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“Annisms I LOVE”
By Ann Handley
A SlideShare Presentation by…
Sue-Ann@WriteMixforBusiness.com
“What will your audience thank you for?
WriteMixforBusiness.com
Think Before You Ink…
“
WriteMixforBusiness.com
…Why does it matter to the
people you are trying to reach?
“
WriteMixforBusiness.com
Swap places with your reader.
Be a skeptic of your own work.
WriteMixforBusiness.com
“
…Get out of your own
head, and into your
reader’s or customer’s.
WriteMixforBusiness.com
“
...infuse your content with heart and
soul and integrity, and layer it with
a warm blanket of trust.
WriteMixforBusiness.com
“
…specific details can help…
WriteMixforBusiness.com
“
…put the flesh and blood on the
dry bones of a so-called solution.
WriteMixforBusiness.com
“
...specific, story-based content...adds
a heartbeat and a pulse to an idea.
WriteMixforBusiness.com
“
...design and content aren't separate
processes...they are best friends and life
partners, and deserve to be treated as such.
“
WriteMixforBusiness.com
I particularly like the simple, intuitive interface that
puts magic wands in the design hands of muggles.
WriteMixforBusiness.com
“
…less is so often more.
WriteMixforBusiness.com
“
“...writers tend to equate editing with
grammar, when it's so much more than that.
WriteMixforBusiness.com
Psst…my
personal
favorite… Add blog bling…
WriteMixforBusiness.com
“
"Annisms I Love" Presentation Quotes, Straight from MarketingProf's
Ann Handley, herself, specifically; from her book, Everybody Writes, a fab reference for writers.
Ann did write THE
Guide to Creating
Ridiculously Good
Content, you know.
These “Annisms” are just a taste from
the book … pick up your copy, if you
haven’t, and refer to it OFTEN!
Continue to Next Annism…
…the key to being a better writer is,
essentially, to be a more productive one.
WriteMixforBusiness.com
“
There is no one way to write,
remember? ...adapt and amend
and reject these guidelines as
you discover what works for your
audience and for you...
WriteMixforBusiness.com
“
WriteMixforBusiness.com
Remember your value is not what you do or what
you sell, it's what you do for your customers.
WriteMixforBusiness.com
“
A SNAZZY SLIDESHARE PRESENTATION by
Sue-Ann@WriteMixforBusiness.com
Thanks for Viewing “Annisms I Love”
SPREAD THE LOVE BY SHARING!!

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How to Craft Heart Stopping Content: "Annisms" by Ann Handley

  • 1. “Annisms I LOVE” By Ann Handley A SlideShare Presentation by… Sue-Ann@WriteMixforBusiness.com
  • 2. “What will your audience thank you for? WriteMixforBusiness.com
  • 3. Think Before You Ink… “ WriteMixforBusiness.com
  • 4. …Why does it matter to the people you are trying to reach? “ WriteMixforBusiness.com
  • 5. Swap places with your reader. Be a skeptic of your own work. WriteMixforBusiness.com “
  • 6. …Get out of your own head, and into your reader’s or customer’s. WriteMixforBusiness.com “
  • 7. ...infuse your content with heart and soul and integrity, and layer it with a warm blanket of trust. WriteMixforBusiness.com “
  • 8. …specific details can help… WriteMixforBusiness.com “
  • 9. …put the flesh and blood on the dry bones of a so-called solution. WriteMixforBusiness.com “
  • 10. ...specific, story-based content...adds a heartbeat and a pulse to an idea. WriteMixforBusiness.com “
  • 11. ...design and content aren't separate processes...they are best friends and life partners, and deserve to be treated as such. “ WriteMixforBusiness.com
  • 12. I particularly like the simple, intuitive interface that puts magic wands in the design hands of muggles. WriteMixforBusiness.com “
  • 13. …less is so often more. WriteMixforBusiness.com “
  • 14. “...writers tend to equate editing with grammar, when it's so much more than that. WriteMixforBusiness.com
  • 15. Psst…my personal favorite… Add blog bling… WriteMixforBusiness.com “
  • 16. "Annisms I Love" Presentation Quotes, Straight from MarketingProf's Ann Handley, herself, specifically; from her book, Everybody Writes, a fab reference for writers. Ann did write THE Guide to Creating Ridiculously Good Content, you know. These “Annisms” are just a taste from the book … pick up your copy, if you haven’t, and refer to it OFTEN! Continue to Next Annism…
  • 17. …the key to being a better writer is, essentially, to be a more productive one. WriteMixforBusiness.com “
  • 18. There is no one way to write, remember? ...adapt and amend and reject these guidelines as you discover what works for your audience and for you... WriteMixforBusiness.com “
  • 20. Remember your value is not what you do or what you sell, it's what you do for your customers. WriteMixforBusiness.com “
  • 21. A SNAZZY SLIDESHARE PRESENTATION by Sue-Ann@WriteMixforBusiness.com Thanks for Viewing “Annisms I Love” SPREAD THE LOVE BY SHARING!!