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10 principles of Destination Management

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A series of principles to follow when considering destination management.

Published in: Travel, Business, Education
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10 principles of Destination Management

  1. 1. The ten Principles of Destination Management Maureen McAllister McAllister and Co www.mcallisterandco.co.ukwww.mcallisterandco.co.uk
  2. 2. The ten Principles of Destination Management 1. Engage all partners  Industry, stakeholders, public bodies  Structures and funding routes 1. PARTNERSHIP 2. Assess the potential  Market position  Trends and competitors  Strengths, weaknesses, 2. POTENTIAL opportunities and threats 3. Create a clear strategy 3. PLAN  The business case  Priorities and targets  Long term thinkingwww.mcallisterandco.co.uk
  3. 3. The ten Principles of Destination Management 4. Review the infrastructure  Roads, ports of entry  Transport links  Signage, accessibility, ICT 4. PLACE 5. Get the product right  Accommodation, food and drink  Events, festivals, culture 5. PRODUCT  Places to visit  Information 6. Recognise the power of people 6. PEOPLE  Welcome  Awareness of tourism  Local market  Visiting, Friends and relativeswww.mcallisterandco.co.uk
  4. 4. The ten Principles of Destination Management 7. Deliver the highest quality  Skills and workforce training  Industry ratings and service quality 7. PRESTIGE  Customer care 8. PROFILE 8. Be seen and be heard  Internal and external communications  Press and media relations 9. PROMOTION 9. Sell the destination  On-line / off line  Social media  Traditional brochures  Booking mechanismswww.mcallisterandco.co.uk
  5. 5. The ten Principles of Destination Management 10. Review and monitor (everything) PARTNERSHIP PLANS  Overall tourism performance and economic impact PROMOTION POTENTIAL  Customer satisfaction and visitor surveys 10. PERFORMANCE  Evaluation, return on investment PROFILE PLACE  Market trends  Industry performance and views PRESTIGE PRODUCT PEOPLEwww.mcallisterandco.co.uk
  6. 6. The ten Principles of Destination Management For more information about McAllister and Co, please  Follow on twitter @mcallisterandco  Read the blog www.mcallisterandco.wordpress.com  Like us on facebook www.facebook.com/mcallisterandco Company profile on Linkedin: http://www.linkedin.com/company/mcallister-and-cowww.mcallisterandco.co.uk

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