1. UNIT 35: THE ENTERTAINMENT INDUSTRY AND VENUE MANAGEMENT
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LO1 Understand the contribution of the entertainment industry to the economy
Data: analysis of data from the entertainment and venue industry eg Department for Culture,
Media and Sport (DCMS) Annual Reports, Leisure Tracking Survey; the Henley Centre; Target
Group Index, BMRB International; General Household Survey Economy: ways the
entertainment and venue industries have contributed to the national economy; the development
and distribution of different activities Agencies: comparison of funding agencies (local, regional
and national); their impact on the entertainment and venue industries
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LO2 Understand types of activities offered bythe entertainment industry
Activity: by performers eg professional, semi-professional, amateur; by venue eg venuespecific,
touring, festivals; by art forms eg live music, opera, theatre, dance, cabaret, comedy, visual arts
(exhibitions, film and video) Audiences: national data usage figures; age and socio-economic
breakdown; spectator and participatory activity; widening choice Venues: major entertainment
venues eg arenas, stadia, exhibition centres; dedicated spaces eg theatres, concert halls, arts
centres, clubs, cinemas, galleries; non-dedicated spaces eg streets, schools, pubs, homes,
outdoor spaces, community halls; urban/rural provision For-profit sector: provision eg concerts,
festivals, cinema, theatre, popular music and recording industry, bingo, television, clubs;
opportunity-led provision; ‘space to sell’ concept; commercial sponsorship Not-for-profit sector:
public and voluntary sectors; role of Government and funding agencies; non statutory provision;
Arts Council; regional arts boards; local authorities; voluntary organisations eg ‘Friends’;
principles of revenue and capital subsidy; National Lottery; arts sponsorship; direct and indirect
economic benefits
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UNIT 35: THE ENTERTAINMENT INDUSTRY AND VENUE MANAGEMENT
LO3 Understand the management and operation of different types of venues

2. Strategies: management and operational strategies of organisations within the industry Income
generation: revenue generation and procedures within the industry; front of house operations;
box office Influences: status eg for-profit, not-for-profit; direction eg programming, scheduling;
administration eg licensing, staffing, budgeting, resource planning Audience and performance
needs: health, safety and security; cleaning and maintenance; catering and bars; technical and
production staff; performers Marketing needs: publicity; promotion; merchandising and point-of-
sale; media relations Employment: managerial and supervisory levels in each sector Staffing:
work and responsibilities for selected venues commenting on current practices; deployment of
staff to ensure a smooth and effective organization
LO4 Understand trends in the entertainment and venue industries
Opportunities: current opportunities in the entertainment industry Future trends: trends eg
purpose built, multi-purpose facilities, partnership funding, commercial approach to
management; cultural provision as part of major international sports events Technological
influences: technical; production; new technologies; effect of technological changes
UNIT 35: THE ENTERTAINMENT INDUSTRY AND VENUE MANAGEMENT
Learning outcomes and assessment criteria
Learning outcomes
On successful completion of this unit a learner will:
LO1 Understand the contribution of the entertainment industry to the economy
Assessment criteria for pass
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The learner can:
1.1 analyse the contribution of the entertainment industry to the economy and the development
and distribution of different activities

3. 1.2 compare local, regional and national funding agencies and their impact on the entertainment
and venue industry
LO2 Understand types of activities offered by the entertainment industry
2.1 compare the scope of the entertainment and venue industry and the range of activities
offered
2.2 classify entertainment activities using audience profiles and venues
LO3 Understand the management and operation of different types of venues
3.1 compare management and operational strategies for selected venues, commenting on their
revenue generation and procedures
3.2 evaluate different areas of work and responsibilities for selected venues, commenting on
current practices, deployment of staff to ensure a smooth and effective organisation
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LO4 Understand trends in the entertainment and venue industries
4.1 analyse current trends in the entertainment and venue industries
4.2 discuss the effect of current funding arrangements in the entertainment industry and future
potential developments
4.3 analyse the impact of technological changes in the management and operation of
entertainment activities and venues
UNIT 35: THE ENTERTAINMENT INDUSTRY AND VENUE MANAGEMENT
Guidance
Links
This unit links to:Unit 4: Research Project Unit 8: Marketing in Hospitality.
Essential requirements

4. Learners must be given access to a wide range of publications to reflect the diverse nature of
this subject area.
Employer engagement and vocational contexts
Employer engagement should be encouraged. Presentations and talks from the industry,
including event managers should be included in this unit.
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