2. Business tourism, or business
travel, is essentially a form of
travel which involves
undertaking business activities
that are based away from home.
Business tourism activities
includes attending meetings,
congresses, exhibitions,
incentive travel and corporate
hospitality.
Идову Койеникан
3. Definitions of business tourism
Business tourism represents one
of the oldest forms of tourism,
man having travelled for the
purpose of travel since very early
times.
To elaborate, business tourism is a
means of travel that takes place
for the primarily importance of a
work-related activity.
4. Why is business tourism
important?
Business travellers are less cost sensitive on their
expenditure as they themselves generally devote
only a fraction of the cost. Research has shown
that business travellers spend up to four times
more during their trip than any other types of
tourists.
Therefore, business tourism provides significant
economic contributions to the local and global
economy. Business tourism also promotes the
development for advanced infrastructure and
transportation systems which also benefits other
forms of tourism as well as the local population.
5. Business tourism
activities
Business travellers may travel for the purpose of
attending an exhibition. Exhibitions offer
opportunities for businesses to connect with the
international industry community. The exhibition
industry entices two groups of people: those with
something to sell and those who attend with a view
to making a purchase of getting information.
Throughout many business excursions, the
business traveller will have some form of
meeting to attend during the course of their
trip. Meetings may be appointments with
clients; a board meeting at the present
company or interstate of international
branches; or an orientation meeting with staff
at a new branch. Meetings can take place
face-to-face or electronically using means
such as Skype or FaceTime.
Corporate hospitality is a valuable tool used by
corporations to foster relations, both internal and
external to the company or to brand in influential
circles.