experience in IT and software. He discusses 10 rules for effective product management. The rules include maintaining direct customer interactions; thoroughly prioritizing requirements; being ready to make quick de-scoping decisions; and justifying release scope through conflicting pressures. He also provides 3 bonus rules around being persistent, defining ROI-driven products, and focusing on business performance metrics. Yossi encourages questions and shares his contact information to continue the discussion.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/growth-strategy-208
All businesses face the challenge of achieving sustainable growth. Growth is commonly inhibited by a lack of breakthrough ideas, balancing cost-out and margin trade-offs, and execution challenges.
This business framework document discusses growth strategy. It includes business concepts and analysis models utilized by top tier management consulting firms. It frames the various horizons of the "growth challenge," and dives into various strategy frameworks for growth--from Porter's Five Forces to Blue Ocean. This detailed document also includes case examples, a full growth strategy initiative breakdown, and tabulation of key growth strategy work products.
Topics breakdown:
*Growth challenges
*Traditional strategy thinking ( Porter?s Five Forces)
*Modern strategy thinking ( Blue Ocean Strategy)
*A growth strategy project initiative (project approach, design, frameworks & analytics, deliverables)
*Case examples
How B2B customers behave differently than their consumer counterparts
Four key steps to B2B social media marketing
Listening to your customers
Creating a content engine
Leveraging your people
Targeting key influencers
Measuring and optimizing
W
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/growth-strategy-208
All businesses face the challenge of achieving sustainable growth. Growth is commonly inhibited by a lack of breakthrough ideas, balancing cost-out and margin trade-offs, and execution challenges.
This business framework document discusses growth strategy. It includes business concepts and analysis models utilized by top tier management consulting firms. It frames the various horizons of the "growth challenge," and dives into various strategy frameworks for growth--from Porter's Five Forces to Blue Ocean. This detailed document also includes case examples, a full growth strategy initiative breakdown, and tabulation of key growth strategy work products.
Topics breakdown:
*Growth challenges
*Traditional strategy thinking ( Porter?s Five Forces)
*Modern strategy thinking ( Blue Ocean Strategy)
*A growth strategy project initiative (project approach, design, frameworks & analytics, deliverables)
*Case examples
How B2B customers behave differently than their consumer counterparts
Four key steps to B2B social media marketing
Listening to your customers
Creating a content engine
Leveraging your people
Targeting key influencers
Measuring and optimizing
W
I. Define product management.
II. Discuss the constituents of a product.
i.Examine the significance product elements.
III. Evaluate the role of product packaging in consumers’ buying decisions.
IV. Evaluate four product-growth decisions.
V. Use techniques for product management.
Product Design And Development Powerpoint Presentation SlidesSlideTeam
If you have thought of new product launch, our content-ready product design & development PowerPoint presentation is an apt choice to vent out your ideas and thoughts. This Product launch plan presentation slide includes multiple slides such as distribution mapping, competitive strategies, market attractiveness, development manufacturing, operations and business marketing plans, digital marketing communication plans, budgeting template, repositioning strategy, building brand preference, operations cost analysis, marketing and launch cost analysis, business and financial analysis, feasibility and review, evaluating scores, alpha & beta testing timelines, quality check and launch monitoring dashboard etc. You are just a few clicks away to put up these PPT templates into your presentation. The product management presentation designs can also be used for a couple of subjects such as market entry strategy, product promotion, launch plan, product market strategy, brand management and market penetration. Download our product design & development PPT graphics to make impressive presentation. Establish your authority with our Product Design And Development Powerpoint Presentation Slides. Display ability to control. https://bit.ly/3n0GDsZ
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
Haier: Taking a chinese company global in 2011Ilaria Fiore
Corporate strategy for HAIER business case. This presentation is based exclusively on informations and data provided in Harvard Business School's case study "Haier: Taking a chinese company global in 2011" and Wikipedia.
The presentation provides information about Haier, evaluates the situation, problems and opportunities of the company; then it describes the possible options avaiable to Haier and selects the best, according to the group's ideas.
Consumers are connecting with retailers, restaurants, travel and entertainment firms, financial companies, and other businesses via social media.
The messages conveyed via social media wield substantial power.
Sachin Rekhi shares the 4 dimensions of product management (vision, strategy, design, execution), discusses where product managers fit in the R&D organization, and how product management roles differ across and within companies.
As a team, we had to provide a PowerPoint presentation with audio narration that includes the following:
A summary of the problems facing Luis Morales as he began implementing Ben Fisher's international expansion strategy.
A summary of the organizational changes he made in response to those problems.
A summary of the true value of the Sterling Partners consulting services that they provided.
An overview of what Morales should recommend.
A call to action regarding what Ben Fisher should decide.
I. Define product management.
II. Discuss the constituents of a product.
i.Examine the significance product elements.
III. Evaluate the role of product packaging in consumers’ buying decisions.
IV. Evaluate four product-growth decisions.
V. Use techniques for product management.
Product Design And Development Powerpoint Presentation SlidesSlideTeam
If you have thought of new product launch, our content-ready product design & development PowerPoint presentation is an apt choice to vent out your ideas and thoughts. This Product launch plan presentation slide includes multiple slides such as distribution mapping, competitive strategies, market attractiveness, development manufacturing, operations and business marketing plans, digital marketing communication plans, budgeting template, repositioning strategy, building brand preference, operations cost analysis, marketing and launch cost analysis, business and financial analysis, feasibility and review, evaluating scores, alpha & beta testing timelines, quality check and launch monitoring dashboard etc. You are just a few clicks away to put up these PPT templates into your presentation. The product management presentation designs can also be used for a couple of subjects such as market entry strategy, product promotion, launch plan, product market strategy, brand management and market penetration. Download our product design & development PPT graphics to make impressive presentation. Establish your authority with our Product Design And Development Powerpoint Presentation Slides. Display ability to control. https://bit.ly/3n0GDsZ
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
Haier: Taking a chinese company global in 2011Ilaria Fiore
Corporate strategy for HAIER business case. This presentation is based exclusively on informations and data provided in Harvard Business School's case study "Haier: Taking a chinese company global in 2011" and Wikipedia.
The presentation provides information about Haier, evaluates the situation, problems and opportunities of the company; then it describes the possible options avaiable to Haier and selects the best, according to the group's ideas.
Consumers are connecting with retailers, restaurants, travel and entertainment firms, financial companies, and other businesses via social media.
The messages conveyed via social media wield substantial power.
Sachin Rekhi shares the 4 dimensions of product management (vision, strategy, design, execution), discusses where product managers fit in the R&D organization, and how product management roles differ across and within companies.
As a team, we had to provide a PowerPoint presentation with audio narration that includes the following:
A summary of the problems facing Luis Morales as he began implementing Ben Fisher's international expansion strategy.
A summary of the organizational changes he made in response to those problems.
A summary of the true value of the Sterling Partners consulting services that they provided.
An overview of what Morales should recommend.
A call to action regarding what Ben Fisher should decide.
Product Manager 101: What Does A Product Manager Actually Do?Chris Cummings
This is an expanded and updated version of the original Product Manager 101. The purpose is to explain the role of the product manager and product management to new and prospective PMs as well as those who will interact with PMs.
This Brainmates presentation seeks to answer the question "What is product management?"
This presentation investigates this important strategic role and illustrates its responsibilities and functional applications.
A useful reference for people working in product management or who are interested in a career in this field.
** About Brainmates:
Brainmates is an Australian based business that has is championing the important role that Product Managers perform in delivering a product's that are loved by their customers and deliver a return on investment to the businesses that provide them.
Brainmates trains coaches and supported Product Management Professionals in all kinds of industries and business sizes. Contact the team on +61 1800 272 466 to see if we can help your products and business.
** Connect with Brainmates online:
Visit the Brainmates WEBSITE: http://bit.ly/1lQ51mE
Like Brainmates on FACEBOOK: http://bit.ly/2c0RVaO
Follow Brainmates on TWITTER: http://bit.ly/2bNhKft
Brainmates - Product Management Training and Expertise
A detailed look at why SaaS business are so different from traditional software companies, and why traditional ways of looking at their finances fail to understand the business. Provides an alternative set of metrics that show the right way to look at a SaaS business.
For more on the SaaS business model and Metrics, see this blog post:
www.forentrepreneurs.com/saas-metrics-2/
Disaster Recovery using AWS -Architecture blueprintsHarish Ganesan
This presentation explores various ways of architecting Disaster Recovery using Amazon Web services (AWS) Cloud The sample architecture element contains Managed DNS servers , Load Balancers and Data replicators , Amazon EC2 , MySQL M-M , AWS EBS ,AWS Elastic Load Balancing, AWS Auto Scaling , AWS CloudWatch and AWS S3
Using SQL-MapReduce for Advanced AnalyticsTeradata Aster
Industry analyst Rick van der Lans explains how Aster Data's patent-pending SQL-MapReduce programming framework makes new types of analytic queries possible. The main benefits he outlines are: Parallelization of complex operations; Simplification of queries; Predictabile query performance; Efficient data access; and Linear scalability.
Check out Rick's complimentary research report at http://www.asterdata.com/ar_SQL-MapReduce_for_Advanced_Analytics/, in which he provides a very clear technical explanation of SQL-MapReduce and its analytic application use cases.
Best Practices in Vendor Management, Strategic Sourcing, Procure to Pay and D...SAP Ariba
Supplier Relationship Management Initiatives are playing a critical role to drive Sustainable savings, operational efficiency and optimizing cash in many organizations especially in today's highly volatile commodity markets and risk-prone global supply chains. Yet many organizations do not realize the ROI and value that can result out of a best in class Supplier Relationship implementation that addresses all aspects of Spend categories including complex services. This session would focus on best practices that can be employed across the entire Procurement life-cycle including Invoice and Payment processes that help achieve quantifiable ROI and value.
Organizational Design for Effective Software DevelopmentDev9Com
A Presentation by Faith Cooley on Organizational Design for Effective Software development. Check out this deck to see some of the leading changes we've seen in companies that need to get their software to market faster and more efficiently. Org Design and Agile/Continuous Delivery work hand in hand to tune your process effectively.
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Agility In Innovation - Delivering Breakthrough ProductsNils Davis
We at Accept Software, along with some industry analysts like Forrester Research’s Dave West and Roy Wildeman, are seeing a need to reduce product development and delivery risks, and improve quality and market satisfaction, using what they have dubbed “Agile Value Management” – analytically evaluating product tradeoffs not only continuously during execution, as in agile, but from the very start of the product planning process.
In this presentation I talk about some concepts in product planning and agile software development that may be new for you, even if you are already familiar with agile methodologies.
This presentation was given at the AIPMM's Product Management Education Conference on 17 November 2006 in San Jose.
Process design focuses on the Multiplication and... Text Structure Work... EC ECmpus: Home
and Work rules; training you use to make things. Technology; work design Training; technology
Technology; work rules 2 Of the four strategies to reduce costs, minimizing work rules and
increasing training to empower workers to find better ways to do things best describes which
strategy? Offshoring Automation Outsourcing Process improvement 3 Economists discuss value
in terms of . Customers talk about value in terms of Value; time and place Dimensions; utilities
Cost and quality: scorecards Utilities: value dimensions 4 An open systems view argues that you
need to recognize be quick to respond, and create more than rivals. Value; products
Opportunities; value Processes; opportunities Success: profits
Which of the following should not influence your choice of technology as you design a
production or service process? Labor cost A desire to buy shiny new hardware Production
volumes Financial resources and are the two types of decisions you need to make to achieve
world-class operations management. Design; control Quality; control Design; quality Human
resource; technology 7 Which of the following approaches can help you mitigate the challenges
of poor forecasts? Minimize inventory Use all the forecasting techniques and average them
together Obtain and use the best, most recent information available Always use simple
forecasting techniques 8 If you want to be taken seriously as a supplier, you have to offer which
two value dimensions? cost and delivery cost and quality innovation and delivery Agility and
innovation
You must meet minimum requirements across which of the five value dimensions? Cost, quality,
and innovation All of them Cost and quality Delivery, and agility 10 Sustained success requires
that you offer distinctive value, so you must differentiate yourself in one of which thare
dimensions? Cost, quality, or innovation Innovation, delivery, or cost Quality, cost, or agility
Agility, innovation, or delivery
Dell pre-orders and stocks up on raw materials and components Purchasing pre-selected pre-
packaged deli meat from a cold case A local coffee shop that prepares coffee or hot beverages
depending on customer orders A customer ordering custom-sliced meat at a deli The difference
between mass production and lean production is that: Mass and lean production utilize both
methods of production based on cost reduction Lean utilizes both "push" and "pull" production
based on customer demand Mass production uses the "push" method, and lean production uses
the "pull" method Mass production uses the "pull" method, and lean production uses the "push"
method 3 A lean system is one that strives to: Lower costs through acquisition of the cheapest
resources available. Minimize the use of resources used to achieve the organization's goals. Offer
a rigid product offering to customers so that operations can be more efficient. Maximize worker
productivity through e.
Discussion of what technology product managers do, and how this differs from program/project management. Presents idealized role division, knowing that no organization matches the idea. For IEEE-TMC local meeting
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
Chapter 2
The New Products Process
*
The Procter & Gamble Cosmetics SagaStarting point: senior management commitment to new products.P&G’s Cosmetics business unit had no clear product strategy, unfocused product initiatives, and too many customer segments being targeted – in short, a lack of focus.P&G Cosmetics skillfully used all three strategic elements and made the weak business unit profitable.
*
P&G Cosmetics and the PICSituation Assessment:Underserved consumer market that wanted quality facial product such as cleansers, eye products, etc.Supply chain was uncoordinated as production and shipments were not tied to demand; market forecasts were not driving shipping schedules.PIC recommended a strategic focus on products for the face – other opportunities would not be pursued.
*
P&G Cosmetics and the New Products ProcessP&G Cosmetics used a phased process like that of Chapter 1.Project teams established early in process.Consumer research done early and used in the process (the voice of the customer).Tough evaluation steps were carefully implemented as new products were compared to best practices and benchmarks.
*
P&G Cosmetics and the New Product PortfolioP&G Cosmetics systematically added new products such that maximum buzz and excitement was created in the marketplace.If already several eye makeup products on the market, they would not immediately launch another. Management called this an “initiative rhythm” for product launch.
*
P&G Cosmetics and the Role of Effective Team ManagementSenior Cosmetics executives were committed to success as was corporate level management.Initiative Success Managers were hired to lead strategy development, manage evaluation meetings, train employees, etc.The best team leaders were sought and rewarded based on performance.
*
The Phases of the New Products Process
Phase 1: Opportunity Identification/Selection
Phase 2: Concept Generation
Phase 3: Concept/Project Evaluation
Phase 4: Development
Phase 5: Launch
Figure 2.1
The Evaluation Tasks in the New Products Process
Figure 2.2
Opportunity Identification/
Selection
Concept Generation
Concept/Project Evaluation
Development
Launch
Direction;
Where should we look?
Initial Review:
Is the idea worth screening?
Full Screen:
Should we try to develop it?
Progress Reports:
Have we developed it?
Market Testing:
Should we market it?
*
Phase 1: Opportunity Identification/Selection
Active and passive generation of new product opportunities as spinouts of the ongoing business operation. New product suggestions, changes in marketing plan, resource changes, and new needs/wants in the marketplace. Research, evaluate, validate, and rank them (as opportunities, not specific product concepts). Give major ones a preliminary strategic statement to guide further work on it.
*
Activities that Feed Strategic Planning for New ProductsOngoing marketing planning (e.g., need to meet new aggressive competitor)Ongoing corporate plan ...
Business Analyst's Guide to Requirements Analysis, Lean UX Design and
Project Management at Lean Enterprises and Lean Startups
*Including Mobile Software Development Project Case Study
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
SVPMA Dec 2014 Event
“Shifting to an Experimental Mindset: The Dos and Don’ts of Hypothesis Testing” with Teresa Torres, Product Consultant & Coach, former CEO
http://svpma.org/2014/12/december-2014-event/
SVPMA: 3 Tools to Increase Your Productivity ImmediatelySVPMA
SVPMA April 2014 event
“3 Tools to Increase Your Productivity Immediately” with Senia Maymin, Ph.D, Profit from the Positive, LLC
Read more: http://svpma.org/2014/04/april-2014-event/
SVPMA: Elevating from Consumer to Mission Critical ValueSVPMA
SVPMA March 2014 Monthly event:
“Elevating from Consumer to Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk
Read more: http://svpma.org/2014/03/march-2014-event-2/
SVPMA: Charting a Career Path to Dream Product Management JobSVPMA
SVPMA Jan 2014 monthly event
“Charting a Career Path to Your Dream Product Management Job” with Muffi Ghadiali, VP Product Management, OUYA Inc., Advisor and Lecturer at Stanford CSP
Read more: http://svpma.org/2014/01/january-2014/
Connecting the Dots: Decision Making for Next-Generation ProductsSVPMA
Connecting the Dots: Decision Making for Next-Generation Products : Vanee Pho, Senior Product Manager, Life Technologies at SVPMA Monthly Event August 2013
Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model by Susanne Kushner at SVPMA Monthly Event May 2002
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Speaker Biography
Name: Yossi Zohar
Title: Portfolio Marketing Director
Company: Amdocs Inc.
Years of experience: 22 in IT/software, 15 in product
management/marketing
Relevant Fields of Experience:
Product Management, Product Line Management,
Business Line Management, Product Marketing,
Business Development
3. Company Profile
Company name Amdocs
Number of employees 17,000
Global presence 50 countries
Revenue (2008) 3.2 Billion
Positioning The market leader in customer experience
systems innovation
Offering Portfolio Business and Operational Support systems
(BSS and OSS) Software, consulting services,
system integration and managed services
Key customers The largest telecoms in the world
4. Prologue: The Role of the Product
Manager
“A product manager researches, selects,
develops, and places a company's products”
“A product manager considers numerous
factors such as target demographic, the
products offered by the competition, and
how well the product fits in with the
company's business model.”
(Wikipedia)
6. Rule # 1: Never compromise on having
direct customer interaction
Remember - your role is to understand customer needs and
translate them into product requirements – no one else will
do this job for you
This is also the key to
accurate requirement
prioritization that in turn helps
make scope decisions faster
7. What is the typical
distribution of
requirements by
priority?
(high/medium/low)
8. Rule # 2: Thoroughly prioritize your
requirements
As scope is always restricted by time, resources
and/or budget, you will need to make fast
decisions as to the scope
Requirements prioritization is a key
Use sub prioritization if needed to assure
“bell curve”
10. Rule # 3: Maintain a “Scope Dashboard”
Throughout The Release Lifecycle
Feature Priority Estimated Customer Business
Cost commitments Impact of
/expectations de-scoping
Total in scope
Total out of scope
11. What is your de-scoping
turnaround time upon any
change in release timeline,
budget and/or resources?
12. Rule # 4: Be Ready to make hard de-scoping
decisions…quickly!
Time = Money
You are a bottleneck!
Any delay in scope decision-
making immediately translates
into:
Further scope reduction
Delays in the release
Waste of budget
Quality compromises
Release with no business value
“One bird in the hand is better
than two birds in a bush”
14. Rule # 5: Do your homework so you can face your
development manager…with confidence!
The “dominant developer manager” syndrome
Has own ideas and “pet projects”
In many companies, focused on maximizing employee utilization and
development quality but not on maximizing scope and business impact
Constantly challenges your strategy
May not share timely information that
may impact the scope
What should you do?
Know your customer and market
Explain business impacts for any
scope change
Demonstrate fast and smart decision
making – avoid being the bottleneck
Build credibility and respect by
giving them respect first – do not
challenge development expertise
15. Have you managed a
product foundation
transformation as part
of a release?
16. Rule # 6: Thoroughly assess business impacts of
foundation/architecture enhancements
Foundation/architectural enhancements
may have significant impacts on your
customers
Always ask yourself:
How will the change improve our customers’
lives?
Are there any upgrade impacts for existing
customers? What would be the associated
cost/effort to upgrade?
Will the change cause regression in
functionality?
Will the change impact the Total Cost of
Ownership of our products?
Will the change impact performance and/or
usability?
If there any doubt based on the above
questions, is the change really necessary?
17. Does your company
fund the development of
prototypes before a new
innovative product is
developed?
18. Rule # 7: Factor Prototyping into your plan
to mitigate “product revolution impacts”
Prototyping is recommended to help mitigate the risks
involved in “revolutionary” product enhancements on
the existing customers
Prototype early in the process, preferably before the real
product development starts
Prototype to assess technical feasibility
Validate your Prototype with selected customers
to validate market acceptance
Don’t be afraid to make hard decisions based on the
prototype (e.g., no go, re-evaluation of strategy)
Remember:
“Prototypes support - not replace –
requirements”, (Forrester)
19. Have you had to handle
product requirements that
come in at the eleventh
hour from a key account?
How did it impact your
release plan?
20. Rule # 8: minimize the impact of the “Unexpected Key
Account Requirement Syndrome” on your roadmap
Last minute requirements (even if funded by customer) may jeopardize the
scope, quality and/or timely delivery of a release
However, as these situations happen in many companies, the following best
practice is recommended:
Generally Available (GA) Planned GA Release Planned GA release
release
3.0 3.5 4.0
3.2
Limited availability release IMPORTANT: Factor into the budget
the merge into the mainstream
21. Have you made an
investment in a new
technology “hype” that
ended up being
irrelevant later?
22. Rule # 9: be cautious of adopting new technology
“hypes”
Not being an early adopter
is sometimes better for
business (even if the
competition is doing it)
Don’t forget – you have a
responsibility for your
products’ customer base
Ask yourself: “do they
really need this now?”
Ask yourself: “am I going
to get more business from
this initiative?”
Whatever you do –
remember to prototype!
23. What leads your product
strategy?
• Key account requirements?
• Strategic release themes?
• New markets / lines of business
the company is interested to get
into?
• Customer base wish list?
• All/some of the above?
24. Rule # 10: Always be prepared to justify your
release scope through conflicting pressures
Build a scope decision
criteria
Assess each alternative scope
proposal based on customer,
market and R&D impacts
When pre-selling to
stakeholders, remind them
that a “win-win” scope
compromise is better than
further delays and de-coping
Make your recommendation
to management based on
this framework to assure
smooth approval process
26. Bonus Rule # 1: Be Persistent
Stick to your strategic goals
Avoid the “zig zag” syndrome
De-scoping is not a sin, but
frequent changes to the entire
strategy is guaranteed to damage
your internal and external
credibility
27. Bonus Rule # 2: Define ROI-driven Products
Think about:
What business metrics would
your product improve for your
customers?
How those metrics translate to
monetary gains?
Can the product monitor those
metrics and produce periodic
reports?
Gathering multiple ROI case
studies to be used by marketing
to promote sales
28. Bonus Rule # 3: Hone in on your product’s
business performance
When pitching to management, prepare a business plan
Pricing and packaging (for how much we sell it)
Business model (how we sell it, what’s included, etc.)
Channel planning (who will sell, how much will be sold)
Laying out a 3-year forecast and showing when we return the
R&D investment
Measure the product’s business performance on an on
going basis
Revenue Booking vs. revenue recognition
Costs vs. revenues (cost of license/maintenance/services/3rd
party)
Deal P&L
Product line P&L
29. My Contact Information:
Yossi Zohar
Amdocs, Inc.
Tel: (408) 965-7856
Email: yossiz@amdocs.com
Good Luck and
Thank You for
Listening!
