Slides from my talk at Traction Conference (http://tractionconf.io) on leveraging your customers for growth. Also known as Kung Fu!

1. 10 OFFBEAT TACTICS TO
10X GROWTH

2. ➔ 15,000+ Customers using social advertising, inbound
marketing, word of mouth & customer delight
➔ 5000+ Customers using inbound marketing,
community, word of mouth & education/training
➔ 1,000+ Customers using community, word of mouth
& influencer marketing
➔ 10,000 Users using word of mouth, community &
influencer marketing
IN THE LAST 2 YEARS I’VE HELPED:

6. A TYPICAL FUNNEL

7. Kung Fu
WHAT IF YOU LEVERAGED YOUR
CUSTOMERS FOR GROWTH?

8. I’M GOING TO TEACH YOU KUNG FU

9. #1 NPS SUVERY YOUR
CUSTOMERS
Leverage promoters for reviews,
social shares, & testimonials
Recommended Tools:
• Wootric.com
• Promoter.io
• Satismeter.com
• Asknice.ly

10. ASKNICE.LY’S NPS TESTIMONIALS

11. #2 THANK YOUR CUSTOMERS
Add live chat on pricing page, during checkout process & timed based

12. #3 THANK YOUR CUSTOMERS IN REAL
LIFE
17% of wheniwork.com’s thank you cards are shared on Facebook or Twitter

13. #3 CREATE A COMMUNITY AROUND
YOUR CUSTOMERS

14. #4 SHARE EVERYTHING YOU KNOW
WITH YOUR COMMUNITY

15. #5 BUILD REAL RELATIONSHIPS WITH
YOUR COMMUNITY

16. #6 LET YOUR CUSTOMERS WRITE
YOUR COPY
Survey users using Qualaroo asking a simple question, “Describe our product/service in one
sentence?” Then use the answers as headline copy

17. #7 ASK YOUR CUSTOMERS TO SPREAD
THE WORD
Tested using Intercom message
Applied winner to the main dashboard

18. #8 CREATE RESOURCES, EBOOKS,
TOOLS FOR YOUR CUSTOMERS

19. USE MARKETIZATOR.COM TO SURVEY
AND SEGMENT YOUR CUSTOMERS

20. #9 EDUCATE YOUR CUSTOMERS

21. #10 SWAG YOUR CUSTOMER
Full story: http://sujanpatel.com/marketing/how-giving-away-t-shirts-made-me-over-500k-in-revenue/

23. SujanPatel.com
@SujanPatel
Snapat.me