The document discusses content marketing strategies. It notes that in 2016, the author created over 300 articles, guides, and videos that drove over 8.5 million pageviews, thousands of backlinks and consulting leads, and trial users for his businesses. It then outlines the author's content marketing team and costs. The rest of the document provides tips for creating "epic content" to build an audience and engage customers throughout the buyer journey, including content circles, repurposing content, guest posting, and training sales and support staff.

1. #growthmarketingconf
CONTENT FOR
GROWTH
HOW TO USE

2. @SUJANPATEL
I’m the founder of
Web Profits, a growth
marketing agency & managing
partner at Sujitsu Ventures,
SaaS tools for sales &
marketers

3. In 2016 I created
300+ articles
10+ 30k word guides
50+ videos
1 ebook
30+ podcast interviews

4. In 2016 my content drove
8.5 million pageviews
2630 backlinks
377 consulting leads
7892 trial to my SaaS businesses
30+ speaking gigs
1 book deal with the largest publisher

5. Content Strategist
6 5 K / Y E A R
My Content Marketing Team
Researcher/Editor
5 5 K / Y E A R
Copy & Paster
2 0 K / Y E A R
Advertising
1 8 K / Y E A R
Outsourced Design/Dev
4 0 K / Y E A R
Content Promoter
4 0 K / Y E A R

6. Your Typical Funnel
Top of the Funnel (ToFu)
Middle of Funnel (MoFu)
Bottom of Funnel (BoFu)
Customer Advocacy

7. Your Funnel With Content Marketing
Top of the Funnel (ToFu)
Middle of Funnel (MoFu)
Bottom of Funnel (BoFu)
Customer Advocacy

8. "STOP CREATING
MEDIOCRE CONTENT
AND START CREATING
EPIC CONTENT"
- The Internet

9. EPIC CONTENTHelps You Build a Loyal Audience
Move Mountains and Slays Dragons

10. Content
Marketing
Tactics11

11. Create Epic Content 01

12. 1.5 million visitors in 23 months

13. Content
Circles
02

14. Epic Content +
Content Circles03

15. Use your best content
& epic content to
nurture & onboard
new customers04

16. Survey your customers
or audience about their
top problems & create
an ebook about solution
05

17. Repurpose your best
content into
webinars, videos,
microsites & ebooks06

19. Repurpose your
best content into
a book & send it
to your customers07

21. Epic Content
+ Cold Emails
08

22. Guest Post + SEO
1. Make a list of top 50 sites in your industry
based twitter following, Domain Authority &
backlinks
2. Use SEMrush to research what keywords they
rank for
3. Write Guest post based on related keyword +
topic that benefits your business
09

23. Teach your sales &
customer support
team to send leads &
customers helpful
content from the blog10

24. 11

25. Content is Growth's best friend

26. Thank you!