Sila destination project, invitalia project winner daniele donnici
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Sila Destination Project is designed to improve the territory hosting the summer school through sustainable tourism. The key factors for success are the uncontaminated nature, UNESCO Biosphere Reserve designation, and local enogastronomy. The project aims to create a network of seven local hotels and businesses to develop an innovative, integrated tourism offer through targeted promotion and common services. This will tap the market potential of visitors to the nearby airport and seaside destinations from Southern Italy and countries like Germany and Great Britain. Partnerships with the local community, companies, and authorities will also be important.
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Sila destination project, invitalia project winner daniele donnici
- 1. Sila Destination Project Camigliatello Silano, October 5th 2017 PM4SD European Summer School Leadership and Governance for Sustainable Tourism: Overtourism at Destinations Daniele Donnici
- 2. Destinazione Sila Sila Destination is a project designed to improve the territory that hosts this summer school
- 3. Three Key Project Success Factors Sila Destination Project EnogastronomyUncontaminated nature MaB Unesco Area Thanks to the work of the Sila National Park Authority, Sila was proclaimed "Biosphere Reserve" in the World Network of Unesco Excellence Sites under the MaB (Man and Biosphere) Programme. The Sila is the ideal environment for wellness holidays in contact with an uncontaminated nature every season of the year. Wine and food are an attraction typical of this area. The NYT has included Calabria among the 52 regions not to be missed just for food!
- 4. WHO? 1 dmc Sila Destination is a project of seven local companies Sila Destination Project 4 hotels 1 residence 1 agritourism Visit Cosenza Hotel Biafora Hotel Park 108 Hotel Tasso San Lorenzo si Alberga Residenza Lorica Lorica Parco Natura
- 5. Present context Low use of hotels Non aggregated offer No brand destination is little known and unorganized The present context is characterized by Sila Destination Project
- 6. Solution Sila Destination Project Targeted Promotion Common services innovative & integrated offer we want to create a network that can realize …
- 7. Market potential Sila Destination Project Foreign tourists flying to Lamezia Airport Calabrian seaside tourist flows South Italy people Actual 70.000 arrivals Actual 1.700.000 arrivials Germany, Great Britain, Belgium We have identified the following market segments:
- 8. Partnership Sila Destination Project Local community Other Companies Local Autohorities we intend to create and to maintain a partnerships with
- 12. Sila Destination Project Sila Destination: the mountain you don’t expect …thank You donnicidaniele@gmail.com
Editor's Notes
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