This document discusses the 2018 EU-China Tourism Year initiative. It provides background on tourism trends in Europe and the growing Chinese outbound travel market. Specifically, it notes that Chinese outbound travel to Europe is growing rapidly at an annual rate of 10.2%, with top destinations being France, Germany, Italy, and the UK. The 2018 EU-China Tourism Year aims to strengthen cooperation between Chinese and EU authorities in tourism and enhance people-to-people ties through a series of joint events and campaigns with the goal of increasing tourism flows between China and Europe. Key activities to promote the initiative include industry workshops, social media efforts, and an official launch event in Venice in January 2018.
This is a brief data file on tourism in the well-known French region, the "Côte d'Azur". It sums up the tourism tendencies throughout the years, as well as the main tourists, the main attractions and it highlights the important weight tourism has on economy.
An outstanding tourism performance in Europe in 2015 augurs well for continued growth into 2016 following the 5% increase in international tourist arrivals recorded last year. Almost all monitored destinations saw robust results in both overnights and arrivals over January-February 20162, however, figures are expected to moderate as the year progresses. Among the top performers worldwide, strong growth was posted by Spain (+12.5%) – reflecting their efforts to fight seasonality – followed by Austria and Germany (both +5%). In line with the past year’s trend, Turkey (-8.5%) saw arrivals from its key source markets dampen largely due to on-going political and safety challenges.
Having in mind the steady and rapid growth of the tourism sector and number of tourists in the world, it is especially important for Serbia to invest in this sector and to adapt its offer to the different demands of tourists coming from the local and global environment. A large number of Chinese people and middle-class growth in China are certainly some of the reasons why Chinese tourists in the world are gaining increasing importance. The benefits of those tourists have been felt by all countries that have managed to attract them, such as Japan, Thailand, Singapore, Australia, America and several destinations in Europe, including Spain, Great Britain, Italy and France. Although in Serbia the number of tourists from China is not large, this number is growing significantly year after year. One of the reasons is a visa-free regime, but that should not have to be the only reason. Serbia must seriously engage in a race for tourists from China.
European tourism growth remains solid at the beginning of the year confirming the continued positive performance of European destinations.
Positive results before the summer period are driven by increased demand from both intra-regional and overseas markets.
These results confirm the sustained upward trend estimated for 2015 and proves the on-going efforts of destinations to fight seasonality.
This is a brief data file on tourism in the well-known French region, the "Côte d'Azur". It sums up the tourism tendencies throughout the years, as well as the main tourists, the main attractions and it highlights the important weight tourism has on economy.
An outstanding tourism performance in Europe in 2015 augurs well for continued growth into 2016 following the 5% increase in international tourist arrivals recorded last year. Almost all monitored destinations saw robust results in both overnights and arrivals over January-February 20162, however, figures are expected to moderate as the year progresses. Among the top performers worldwide, strong growth was posted by Spain (+12.5%) – reflecting their efforts to fight seasonality – followed by Austria and Germany (both +5%). In line with the past year’s trend, Turkey (-8.5%) saw arrivals from its key source markets dampen largely due to on-going political and safety challenges.
Having in mind the steady and rapid growth of the tourism sector and number of tourists in the world, it is especially important for Serbia to invest in this sector and to adapt its offer to the different demands of tourists coming from the local and global environment. A large number of Chinese people and middle-class growth in China are certainly some of the reasons why Chinese tourists in the world are gaining increasing importance. The benefits of those tourists have been felt by all countries that have managed to attract them, such as Japan, Thailand, Singapore, Australia, America and several destinations in Europe, including Spain, Great Britain, Italy and France. Although in Serbia the number of tourists from China is not large, this number is growing significantly year after year. One of the reasons is a visa-free regime, but that should not have to be the only reason. Serbia must seriously engage in a race for tourists from China.
European tourism growth remains solid at the beginning of the year confirming the continued positive performance of European destinations.
Positive results before the summer period are driven by increased demand from both intra-regional and overseas markets.
These results confirm the sustained upward trend estimated for 2015 and proves the on-going efforts of destinations to fight seasonality.
Over the past six decades, tourism has emerged as one of the fastest growing economic sectors in the world. Through its
contribution in employment generation, infrastructure development and export revenue, it has been playing an important
role in the socio-economic progress. Expenditure incurred in the destinations on accommodation, food, entertainment,shopping etc leads to foreign exchange earnings and as a result contributes to the GDP. This has led the nations enhance their investments in the development of Travel & Tourism (T&T).
A quarterly insights report produced for the Market Intelligence Group of the European Travel Commission (ETC)
by Tourism Economics (an Oxford Economics Company)
World Tourism Trends and the Way Ahead - WYSETC Convention 2011 BarcelonaPlatma Tourism
An overview of the major trends in world tourism and the social movements behind these trends from UNWTO. Also contains key guidelines for public private partnerships in youth travel.
Top business and leisure travel destinationsUROS Ltd.
Global travel and tourism facts and figures: Slideset about top business and leisure travel destinations with figures of incoming travelers and their nationalities. Noteworthy facts complement the selection of figures.
European tourism 2016 trends and prospects q3Alex Kornfeind
International tourist arrivals to Europe grew by 3% in the first half of the year compared to the same period last year. European tourism continues its positive trend and shows exceptional resilience to geopolitical and safety and security challenges
Vietnam Travel Guides
vietnamguide.travel for the best travel experience ever in Vietnam
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vietnamguide.travel for the best travel experience ever in Vietnam
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Itb world travel trends report 2015-2016David Vicent
IPK travel trends report 2015-2016. ITB Berlin 2016. Main trends and key factors in the Tourism Industry. Sharing Econommy effect, travel warnings effects and recovery periods or the real value of social media for DMO´s. A must to read report for tourism marketeers.
UNWTO Tourism Highlights is a World
Tourism Organization publication, which aims
to provide an overview of international
tourism trends during the year prior to its
date of publication. For individual countries
and territories it reflects data as reported by
national or international institutions up until
May 2014. For information on current
short-term tourism data and trends, please
refer to the UNWTO World Tourism
Barometer at: mkt.unwto.org/en/barometer.
Tugas Geografi Pariwisata
UNWTO 2015
By Amelia Suhandri / 14045015
Prodi Pendidikan Geografi 2014
Fakultas Ilmu sosial ( FIS )
Universitas Negeri Padang ( UNP )
Over the past six decades, tourism has emerged as one of the fastest growing economic sectors in the world. Through its
contribution in employment generation, infrastructure development and export revenue, it has been playing an important
role in the socio-economic progress. Expenditure incurred in the destinations on accommodation, food, entertainment,shopping etc leads to foreign exchange earnings and as a result contributes to the GDP. This has led the nations enhance their investments in the development of Travel & Tourism (T&T).
A quarterly insights report produced for the Market Intelligence Group of the European Travel Commission (ETC)
by Tourism Economics (an Oxford Economics Company)
World Tourism Trends and the Way Ahead - WYSETC Convention 2011 BarcelonaPlatma Tourism
An overview of the major trends in world tourism and the social movements behind these trends from UNWTO. Also contains key guidelines for public private partnerships in youth travel.
Top business and leisure travel destinationsUROS Ltd.
Global travel and tourism facts and figures: Slideset about top business and leisure travel destinations with figures of incoming travelers and their nationalities. Noteworthy facts complement the selection of figures.
European tourism 2016 trends and prospects q3Alex Kornfeind
International tourist arrivals to Europe grew by 3% in the first half of the year compared to the same period last year. European tourism continues its positive trend and shows exceptional resilience to geopolitical and safety and security challenges
Vietnam Travel Guides
vietnamguide.travel for the best travel experience ever in Vietnam
Landmark72 Tower, Plot E6, Pham Hung Road, Cau Giay District, Hanoi,
100000
vietnamitinerary@hotmail.com
8/8/1988
Nam
"https://www.linkedin.com/in/vietnam-travel-guides-2b45a8254/
https://www.buzzfeed.com/vietnamitinerary
https://www.buzzfeed.com/vietnamitinerary
https://gitlab.com/vietnamitinerary
https://sites.google.com/view/vietnamguidetravel/
https://fliphtml5.com/homepage/jfnkn
https://www.bonanza.com/users/54897623/
https://issuu.com/vietnamguide.travel"
vietnamguide.travel for the best travel experience ever in Vietnam
vietnamguide.travel for the best travel experience ever in Vietnam
#Vietnamguide #vietnamtravel
Itb world travel trends report 2015-2016David Vicent
IPK travel trends report 2015-2016. ITB Berlin 2016. Main trends and key factors in the Tourism Industry. Sharing Econommy effect, travel warnings effects and recovery periods or the real value of social media for DMO´s. A must to read report for tourism marketeers.
UNWTO Tourism Highlights is a World
Tourism Organization publication, which aims
to provide an overview of international
tourism trends during the year prior to its
date of publication. For individual countries
and territories it reflects data as reported by
national or international institutions up until
May 2014. For information on current
short-term tourism data and trends, please
refer to the UNWTO World Tourism
Barometer at: mkt.unwto.org/en/barometer.
Tugas Geografi Pariwisata
UNWTO 2015
By Amelia Suhandri / 14045015
Prodi Pendidikan Geografi 2014
Fakultas Ilmu sosial ( FIS )
Universitas Negeri Padang ( UNP )
Similar to 2018 eu china tourism year teodora-marinska (20)
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6. 50% share of worldwide tourism
4% 5%
16%
25%
50%
Middle East Africa
Americas Asia and the Pacific
Europe
615 m tourist arrivals in 2016
Source: ETC Dashboard. Tourism Economics. UNWTO
+2% growth 2016 vs 2015
0
1
2
3
4
5
6
7
8
9
World Europe Asia & the Pacific
15/14 16/15
International Tourist Arrivals (% change)
European Tourism Maintains Momentum
7. European Tourism Maintains Momentum
Foreign Visits to ETC Destinations in 2016
YTD, % change year ago
13%
21%
29%
37%
Northern Europe Central and Eastern
Europe
Western Europe Southern Europe
Share Foreign Visits to ETC Destinations
in 2016 (%)
Source: TourMIS, Tourism Economics and UNWTO
8. Long-haul travel to Europe in 2016
USA (share: 5%)
The upswing of the economy, a
strong US Dollar and an ever-
increasing disposable income
and consumer confidence
Outlook:
China (share: 2%)
Economic slowdown is
not softening growth
from this high potential
market.
Outlook:
Brazil (share: 0.5%)
Tight fiscal policy puts
Brazil in recession.
Outlook:
Russia (share: 3%)
Improved outlook for oil
prices and an economy
slowly recovering from
recession.
Outlook:
Source: ETC Dashboard, Tourism Economics
9. 0.0
20,000.0
40,000.0
60,000.0
80,000.0
100,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
World Europe
0.0
20,000.0
40,000.0
60,000.0
80,000.0
100,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
0.0
20,000.0
40,000.0
60,000.0
80,000.0
100,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
CHINAJAPANINDIA
Source: ETC Dashboard, Tourism Economics
International overnight arrivals from select source markets (‘000)
94 million arrivals
expected worldwide in
2017
Europe’s market share
is 13%
23 million arrivals
expected worldwide in
2016
Europe’s market share
is 20%
17 million arrivals
expected worldwide in
2016
Europe’s market share
is 15%
China dominates Asian outbound travel market
*Estimate
10. Chinese outbound travel to Europe is growing
Source: ETC Dashboard, Tourism Economics, Long-Haul Travel Sentiment Index & Survey UNWTO
Highest spender
since 2012
$261*
(in 2016)
Europe’s share of
Chinese Long-haul travel
13%
Annual Average
growth 2015-2021
10.2%
Top European Destinations
France
Germany
Italy
United Kingdom
Russian Federation
Switzerland
Spain
The Netherlands
Austria
Greece
Denmark
*Estimate
0.0
2,000.0
4,000.0
6,000.0
8,000.0
10,000.0
12,000.0
14,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
International Overnight Arrivals to Europe (millions)
+165%
11. Europe is THE place for shopping
…but Chinese
travellers
remain price
conscious
12. Seeking authentic European experiences
Look for authenticity but also…
for Chinese food & local connections to China
15. 2018 EU-China Tourism Year
• Strengthen the cooperation between the Chinese
and EU authorities in the field of tourism:
unprecedented level of attention paid to the growing
importance of China as an origin market
• Enhance the people to people dialogue: series of
events and campaigns
• Increase the tourism flows between China and
Europe: workshops at various international travel
trade shows in Europe and China
16. Preparation for 2018 EU-China Tourism Year
12/07/2016
Announcement by President Junker and President Li, EU China
Summit
09-10/05/2017
B2B workshop (WBT) and Europe partner destination of ITB
China
03/11/2017
Second B2B matchmaking workshop (WBT)
01-02/06/2017 Confirmation – EU-China Summit
19/01/2018
Official launch in
Venice: grand
opening and
business summit
Dear ladies and gentleman, distinguished guests,
It is a great pleasure for me to be here. On behalf of the European Travel Commission and its members, I would like to thank the team of FEST for organising this event, which we have the pleasure to co-host for a fourth consecutive year. I hope you have enjoyed the summer School so far and that you are not too tired in the end of this nice and sunny Friday afternoon.
At the start of my presentation I would like to give you an overview of what I am going to keep you busy with in the next 15 to 20 minutes.
I will start by introducing the European Travel Commission (from now on, in brief, the ETC) and explaining you WHY it is actually us presenting the EU-China Tourism Year to you today.
I will then give you an overview of the current situation of the Chinese outbound travel market, and I will finish by telling you a bit more on what will happen in 2018 and how all levels of the tourism sector in Europe can participate in the initiative. I will then be very happy to take any questions you might have.
The European Travel Commission is the umbrella organisation of the National Tourism Boards of the countries of Europe. We currently have 32 members, spanning within the European Union and beyond.
The European Travel Commission was created just after the end of the WWII, with the mandate to help the post-war recovery of the European economy through the development of the tourism sector.
To date, our mission has remained unchanged – we aim to increase the competitiveness of Europe as a tourism destination, through promotion in long-haul markets, knowledge gathering and sharing, and advocating the importance of travel and tourism to policy makers.
Currently, ETC is active in four long-haul markets, US, Canada, Brazil and, of course, China.
This is an overview of our members, including also our partners from the private industry, a network that is constantly expanding. One of our private associates, Welcome Chinese, is also here with us and will present later on today.
ETC also has a long-standing partnership with the European Commission. The European Commission has been co-funding our marketing activities since 2012, helping us to promote destination Europe worldwide. We share the use of the “Europe” logo, we built the official portal VisitEurope.com together, and we have done a lot of market research on the positioning of Europe in third markets. Capitalizing on the success of our joint programme, called “Destination Europe 2020”, as well as our experience of promoting European destinations in China, ETC was designated as the body to officially implement the activities related to the 2018 EU-China Tourism Year.
Before focusing a bit more on the Chinese outbound travel market, I would like to give you an overview of tourism in Europe generated by extra-European or long-haul markets.
Europe is number 1 tourism destination worldwide, holding roughly 50% of the global market share in tourism. In 2016 alone, more that 600 million travellers visited the Old Continent, and arrivals grew more that 2%.
While Western Europe, and the Mediterranean in particular, remain the most visited region in the world, Easter European countries account for the biggest growth in arrivals.
It is true that intra-European arrivals – travelling within the boundaries of Europe – still hold the biggest part of the pie. It is however essential that Europe capitalizes on the potential of the fastest growing Asian travel markets, and China in particular.
It is true that intra-European arrivals – travelling within the boundaries of Europe – still hold the biggest part of the pie. It is however essential that Europe capitalizes on the potential of the fastest growing Asian travel markets, and China in particular.
Here is an overview of tourism arrivals to Europe from other continents, which clearly shows that while the US is still the primary source of foreign visitors, other markets are also very important.
Although the Chinese market only represents 2% of the total international arrivals recorded in Europe, China remains one of the most significant growth markets of the future. In 2016 Europe registered 12 million overnight arrivals from this market, a figure that has been constantly growing over the past five years. Europe is a top-of-mind for Chinese travelers and the region attracts 13% of the Chinese long-haul travel every year. Growth is expected at a significant level over the next four year period, potentially at an annual rate of 10%.
Moreover, since 2012 China leads the ranking as the world’s top spender on international tourism. Expenditure by Chinese travellers generates around 23% of tourism receipts in worldwide destinations. In 2015, spending by Chinese tourists increased by 25%, marking its 9th year of consecutive growth.
European countries that benefit the most from this market are France, Germany, Switzerland, Italy and the UK.
What experiences are Chinese travellers seeking in Europe?
According to ETC-UNWTO study on the Chinese blogosphere one of the most trending topics is shopping and Europe is perceived as the place for shopping for Chinese travellers. At the same time, Chinese travellers remain price conscious and try to spend on the right items and activities.
Secondly, a new traveller is coming our way. Chinese travellers are increasingly seeking authentic experiences during their travel to Europe. Social media analysis show that they have interest in tranquil small towns, blue sky and hope to sample local cuisine. However, they also look for connections to China both in terms of food and attractions (example: Famous Chinese poet Xu Zhimo in Cambridge).
Chinese travel market is becoming increasingly more fragmented. While in the near future the largest group will remain the traditionalist tour group travellers, other ‘tribes’ are emerging and increasingly gaining in importance. These other groups include art and culture youth, who seek freedom and uniqueness during travelling; experience-centred travellers, who look for togetherness, hedonists who travel for pleasure and sophisticated connoisseurs looking for quality, aesthetics and deep knowledge about the destination throughout their trip.
The numbers of independent FIT travellers are rising but it is important not to forget traditionalist travellers which also require more traditional marketing channels.
As Laozi said, A thousand mile journey begins with a single step.
ETC understands the importance of the Chinese source market and has produced a lot of market research on China. Out studies have focused on the market as a whole, examining what the Chinese blogosphere is saying about Europe, we have also produced an informative brochure for businesses willing to welcome Chinese travellers.
Additionally, ETC promotes Europe through its consumer portal VisitEurope.com.cn, Chinese social media and WeChat. We aim to increase brand awareness of Europe as a diverse, sophisticated and welcoming travel destination. ETC opened its Operations Group in Beijing in 2012, with the aim of exploring the possibilities offered by this emerging market. We have since then established numerous partnerships with operators on the ground, and besides our extensive b2c presence through our portal and social media channels.
We represent all our 32 members in China. All this, combined with our good track record working together with the European Commission, made ETC the best possible partner for the implementation of the 2018 EU-China Tourism Year.
The EU-China Tourism Year is an initiative of the Chinese Tourism Authority – CNTA. In basic terms, this means that in 2018, their premium partner for tourism cooperation will be the European Union. The initiative is designed to increase trade in travel services between China and the Member States of the European Union by focusing on enhancing travel and tourism experiences and fostering cultural understanding.
This would translate in efforts to:
Promote lesser-known destinations
Improve travel and tourism experiences;
Provide opportunities to increase economic cooperation, and
Progress on EU-China visa facilitation and air connectivity.
The year was announced at the EU-China summit in 2016, and preparations started immediately. Here you can see a timeline of the major steeps until now. The official opening of the EU-China Tourism Year will happen in the Doge’s Palace in Venice, a symbolical venue due to its connection with the Silk Road, and one of the most popular European destinations among the Chinese travellers.
For the purposes of the EU-China Tourism Year, ETC created a portal that serves as an online toolkit, providing knowledge, sharing information and flagging events linked to the year. The site is designed to help EU tourism businesses, authorities and all other stakeholders participating in successful commercial and cultural exchanges between the EU and China.
On www.ecty2018. org you will find market reports, practical tips on doing business in China, and many other resources to help every segment of the travel industry to attract and welcome Chinese travellers better. By registering, you can also upload your resources and share expertise and experience with all.
Besides all activities aimed at the industry, for 2018, ETC, jointly with the European Commission, is planning a series of major marketing campaigns to advertise Europe as a tourism destination to the Chinese travellers. I would like to end my presentation by showing you a sneak preview of what we are cooking at the moment, with this short video.