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GROWTH HACKING:
Offbeat Ways To Grow Your
Business
Hi, I’m Sujan Patel
I run Web Profits, a marketing agency that help companies
leverage growth marketing
I am the co-founder of SaaS startups, ContentMarketer.io &
Narrow.io
I'm a regular contributor at Inc., Forbes, WSJ & Entrepreneur
I'm the author of Content Marketing Playbook
& 100 Days of Growth
➔ 15,000+ Customers using social advertising, inbound
marketing, word of mouth & customer delight
➔ 5000+ Customers using inbound marketing,
community, word of mouth & snarky responses
➔ 1,000+ Customers using word of mouth & influencer
marketing
➔ 10,000 Users using word of mouth, community &
influencer marketing
GROWTH HACKING IN ACTION
GROWTH HACK EXAMPLE: SNARKY
RESPONSE
AGENDA
1. What is Growth Hacking?
2. Growth Framework
3. Growth Hacktics
4. Questions!
WHAT IS GROWTH HACKING?
“Growth hacking is a mindset. It’s a
fast-paced, no B.S., data-driven,
actionable approach to capitalize on
opportunities and ideas that drive
business growth.”
- Me
GROWTH FRAMEWORK
WHAT YOUR PROBLEM?
SIMPLE GROWTH FRAMEWORK
1. Define your goals (be specific!)
2. Brainstorm ideas
3. Identify resources
4. Prioritize
5. Execute
6. Measure
7. Rinse & Repeat
Example of my simple framework: http://bit.ly/growthframework
HOW TO PRIORITIZE
Startups: Prioritize based on highest impact,
least effort
Everyone Else: Prioritize based on highest
potential gain, least time to implement
GROWTH HACKTICS
HACKTIC #1: NPS SURVEY
Leverage promoters for reviews,
social shares, & testimonials
Recommended Tools:
• Wootric.com
• Promoter.io
• Satismeter.com
• Asknice.ly
ASKNICE.LY’S NPS TESTIMONIALS
HACKTIC #2 HANDWRITTEN CARDS
Recommended Tools:
• Maillift.com
• Bond.co
• Hire a college student
majoring in art or
graphic design
HACKTIC #3 SECONDARY SEO
Source: http://sujanpatel.com/marketing/growth-hacking-
using-blog-comments/
ANSWER QUESTIONS ON QUORA
https://www.quora.com/What-is-the-best-email-automation-
tool-for-cold-emailing-prospects-for-small-businesses-which-
integrates-with-close-IO
HACKTIC #4 CREATE A COMMUNITY
BUILD REAL RELATIONSHIPS
SHARE EVERYTHING YOU KNOW
HACKTIC #5 SURVEY BASED
RETARGETING
Marketizator.com
HACKTIC #6 REFERRAL PROGRAM
Tested using Intercom message
Applied winner to the main dashboard
GET ATTENTION ON SOCIAL MEDIA
+
COLD EMAILS
+
RETARGET WITH CONTENT
MARKETING
HACKTIC #7 SMART COLD EMAILS
HACKTIC #8 USE FACEBOOK ADS
TO TEST HEADLINE COPY
HACKTIC #9 LET CUSTOMERS
WRITE YOUR HEADLINE COPY
USING SURVEYS
Survey users using Qualaroo asking a simple question, “Describe our product/service in one
sentence?” Then use the answers as headline copy
HACKTIC #10 INCREASE LEADS &
CONVERSIONS WITH LIVE CHAT
Add live chat on pricing page, during checkout process & timed based
LEADCHAT
Leadchat has smart live chat prompts that are triggered by time & sessions
and a live chat team to turn charts into leads.
HACKTIC #11 THANK YOUR
CUSTOMERS
Add live chat on pricing page, during checkout process & timed based
HACKTIC #12 CREATE
RESOURCES/EBOOKS/TOOLS
HACKTIC #13 TROLL EVENTS
SujanPatel.com
@SujanPatel
Snapat.me

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