The document discusses metadata standards for independent publishers. It provides an overview of EDItEUR, an organization that develops and promotes metadata standards. It discusses key metadata standards like ONIX, ISBN, and ISNI identifiers. It emphasizes that using metadata standards can provide business benefits like enabling efficient communication between partners and increasing sales by allowing more product information to be shared.
In this webinar, we'll show you how the data submitted by publishers to BiblioShare can be used by retailers to support online book sales. From Web Services like our WordPress plugin to sites like BNC CataList and 49th Shelf, publishers will discover how to better support discoverability and online bookselling through metadata, and retailers big and small will learn how BiblioShare's integrations with widely used modern retail tools take away some of the pain of promoting and selling books online.
In this webinar, we'll show you how the data submitted by publishers to BiblioShare can be used by retailers to support online book sales. From Web Services like our WordPress plugin to sites like BNC CataList and 49th Shelf, publishers will discover how to better support discoverability and online bookselling through metadata, and retailers big and small will learn how BiblioShare's integrations with widely used modern retail tools take away some of the pain of promoting and selling books online.
BEA2014 - Understanding New Developments in MetadataBookExpoAmerica
You may have heard about ONIX 3.0, THEMA, or ISNI, but are unsure how these terms relate to you or your publishing program. Do you have to convert your ONIX 2.1 to 3.0 now? If you do not have ONIX should you start with 3.0? Is ISNI mandatory to sell to major retailers? If I assign BISAC codes do I also need to assign THEMA codes? This panel of experts on these new metadata developments, moderated by Laura Dawson of Bowker, will share the key points. Attendees will learn about implementation dates and where they can gain assistance in learning more about these new metadata standards. Moderator: Richard Stark, Director of Product Data, Barnes & Noble
Speakers: Laura Dawson, Product Manager, Identifier Services, Bowker; Chris Saynor, Metadata Manager and Project Manager, GiantChair; Kempton Mooney, Senior Analyst of Market Research and Business Development, Hachette Book Group
This presentation was provided by Kathy Klemperer, Consultant, EDItEUR; Project Manager, HARRASSOWITZ, at the NISO/BISG 6th Annual Forum: The Changing Standards Landscape, held on June 22, 2012.
Zen and the Art of Metadata MaintenanceJohn Warren
Metadata is the lifeblood of publishing in the digital age and the key to discovery. Metadata is a continuum of standards and a process of information flow; creating and disseminating metadata involves both art and science. This presentation examines publishing-industry best practices for metadata construction and management, process improvement steps, practical applications for publishers and authors such as keywords, metadata challenges concerning e-books, and the frontiers of the expanding metadata universe. Metadata permeates and enables all aspects of publishing, from information creation and production to marketing and dissemination. It is essential for publishers, authors, and all others involved in the publishing industry to understand the metadata ecosystem in order to maximize the resources that contribute to a title’s presence, popularity, and sale-ability. Metadata and the associated processes to use it are evolving, becoming more interconnected and social, enabling linkages between a broad network of objects and resources.
In this session for metadata mavens, #eprdctn professionals, and audio oracles alike, EDItEUR’s Chris Saynor will discuss all facets of working with ONIX metadata for audio titles. What's different in ONIX for audiobooks? And how do you send good metadata for audio, including chapter-level metadata?
techforum.booknetcanada.ca
#TechForum
EDItEUR’s Chris Saynor and Tim Devenport, the Executive Director of the International ISNI agency, give an introduction to the International Standard Name Identifier. Do you know how to distinguish between Victor Hugo the writer and Victor Hugo the salsa musician? How does Margaret Attwood the Human resources specialist and author distinguish herself from Margaret Atwood?
They explain what the ISNI is, how it works, and look at some of its uses.
techforum.booknetcanada.ca
#TechForum
This presentation was provided by Andy Weissberg of R.R. Bowker, during the NISO event "Digital Resources: Working with Formats Beyond Serials," held March 4 - 6, 2008.
CrossMark: Trust and the Stewardship of Scholarly ContentCrossref
Ed Pentz's presentation about CrossMark at the APE 2010 - The Fifth International Conference "Academic Publishing in Europe"
19 - 20 January 2010
Berlin-Brandenburg Academy of Sciences
Berlin, Berlin, Germany
MyScienceWork—A Global Platform for Researchers, Institutions, and Publishers
When a scientific social network is associated with an institutional archive with perfect usage and access rights for article sharing, scholarly communications increase dramatically! The global platform www.mysciencework.com (MSW) serves the needs of individual researchers eager to access and share research. With a global community of 500,000 researchers, MyScienceWork’s goal is to democratize science and make research more open and discoverable. For several years, the MSW team has been working with publishers and institutions to map, structure, manage, measure impact, and promote research content. Their work has been based on 70 million scientific publications and 12 million patents from thousands of institutional repositories and publisher databases.
The social network aspect is a critical part of MyScienceWork. It is the first scholarly social network to scrupulously respect the copyrights of publications and give publishers the opportunity to increase their content visibility and website traffic.
To increase international visibility of scholarly works, MSW not only includes user uploads to the service, but indexes content from a wide variety of sources, representing millions of articles and patents covering a wide breadth of scientific disciplines from all countries. The MSW database averages over one million visitors per month which increases the reach of any content provided by a repository or publisher indexed in MyScienceWork by an overage of 60%.
Featured Presenters:
- Virginie Simon, CEO & Co-Founder, MyScienceWork
- Yann Mahé, Sales and Marketing Director, MyScienceWork
- Dr. Marc Diederich, Head of the Lab of the Laboratoire de Biologie Moléculaire et Cellulaire du Cancer (LBMCC)
- Darrell Gunter, Director North America, International Association of STM Publishers
This presentation was provided by Renee Register of OCLC, during the NISO at NASIG Pre-conference "Metadata in a Digital Age: New Models of Creation, Discovery, and Use," held on June 4, 2008.
Speakers: Laurie Kaplan, ProQuest; Nettie Lagace, NISO. This program provides an update on several NISO projects potentially of interest to serials librarians, including PIE-J (Presentation and Identification of E-Journals), ODI (Open Discovery Initiative), KBART (KnowledgeBases and Related Tools), and OAMI (Open Access Metadata and Indicators). The projects are at different stages in their creation, publication and revision lifecycles, but all require community understanding and input. Participants will receive practical information on how the initiatives affect their daily work and how their experiences can shape the creation and uptake of consensus-based community standards in the library and information industry.
Digital Content in Public Libraries: What do Patrons Think? bisg
From the NISO/BISG ALA 10th annual summit which took place in Orlando in June of 2016, this presentation by Publishers Weekly's Andrew Albanese covers the results of a survey conducted by Nielsen of public library patrons' attitudes towards digital and print content in libraries.
What Your Metadata Does When You're Not Looking with Joshua Tallentbisg
Metadata expert Joshua Tallent will rip back the curtain and show you how different trading partners are using your metadata, with real life examples and suggestions for getting better results. He will also provide you with an overview of some industry best practices for the most important metadata elements, and discuss the pros and cons of common metadata workflows and management strategies. Learn what keywords to use in book metadata feeds, which fields to populate, which retailers and libraries are using which fields, and how to optimize your book's metadata for discoverability.
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BEA2014 - Understanding New Developments in MetadataBookExpoAmerica
You may have heard about ONIX 3.0, THEMA, or ISNI, but are unsure how these terms relate to you or your publishing program. Do you have to convert your ONIX 2.1 to 3.0 now? If you do not have ONIX should you start with 3.0? Is ISNI mandatory to sell to major retailers? If I assign BISAC codes do I also need to assign THEMA codes? This panel of experts on these new metadata developments, moderated by Laura Dawson of Bowker, will share the key points. Attendees will learn about implementation dates and where they can gain assistance in learning more about these new metadata standards. Moderator: Richard Stark, Director of Product Data, Barnes & Noble
Speakers: Laura Dawson, Product Manager, Identifier Services, Bowker; Chris Saynor, Metadata Manager and Project Manager, GiantChair; Kempton Mooney, Senior Analyst of Market Research and Business Development, Hachette Book Group
This presentation was provided by Kathy Klemperer, Consultant, EDItEUR; Project Manager, HARRASSOWITZ, at the NISO/BISG 6th Annual Forum: The Changing Standards Landscape, held on June 22, 2012.
Zen and the Art of Metadata MaintenanceJohn Warren
Metadata is the lifeblood of publishing in the digital age and the key to discovery. Metadata is a continuum of standards and a process of information flow; creating and disseminating metadata involves both art and science. This presentation examines publishing-industry best practices for metadata construction and management, process improvement steps, practical applications for publishers and authors such as keywords, metadata challenges concerning e-books, and the frontiers of the expanding metadata universe. Metadata permeates and enables all aspects of publishing, from information creation and production to marketing and dissemination. It is essential for publishers, authors, and all others involved in the publishing industry to understand the metadata ecosystem in order to maximize the resources that contribute to a title’s presence, popularity, and sale-ability. Metadata and the associated processes to use it are evolving, becoming more interconnected and social, enabling linkages between a broad network of objects and resources.
In this session for metadata mavens, #eprdctn professionals, and audio oracles alike, EDItEUR’s Chris Saynor will discuss all facets of working with ONIX metadata for audio titles. What's different in ONIX for audiobooks? And how do you send good metadata for audio, including chapter-level metadata?
techforum.booknetcanada.ca
#TechForum
EDItEUR’s Chris Saynor and Tim Devenport, the Executive Director of the International ISNI agency, give an introduction to the International Standard Name Identifier. Do you know how to distinguish between Victor Hugo the writer and Victor Hugo the salsa musician? How does Margaret Attwood the Human resources specialist and author distinguish herself from Margaret Atwood?
They explain what the ISNI is, how it works, and look at some of its uses.
techforum.booknetcanada.ca
#TechForum
This presentation was provided by Andy Weissberg of R.R. Bowker, during the NISO event "Digital Resources: Working with Formats Beyond Serials," held March 4 - 6, 2008.
CrossMark: Trust and the Stewardship of Scholarly ContentCrossref
Ed Pentz's presentation about CrossMark at the APE 2010 - The Fifth International Conference "Academic Publishing in Europe"
19 - 20 January 2010
Berlin-Brandenburg Academy of Sciences
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MyScienceWork—A Global Platform for Researchers, Institutions, and Publishers
When a scientific social network is associated with an institutional archive with perfect usage and access rights for article sharing, scholarly communications increase dramatically! The global platform www.mysciencework.com (MSW) serves the needs of individual researchers eager to access and share research. With a global community of 500,000 researchers, MyScienceWork’s goal is to democratize science and make research more open and discoverable. For several years, the MSW team has been working with publishers and institutions to map, structure, manage, measure impact, and promote research content. Their work has been based on 70 million scientific publications and 12 million patents from thousands of institutional repositories and publisher databases.
The social network aspect is a critical part of MyScienceWork. It is the first scholarly social network to scrupulously respect the copyrights of publications and give publishers the opportunity to increase their content visibility and website traffic.
To increase international visibility of scholarly works, MSW not only includes user uploads to the service, but indexes content from a wide variety of sources, representing millions of articles and patents covering a wide breadth of scientific disciplines from all countries. The MSW database averages over one million visitors per month which increases the reach of any content provided by a repository or publisher indexed in MyScienceWork by an overage of 60%.
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Speakers: Laurie Kaplan, ProQuest; Nettie Lagace, NISO. This program provides an update on several NISO projects potentially of interest to serials librarians, including PIE-J (Presentation and Identification of E-Journals), ODI (Open Discovery Initiative), KBART (KnowledgeBases and Related Tools), and OAMI (Open Access Metadata and Indicators). The projects are at different stages in their creation, publication and revision lifecycles, but all require community understanding and input. Participants will receive practical information on how the initiatives affect their daily work and how their experiences can shape the creation and uptake of consensus-based community standards in the library and information industry.
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Metadata expert Joshua Tallent will rip back the curtain and show you how different trading partners are using your metadata, with real life examples and suggestions for getting better results. He will also provide you with an overview of some industry best practices for the most important metadata elements, and discuss the pros and cons of common metadata workflows and management strategies. Learn what keywords to use in book metadata feeds, which fields to populate, which retailers and libraries are using which fields, and how to optimize your book's metadata for discoverability.
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ONIX: Migrating from 2.1 to 3.0, presented by Graham Bell, Executive Director...bisg
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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2. About me
• 20 years experience at the point where
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• formerly senior manager in IT department
for HarperCollins UK
• led development of bibliographic, editorial and
digital asset management systems
• involved in e-book, e-audio, print-on-demand
and online projects
• joined EDItEUR in mid-2010, primarily
responsible for ONIX development
3. About EDItEUR
• not-for-profit membership organisation
• develops, supports and promotes metadata
and identification standards for the book,
e-book and serials supply chains
• based in London, but a global membership
of publishers, distributors, wholesalers,
subscription agents, retailers, libraries,
system vendors, rights and trade associations
• acknowledged centre of expertise on
standards and metadata for the industry
4. About EDItEUR
• also provides management services to LCC,
International ISBN, ISTC, ISNI Agencies
• EDItEUR has three full-time staff, one FTE
part-time staff, plus access to consultants
from both the book and serials sectors
• works closely with other standards bodies, to
ensure EDItEUR standards meet the needs
of their stakeholders too
• EDItEUR member participation is vital, to
ensure standards keep pace with evolving
business requirements
6. What is metadata?
• often defined as ‘data about data’, but this is
inadequate in the publishing context
• ‘all the product management information
that’s needed to make your business work’
• to describe the stuff you publish
• to support commercial processes
• both internal and external requirements
• for the full product lifecycle
• data modelling and communication aspects
8. Identifiers
• unique labels for ‘things’ (in IT systems)
• to address
• to disambiguate
• to collocate
• ideally, persistent, meaningless, managed
• to allow unambiguous communication
• identification is contextual
• identifiers have specific functions or roles
• and a scope (types of thing can be identified)
13. • tagging
• edition
• publication date
• series, collection, imprint, backlist, out of
print, reissue, trade paperback…
• metadata requires care for semantics
Words in search of a definition
14. • tagging
• edition
• publication date
• series, collection, imprint, backlist, out of
print, reissue, trade paperback…
• metadata requires care for semantics
Words in search of a definition
An SEO expert walks
into a bar, pub, tavern,
public house, Irish
pub, drinks, beer,
alcohol…
15. • tagging
• edition
• publication date
• series, collection, imprint, backlist, out of
print, reissue, trade paperback…
• metadata requires care for semantics
Words in search of a definition
16. • tagging
• edition
• publication date
• series, collection, imprint, backlist, out of
print, reissue, trade paperback…
• metadata requires care for semantics
Words in search of a definition
Third edition
Paperback edition
First edition
17. • tagging
• edition
• publication date
• series, collection, imprint, backlist, out of
print, reissue, trade paperback…
• metadata requires care for semantics
Words in search of a definition
The date on which a retail consumer
may purchase and take possession of
a physical product, or the date on
which a retail consumer may access
and use a digital product
18. • tagging
• edition
• publication date
• series, collection, imprint, backlist, out of
print, reissue, trade paperback…
• metadata requires care for semantics
Words in search of a definition
The nominal or approximate date on which the
product is made available in the market, used
largely for planning and business process
purposes. Actual availability to the retailer may be
no more than a handful of days prior to (or after)
this date and – in the absence of a sales embargo –
retail fulfillment to consumers may begin
immediately stock is available. For titles where a
sales embargo is in place, stock must be
sequestered by the retailer until the embargo
expires (or one day prior, for mail order
fulfillment)
19. • tagging
• edition
• publication date
• series, collection, imprint, backlist, out of
print, reissue, trade paperback…
• metadata requires care for semantics
Words in search of a definition
20. • tagging
• edition
• publication date
• series, collection, imprint, backlist, out of
print, reissue, trade paperback…
• metadata requires care for semantics
Words in search of a definition
26. ISNI
• International Standard Name Identifier
• ISO Standard 27729 for identification of public
identities of parties in creative industries
• parties may be people, organisations or even
fictional people (for pseudonyms, characters)
• typical use case – identify an author, establish
difference from another author of the same
name, or establish same persona as musician or
actor (possibly of different ‘name’)
• a cross-domain ‘bridge identifier’, linking data
across multiple sources
31. What does it look like?
ISNI 0000 0000 7725 4712
for display
purposes only
identifies
sector of
initial reg
check digit
may be X
15 decimal (base
10) digits for
persona
32. Implementing ISNI
• strictly, does not identify a person or a name
• person (or party)
• persona
• personality (or presentation)
• ISNIs identify personas, or public identities
• Фёдор Достоевский = Fyodor Dostoyevski
• Richard Bachman = Stephen King (but well-
known pseudonyms can be linked)
• Sue Welfare = ***** *** (allows for anonymity)
/
/
33. Current status
• 2010 – International ISNI Agency
http://www.isni.org
• 2012 –standard published by ISO
• central registration system developed and
operated by OCLC in the Netherlands
• first eight million ISNIs already assigned,
based on pre-existing data in VIAF and IPDA
34.
35.
36.
37.
38. Benefits of ISNI
• proprietary identifiers are not cross-
publisher, and do not provide certainty over
the entity (is it a person or a persona?)
• ISNI provides cross-publisher, cross-sector
public identity
• developing links to ORCID, ResearcherID,
PlusID, Ringgold
• in future, will likely also identify names of
organisations
39. A contributor identifier
is atool to associate
your product withothers
from thesame creator
– authoritatively
– cross-media
http://www.isni.org
40. Identifiers and metadata
• inextricably linked. Each type of identifier
has a minimum set of metadata attributes,
whereby any change in the metadata implies
a change in the identifier
• attributes define what is unique about the
identified thing
• an identifier can be thought of as ‘shorthand’
for one particular set of attribute values
• metadata registries (eg Bowker Books in Print)
hold both the identifiers and the metadata
42. What is ONIX?
• ONIX for Books is a standard data format
based on XML, used to convey a rich range
of information about book and book-related
products between computer systems in the
book and e-book supply chain
• publisher to retailer
• direct, or via intermediaries such as
distributors, data collation services, data
registries, wholesalers
43. Typical use cases
• a publisher needs to provide information
about its catalogue of products to a
distributor, wholesaler, retailer or other
supply chain partner
• includes both current and forthcoming products
• may cover basic product information and a wide
range of collateral material
• scope extends over the full lifecycle for book, e-
book and other products – ie includes post-
publication updates to price and availability
44. database database
• ONIX for Books is a standardised message
specification, not a database
• but what you can deliver in your ONIX is
dependent on the design of your
in-house database
• ONIX data model often used to guide design of
internal applications
45. Roots of ONIX
• 1997 EPICS and BIC Basic
• 1998 indecs project
• 1998 W3C XML specification
• 1999 ‘Online Information Exchange’ initiative
from AAP Digital Issues working party
• ONIX developed by EDItEUR, originally in
collaboration with BISG (USA) and BIC (UK)
• March 2000 – ONIX International v1.0
46. Roots of ONIX
• 1997 EPICS and BIC Basic
• 1998 indecs project
• 1998 W3C XML specification
• 1999 ‘Online Information Exchange’ initiative
from AAP Digital Issues working party
• ONIX developed by EDItEUR, originally in
collaboration with BISG (USA) and BIC (UK)
• March 2000 – ONIX International v1.0
47. Roots of ONIX
• current status
• managed by EDItEUR and international
steering committee
• June 2003 ONIX v2.1 – most widely deployed
• April 2009 ONIX v3.0 – growing in importance
• widely used in North America, Western
Europe, Japan, Russia, parts of Eastern
Europe, Korea, growing in China
• used by small and large organisations alike
support
for 2.1 will be
reduced at
end of 2014
48. ONIX business benefits
• standard is free of charge to use
• for publishers – enables supply of rich
metadata in a single, standard format, for all
downstream needs
• for distributors, retailers – efficient, timely
delivery and aggregation of data from
multiple publishers
• a shared ‘language’ enables unambiguous
electronic communication
50. ONIX 3.0 data elements
• message details
• identity and authority
• record details
• product identifiers
• 1. descriptive details
• product form
• special features
• packaging
• physical size
• DRM, usage constraints
• trade classification
• product parts
• collection titles
• titles
• contributors
• conference
• edition
• language
• extent
• subject
• audience
51. ONIX 3.0 data elements
• 2. collateral details
• supporting text
• cited material
• supporting resources
• prizes
• 3. content detail
• 4. publishing details
• imprint and publisher
• contact details
• lifecycle dates and status
• copyright details
• territorial sales rights
• 5. related material
• related works
• related products
• 6. supply details
• market-specific details
• suppliers
• discounts
• prices and tax
52.
53. Implementing ONIX
• apparently complex, but modular consistent
• not too large for a single developer with
simple software such as Filemaker
• implemented in many off-the-shelf solutions
• what should you be looking for?
http://www.ipg.uk.com/?id=4815
• BISG best practices
https://www.bisg.org/product-metadata-best-
practices
54.
55. Thema – the subject category
scheme for a global book trade
56. Thema
• launched at Frankfurt Book Fair last year,
and version 1.0 released November 2013
• already gaining real traction
• endorsed by International Publishers
Association, BISG, BookNet Canada and
organisations in a dozen other countries
• works alongside BISAC (but likely to replace
some schemes in other countries)
• interactive http://editeur.dyndns.org/thema
60. A global scheme
• managed by EDItEUR with international
steering committee – same model as ONIX
• designed to reduce national biases
• multi-lingual
• national extensions for extra detail
• mapping from BISAC to Thema for backlist
• including large-scale auto-mapping
http://www.booknetcanada.ca/blog/2014/4/24/
introducing-bncs-bisac-to-thema-translator.html
63. ‘Titles that meet the BIC
Basic standard see average
sales 98% higher than those
that don’t meet the standard.’
64. • based on a study of the top-selling 100,000
ISBNs in the UK in 2011
65. ‘[For online sales, products]
with progressively increasing
amounts of enhanced
metadata see progressively
increasing average sales.’
http://www.nielsenbookdata.co.uk/controller.php?page=1129
66. ‘Research has proven that the
more information customers
have about a book, the more
likely they are to buy it.’
67. ‘ONIX provides a way to transmit
this information in a clean and
seamless way across multiple
trading partner relationships.’
https://www.bisg.org/onix-books