TOUR 7 CHAPTER 1

2. Chapter 1
BASIC CONCEPTS OF TOURISM

3. Group activity:
• Divide the class into 5 groups
For each group hand over the handout:
Giving the class a time to discuss
within a group (allow them 20 mins.)

4. Core Competency
1. Define tourism policy, tourism planning,
tourism product development and explain
their relationship.
2. Explain the dimensions of tourism
planning in terms of level, time frames,
scopes and spatial units.
3. Describe tourist’s special characteristics
as a product and their implications on
planning

5. 4. Explain the benefits of planning
5. Explain the stages in the Tourism Area
Life Cycle
6. Discuss the type and variety of tourism
resources.
- Kind of Tourism Resources Adjacent
Destinations.
7. Discuss the Awareness of External
Forces and Financial Capital Requirement
(Underline its key words)

6. Discussion
Tourism Policy – Set of rules, regulations,
guidelines, directives,
development/promotion objectives and
strategies.

7. Tourism Planning - is goal-oriented,
striving to achieve certain objectives by
matching available resources and
programs with the needs and wants of
people.

8. Tourism Product Development - focuses on
development and provision of experiences, services
and infrastructure that exceeds customer
expectations. With particular emphasis on the
following:
• Protecting our natural environment and culture.
• Strengthening and building on tourism demand influencers.
• Strengthening and building on destination areas.
• Generally upgrading and enhancing the market readiness of
tourism products and services.
• Improving traveller services and transportation infrastructure,
most particularly ferry services and highway signage.
• Strengthening the industry and government organizations.

9. DIMENSIONS OF TOURISM

10. TOURISM PLANNING DIMENSION

11. LEVELS

12. TIME FRAME

13. SCOPE
• COMPREHENSIVE “MASTER PLAN”
• ONE ASPECT

14. SPATIAL UNITS

15. Tourism Site – area that contains 1
or more tourist attractions
4 Categories of attractions:
1.Geo-physical (Landscape)
2.Ecological (biological)
3.Cultural (Historical)
4.Recreational

16. Tourism Dev. Area
• Area designated for possessing an
important site or groups of tourist site.
• Any town or city that has one or more
tourist sites considered as TDA

17. Tourism Cluster
• Composed of two or more TDA (consist of
towns located in different provinces.)

18. Tourism Circuit
• Route involving at least three major tourist
destinations in which are located in
different towns.
Ex. Gastronomic circuit (Pampanga, Bicol,
Iloilo)
surfing circuit (La Union, Baler, Calicoan)

19. Tourism Characteristics

20. Characteristics
• Tourist destinations are intangible
• Tourist destinations have long gestation
period.
• Tourism is very capital intensive
• Tourism is subject to external forces (political,
weather, natural calamities, currency
fluctuations, international relations)
• Highly dynamic
• Stakeholders commitments (local community,
associations, govt offices, indigenous people)

21. Benefits
• Mental exercise
• Prevents waste of time, money, effort
• Helps avoid mistakes
• Contributes to the development of social
capital building.)

22. Type and Variety of Tourism
Resources
Tourism development depends on the area’s
resources. Such as the geographical location
and size, abundance of the natural resources.

23. Kind of Tourism Resources
Originality – first in a particular attraction
Indigenousness – uniqueness about the place
Authenticity – methods of preparation
Uniqueness – not found in everyone else
Historicity – significant event
Magnitude – being the tallest, smallest, biggest,
scariest
Excellence – having the highest quality

24. Stages in the Tourism Life Cycle
EXPLORATION
DEVELOPMENT
CONSOLIDATION
STAGNATION
REJUVENATION
DECLINE

25. NATIONAL TOURISM POLICY
“The State declares tourism as an indispensable
element of the national economy and industry
of national interest and importance which
must be harnessed as an engine of socio
economic growth and cultural affirmation to
generate investment, foreign exchange, and
employment and continue to mold an
enhanced sense of national pride for all
filipinos” RA 9593 “Toursim Act 2009

26. Key Features
• Nationalist orientation
• Sustainable tourism develpment
• Ecologically sustainable, responsible,
participative, culturally sensitive, economically
viable, ethically and socially equitable for local
communities.
• International target market
• Tourism product diversification

27. Assignment
• Visit the Hinilugang Taktak.
- Make a written report of the most popular
water falls in the Philippines in the 60’s and
70’s.
- Does this tourist destination culturally
sensitive for the Antipolenos?
- Does the city able to sustain the place
ecologically?

28. - Does the falls has the potential to get a
foreign markets? Why?
- If you are a part of the tourism planner of this
place. How would you develop and sustain the
natural beauty of the place?