The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
How to Manage Client Feedback for DesignersFramebench
Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?
Learn how to effectively manage client feedback and become a design superhero!!
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
How to Use Social Media for Your Small BusinessPost Planner
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
How to Manage Client Feedback for DesignersFramebench
Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?
Learn how to effectively manage client feedback and become a design superhero!!
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
How to Use Social Media for Your Small BusinessPost Planner
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Here are 14 types of visual content to include in your digital marketing strategy.
Attract the RIGHT Audience With Visual MarketingPost Planner
Did you know...
Visual content is more than 40X more likely to get shared on social media than other types of content?
If you want to attract the right audience, you need eye-popping images!
In this presentation you'll learn:
-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement
WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
6 Tips for Repurposing Content on SlideShareSlideShare
Whether it's Facebook updates, tweets, blog posts, research reports, newsletters, video, white papers or more, we all produce content these days. How do you reach your audiences on each platform without completely exhausting yourself? We show you ways to recraft your existing content to attract an audience on SlideShare.
Read the SlideShare blog post: http://wp.me/p24NNG-2fO
Presentation designed by Empowered Presentations: http://empoweredpresentations.com/
This SlideShare tactic is a great way to start optimizing your decks to increase traffic and engagement from your audience.
Check out the full post on the SlideShare blog: http://blog.slideshare.net/2013/07/17/how-i-hacked-slideshare-to-optimize-twitter/
How to Increase Your Online Presence in 30 Minutes a DaySprout Social
When it comes to online marketing, especially social media, consistency is a vital element to success. Regular presence for even a short amount of time is much more effective than one huge effort once a week. Devoting half an hour to it every day and spending it effectively will be enough to increase brand awareness, grow your audience and gain influence.
Olga will share a fast, 30-minute workout that would help any marketer track their success, grow and engage their audience, and discover new connections and opportunities. Along with activities, Olga will share what tools could help you be more efficient and save time.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
How to Supercharge Your Visual Content Post Planner
Visual content is 40X more likely to get shared on social media than other types of content.
Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love!
Watch the Replay: https://www.postplanner.com/supercharge-visual-content
Inbound Marketing: Your Competitive AdvantageHubSpot
Want to create marketing campaigns that your audience will love? Thousands of companies in the UK are using inbound marketing to help crush their competition. If your marketing strategy hasn't taken account of buyers' new habits -- or depends on renting attention -- you may soon discover you are one of the companies being crushed.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
Check out the blog post on the importance of building your content marketing destination:
http://marketinginsidergroup.com/content-marketing/content-marketing-destination/
A content hub is a valuable way of interacting with your customers and connecting them with information, ideas, images, and stories. Once you have this content to pass along, you need a place to house it all. Somewhere that is capable of handling a constant feed of new content, from a variety of sources, covering a variety of topics, while still looking aesthetically pleasing and functioning so well that a customer will want to spend hours browsing what it has to offer.
This isn’t an easy task, but one that will be simplified and attainable after reading this guide. The guide is split into four sections, two dealing with your main hub page and two dealing with your specific article page. For both page types the guide is split into a form and function section. Form being your most basic layout, the pieces you need for the page and how to handle them stylistically. Function guides you through how a user will experience each page and the added elements to help improve this experience.
Each suggestion is analyzed on its own page and is accompanied by a screenshot of a site that demonstrates the topic. If you want to explore the entirety of the site, you can click the magnifying glass in the upper left corner of the screenshot on each example page to launch the full site on your browser.
Check it out and less us know what you think?
Ten Questions To Ask Yourself Before You Start Blogging.Paul Brown
Modified from a presentation I gave on blogging (http://www.sawrites.com) and from my own insights blogging (http://www.paulgordonbrown.com/blog). Can you answer these questions?
This slide show takes the user on a quest to create better presentations. It is inspired by the era of classic rpgs and 8-bit gaming. All art work was designed (yes, even the pixel art) and arranged in Keynote 09.
Content Strategy: Part one - Developing a Content Marketing PlanLorraine Ball
First of a four part series on how to develop a content marketing strategy. This slide deck focuses on how to assess where you are and take the first steps to developing your content plan
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Here are 14 types of visual content to include in your digital marketing strategy.
Attract the RIGHT Audience With Visual MarketingPost Planner
Did you know...
Visual content is more than 40X more likely to get shared on social media than other types of content?
If you want to attract the right audience, you need eye-popping images!
In this presentation you'll learn:
-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement
WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
6 Tips for Repurposing Content on SlideShareSlideShare
Whether it's Facebook updates, tweets, blog posts, research reports, newsletters, video, white papers or more, we all produce content these days. How do you reach your audiences on each platform without completely exhausting yourself? We show you ways to recraft your existing content to attract an audience on SlideShare.
Read the SlideShare blog post: http://wp.me/p24NNG-2fO
Presentation designed by Empowered Presentations: http://empoweredpresentations.com/
This SlideShare tactic is a great way to start optimizing your decks to increase traffic and engagement from your audience.
Check out the full post on the SlideShare blog: http://blog.slideshare.net/2013/07/17/how-i-hacked-slideshare-to-optimize-twitter/
How to Increase Your Online Presence in 30 Minutes a DaySprout Social
When it comes to online marketing, especially social media, consistency is a vital element to success. Regular presence for even a short amount of time is much more effective than one huge effort once a week. Devoting half an hour to it every day and spending it effectively will be enough to increase brand awareness, grow your audience and gain influence.
Olga will share a fast, 30-minute workout that would help any marketer track their success, grow and engage their audience, and discover new connections and opportunities. Along with activities, Olga will share what tools could help you be more efficient and save time.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
How to Supercharge Your Visual Content Post Planner
Visual content is 40X more likely to get shared on social media than other types of content.
Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love!
Watch the Replay: https://www.postplanner.com/supercharge-visual-content
Inbound Marketing: Your Competitive AdvantageHubSpot
Want to create marketing campaigns that your audience will love? Thousands of companies in the UK are using inbound marketing to help crush their competition. If your marketing strategy hasn't taken account of buyers' new habits -- or depends on renting attention -- you may soon discover you are one of the companies being crushed.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
Check out the blog post on the importance of building your content marketing destination:
http://marketinginsidergroup.com/content-marketing/content-marketing-destination/
A content hub is a valuable way of interacting with your customers and connecting them with information, ideas, images, and stories. Once you have this content to pass along, you need a place to house it all. Somewhere that is capable of handling a constant feed of new content, from a variety of sources, covering a variety of topics, while still looking aesthetically pleasing and functioning so well that a customer will want to spend hours browsing what it has to offer.
This isn’t an easy task, but one that will be simplified and attainable after reading this guide. The guide is split into four sections, two dealing with your main hub page and two dealing with your specific article page. For both page types the guide is split into a form and function section. Form being your most basic layout, the pieces you need for the page and how to handle them stylistically. Function guides you through how a user will experience each page and the added elements to help improve this experience.
Each suggestion is analyzed on its own page and is accompanied by a screenshot of a site that demonstrates the topic. If you want to explore the entirety of the site, you can click the magnifying glass in the upper left corner of the screenshot on each example page to launch the full site on your browser.
Check it out and less us know what you think?
Ten Questions To Ask Yourself Before You Start Blogging.Paul Brown
Modified from a presentation I gave on blogging (http://www.sawrites.com) and from my own insights blogging (http://www.paulgordonbrown.com/blog). Can you answer these questions?
This slide show takes the user on a quest to create better presentations. It is inspired by the era of classic rpgs and 8-bit gaming. All art work was designed (yes, even the pixel art) and arranged in Keynote 09.
Content Strategy: Part one - Developing a Content Marketing PlanLorraine Ball
First of a four part series on how to develop a content marketing strategy. This slide deck focuses on how to assess where you are and take the first steps to developing your content plan
How to create an easy to-implement content marketing plan that delivers grea...nucleus of change
How to Create an Easy-to-implement Content Marketing Plan that Delivers Great Results! Discover Noc 7-step model
1. CLARIFY
What is Content Marketing?
The Benefits of Content marketing
Important role of keywords and optimization
Common mistake with keywords
What gets you High Ranking?
Basics points to optimise posts
How to optimise a post: Free Plugin Wordpress SEO by Yeost
Common Fears that prevent people from producing content
Why you should add Content Marketing to your Marketing Strategy?
Key activities to succeed your Content Marketing
How to be noticed in a crowded place?
Why we are all Marketers and Publishers
The 3 key elements of a good Storytelling
2. STRATEGISE
Common Myths about designing a strategy
Customer centred approach to create good content
Make your content marketing works
3. CREATE
10 sources to quick start content creation
How to generate ideas fast
6 Modalities to produce content
7 free tools to create stunning visuals
Mapping your customer journey
How to align content to the buying journey
How to design an editorial Calendar
4. DISTRIBUTE
How to distribute your content?
5. ENGAGE
How to achieve a greater engagement with your content?
Other incentives to increase customers’ engagement
Reach out to more people – Think Mobile
6. MEASURE
How to measure the performance of your content marketing
What do you need to track?
7. ITERATE
How to reap the fruits of good content marketing?
About Francine Beleyi
Francine Beleyi is a bilingual French-English, digital marketing strategist, multimedia journalist, speaker, and change agent. She is the founder of nucleus of change, a company specialising in helping businesses, experts and leaders to succeed their digital transformation. To receive a complimentary marketing strategy session, go to www.francinebeleyi/meeting
Creating a Solid Content Marketing Plan for Small BusinessesNick Aldridge
Producing a content marketing strategy doesn't have to be hard. Follow these simple steps to get started. How-to guide to content marketing management and strategy.
Great content marketing plan that increased our leads by 300%.Alan O'Rourke
This step by step content marketing plan let me write less and capture more leads. Download and use free.
Download the free spreadsheet plan here: http://audiencestack.com/static/blog-one-month-micro-b2b-marketing-plan-infographic.html#bonus
Get inspired! These are the themes we're writing and reading about on LinkedIn in 2015.
Share your own stories and insights here: https://www.linkedin.com/pulse/article/new
Content Marketing Strategy | What is Content Marketing | Content Marketing PlanClickTecs
The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money.
It has changed the way we communicate, and it has really changed the way we seek and receive information.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
By looking at the overall picture before drilling down to specific contents or topics, you will allow each piece to be designed to create an impact from the start.
Learn how you can create powerful contents for your marketing initiatives.
Repurposing content is the art of stretching a single piece of content into as many other useful forms as possible. Your content is in an epic battle against every other piece of similar content out there. With social media algorithms dictating who sees what, ever-changing SEO tactics, and elusive ranking factors, content marketing success can feel impossible. Here are 13 ways to repurpose content, and squeeze every last bit of delicious juice from a single article.
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
Content marketing templates can help you plan content, track content and keep content consistent — no matter who's doing the writing. Learn how to use editorial calendars, editorial budgets and page tables to your marketing advantage.
From a live presentation by Arienne Holland, Communications Director of Raven Internet Marketing Tools, at Pubcon Vegas 10-23-13.
Creating a Content Offer Campaign Like a Pro ATX HUGCarrie Hokanson
How to create and plan a content offer campaign in HubSpot. Reviews best practices for content offers and HubSpot projects. A presentation from the Austin HubSpot User Group in collaboration with Jaxzen Marketing Strategies.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Starting a blog can be quite a daunting task. Especially if you don’t consider yourself to be much of a “writer” and when you're competing with all the other content that’s online. This presentation will help ease your worries and help you get over the initial hesitation because in 2019, content is still the best way to drive the most visitors and leads to your website so it should be a top priority for your financial planning firm.
That’s all you need - 60 minutes! We’ve tested and researched blogging trends and statistics to bring you the most up-to-date strategy for building a blog for your financial planning business in 2019 and beyond.
Here’s what you’ll learn:
● How to engage and grow a loyal audience through your blogging efforts.
● Ways to leverage blogging to organically boost your rankings in Google.
● Action items to help guide you in implementing the strategies we teach into your own blog.
● Establishing a cadence for posting through an editorial calendar to stay consistent,
efficient, and organized with your content.
● Helpful blogging tools to create more effective, streamlined posts.
● Promoting your blog to improve traffic.
● Much more!
How to create a content calendar for your blogGemma Fontane
A well scheduled and aligned blog strategy has the potential to achieve success within an SEO process! Learn how to create a content calendar for your content SEO strategy.
Applying content marketing hacks from Tech to Publishing - Tech Forum 2023BookNet Canada
Marketing at a publishing house can be a challenge — so many books, so little time. It can feel difficult to give each book the time and attention it deserves. But while time often feels like it’s in short supply, content never is.
If you’ve been wanting to stop, take stock of what you’re doing, and create meaningful content marketing plans that maximize your impact while taking into account your time and budget-strapped realities, this webinar is for you. Brownyn Kienapple, Director of Content Marketing at PolicyMe, worked in publicity and marketing at Penguin Canada for four years, so she knows firsthand the challenges unique to the industry.
Link to presentation: https://youtu.be/FW6m29tmzSE
Presented by BookNet Canada on April 4, 2023, with support from the Department of Canadian Heritage.
Trying to organize a content curation and publishing effort? Avoid the information overload and spend 10 minutes here before investing 10 months of execution.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
Fast, Cheap, and Good: The Small Business Guide to Content CreationPure Chat
You want it all. Of course you do! When it comes to creating content as a small business owner, you don't have all the money or time in the world. We get it. In this guide, we cover everything you need to know to create fast, cheap and good content.
Compelling business content – the holy grail.
In the last few years, it seems like every good internet marketer has been focusing on creating really great content. And rightly so.
With the latest Google updates and the average internet user becoming more and more savvy, it becomes harder for marketers and businesses alike to attract and retain attention. So how good it your business content?
Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
UTRGV Developing Successful Social Media CampaignsAlex Garrido
There are seven key steps to developing and implementing a successful social media campaign. If you follow this quick guide, you will be using social media to its full potential.
Similar to Content Marketing Plan: 9 Steps to Dive In (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
8. A campaign should be focused
on ONE GOAL, such as:
Drive more email subscriptions
Encourage repeat purchases
Sell more of a new product or service
Convert more contacts of a specific
buyer persona
9. Let that goal be the
driver for every blog
post, social media
update, email, and
landing page you craft
for the campaign.
14. The key is KEYWORD
RESEARCH, which should:
Be done early in the campaign process
Guide the strategy of all (or most) of
your content topics
Determine the angle of site pages, too
Be implemented naturally — never
stuffed into content!
15. There’s a lot to learn
about SEO best
practices and keywords
when you get started
with your content plan.
Visit our full blog post for a list of resources!
21. The Buyer’s Journey consists
of three stages of content:
Awareness: Top-of-funnel content (like blog posts
and eBooks) that addresses/alleviates buyers’
problems — should be majority of content.
Consideration: Middle-of-funnel resources (like
white papers and eBooks) that suggest solutions
and introduce your product. Less of this content.
Decision: Content (like demos or case studies) that
explain why you’re the best choice. Few key pieces.
22. You’ll also need a series
of nurture content
(often emails) to move
contacts from one stage
to the next — and down
the funnel.
24. You’ll need blog posts
to publish periodically
throughout your
campaign. These are
related to your premium
content offers.
25. LANDING
PAGES
And finally, you’ll need
to tie it all together. These are “gated”
pages that tease your premium offers.
Utilize forms to gain information
on leads before they can download.
26. How it all fits together:
AWARENESS CONSIDERATION DECISION
Top-of-funnel content
Landing page w/ form
Nurture Nurture
Top-of-funnel offer
Middle-of-funnel content
Landing page w/ form
Middle-of-funnel offer
Bottom-of-funnel content
Landing page w/ form
Bottom-of-funnel offer
27. Create a list of the
content you’ll need
for every stage of the
campaign.
35. Start with an outline.
Heading 1: Have only one designated H1. It is
the title of your piece and should include the
keyword you identified earlier.
Heading 2: Decide up on the body of your piece
with a few H2s, or section titles. Keywords are
good here, but don’t overdo it!
Heading 3: If you need to break it down further,
use H3s. Keywords aren’t as important here.
36. in the outline stage. It’ll shave
time off your writing process.
This includes gathering links.
DO YOUR
RESEARCH
“
37. Also gather feedback at
the outline stage to make
sure you’re on the right
track. (It’s a good time to
request assets from your
designer, too!)
40. When you start writing your
masterpieces, remember:
Your buyer personas and their questions
The buyer’s journey stage you’re targeting
(awareness, consideration, decision)
Keywords identified in your keyword research
The campaign “next step” readers should take
44. Now’s the time to take
your writing live. Have a
teammate look over your
work for any last-minute
edits — and proofread!
45. When your writing is ready, take
these final (important!) steps:
Build your blog posts in the website’s editor
Insert graphic or photo elements
Add hyperlinks and anchor them to keywords
Optimize with a meta description and tags
46. And, finally, link your pieces together
to create a true pathway for your
reader. Use links, calls-to-action,
and landing pages!
48. Your content is ready, but
you’re not finished yet!
Now’s the time to get
your content out there.
It’s an active process that
includes several channels.
49. EVERGREEN
SOURCE
of traffic if you keep posts optimized.
Organic traffic will do its job if your
keywords were on point. It’s an
50. But social media is
YOUR BEST TRAFFIC
MAGNET. You must
promote to social across
all of your channels.
51. UTILIZE EMAIL to promote
your content to existing
contacts. Include it in a
monthly newsletter or weekly
blog update email.
54. IF IT WAS
EFFECTIVE?
if you launch a campaign but
don’t measure its metrics,
how will you know
55. Seek out data that
aligns with YOUR
CAMPAIGN GOAL.
Use the data to refine
your process for
next time.
56. For example,
If you wanted email subscribers, track the new
size of your email list compared to the old.
If you wanted more qualified leads, note your
new conversion rate.
If you wanted increased traffic, pay attention
to where new traffic came from, and how big
the increase was.
57. You’ll continually refine your
content process with time — but
you’re off to a great start!
ON YOUR FIRST CAMPAIGN!
CONGRATS
“
58. Want to step up your
marketing process with
an inbound marketing
strategy? Grab our guide:
INFO.SPARKREACTION.COM/IMPLEMENT-
AN-INBOUND-MARKETING-STRATEGY