SlideShare a Scribd company logo
Shoes For
   All
INTRODUCTION
               Arizona Shue
                   (USA)




                Shokubut
                 Shoe



               Export their
                product in
                Malaysia
Geographic     Demographic




Psychographi
     c         Behavioristic
SHOKUBUT SHOE
WHY OUR COMPANY CHOOSE SELANGOR
DEMOGRAPHIC SEGMENTATION




  Reasonable    Suitable for   All criteria
  quality and    all stages    have in our
  reasonable
                  *income         shoe
     price
PSYCHOGRAPHIC SEGMENTATION
                       Place




           Pasar Malam
              16%


        Super Market
           20%                 Shoe Shop
                                 64%
BEHAVORIAL SEGMENTATION

   Mostly who knows our Shokubut shoe is
    based from their previous experience.

                                 Based on
              Friend
                                  previous
               36%
                                experieance
                                    40%



                       Family
                        24%
   Advertisement
   Online Shopping
   Based on their parent’s selection


Nancy Kerrigan
  Part of being a champ is acting like a
  champ. You have to learn how to win and
  not run away when you lose. Everyone has
  bad stretches and real successes. Either
  way, you have to be careful not to lose
  your confidence or get to confident.

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marketing segmentation(shoe)

  • 1. Shoes For All
  • 2. INTRODUCTION Arizona Shue (USA) Shokubut Shoe Export their product in Malaysia
  • 3. Geographic Demographic Psychographi c Behavioristic
  • 5. WHY OUR COMPANY CHOOSE SELANGOR
  • 6. DEMOGRAPHIC SEGMENTATION Reasonable Suitable for All criteria quality and all stages have in our reasonable *income shoe price
  • 7. PSYCHOGRAPHIC SEGMENTATION Place Pasar Malam 16% Super Market 20% Shoe Shop 64%
  • 8. BEHAVORIAL SEGMENTATION  Mostly who knows our Shokubut shoe is based from their previous experience. Based on Friend previous 36% experieance 40% Family 24%
  • 9. Advertisement  Online Shopping  Based on their parent’s selection Nancy Kerrigan Part of being a champ is acting like a champ. You have to learn how to win and not run away when you lose. Everyone has bad stretches and real successes. Either way, you have to be careful not to lose your confidence or get to confident.