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Module Booklet
Course: EDEXCEL BTEC (HND) TRAVEL AND TOURISM MANAGEMENT
Group: Ed excel Level 4
Module: Unit 9 TOURIST DESTINATIONS
Module type: Optional
Module Code:K/601/1748
Module Credit: 15
Teaching Period: (15 weeks)
Level:4 (QCF)
Contact Hours: (15*3 + 6*3 =63)
Lecturers: 15 weeks
Revision Clinic: 3 week
Feedback and assignment guidance: 3 weeks
Module Leader: Jackline Mutugi
Start date: February 2015
Time:
Room:
Term: Feb 2015 to July 2015
CONTENTS
1
1. INTRODUCTION, AIMS AND OBJECTIVES
2. MODULE OUTLINE AND TEACHING METHODS
3. READING AND COURSE PREPRATION
4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES
5. ASSESSMENT DETAILS
2
Introduction
This unit introduces learners to the main UK and worldwide tourist
destinations in terms of visitor numbers and income generation and
their location. Learners will look into the cultural, social and
physical features of those destinations and the issues and trends that
affect their popularity, as part of the essential selling skills and
knowledge needed by managers within the travel and tourism
sector.
Through studying visitor numbers, statistics and other relevant
data, learners should be more aware of past issues affecting tourism,
enabling them to appreciate the impact they can have on
a destination and its continued popularity.
Aim:
The aim of this unit is to enable learners to gain understanding of
UK and worldwide destinations, their cultural, social and physical
features, their characteristics and issues affecting their popularity
Learning Outcomes and assessment criteria:
On successful completion of this unit a learner will:
1 Understand the scope of key UK and worldwide tourist
destinations
2 Understand the cultural, social and physical features of tourist
destinations
3 Understand how the characteristics of destinations affect their
appeal to tourists
4 Understand issues likely to affect the popularity of tourist
destinations
Unit content:
3
LO1 Understand the scope of key UK and worldwide tourist
destinations
Main destinations: by income generated, visitor numbers and
tourism statistics
Tourist destinations: major tourist destinations selected from UK,
Europe and the rest of the world
Generators: source of tourists
LO2 Understand the cultural, social and physical features of
tourist destinations
Cultural: resources e.g. museums, monuments, churches, megaliths,
festivals, food, drink, music
Social: social groups e.g. national, regional, religious; needs of
different customer groups; impact of tourism on resources and the
local community; carrying capacity; sustainability; local and
national government policies; alternatives to mass market
Physical: landscape e.g. geology of lakes, mountains, coastline,
profile of beaches, flora and fauna, preferences of landscape; effects
of people and the need for conservation e.g. urban infrastructure,
water supply, sanitation, transport networks
LO3 Understand how the characteristics of destinations affect
their appeal to tourists
Economic characteristics: economic growth and development; the
process of economic development in countries e.g. pre-industrial
society, industrial to a service economy; components of gross
domestic product; provision of consumer goods; exportation of
primary products; fluctuation of process in export markets;
dependency on industrial countries; tourism as an economic
alternative
Physical characteristics: physical conditions e.g. poor urban
infrastructure, lack of clean water supply, inadequate sanitation,
lack of utilities, poor transport network
4
Social characteristics: e.g. population pressures, infant mortality, life
expectancy, migration from rural to urban living, levels of poverty,
construction and roles of family units, quality of life, incidence of
disease, literacy levels, role of women and children
Political characteristics: forms of government e.g. absolutist,
democratic, emergent democracy, tribal, theocratic; corruption,
international links; use of tourism as a political tool e.g. Cuba,
Burma
Destinations: selected from UK, Europe and the rest of the world,
leading destinations, developing destinations
Appeal: popularity, change in visitor numbers, types of visitor e.g.
business, pleasure, visiting friends and relatives; change, product
life cycle.
LO 4 Understand issues likely to affect the popularity of tourist
destinations
Issues: e.g. climate, global warming, Arctic flows, ocean current,
natural disasters, natural phenomena; sustainability; political e.g.
use of tourism as a political tool, human rights, growth of
nationalism and religious fundamentalism; terrorism; economics;
trade links, sports links, linguistic links, ethical, role of the media,
conflict with agriculture
Popularity: visitor numbers, statistics, economic data; tourist
generation e.g. factors determining demand, reason for growth;
world distribution – domestic and international
5
Programme Specification
Accrediting Body: EDEXCEL
Course: BTEC HND in Travel and Tourism Management
Unit: 9 TOURIST DESTINATIONS
Week Lecture Schedule Outcome of session Activity/seminar
and formative
assessment
Resources
Week 1 Introduction to the course module Learning outcomes and Assessment criteria
for pass
Week 2
Introduction: Main destinations
Income generated,
Visitor numbers, tourism statistic
Tourism destination
UK and Worldwide
Understand the scope of key UK and
worldwide tourist destinations
Introduction LO 1 and to the Assignment
Pass criteria 1.1 analyse main tourist
destinations and generators of the world in
terms of visitor numbers and income
generation
Group work and
analyse the tourism
destinations in
Europe and
worldwide in the
travel prospectuses.
Case study.
Text book, Journals
IT websites
Travel agencies and
tour operators
prospectuses, travel
magazines
Week 3
Tourist destinations
Major tourist destinations e.g. UK and
worldwide
Generators
Source of tourists
Understand the scope of key UK and
worldwide tourist Destinations
To understand the pass criteria for task 1 –
P1.1 and P1.2 1.2 analyse statistics to
determine tourism destination trends and
predict future trends
Students to work in
groups and
seminars,
analyse the tourism
destinations in
Europe and
worldwide in the
travel prospectuses,
Case Study
Text book, journals
Internet, Power points,
travel prospectuses
brought by the lecturer
and the students.
Geographic maps
brought by students
Week 4 Addressing the assessment criteria for Revision of 1.1 and 1.2
6
Task 1
Week 5 Tourist destinations
Cultural Features
-Resources e.g. Museums, monument,
festivals, food, drink, music, churches.
Understand the cultural, social and physical
features of tourist destinations
To understand P2.1 analyse cultural, social
and physical features of tourist destinations
explaining their appeal to tourists
Week 6
Tourist destinations
Social Feature
- Impact of tourism on resource,
-Local community, Social group,
-Local and government policies
-Alternative to mass market,
-Sustainability,
-Needs different customer
Understand the cultural, social and physical
features of tourist destinations
To understand P2.1 analyse cultural, social
and physical features of tourist destinations
explaining their appeal to tourists
Students to work in
groups, analyse the
tourism destinations
in Europe and
worldwide in the
travel prospectuses
Text book, journals
Internet,
Week 7 Tourist destinations
Physical Feature
-Effect of people and the need for
conservation e.g. urban infrastructure,
water supply, sanitation, transport
networks.
-Landscape e.g. Coastline, profile of
beaches, preference of landscape,
mountain
Understand the cultural, social and physical
features of tourist destinations
To understand P2.1 analyse cultural, social
and physical features of tourist destinations
explaining their appeal to tourists
P.2 .2 compare features of developing and
leading tourist destinations
Lecturer, seminars
and workshops:
Students to work in
group.
Text book, journals
Internet, Power points,
travel prospectuses
brought by the lecturer
and the students.
Geographic maps
brought by students
Week 8
Characteristics of destinations affect
their appeal to tourist
Economic characteristics
Understand how the characteristics of
destinations affect their appeal to tourists
To understand P3.1 and compare the
appeal of current leading tourist
Lecturer, seminars
and workshops:
Students to work in
group.
Text book, Journals,
Websites search
Travel magazines and
travel prospectuses
7
- Economic growth and development,
- -The process of economic
development in countries e.g.
pre industrial society, tourism
as economic alternative,
exploitation of product, export
market
destinations with that of currently
developing tourist destinations.
P3.2 3.2 evaluate how characteristics of a
tourist destination affect its appeal
Week 9 Physical Characteristics
- Physical conditions e.g. poor
urban infrastructure, lack of
water supply, inadequate
sanitation,
lack of utilities. Etc
Understand how the characteristics of
destinations affect their appeal to tourists
To understand P3.1 and compare the
appeal of current leading tourist
destinations with that of currently
developing tourist destinations.
P3.2 3.2 evaluate how characteristics of a
tourist destination affect its appeal
Lecturer, seminars
and workshops:
Students to work in
group
Text book, Journals,
Websites search
Travel magazines and
newspaper’s articles
Week 10 Social characteristic
- Population pressure
- Quality of life
Construction roles of family units
- Literacy levels,
- Incidence of disease. etc
Understand how the characteristics of
destinations affect their appeal to tourists
To understand P3.1 and compare the appeal
of current leading tourist destinations with
that of currently developing tourist
destinations.
P3.2 3.2 evaluate how characteristics of a
tourist destination affect its appeal
Lecturer, seminars
and workshops:
Students to work in
group
Text book, Journals,
Websites search
Travel magazines and
newspaper’s articles
Week 11 Political characteristic
- forms of government;
- tourism as a political tool
e.g. Cuba, Burma, etc
Understand how the characteristics of
destinations affect their appeal to tourists
To understand P3.1 and compare the appeal
of current leading tourist destinations with
that of currently developing tourist
destinations.
P3.2 evaluate how characteristics of a
Lecturer, seminars
and workshops:
Students to work in
group
Text book, Journals,
Websites search
Travel magazines and
newspaper’s articles
8
tourist destination affect its appeal
Week 12
Destinations:
UK, Europe and the rest of world,
leading destinations, developing
destinations.
Appeals:
-Popularity,
-change in visitor numbers
- Types of visitor,
-change
- product life. etc
Understand how the characteristics of
destinations affect their appeal to tourists
To understand P3.1 and compare the appeal
of current leading tourist destinations with
that of currently developing tourist
destinations.
P3.2 evaluate how characteristics of a
tourist destination affect its appeal
Text books, journal
seminars , Activities,
Working towards
the assignment
Text book, Journals,
Websites search
Travel magazines and
newspaper’s articles
bbc.co.uk/news
Week 13 Issues likely to affect the popularity
of tourist destination
- climate
- global warming
- natural disasters
- sustainability
- conflict with agriculture
- economic trade links,
- use tourism as political tool, etc.
Understand issues likely to affect the popularity of
tourist destinations
To understand P4.1 analyse issues that
affect the popularity of tourist destinations.
P4.2 discuss the potentials for responsible
tourism to enhance the host community at
worldwide tourist destination
Text books, journal
seminars , Activities,
Working towards
the assignment
Text book, Journals,
Websites search
Travel magazines and
newspaper’s articles
bbc.co.uk/news
Week 14
Revision tasks 1 and task 2 Revision of the assignments Task 1-2 Student’s individual
work towards task 1
and task 2
Text book, Journals,
Websites search
Travel magazines and
newspaper’s articles
bbc.co.uk/news
Week 15
Revision task 3 and 4
To work towards task 3 and task 4
Student’s individual
work towards tasks
Textbook, journals,
website
9
Recommended text and links:
Travel and Tourism Management, BTEC HND TTM Level 4 and 5
Worldwide Destinations: The Geography of Travel and Tourism by B. Boniface, C. Cooper and Robyn Cooper (2012)
Tourism: Principles and Practices (2005) by Chris Cooper, Stephen Wanhill, John Fletcher and David Gilbert
Journals and newspapers
Travel supplement from weekly and daily newspapers – e.g. The Guardian, Times, The Daily Telegraph
Travel prospectuses e.g. Intrepid, Thomson, Signature – Thomas Cook;
UK and Worldwide geographical maps
Visit England, Scotland and Wales flyers and prospectuses
Videos
Youtube
bbc.co.uk/news
Websites
bbc.co.uk/news
Bized.co.uk
enjoyengland.com
10
visitbritain.com
visit.england.com
visitscotland.com
Google.com/country destinations
National geographic website
11
12
Wk Session Update Date Signature
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5
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Lecturer: Dr. Blessing George Adepoju
Email address: jackymwalimu@gmail.com
Campus: Wentworth house and Lord House
Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.
Please read the instructions carefully while addressing the tasks specified.
Contribution: of the module
Outline Details: report approx. 4000 words. Details enclosed in the assignment brief.
Teaching and Learning Activities
The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to
understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities,
and discussion about the significant role of research in a global and local business environment.
2.3 Teaching Ethos
The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their
potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote
success in both their academic studies and subsequent career.
2.3.1 Methods of Delivery:
LECTURES:
These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases
from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects
of the subject so that learners can utilise their private study time more effectively.
13
SEMINARS:
These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material
covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in
advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any
points of difficulty with the tutor and simultaneously develop their oral communication skills.
CASE STUDIES: An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they
learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This
assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case
study serves as a supplement to the theoretical knowledge imparted through the course work.
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and
scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the
material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student
and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the
college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)
Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.
Please read the instructions carefully while addressing the tasks specified.
Contribution: 100% of the module
Outline Details: report approx. 4000 words. Details enclosed in the assignment brief
14
ASSESSEMENT
Unit: 9 TOURIST DESTINATION
Learning Hours: 63Hours. Self-learning hours: 87 hours.
Course: HND TTM – Level 4 CREDIT VALUE: 15 CREDITS
Term: Feb 2015 – July 2015
Lecturer: Jackline Mutugi Verifier: Mr G Muwonge
Learners Name
Registration Number
Learners Declaration: I certify that the work submitted for this unit is my own:
Signed:
Hand out Date: Submission Date:
The Following Sections to be completed by the assessor:
Center Name: UKCBC
Center Number:
Please note that the assessor’s signature below denotes conformation that he/she
has in no way influenced the outcome of the assessment:
Assessors Name:
Assessors Signature:
Has the unit been Internally Verified? Y/N
Date of verification:
Internal verifiers signature:
Internal verifiers assignment brief:
Issue Date 30/03/15
Due Task- 1 Deadline 18th
or
the 19th
week of
the teaching plan
Due Task- 2
Due Task- 3
Due Task - 4
15
Unit Outcomes
Outcome Evidence for the criteria to
pass.
Assessors decision Internal
verification
decision.
(agree,
disagree)
TASK 1: The Key objective of this task is to Understand the scope of key UK and
worldwide tourist destinations
You work as a tour operator in the travel and tourism industry. The new operational
manager has recognized that there are challenges in the tourist destinations in UK and
worldwide. He wants you to produce an information pack to enable him make good
decisions and planning that might be pursued to further improvement.
P 1.1 In your information pack you have to analyse the main tourist destinations for each
country e.g. UK or worldwide country and to research the main generators in the world in
terms of visitor numbers and income generation. For example by identifying the number
of visitors , nights and spending by purpose and by country of visit in recent data
available
P 1.2 This pack should also include the analysis of the statistics to determine tourism
destination trends and predict future trends
Address the LO 1 and the scenario for the purpose of the assignment in task 1 (approx.
1000 words).
LO 1
Understand the
scope of key UK
and worldwide
tourist
destinations
P1.1-analyse main tourist destinations
and generators of the world in terms of
visitor numbers and income
generation
P1.1
(P,M,D)
P1.1
(P,M,D)
P1.2- Analyse statistics to determine
tourism destination trends and predict
future trends
P1.2
(P,M,D)
P1.2
(P,M,D)
Contextualised
Feedback for Task
1(reflecting
1.1and 1.2- Pass
merit and
distinction.)
IV comments
towards
Task 1
16
TASK 2 : Case Scenario
In this task learner is asked to exhibit an understating to the cultural, social and physical
features of tourist destinations. Using the LO1 Scenario you need to carry out a research to
address LO2 and support your individual work by using text books, journal, website, etc.
submit individual report and address 2.1 and 2.2 as specified below. (approx. 1000 words)
LO 2.
Understand the
cultural,
social and physical
features
of tourist destinations
P2.1-Analyse the cultural, social
and physical features of the
worldwide tourist Destination
selected by you explaining their
appeal to tourists
P2.1
(P,M,D)
P2.1
(P,M,D)
P2.2-Compare features of a
tourist destination in a
developing and leading tourist
Destinations
P2.2
(P,M,D)
P2.2
(P,M,D)
Contextualised
Feedback for Task
2(reflecting 2.1, 2.2,
Pass merit and
distinction.)
IV comments
towards
Task 2
TASK 3: Case Scenario
You work in the product development department of a Signature the department of
luxurious and adventure tourism of the tour operator Thomas Cook. You are required to
exhibit an understanding of how the characteristics of destinations affect their appeal to
tourists by addressing 3.1 and 3.2 as specified. To address the assessment criteria’s, you
need to choose a current leading tourist destination and a currently developing tourist
destination (e.g.UK, EU, Nepal or any developing tourist destination). For the chosen
destinations, you need to carry out a research to address LO3 and support your individual
work by using text books, journal, website, etc. submit individual report. (approx. 1000
words).
LO3. Understand how
the characteristics of
destinations affect their
appeal to tourists
P3.1 Compare the appeal of
current leading tourist
destinations with that of
currently developing tourist
destinations
P3.1
(P,M,D)
P3.1
(P,M,D)
P3.2-Evaluate how
characteristics of a tourist
destination
affect its appeal
P3.2
(P,M,D)
P3.2
(P,M,D)
Contextualised
Feedback for Task
3(reflecting 3.1, 3.2 Pass
merit and distinction.)
17
IV comments towards
Task 3
TASK 4: The objective of this task is to exhibit an understanding to issues likely to
affect the popularity of tourist destinations.
Case Scenario
You work as and Ecotourism Consultant for the department of eco-travel of worldwide
tourist destination selected by you e.g. UK, EU Costal-Rican, Kenyan, Ghana, Nepal, etc.
Your job is to submit a report addressing the tasks as specified in P4.1 and P4.2. Address
the LO4 using the case scenario as specified above and answer the following (approx. 1000
words)
LO 4. Understand
issues likely to affect
the popularity of
tourist destinations
P4.1 Analyse issues that
affect the popularity of
tourist destinations
P4.1
(P,M,D)
P4.1(P,M,D)
P4.2 Discuss the potential
for responsible tourism to
enhance the host
community at the
worldwide tourist
destination selected by you.
P4.2(P,
M,D)
P4.2(P,M,D)
Contextualised
Feedback for Task 4
(reflecting 4.1, 4.2, Pass
merit and distinction.)
IV comments towards
Task 4
Merit grades
awarded
M1 M2 M3 P1 P2 P3 P4
Distinction
grades awarded
D1 D2 D3 Resubmit :
Any other comments
Grade given by the Assessor:
Pass Merit Distinction
Assessors Signature: Date:
IV Grading Check: Comments if any:
Agree
Disagree Modify grade to
IV signature:
Date:
Students feedback:
18
Student Signature: Date:
I assure that this is my work. Any act of plagiarism will be seriously dealt with according
to the colleges and awarding bodies’ regulations. In this context the definition and scope of
plagiarism are presented below:
Plagiarism is presenting someone’s work as your won. It includes copying information
directly from the web or books without referencing the material; submitting joint
coursework as an individual effort; copying another student’s coursework; stealing
coursework form another student and submitting it as your own work. Suspected
plagiarism will be investigated and if found to have occurred will be dealt with according
to the college procedure. (For further details please refer to the plagiarism policy and the
student code of conduct.)
ASSIGNMENT
This is an internally assessed unit. In this assignment you will have
the opportunity to show your knowledge and understanding of the
UK, European and worldwide tourist destinations. You need to be
able to understand and explain the main appealing factors of the
different tourist destinations and to be able to locate the worldwide
19
tourist destinations in a geographic map. The purpose of this unit is
to enable you to become familiar with the tourist products, major
popular tourist destinations in UK, Europe and worldwide and to
enable you to become familiar with its culture, geography, economy,
temperature and factors which appeal and deter tourists to visit those
touristic places. Ultimately the aim of this unit is to prepare you to
work in the travel and tourism industry. The example will be that
you will be able to work either for a tour operator or for a travel
agency where you need to quickly locate and assess the tourist
destination requested by your client, in terms of its potential factors
that might attract your potential clients to visit it and therefore which
will enable you to sell the tourist product efficiently.
In order to pass this assignment you will have to successfully
complete TASK 1 to TASK 4. For these you are required to follow the
instructions as specified towards each task and support with research
by using supportive materials like books, websites, articles from
newspapers and travel magazines, online articles, to visit the
country’s tourist destination embassy and collect promotional flyers
and prospectuses, etc., and give a feedback on the findings by
relating your arguments to the relevant case studies as specified
towards each task.
Plagiarism from other projects or student’s projects or online
resources will not be tolerated. Copies from websites will not be
accepted. You can, however, copy quotations from an online article.
All quotations need to be clearly mentioned and a bibliography and a
reference system in place according to Harvard reference system or
as used on social sciences.
Task 1
TASK 1:
You work as a tour operator in the travel and tourism industry. The new
operational manager has recognized that there are challenges in the tourist
destinations in UK and worldwide. He wants you to produce an information
20
pack to enable him make good decisions and planning that might be pursued to
further improvement.
P 1.1 In your information pack you have to analyse the main tourist destinations
for each country e.g. UK or worldwide country and to research the main
generators in the world in terms of visitor numbers and income generation. For
example by identifying the number of visitors , nights and spending by purpose
and by country of visit in recent data available
P 1.2 This pack should also include the analysis of the statistics to determine
tourism destination trends and predict future trends
Address the LO 1 and the scenario for the purpose of the assignment in task 1
(approx. 1000 words).
LO 1 Understand the scope of key UK and worldwide tourist
destinations.
P 1.1 Analyse main tourist destinations and generators of the world in terms of
visitor numbers and income generation
P 1.2 Analyse statistics to determine tourism destination trends and predict
future trends
Task 2
Case Scenario
In this task learner is asked to exhibit an understating to the cultural, social and
physical features of tourist destinations. Using the LO1 Scenario you need to
carry out a research to address LO2 and support your individual work by using
text books, journal, website, etc. submit individual report to address 2.1 and 2.2
as specified. (approx. 1000 words)
LO2 Understand the cultural social and physical features of tourist
destinations
P2.1 Analyse the cultural, social and physical features of the worldwide tourist
destination selected by you explaining their appeal to tourists
P.2.2 Compare features of a tourist destination in a developing country and
leading tourist Destinations.
21
TASK 3
Case Scenario
You work in the product development department of a Signature the department
of luxurious and adventure tourism of the tour operator Thomas Cook. You are
required to exhibit an understanding of how the characteristics of destinations
affect their appeal to tourists by addressing 3.1 and 3.2 as specified. To address
the assessment criteria’s, you need to choose a current leading tourist destination
and a currently developing tourist destination (e.g.UK, EU, Nepal or any
developing tourist destination). For the chosen destinations, you need to carry
out a research to address LO3 and support your individual work by using text
books, journal, website, etc. submit individual report. (approx. 1000 words).
LO 3 understand how the characteristics of destinations affect their
appeal to tourists
P 3.1 Compare the appeal of current leading tourist destinations with that of
currently developing tourist destinations
P 3.2 Evaluate how characteristics of a tourist destination affect its appeal
.
TASK 4
Case Scenario
You work as and Ecotourism Consultant for the department of eco-travel of
worldwide tourist destination selected by you e.g. UK, EU Costal-Rican, Kenyan,
Ghana, Nepal, etc. Your job is to submit a report addressing the tasks as specified
in P4.1 and P4.2. Address the LO4 using the case scenario as specified below and
answer the following (approx. 1000 words)
LO 4 Understand issues likely to affect the popularity of tourist
destinations.
P 4.1 Analyse issues that affect the popularity of tourist destinations
P 4.2 Discuss the potential for responsible tourism to enhance the host
community at worldwide tourist destinations
Assignment Guidelines:
 Use a standard report structure, Word-process the report and use Normal
script of a proper font size 12.
22
 Produce an academic report, detailing the above issues with a word limit
of approx. 4000 words.
 Complete the title page and sign the statement of authenticity.
 The Assignment sheet should be attached in the front.
 Submit the document in a folder in the form of a file as well as a soft copy
on the submission date.
 It should be uploaded on E-Learning platform before the deadline and
submitted to -------- and sign the submission form of the college.
 Assignments submitted after the deadline will not be accepted unless
mitigating and may be entitled for a late fee.
 Collusion and Plagiarism must be avoided.
 Start each answer on a new page and pages should be numbered.
Highlight each question clearly.
 Include a Bibliography at the end of the assignment and use the Harvard
referencing system.
 All work should be comprehensively referenced and all sources must be
fully acknowledged, such as books and journals, websites (include the
date of visit), etc.
 Try to give the page numbers, publishers' details and the year of
publication
 In order to Pass you need to address all the LO
 In order to get a Merit you need to address the characteristics of Pass and
M1, M2,M3
 In order to get a Distinction you need to address the characteristics of
Pass and Merit and address D1, D2 and D3.Use a common format for the
questions, for example:
 Introduction (analyse the question.)
 Underpinning Knowledge (write about the relevant theory/points)
 Applied knowledge(Data Analysis)
 Conclusions and Recommendations (summarizing the whole scenario
keeping in view pass, merit, distinction criteria.)
23
Student feedback form with the Assessment Grid indicating their pass, merit
and distinction:
Name: Registration
Number:
Unit: 9 Tourist Destinations
Outcomes/criteria: Indicative characteristics Possible
evidence
Contextualisation
In this assessment you
will have the
opportunity to present
evidence that shows
you are able to :
P1
Understand the scope
of key UK and
worldwide tourist
destinations.
P2.
Understand the
cultural social and
physical features of
tourist destinations
P3.
understand how the
characteristics of
destinations affect
As per the assessment
criteria specified for pass
Do
Do
Task 1
Task 2
Addressing 1.1 and 1.2
as instructed with
evidence towards
understanding the
scope and the key UK
worldwide tourist
destinations with
reference to the case
study used for the
purpose.
Addressing 2.1,and 2.2,
as instructed with
evidence towards
understanding ways
culture, social and
physical features of
tourist destinations
Addressing 3.1, 3.2 as
24
their appeal to
tourists
P4.
Understand issues
likely to affect the
popularity of tourist
destinations.
Do
Do
Task 3
Task 4
instructed with
evidence towards
understanding how the
characteristics of
destinations affect their
appeal to tourists
Addressing 4.1, and 4.2
as instructed with
evidence towards
understanding the
issues likely to affect
the popularity of tourist
destinations.
Merit Description:
M. Identify and apply
strategies to find
appropriate solutions.
. Effective judgments have
been made.
To achieve M1 effective
judgements have been
made (3.2) and an
effective approach of
study with good
research skills being
used across the
assignment to address
the criteria’s with
reference to the key UK
worldwide tourist
destination
An effective approach to
study and research has
been used.
M2. Select/ design and
apply appropriate
methods/ techniques.
Appropriate learning
methods and techniques
has been applied.
To achieve M2, you will
have used suitable
techniques to explore
the approaches
commenting on
different features (1.1,
1.2). Range of
information used to
explain the
characteristics of
destinations affect their
appeal to tourists and
issues likely to affect the
popularity of tourist
destinations. (2.1)
A range of sources of
information used.
25
M3. Present and
communicate appropriate
findings.
. Appropriate structure and
approach has been used.
.
To achieve M3 the work
you present should be
appropriate and the
presentation and
communication across
the tasks 1 to 4 should
be appropriately
structured addressing
the Learning outcomes
as specified with
appropriate findings
with special reference.
Distinction Description:
D1. Use critical reflection
to evaluate own work and
justify valid conclusion.
Realistic improvements
have been proposed against
defined characteristics for
success.
To achieve D1 you will
have addressed the
Criteria’s with valid
conclusions, justifying
improvements and
characteristics of success
towards understanding
different perspectives of
tourist destinations (3.2)
D2. Take responsibility for
managing and organizing
activities.
Autonomy/independence
demonstrated
To achieve D2 you will
have demonstrated
autonomy across your
assignment, with
effective independent
research and met the
deadlines to submit all
the tasks and achieve
the unit assessment
criteria and an
interdependence with
each learning outcome
has been demonstrated
(Task 4)
The unforeseen has been
accommodated.
The importance of
interdependence has been
recognized.
D3. Demonstrate
convergent, lateral and
creative thinking
Ideas generate and
decisions taken
Your work demonstrates
new ideas or
suggestions for tourist
destination and your
research shows some
creative thinking and
receptiveness to new
ideas across the
assignment making it
look different and
creative.
Receptiveness to new ideas
has demonstrated.
26
27

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1. assignment brief tourist destination

  • 1. Module Booklet Course: EDEXCEL BTEC (HND) TRAVEL AND TOURISM MANAGEMENT Group: Ed excel Level 4 Module: Unit 9 TOURIST DESTINATIONS Module type: Optional Module Code:K/601/1748 Module Credit: 15 Teaching Period: (15 weeks) Level:4 (QCF) Contact Hours: (15*3 + 6*3 =63) Lecturers: 15 weeks Revision Clinic: 3 week Feedback and assignment guidance: 3 weeks Module Leader: Jackline Mutugi Start date: February 2015 Time: Room: Term: Feb 2015 to July 2015 CONTENTS 1
  • 2. 1. INTRODUCTION, AIMS AND OBJECTIVES 2. MODULE OUTLINE AND TEACHING METHODS 3. READING AND COURSE PREPRATION 4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES 5. ASSESSMENT DETAILS 2
  • 3. Introduction This unit introduces learners to the main UK and worldwide tourist destinations in terms of visitor numbers and income generation and their location. Learners will look into the cultural, social and physical features of those destinations and the issues and trends that affect their popularity, as part of the essential selling skills and knowledge needed by managers within the travel and tourism sector. Through studying visitor numbers, statistics and other relevant data, learners should be more aware of past issues affecting tourism, enabling them to appreciate the impact they can have on a destination and its continued popularity. Aim: The aim of this unit is to enable learners to gain understanding of UK and worldwide destinations, their cultural, social and physical features, their characteristics and issues affecting their popularity Learning Outcomes and assessment criteria: On successful completion of this unit a learner will: 1 Understand the scope of key UK and worldwide tourist destinations 2 Understand the cultural, social and physical features of tourist destinations 3 Understand how the characteristics of destinations affect their appeal to tourists 4 Understand issues likely to affect the popularity of tourist destinations Unit content: 3
  • 4. LO1 Understand the scope of key UK and worldwide tourist destinations Main destinations: by income generated, visitor numbers and tourism statistics Tourist destinations: major tourist destinations selected from UK, Europe and the rest of the world Generators: source of tourists LO2 Understand the cultural, social and physical features of tourist destinations Cultural: resources e.g. museums, monuments, churches, megaliths, festivals, food, drink, music Social: social groups e.g. national, regional, religious; needs of different customer groups; impact of tourism on resources and the local community; carrying capacity; sustainability; local and national government policies; alternatives to mass market Physical: landscape e.g. geology of lakes, mountains, coastline, profile of beaches, flora and fauna, preferences of landscape; effects of people and the need for conservation e.g. urban infrastructure, water supply, sanitation, transport networks LO3 Understand how the characteristics of destinations affect their appeal to tourists Economic characteristics: economic growth and development; the process of economic development in countries e.g. pre-industrial society, industrial to a service economy; components of gross domestic product; provision of consumer goods; exportation of primary products; fluctuation of process in export markets; dependency on industrial countries; tourism as an economic alternative Physical characteristics: physical conditions e.g. poor urban infrastructure, lack of clean water supply, inadequate sanitation, lack of utilities, poor transport network 4
  • 5. Social characteristics: e.g. population pressures, infant mortality, life expectancy, migration from rural to urban living, levels of poverty, construction and roles of family units, quality of life, incidence of disease, literacy levels, role of women and children Political characteristics: forms of government e.g. absolutist, democratic, emergent democracy, tribal, theocratic; corruption, international links; use of tourism as a political tool e.g. Cuba, Burma Destinations: selected from UK, Europe and the rest of the world, leading destinations, developing destinations Appeal: popularity, change in visitor numbers, types of visitor e.g. business, pleasure, visiting friends and relatives; change, product life cycle. LO 4 Understand issues likely to affect the popularity of tourist destinations Issues: e.g. climate, global warming, Arctic flows, ocean current, natural disasters, natural phenomena; sustainability; political e.g. use of tourism as a political tool, human rights, growth of nationalism and religious fundamentalism; terrorism; economics; trade links, sports links, linguistic links, ethical, role of the media, conflict with agriculture Popularity: visitor numbers, statistics, economic data; tourist generation e.g. factors determining demand, reason for growth; world distribution – domestic and international 5
  • 6. Programme Specification Accrediting Body: EDEXCEL Course: BTEC HND in Travel and Tourism Management Unit: 9 TOURIST DESTINATIONS Week Lecture Schedule Outcome of session Activity/seminar and formative assessment Resources Week 1 Introduction to the course module Learning outcomes and Assessment criteria for pass Week 2 Introduction: Main destinations Income generated, Visitor numbers, tourism statistic Tourism destination UK and Worldwide Understand the scope of key UK and worldwide tourist destinations Introduction LO 1 and to the Assignment Pass criteria 1.1 analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation Group work and analyse the tourism destinations in Europe and worldwide in the travel prospectuses. Case study. Text book, Journals IT websites Travel agencies and tour operators prospectuses, travel magazines Week 3 Tourist destinations Major tourist destinations e.g. UK and worldwide Generators Source of tourists Understand the scope of key UK and worldwide tourist Destinations To understand the pass criteria for task 1 – P1.1 and P1.2 1.2 analyse statistics to determine tourism destination trends and predict future trends Students to work in groups and seminars, analyse the tourism destinations in Europe and worldwide in the travel prospectuses, Case Study Text book, journals Internet, Power points, travel prospectuses brought by the lecturer and the students. Geographic maps brought by students Week 4 Addressing the assessment criteria for Revision of 1.1 and 1.2 6
  • 7. Task 1 Week 5 Tourist destinations Cultural Features -Resources e.g. Museums, monument, festivals, food, drink, music, churches. Understand the cultural, social and physical features of tourist destinations To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists Week 6 Tourist destinations Social Feature - Impact of tourism on resource, -Local community, Social group, -Local and government policies -Alternative to mass market, -Sustainability, -Needs different customer Understand the cultural, social and physical features of tourist destinations To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists Students to work in groups, analyse the tourism destinations in Europe and worldwide in the travel prospectuses Text book, journals Internet, Week 7 Tourist destinations Physical Feature -Effect of people and the need for conservation e.g. urban infrastructure, water supply, sanitation, transport networks. -Landscape e.g. Coastline, profile of beaches, preference of landscape, mountain Understand the cultural, social and physical features of tourist destinations To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists P.2 .2 compare features of developing and leading tourist destinations Lecturer, seminars and workshops: Students to work in group. Text book, journals Internet, Power points, travel prospectuses brought by the lecturer and the students. Geographic maps brought by students Week 8 Characteristics of destinations affect their appeal to tourist Economic characteristics Understand how the characteristics of destinations affect their appeal to tourists To understand P3.1 and compare the appeal of current leading tourist Lecturer, seminars and workshops: Students to work in group. Text book, Journals, Websites search Travel magazines and travel prospectuses 7
  • 8. - Economic growth and development, - -The process of economic development in countries e.g. pre industrial society, tourism as economic alternative, exploitation of product, export market destinations with that of currently developing tourist destinations. P3.2 3.2 evaluate how characteristics of a tourist destination affect its appeal Week 9 Physical Characteristics - Physical conditions e.g. poor urban infrastructure, lack of water supply, inadequate sanitation, lack of utilities. Etc Understand how the characteristics of destinations affect their appeal to tourists To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations. P3.2 3.2 evaluate how characteristics of a tourist destination affect its appeal Lecturer, seminars and workshops: Students to work in group Text book, Journals, Websites search Travel magazines and newspaper’s articles Week 10 Social characteristic - Population pressure - Quality of life Construction roles of family units - Literacy levels, - Incidence of disease. etc Understand how the characteristics of destinations affect their appeal to tourists To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations. P3.2 3.2 evaluate how characteristics of a tourist destination affect its appeal Lecturer, seminars and workshops: Students to work in group Text book, Journals, Websites search Travel magazines and newspaper’s articles Week 11 Political characteristic - forms of government; - tourism as a political tool e.g. Cuba, Burma, etc Understand how the characteristics of destinations affect their appeal to tourists To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations. P3.2 evaluate how characteristics of a Lecturer, seminars and workshops: Students to work in group Text book, Journals, Websites search Travel magazines and newspaper’s articles 8
  • 9. tourist destination affect its appeal Week 12 Destinations: UK, Europe and the rest of world, leading destinations, developing destinations. Appeals: -Popularity, -change in visitor numbers - Types of visitor, -change - product life. etc Understand how the characteristics of destinations affect their appeal to tourists To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations. P3.2 evaluate how characteristics of a tourist destination affect its appeal Text books, journal seminars , Activities, Working towards the assignment Text book, Journals, Websites search Travel magazines and newspaper’s articles bbc.co.uk/news Week 13 Issues likely to affect the popularity of tourist destination - climate - global warming - natural disasters - sustainability - conflict with agriculture - economic trade links, - use tourism as political tool, etc. Understand issues likely to affect the popularity of tourist destinations To understand P4.1 analyse issues that affect the popularity of tourist destinations. P4.2 discuss the potentials for responsible tourism to enhance the host community at worldwide tourist destination Text books, journal seminars , Activities, Working towards the assignment Text book, Journals, Websites search Travel magazines and newspaper’s articles bbc.co.uk/news Week 14 Revision tasks 1 and task 2 Revision of the assignments Task 1-2 Student’s individual work towards task 1 and task 2 Text book, Journals, Websites search Travel magazines and newspaper’s articles bbc.co.uk/news Week 15 Revision task 3 and 4 To work towards task 3 and task 4 Student’s individual work towards tasks Textbook, journals, website 9
  • 10. Recommended text and links: Travel and Tourism Management, BTEC HND TTM Level 4 and 5 Worldwide Destinations: The Geography of Travel and Tourism by B. Boniface, C. Cooper and Robyn Cooper (2012) Tourism: Principles and Practices (2005) by Chris Cooper, Stephen Wanhill, John Fletcher and David Gilbert Journals and newspapers Travel supplement from weekly and daily newspapers – e.g. The Guardian, Times, The Daily Telegraph Travel prospectuses e.g. Intrepid, Thomson, Signature – Thomas Cook; UK and Worldwide geographical maps Visit England, Scotland and Wales flyers and prospectuses Videos Youtube bbc.co.uk/news Websites bbc.co.uk/news Bized.co.uk enjoyengland.com 10
  • 12. 12 Wk Session Update Date Signature 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
  • 13. Lecturer: Dr. Blessing George Adepoju Email address: jackymwalimu@gmail.com Campus: Wentworth house and Lord House Assessment: The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel. Please read the instructions carefully while addressing the tasks specified. Contribution: of the module Outline Details: report approx. 4000 words. Details enclosed in the assignment brief. Teaching and Learning Activities The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment. 2.3 Teaching Ethos The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career. 2.3.1 Methods of Delivery: LECTURES: These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively. 13
  • 14. SEMINARS: These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills. CASE STUDIES: An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work. Plagiarism: Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) Assessment: The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel. Please read the instructions carefully while addressing the tasks specified. Contribution: 100% of the module Outline Details: report approx. 4000 words. Details enclosed in the assignment brief 14
  • 15. ASSESSEMENT Unit: 9 TOURIST DESTINATION Learning Hours: 63Hours. Self-learning hours: 87 hours. Course: HND TTM – Level 4 CREDIT VALUE: 15 CREDITS Term: Feb 2015 – July 2015 Lecturer: Jackline Mutugi Verifier: Mr G Muwonge Learners Name Registration Number Learners Declaration: I certify that the work submitted for this unit is my own: Signed: Hand out Date: Submission Date: The Following Sections to be completed by the assessor: Center Name: UKCBC Center Number: Please note that the assessor’s signature below denotes conformation that he/she has in no way influenced the outcome of the assessment: Assessors Name: Assessors Signature: Has the unit been Internally Verified? Y/N Date of verification: Internal verifiers signature: Internal verifiers assignment brief: Issue Date 30/03/15 Due Task- 1 Deadline 18th or the 19th week of the teaching plan Due Task- 2 Due Task- 3 Due Task - 4 15
  • 16. Unit Outcomes Outcome Evidence for the criteria to pass. Assessors decision Internal verification decision. (agree, disagree) TASK 1: The Key objective of this task is to Understand the scope of key UK and worldwide tourist destinations You work as a tour operator in the travel and tourism industry. The new operational manager has recognized that there are challenges in the tourist destinations in UK and worldwide. He wants you to produce an information pack to enable him make good decisions and planning that might be pursued to further improvement. P 1.1 In your information pack you have to analyse the main tourist destinations for each country e.g. UK or worldwide country and to research the main generators in the world in terms of visitor numbers and income generation. For example by identifying the number of visitors , nights and spending by purpose and by country of visit in recent data available P 1.2 This pack should also include the analysis of the statistics to determine tourism destination trends and predict future trends Address the LO 1 and the scenario for the purpose of the assignment in task 1 (approx. 1000 words). LO 1 Understand the scope of key UK and worldwide tourist destinations P1.1-analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation P1.1 (P,M,D) P1.1 (P,M,D) P1.2- Analyse statistics to determine tourism destination trends and predict future trends P1.2 (P,M,D) P1.2 (P,M,D) Contextualised Feedback for Task 1(reflecting 1.1and 1.2- Pass merit and distinction.) IV comments towards Task 1 16
  • 17. TASK 2 : Case Scenario In this task learner is asked to exhibit an understating to the cultural, social and physical features of tourist destinations. Using the LO1 Scenario you need to carry out a research to address LO2 and support your individual work by using text books, journal, website, etc. submit individual report and address 2.1 and 2.2 as specified below. (approx. 1000 words) LO 2. Understand the cultural, social and physical features of tourist destinations P2.1-Analyse the cultural, social and physical features of the worldwide tourist Destination selected by you explaining their appeal to tourists P2.1 (P,M,D) P2.1 (P,M,D) P2.2-Compare features of a tourist destination in a developing and leading tourist Destinations P2.2 (P,M,D) P2.2 (P,M,D) Contextualised Feedback for Task 2(reflecting 2.1, 2.2, Pass merit and distinction.) IV comments towards Task 2 TASK 3: Case Scenario You work in the product development department of a Signature the department of luxurious and adventure tourism of the tour operator Thomas Cook. You are required to exhibit an understanding of how the characteristics of destinations affect their appeal to tourists by addressing 3.1 and 3.2 as specified. To address the assessment criteria’s, you need to choose a current leading tourist destination and a currently developing tourist destination (e.g.UK, EU, Nepal or any developing tourist destination). For the chosen destinations, you need to carry out a research to address LO3 and support your individual work by using text books, journal, website, etc. submit individual report. (approx. 1000 words). LO3. Understand how the characteristics of destinations affect their appeal to tourists P3.1 Compare the appeal of current leading tourist destinations with that of currently developing tourist destinations P3.1 (P,M,D) P3.1 (P,M,D) P3.2-Evaluate how characteristics of a tourist destination affect its appeal P3.2 (P,M,D) P3.2 (P,M,D) Contextualised Feedback for Task 3(reflecting 3.1, 3.2 Pass merit and distinction.) 17
  • 18. IV comments towards Task 3 TASK 4: The objective of this task is to exhibit an understanding to issues likely to affect the popularity of tourist destinations. Case Scenario You work as and Ecotourism Consultant for the department of eco-travel of worldwide tourist destination selected by you e.g. UK, EU Costal-Rican, Kenyan, Ghana, Nepal, etc. Your job is to submit a report addressing the tasks as specified in P4.1 and P4.2. Address the LO4 using the case scenario as specified above and answer the following (approx. 1000 words) LO 4. Understand issues likely to affect the popularity of tourist destinations P4.1 Analyse issues that affect the popularity of tourist destinations P4.1 (P,M,D) P4.1(P,M,D) P4.2 Discuss the potential for responsible tourism to enhance the host community at the worldwide tourist destination selected by you. P4.2(P, M,D) P4.2(P,M,D) Contextualised Feedback for Task 4 (reflecting 4.1, 4.2, Pass merit and distinction.) IV comments towards Task 4 Merit grades awarded M1 M2 M3 P1 P2 P3 P4 Distinction grades awarded D1 D2 D3 Resubmit : Any other comments Grade given by the Assessor: Pass Merit Distinction Assessors Signature: Date: IV Grading Check: Comments if any: Agree Disagree Modify grade to IV signature: Date: Students feedback: 18
  • 19. Student Signature: Date: I assure that this is my work. Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) ASSIGNMENT This is an internally assessed unit. In this assignment you will have the opportunity to show your knowledge and understanding of the UK, European and worldwide tourist destinations. You need to be able to understand and explain the main appealing factors of the different tourist destinations and to be able to locate the worldwide 19
  • 20. tourist destinations in a geographic map. The purpose of this unit is to enable you to become familiar with the tourist products, major popular tourist destinations in UK, Europe and worldwide and to enable you to become familiar with its culture, geography, economy, temperature and factors which appeal and deter tourists to visit those touristic places. Ultimately the aim of this unit is to prepare you to work in the travel and tourism industry. The example will be that you will be able to work either for a tour operator or for a travel agency where you need to quickly locate and assess the tourist destination requested by your client, in terms of its potential factors that might attract your potential clients to visit it and therefore which will enable you to sell the tourist product efficiently. In order to pass this assignment you will have to successfully complete TASK 1 to TASK 4. For these you are required to follow the instructions as specified towards each task and support with research by using supportive materials like books, websites, articles from newspapers and travel magazines, online articles, to visit the country’s tourist destination embassy and collect promotional flyers and prospectuses, etc., and give a feedback on the findings by relating your arguments to the relevant case studies as specified towards each task. Plagiarism from other projects or student’s projects or online resources will not be tolerated. Copies from websites will not be accepted. You can, however, copy quotations from an online article. All quotations need to be clearly mentioned and a bibliography and a reference system in place according to Harvard reference system or as used on social sciences. Task 1 TASK 1: You work as a tour operator in the travel and tourism industry. The new operational manager has recognized that there are challenges in the tourist destinations in UK and worldwide. He wants you to produce an information 20
  • 21. pack to enable him make good decisions and planning that might be pursued to further improvement. P 1.1 In your information pack you have to analyse the main tourist destinations for each country e.g. UK or worldwide country and to research the main generators in the world in terms of visitor numbers and income generation. For example by identifying the number of visitors , nights and spending by purpose and by country of visit in recent data available P 1.2 This pack should also include the analysis of the statistics to determine tourism destination trends and predict future trends Address the LO 1 and the scenario for the purpose of the assignment in task 1 (approx. 1000 words). LO 1 Understand the scope of key UK and worldwide tourist destinations. P 1.1 Analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation P 1.2 Analyse statistics to determine tourism destination trends and predict future trends Task 2 Case Scenario In this task learner is asked to exhibit an understating to the cultural, social and physical features of tourist destinations. Using the LO1 Scenario you need to carry out a research to address LO2 and support your individual work by using text books, journal, website, etc. submit individual report to address 2.1 and 2.2 as specified. (approx. 1000 words) LO2 Understand the cultural social and physical features of tourist destinations P2.1 Analyse the cultural, social and physical features of the worldwide tourist destination selected by you explaining their appeal to tourists P.2.2 Compare features of a tourist destination in a developing country and leading tourist Destinations. 21
  • 22. TASK 3 Case Scenario You work in the product development department of a Signature the department of luxurious and adventure tourism of the tour operator Thomas Cook. You are required to exhibit an understanding of how the characteristics of destinations affect their appeal to tourists by addressing 3.1 and 3.2 as specified. To address the assessment criteria’s, you need to choose a current leading tourist destination and a currently developing tourist destination (e.g.UK, EU, Nepal or any developing tourist destination). For the chosen destinations, you need to carry out a research to address LO3 and support your individual work by using text books, journal, website, etc. submit individual report. (approx. 1000 words). LO 3 understand how the characteristics of destinations affect their appeal to tourists P 3.1 Compare the appeal of current leading tourist destinations with that of currently developing tourist destinations P 3.2 Evaluate how characteristics of a tourist destination affect its appeal . TASK 4 Case Scenario You work as and Ecotourism Consultant for the department of eco-travel of worldwide tourist destination selected by you e.g. UK, EU Costal-Rican, Kenyan, Ghana, Nepal, etc. Your job is to submit a report addressing the tasks as specified in P4.1 and P4.2. Address the LO4 using the case scenario as specified below and answer the following (approx. 1000 words) LO 4 Understand issues likely to affect the popularity of tourist destinations. P 4.1 Analyse issues that affect the popularity of tourist destinations P 4.2 Discuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations Assignment Guidelines:  Use a standard report structure, Word-process the report and use Normal script of a proper font size 12. 22
  • 23.  Produce an academic report, detailing the above issues with a word limit of approx. 4000 words.  Complete the title page and sign the statement of authenticity.  The Assignment sheet should be attached in the front.  Submit the document in a folder in the form of a file as well as a soft copy on the submission date.  It should be uploaded on E-Learning platform before the deadline and submitted to -------- and sign the submission form of the college.  Assignments submitted after the deadline will not be accepted unless mitigating and may be entitled for a late fee.  Collusion and Plagiarism must be avoided.  Start each answer on a new page and pages should be numbered. Highlight each question clearly.  Include a Bibliography at the end of the assignment and use the Harvard referencing system.  All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.  Try to give the page numbers, publishers' details and the year of publication  In order to Pass you need to address all the LO  In order to get a Merit you need to address the characteristics of Pass and M1, M2,M3  In order to get a Distinction you need to address the characteristics of Pass and Merit and address D1, D2 and D3.Use a common format for the questions, for example:  Introduction (analyse the question.)  Underpinning Knowledge (write about the relevant theory/points)  Applied knowledge(Data Analysis)  Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.) 23
  • 24. Student feedback form with the Assessment Grid indicating their pass, merit and distinction: Name: Registration Number: Unit: 9 Tourist Destinations Outcomes/criteria: Indicative characteristics Possible evidence Contextualisation In this assessment you will have the opportunity to present evidence that shows you are able to : P1 Understand the scope of key UK and worldwide tourist destinations. P2. Understand the cultural social and physical features of tourist destinations P3. understand how the characteristics of destinations affect As per the assessment criteria specified for pass Do Do Task 1 Task 2 Addressing 1.1 and 1.2 as instructed with evidence towards understanding the scope and the key UK worldwide tourist destinations with reference to the case study used for the purpose. Addressing 2.1,and 2.2, as instructed with evidence towards understanding ways culture, social and physical features of tourist destinations Addressing 3.1, 3.2 as 24
  • 25. their appeal to tourists P4. Understand issues likely to affect the popularity of tourist destinations. Do Do Task 3 Task 4 instructed with evidence towards understanding how the characteristics of destinations affect their appeal to tourists Addressing 4.1, and 4.2 as instructed with evidence towards understanding the issues likely to affect the popularity of tourist destinations. Merit Description: M. Identify and apply strategies to find appropriate solutions. . Effective judgments have been made. To achieve M1 effective judgements have been made (3.2) and an effective approach of study with good research skills being used across the assignment to address the criteria’s with reference to the key UK worldwide tourist destination An effective approach to study and research has been used. M2. Select/ design and apply appropriate methods/ techniques. Appropriate learning methods and techniques has been applied. To achieve M2, you will have used suitable techniques to explore the approaches commenting on different features (1.1, 1.2). Range of information used to explain the characteristics of destinations affect their appeal to tourists and issues likely to affect the popularity of tourist destinations. (2.1) A range of sources of information used. 25
  • 26. M3. Present and communicate appropriate findings. . Appropriate structure and approach has been used. . To achieve M3 the work you present should be appropriate and the presentation and communication across the tasks 1 to 4 should be appropriately structured addressing the Learning outcomes as specified with appropriate findings with special reference. Distinction Description: D1. Use critical reflection to evaluate own work and justify valid conclusion. Realistic improvements have been proposed against defined characteristics for success. To achieve D1 you will have addressed the Criteria’s with valid conclusions, justifying improvements and characteristics of success towards understanding different perspectives of tourist destinations (3.2) D2. Take responsibility for managing and organizing activities. Autonomy/independence demonstrated To achieve D2 you will have demonstrated autonomy across your assignment, with effective independent research and met the deadlines to submit all the tasks and achieve the unit assessment criteria and an interdependence with each learning outcome has been demonstrated (Task 4) The unforeseen has been accommodated. The importance of interdependence has been recognized. D3. Demonstrate convergent, lateral and creative thinking Ideas generate and decisions taken Your work demonstrates new ideas or suggestions for tourist destination and your research shows some creative thinking and receptiveness to new ideas across the assignment making it look different and creative. Receptiveness to new ideas has demonstrated. 26
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