1 deirdre shurland - unep windhoek-guideline_eursummerschool_2jul2015

1. .
The Windhoek Guideline:
Implementing the Sustainable Tourism
Policy Recommendations
United Nations Environment Programme
Deirdre Shurland
Senior
Consultant
UNEP DTIE

2. Presentation Outline
1
SCP Context:
From
Johannesburg
to Marrakech to
RIO+20
2
The Windhoek
Guideline 3
Implementation
-Mainstreaming
SCP
The Windhoek Guideline:
Implementing the Sustainable Tourism Policy
Recommendations for Sustainable Consumption &
Production (SCP)

3. 1. SCP Context: 10YFP - a Global Mandate
Agenda 21
Rio de Janeiro
1992
World Summit on Sustainable
Development
Johannesburg, 2002
Marrakech Process
2003-2011
Rio+20
2012
Implementation
A global framework adopted by Heads of State at Rio+20 for
international cooperation to shift towards sustainable
consumption and production (SCP) patterns
“The major cause of the
continued deterioration of
the global environment are
the unsustainable patterns
of consumption and
production…”
“SCP…an overarching
objective of, and essential
requirement for, sustainable
development.”
“Develop “a 10-year
framework of programmes
on sustainable consumption
and production…. (10YFP)
10YFP
adopted
Global Partnership for
Sustainable Tourism
2011 - 2015
10YFP
Programmes
International Task Force
on Sustainable Tourism
Development
2006-2010

4. Life Cycle Approach (LCA)
 Data dependent: rigorous
analysis and modeling
 Methodology: e.g. resource use
footprinting & mapping
 Tools: guidance in use and
interpretation
 Implementation: through policies,
programmes and projects
Source: www.lifecycleinitiative.org

5. 2. Windhoek Guideline
For Implementation of the
Sustainable Tourism Policy Recommendations
of the International Task Force on Sustainable Tourism Development
2014

6. Purpose

7. “Simplified Tourism
Life Cycle”
of the Policy Recommendations
Goals should be met through aggregated actions from all 7
stages of the Tourism Life Cycle

8. How to Achieve the Goals?
Apply the Virtuous Cycle of Doing: plan-do-check-act
Focus on:

9. About People & Institutions
“A leader is one who knows the way, goes the way and shows the way”
John C. Maxwell

10. Achieving Success

11. Windhoek Guideline
Life Cycle Stage Key Words
1. Planning Integrated, participatory, continuous
2. Operations & Management Innovative, efficient, relevant
3. Investment Responsible, inclusive, equitable
4. Promotions & Marketing Authentic, veritable, leveraging
5. Capacity Building Enhancing, enabling, improving
6. Consumption of Products &
Services
Local, value-adding, accessible
7. Monitoring & Evaluating Tourism
Development
Systematic, measurable, contextual

12. Planning
Integrated, participatory, continuous
 National sustainable development goals – long range
 Tourism sector plan
 Balance across the 3 pillars of sustainability: economic,
environmental, social
 Data & information for decision-making
 Integrated planning procedures
 Supporting regulatory instruments
 Multilateral environmental agreements, codes of practice, labels
& standards

13. Operations & Management
Innovative, efficient, relevant
Public sector:
 Delivery of national benefits
 Low impact growth
 Destination quality, safety and
sustainability
 Stewardship of national
patrimony
 Partnership & participation
Private Sector:
 Delivery of shareholder value
 Socially responsible
 Preservation of natural,
cultural assets
 Corporate citizenship
 Responsible behaviour

14. Investment
Responsible, inclusive, equitable
Public Sector
 Meet national objectives
 Socially responsible
 Natural resource accounting
 Support disadvantaged groups,
SMEs, vulnerable communities
 Transparent, fair, balanced
Private Sector
 Socially responsible/ethical
 Equitable
 Innovative
 High efficiency, low emissions

15. Promotions & Marketing
Authentic, veritable, leveraging
 Brand reputation based on quality and integrity of products &
services – domestically & internationally
 Threshold for use of local goods & services
 Communication of responsible behaviours
 ‘Sustainable’: meetings, incentives, conferences, events (MICE)
 Value local knowledge, culture & heritage

16. Capacity Building
Enhancing, enabling, improving
 Continuous investing in people, skills and talent
 Performance excellence: through lifelong learning and
professional development
 Capabilities for innovation, continuous improvement: individual
and institutional
 Opportunities for advancement
 Resilient destinations

17. Consumption of Sustainable Products & Services
Local, value-adding, accessible
 Sustainable supplies of products & services
 Efficient resource use
 Value chains e.g. transportation, accommodation, utilities,
food & beverage, tours & excursions, decorative furnishings,
chemicals, equipment, labour, health & wellness, arts &
crafts
 Product diversity, innovation, value added
 Support MSMEs

18. Monitoring & Evaluating Tourism Development
Systematic, measurable, contextual
 Baseline data: specific, measurable, assignable, realistic, time-
bound i.e. S.M.A.R.T.
 Indicators and measures: reasonable, cost-effective
 Monitoring and reporting: public & private sectors
 Lessons, knowledge

19. 3. Implementation - Mainstreaming SCP
National Levels – Developed
Countries:
EU, U.S.A.
Scandinavia, U.K., Czech Rep.
National Levels – Developing
Countries:
Mauritius, Tanzania, South Africa,
Ghana, Zambia
Cambodia, Indonesia, Japan
Brazil, Colombia, Cuba, DR,
Ecuador
Regional/Inter-governmental:
Africa, Arab, Asia, Latin America &
Caribbean, UN/UNEP
Institutional:
Business & Civil Society Initiatives;
ISO standards, GSTC, GRI
SCP Global
Policy
Initiatives

20. 3. Implementation - Mainstreaming SCP
(EU financed SWITCH Projects)
Switch Africa Green
Partners
• UNIDO
• UNEP DTIE
• UNEP/MAP/Regional
Activity Centre for SCP
• EC/EuropeAid
• UNEP – ROAP, DTIE
• The GFA Consulting
Group
• The Collaborating
Centre on SCP
• UNEP – ROA, DTIE
• UNOPS
• AU Commission
• African Roundtable on
SCP
• African Development
Bank
Goals
• Productive, resource
efficient, green economies
• Low impact growth
• Shift to SCP
• Economic prosperity
• Poverty reduction
• Sustainable, low impact
growth
• Transition to a green
economy through SCP
• Create jobs, reduce
poverty
• Engage the private sector
MainActivities
• Policy support:
governance and
frameworks
• Demonstration:
implementing concrete
actions for green
businesses
• Networking: knowledge,
exchange, visibility
• Policy support: regional &
national
• Switch to better practices
and products with less
impact
• Technology use
• Legal & economic
instruments
• Policy support: strengthen
institutions
• Apply tools and
instruments (legal, fiscal,
financial)
• Green business: resource
efficiency in MSMEs
• Networking: knowledge,
exchange, visibility
€20 million €144 million €20 million

21. 3. Implementation: Switch-SCP Operating Models
Based on Life Cycle Thinking
Source: Switch-Med SCP
Policy Toolkit, 2014
www.switchmed.eu
Source: Switch-Asia Networking
www.switch-asia.eu

22. UNEP’s Eco-Innovation Project
 Implemented with support of the European Commission
 Project coordinator: UNEP
 Key partners: RECPnet, RE institutions, governments, UNIDO,
industrial associations, academia and research institutions
 Project objective: to create conditions for service providers, to
support SMEs to improve their sustainability performance through
eco-innovation
• Sector Focus - three priority value chains:
• Food processing and packaging
• Metal processing
• Chemical use and production
• Delivery mechanism: through the National Cleaner Production
Centres, along with other experts and centres of excellence and in
close cooperation with governments

23. Case Study
Eco-Innovation and LCA of 89 hotels’ laundry services
Green Passport Application in the Loire Atlantique Region, France
Results
1. Reduction of environmental impacts, in life cycle
2. Innovations around the textile and process cycle of life
3. Improved economic performance of the main stakeholders
4. Valued lessons and information sharing to hotels and the public
5. New marketing offerings for programme participants
The project’s partners

24. Proposal:
Promoting an economy wide transition to
resource & energy efficiency
24
Airport Transport Hotels
 The Caribbean tourism economies: 20%-63% of national GDP; and
23%-55% of employment
 Hotel sector accounts for over 3M tonnes of CO2 emissions per
annum, from 2,300 hotels in the Caribbean, transport and
infrastructure
 70% of the Caribbean hotel industry’s electricity consumption comes from
only three products:
Air conditioners 50% Lighting 11% Refrigeration
10%

25. Proposal
Potential impact of SCP shift in the tourism sector for the
Caribbean: Bahamas, Barbados, Jamaica, OECS
Meet Tomorrow’s Energy Needs by
Leapfrogging to Efficient Appliances
& Equipment Today!
Reduce CO2
emissions & mitigate
climate change
Decrease electricity
expenditure and
increase profitability
Improve tourism operations
with modernized
technologies providing
efficient services
Free up power
generation capacity
for development
Modernized Caribbean
Tourism Economies with
Efficient Appliances &
Equipment!

26. In Summary…..Links to sustainable development goals (SDGs)
Set Priorities, Policy
& Strategy
Project
Development
Fund Raising
Implement
with Results
Title of
SDG
indicator
Definition Measure
Data availability
and quality
Link to
SDG
targets
National
Policies
Adopted - to
Frame
Sustainability
In Tourism
Operation
• National strategies,
action plans
• Enabling economic and
social benefits from
tourism
• # countries with
approved and
legally adopted
national policies
• Poor
• Opportunity to
monitor this on
the national level
together with
other areas on
tourism
8, 9, 14, 7
Number of
Countries
Monitoring
waste, energy,
water &
emissions at
sectoral levels
• Assessing resource
efficiency by sector
• Improved tourism
planning and
development
• Low carbon, resource
efficiency
• # countries that
monitor
municipal waste
• # countries that
monitor water,
energy, waste,
etc.
• Good in Europe,
Eurostat already
monitors energy
and emissions by
sector, as well as
municipal waste.
• Tourism is not
disaggregated
from services, and
data may be
misleading
8, 9, 14, 7

27. United Nations Environment Programme
Thank you!
Tourism & Environment Programme
Contacts:
Division of Technology, Industry and Economics
Sustainable Lifestyles, Cities and Industry Branch
"Delivering SCP"
15 rue de Milan
F-75441 • Paris Cedex 09 • France
www.unep.org tourism@unep.org