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BISG  Making Information Pay 2011 May 5, 2011 Madi Solomon Pearson plc Smart Content: the importance of   semantics in publishing
Madi Weland Solomon:  semantically enabled Tech Hub: Book to Tablet, April 13, 2011   Pearson plc, Director, Content Standards Independent Consultant Walt Disney Company,  Corporate Nomenclature Taxonomist Getty Research Institute  Project Associate, Standards & Vocabularies Eli Broad Art Foundation, Curatorial Assistant Professional Experience Professional Associations BISG Rights Committee  ISKO-UK FOCAL FIAT/IFTA Chair  of the AMIA Metadata Joint Subcommittee  LOC Moving Image Collections (MIC): Cataloging and Metadata Working Group & Speakers Bureau   Contributor to ISAN  Best Practices for Audio Visual Works Personal info Residence:  London, UK Family husband daughter dog Interests Visual Art contemporary art Playing Musical instruments   piano guitar banjo drums harp Writing short stories
Agenda Tech Hub: Book to Tablet, April 13, 2011   It’s about metadata
Metamedia   The effects of technology on consciousness:  our relationship with organisations and data Tech Hub: Book to Tablet, April 13, 2011   Coined by McLuhan, Marshall (Understanding Media: The Extensions of Man ,  1964)   metamedia   refers to the new   relationships between   form and content  in  the development of new technologies and new media
Metadata as information:  Collective shifts in our perception of knowledge Tech Hub: Book to Tablet, April 13, 2011
Tech Hub: Book to Tablet, April 13, 2011   Books Dynamic eBooks Flash eBooks HTML eBooks Media Evolution at
iPad app DK Travel Guides Tech Hub: Book to Tablet, April 13, 2011
Smart Content ,[object Object],[object Object],[object Object],[object Object],Tech Hub: Book to Tablet, April 13, 2011
What does Smart Content do? ,[object Object],Tech Hub: Book to Tablet, April 13, 2011   It finds you
Transforming the way we do business semantic technologies for content creation Tech Hub: Book to Tablet, April 13, 2011   ,[object Object],[object Object],[object Object],[object Object],[object Object],Pearson Ed Science Ontology Project
Tech Hub: Book to Tablet, April 13, 2011   Subject/Discipline (Science) Learning Objectives Learner Level Entity Relationships using RDF and SKOS  Between classes of things Between entity associations Between concepts Permissions of Use Educational  Standard
Tech Hub: Book to Tablet, April 13, 2011
Tech Hub: Book to Tablet, April 13, 2011
Tech Hub: Book to Tablet, April 13, 2011   Why do we need it? massive data centres
Tech Hub: Book to Tablet, April 13, 2011
[object Object],[object Object],[object Object],Tech Hub: Book to Tablet, April 13, 2011   ,[object Object],[object Object],[object Object],Metadata: object Classification: context Structured semantics makes your content smart
What’s the ROI? Metadata is expensive   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tech Hub: Book to Tablet, April 13, 2011
First steps:  how to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tech Hub: Book to Tablet, April 13, 2011   Image source: Baseline Consulting:  http://www.baseline-consulting.com/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],new content new business models Tech Hub: Book to Tablet, April 13, 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Big Shift Tech Hub: Book to Tablet, April 13, 2011   From PUSH Dynamic Environments New Knowledge Flows Knowledge Creation Tacit Knowledge Positive Sum Scalable peer sharing To PULL Source:  John Seely Brown  Co-Chairman / Visiting Scholar Deloitte Center for the Edge / USC  
Tech Hub: Book to Tablet, April 13, 2011   Future State:  Convergence
Thank you Content is no longer a scarcity,  attention is. [email_address]

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06 making information pay 2011 -- solomon, madi (pearson)

  • 1.  
  • 2. BISG Making Information Pay 2011 May 5, 2011 Madi Solomon Pearson plc Smart Content: the importance of semantics in publishing
  • 3. Madi Weland Solomon: semantically enabled Tech Hub: Book to Tablet, April 13, 2011 Pearson plc, Director, Content Standards Independent Consultant Walt Disney Company, Corporate Nomenclature Taxonomist Getty Research Institute Project Associate, Standards & Vocabularies Eli Broad Art Foundation, Curatorial Assistant Professional Experience Professional Associations BISG Rights Committee ISKO-UK FOCAL FIAT/IFTA Chair of the AMIA Metadata Joint Subcommittee LOC Moving Image Collections (MIC): Cataloging and Metadata Working Group & Speakers Bureau Contributor to ISAN Best Practices for Audio Visual Works Personal info Residence: London, UK Family husband daughter dog Interests Visual Art contemporary art Playing Musical instruments piano guitar banjo drums harp Writing short stories
  • 4. Agenda Tech Hub: Book to Tablet, April 13, 2011 It’s about metadata
  • 5. Metamedia The effects of technology on consciousness: our relationship with organisations and data Tech Hub: Book to Tablet, April 13, 2011 Coined by McLuhan, Marshall (Understanding Media: The Extensions of Man , 1964) metamedia refers to the new relationships between form and content in the development of new technologies and new media
  • 6. Metadata as information: Collective shifts in our perception of knowledge Tech Hub: Book to Tablet, April 13, 2011
  • 7. Tech Hub: Book to Tablet, April 13, 2011 Books Dynamic eBooks Flash eBooks HTML eBooks Media Evolution at
  • 8. iPad app DK Travel Guides Tech Hub: Book to Tablet, April 13, 2011
  • 9.
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  • 11.
  • 12. Tech Hub: Book to Tablet, April 13, 2011 Subject/Discipline (Science) Learning Objectives Learner Level Entity Relationships using RDF and SKOS Between classes of things Between entity associations Between concepts Permissions of Use Educational Standard
  • 13. Tech Hub: Book to Tablet, April 13, 2011
  • 14. Tech Hub: Book to Tablet, April 13, 2011
  • 15. Tech Hub: Book to Tablet, April 13, 2011 Why do we need it? massive data centres
  • 16. Tech Hub: Book to Tablet, April 13, 2011
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  • 18.
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  • 21.
  • 22. Tech Hub: Book to Tablet, April 13, 2011 Future State: Convergence
  • 23. Thank you Content is no longer a scarcity, attention is. [email_address]

Editor's Notes

  1. Shipping containers revolutionized shipping transport and logistics. Developed to speed loading time at the dockside and to reduce theft by dock workers. Before containers were introduced, thousands of individual packing cases had to be loaded by hand, time consuming, expensive. We then began to identify content with the container they came in: book, record, video, newspaper, etc.
  2. Microsoft, 75 acres of land With almost 5,000,000 square feet of data centers built in 2006 alone, communities have an unprecedented opportunity to capture data center growth. Google, Yahoo, eBay, and Microsoft have been among the largest builders of new data centers in the United States over the last few years. Google’s data centers store copies of the entire internet in their data centers to better serve their search customers, while e-retailers must be able to service their far-flung customers and long-tail business models with robust data storage and web service. About 600 million each, some cover over 800 acres