DAY 2 - SESSION 1 - Managing tourism destinations. Traveller and Consumer Responsibilities

1. Sustainable
Holidays
Who’s Responsible?

4. Changing Tourist Behaviour

5. The Customer Journey
Inspiration
Research
Booking
In
Destination
Sharing
Experience
Key customer choices resulting in
sustainability implications are
made:
• Between research and booking
• In destination

7. Key Decision Making Factors
 Destination - where?
 Timing/season/climate – when?
 Holiday type – what do you want to do?
 Cost – how much?
 Distance/Access – how far/how easy?

8. Buying a sustainable holiday?
• Responsible Holiday agent
• Eco-tourism tour operator
• Certification

11. Choice Editing
"...shifting the field of choice for
mainstream consumers: cutting out
unnecessarily damaging products
and getting real sustainable choices
on the shelves.”
"...[removing] environmentally
offensive products from commercial
consideration or [making] such
products expensive to use."

13. Inspiration
Research
Booking
In
Destination
Sharing
Experience

15. Eat good food –
drink good wine
Get a tan
Explore amazing
landscapes
Relax and tune out
Take photos
Quality time with
partner/family
Experience different
history and culture

16. BRAGGING RIGHTS
The Independent, March 2017
“I have no shame in admitting I love going to places
that I know will look good on Instagram, but that's not
the only reason for choosing them” “If a place is
beautiful, I'll appreciate it and enjoy being there as
well as upping my Insta-game - it's a win-win.”

17. TURNING GOOD
INTENTION INTO
ACTION

18. Thank You