Small Business Guide to Effective Content Creation
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A User Guide To Effective Content Creation for Small Business: Have you ever heard the following statement from a small business owner: “But I want to do it all myself”. It’s not healthy for a small business owner to try to keep all the content strings in their hands forever. Content is simply another one of the products your business produces — so approach your content workflow process in the same strategic manner as you approach everything else. So we’ve put together some realistic, achievable, and actionable content strategy tips that have been proven to work for small businesses.
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Small Business Guide to Effective Content Creation
- 1. THE SMALL BUSINESS GUIDE TO EFFECTIVE CONTENT CREATION marketingsparkler.com
- 2. Creating great content doesn’t come easily marketingsparkler.com
- 3. It often takes people years and years to find their own content sweet spot marketingsparkler.com
- 4. As a small business, you’ve got a lot of important things to do You need to hire staff Pay taxes Go to meetings Grow your sales pipeline Keep the wheels turning marketingsparkler.com
- 5. WE’VE PUT TOGETHER SOME Realistic Achievable Actionable CONTENT STRATEGY TIPS marketingsparkler.com
- 6. A User Guide To Effective Content Creation for Small Business marketingsparkler.com
- 7. Please, don’t ALWAYS do it all yourself 1
- 8. Instead, you have to learn how to collaborate with WRITERS AND DESIGNERS marketingsparkler.com
- 9. WHETHER YOU GO Freelance In-house Agency-side OR JUST CALL IN SOME FAVORS marketingsparkler.com
- 10. You can also use content tools and automation software It’s time to simplify content creation for small business marketingsparkler.com
- 12. Lots of entrepreneurs think that they can’t do digital PR PR THINKING THEIR STORIES AREN’T BIG ENOUGH FOR BIG MEDIA marketingsparkler.com
- 13. Content creation for small business should include media placements In terms of ROI, it could be one of your biggest content strategy hitters marketingsparkler.com
- 14. HERE ARE SOME TIPS FOR SMALL BUSINESS PR PLACEMENTS Work on the story Find data, or better yet Tweet some people. Write some emails Stay on top of current events on platforms like Twitter marketingsparkler.com
- 15. Expand to Amplify: Get More People Involved 3
- 16. How to ensure your content doesn’t end up becoming too one-sided Got someone’s attention for five minutes? Call it an interview and write a blog about it Empower everyone you work with/hire/collaborate with to find stories in and around their everyday work Roundup posts are a great way to endorse products, companies, other bloggers, tools, content, videos marketingsparkler.com
- 18. Small businesses create A LOT of blogs 99% 1% The reality is that 99% of them are read by a very small audience marketingsparkler.com
- 19. Some may never get indexed at all HOW DO YOU BREAK THE BAD BUSINESS BLOG CYCLE? marketingsparkler.com
- 20. Don’t publish text blogs as your single content format Create videos instead Share GIFs and Boomerangs Start a podcast marketingsparkler.com
- 22. Step back and review your overarching content strategy from a channel perspective Is your content creation channel-specific? Is the content you’re creating really focused on your customers? marketingsparkler.com
- 23. Email marketing is a good channel to take as an example here Have you cleansed your email lists? Are you looking at email clicks and heat maps? Are your email designs mobile- friendly? Are you tracking your open rates and split testing subject lines? marketingsparkler.com
- 25. Everyone wants to be featured on Forbes, Entrepreneur, The NY Times etc. Everyone wants millions of eyeballs on their content and to make $$ from their latest ebook marketingsparkler.com
- 26. But you have to be realistic You might not succeed in getting that big media feature after all, or your latest tweet might only reach two hundred people marketingsparkler.com
- 27. When it comes to measuring content success DON’T DROOL OVER INDUSTRY BLOGS AND SUCCESS STORIES FOCUS ON WHAT YOU CAN DO BETTER marketingsparkler.com
- 28. Meet the Author Miss Kemya is a Marketing & Social Media Strategist at Marketing Sparkler, a marketing consulting firm that facilitates the growth of small businesses through conventional marketing techniques merged with social media tactics. Victoria Greene An ecommerce specialist who loves sharing digital knowledge online. A recent entrepreneur herself, she is a big supporter of small businesses out there hustling hard and making a difference