This document discusses Shokubut Shoe, a Malaysian shoe company. It analyzes the company's target demographic, psychographic, and behavioral segments in Selangor, Malaysia. The demographic segment includes all income levels and life stages. Psychographic segmentation found that most shoe purchases are made at shoe shops, with some also at pasar malams and supermarkets. Behavioral segmentation revealed that customers primarily learn about Shokubut shoes from previous experience, friends, or family members' recommendations rather than from advertisements.