Persuasive communication is the art of influencing others to agree with your point if view, accept your proposal, or take action on your behalf

1. PERSUASIVE
COMMUNICATION
SNSW Web 2.0 ASSIGNMENT
Presented by..
White Team

2. Persuasive communication is any message
that is intended to shape, reinforce, or change
the responses. of another or others.
Persuasion is a process in which one person or
entity tries to influence another person or group of
people to change their beliefs or behaviors.
PERSUASION
PERSUASION COMMUNICATION

3. Pillars of persuasive communication
ETHOS
• Ethos refers to convincing
your audience that you
have good character and
you are credible therefore
your words can be trusted.
PATHOS
• Pathos refers to to persuade
an audience by purposely
evoking certain emotions to
make them feel the way the
author wants them to feel.
LOGOS
• Logos refers to appeal to
the audiences' sense of
reason or logic.

4. TYPES OF PERSUASIVE COMMUNICATION
Persuasive
communication
Intrapersonal
Interpersonal
Group
Public and
mass

5. Interpersonal persuasive communication
Interpersonal persuasion occurs when two or a few people interact in a way that
involves verbal and nonverbal behaviors, personal feedback, coherence of
behaviors (relevance fit of remarks and actions), and the purpose (on the part of
at least one interact) of changing the attitudes and/or behaviors of the other
Intrapersonal persuasive communication
Intrapersonal communication (also known as autocommunication or inner
speech) is communication with oneself or self-to-self communication.

6. Group persuasive communication
Group persuasive communication involves conveying a message or influencing
others' opinions, beliefs, or behaviors through coordinated efforts within a group.
Public and mass communication
Public communication becomes mass communication when it is transmitted
to many people through print or electronic media.

7. Process of persuade communication
01
02
03
04
Attention
comprehension
Acceptance
Retention

8. Attention
One must first get the intended audience to listen to what one has to say.
Comprehension
The intended audience must understand the argument or message
presented.
Acceptance
The intended audience must accept the aruguments or conclusions presented in
the communication.
Retention
The message must be remembered, have staying power.

9. Importance of persuasive communication
It creates good bonding and relations.
It can gain co-operation from all.
It clears doubts in the mind of the receivers.
Cultivates good working working environment.

10. Conclusion
In conclusion, persuasive communication is a
powerful tool that can influence opinions, behaviors,
and decisions. By understanding your audience,
establishing credibility, crafting compelling messages,
and employing emotional and logical appeals, you
can effectively persuade others to take action or
adopt your viewpoint.

11. THANK YOU!
By..
Arun Yadav
Ajay Kumar Dongiri
Ankit Yadav
Harshit Kumar
B.Laxmi Prasanna
Abhitha P
Alan K Benny