The document discusses content marketing for SEO and provides guidance on conceptualizing and implementing a content marketing strategy. It recommends identifying target audiences and their interests to inform content topics. It also suggests researching industry sites and influencers to find opportunities to publish and promote content. The document provides exercises and tips for creating compelling content and optimizing it for discovery and engagement.
15 ways to improve your content writing - Tereza Litsa for Summit on Content ...Tereza Litsa
What makes your content writing effective? It’s not enough nowadays to increase the quantity of your content to reach your readers. As content consumption increases, it is more important than ever to pay attention to your writing. Marketers and business owners can no longer afford to ignore the power of effective content, especially when it can bring them closer to their set goals. This session is for anyone interested in using content to increase traffic, engagement, or conversions to the site.
Watch the presentation on May 30 by registering here: http://bit.ly/2oj0tz3
Read more posts from me: http://www.terezalitsa.com/
Writing and awesome blog is only one part of the puzzle... People need to see it too...
The lovely people at WeBlogMCR asked me to join them for a morning talking about ways to get your blog seen - talking mostly about SEO, Social and some quick wins to add to their own blogs.
15 ways to improve your content writing - Tereza Litsa for Summit on Content ...Tereza Litsa
What makes your content writing effective? It’s not enough nowadays to increase the quantity of your content to reach your readers. As content consumption increases, it is more important than ever to pay attention to your writing. Marketers and business owners can no longer afford to ignore the power of effective content, especially when it can bring them closer to their set goals. This session is for anyone interested in using content to increase traffic, engagement, or conversions to the site.
Watch the presentation on May 30 by registering here: http://bit.ly/2oj0tz3
Read more posts from me: http://www.terezalitsa.com/
Writing and awesome blog is only one part of the puzzle... People need to see it too...
The lovely people at WeBlogMCR asked me to join them for a morning talking about ways to get your blog seen - talking mostly about SEO, Social and some quick wins to add to their own blogs.
SEO.org.ph - Bataan Botcamp October 2010Benj Arriola
Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides may be in Tagalog (Filipino language)
Twitter and RSS In The Job Search - DFW EditionDavid Swinney
Version 2.0, because things change.
An overview of Twitter and RSS for those not familiar with either, with suggestions for how each technology can be leveraged in the job search process.
This edition has some Dallas-Ft. Worth specific content, but is 90+% applicable to everyone.
http://davidswinney.posterous.com/
http://linkedin.com/in/davidswinney/
http://twitter.com/davidswinney/
Digital marketing workshop Join online marketing guru Lukasz Zelezny, Head of Organic Acquisition at uSwitch.com at one of our digital marketing workshops. Learn more about the power of digital marketing and promoting your practice through the RIBA.
Themes of the workshop include
– The new look ‘Find an Architect’ and creating the perfect practice profile to help win you work.
– What is digital marketing and why is it important?
– How do businesses sell themselves online?
– Using social media.
– SEO, what does it mean, how does it work and why is it important?
Online marketing guru Lukasz Zelezny will be on-hand during and after the workshop to answer your questions
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
With more people building their own blogs, learn how to create more usable blogs and content for your audience. We will review 10 usability guidelines to help you create and manage your blog.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
SEO.org.ph - Bataan Botcamp October 2010Benj Arriola
Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides may be in Tagalog (Filipino language)
Twitter and RSS In The Job Search - DFW EditionDavid Swinney
Version 2.0, because things change.
An overview of Twitter and RSS for those not familiar with either, with suggestions for how each technology can be leveraged in the job search process.
This edition has some Dallas-Ft. Worth specific content, but is 90+% applicable to everyone.
http://davidswinney.posterous.com/
http://linkedin.com/in/davidswinney/
http://twitter.com/davidswinney/
Digital marketing workshop Join online marketing guru Lukasz Zelezny, Head of Organic Acquisition at uSwitch.com at one of our digital marketing workshops. Learn more about the power of digital marketing and promoting your practice through the RIBA.
Themes of the workshop include
– The new look ‘Find an Architect’ and creating the perfect practice profile to help win you work.
– What is digital marketing and why is it important?
– How do businesses sell themselves online?
– Using social media.
– SEO, what does it mean, how does it work and why is it important?
Online marketing guru Lukasz Zelezny will be on-hand during and after the workshop to answer your questions
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
With more people building their own blogs, learn how to create more usable blogs and content for your audience. We will review 10 usability guidelines to help you create and manage your blog.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Content is all the rage these days. How does a small business afford the time or money to create all this necessary content? This presentation will demonstrate how to get an ROI on the investment of either your time or money when creating content.
Social Media Strategy for Maximizing Your LinkedIn Experienceerikakirstenbeck
Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.
Una veloce carrellata sull'utilizzo di LinkedIn per lavoro.
Sono partito dal perché siamo (quasi) costretti ad utilizzarlo al come utilizzare gli strumenti che la piattaforma ci mette a disposizione.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Content marketing for SEO - Conceptualisation And Implementation - Jones & Zelezny
1. Content Marketing for SEO –
Conceptualisation and
Implementation
Lukasz Zelezny and Sam Jones
Sam@delvermedia.com
Twitter @sameljones
Lukasz@Zelezny.co.uk
Twitter @lukaszzelezny
2. Where to Start?
Why do content marketing?
- It’s the best tool we have for brand and community building
- It’s a Google proof form of SEO
- Search engines want it
- Customers want it
- It’s the best source of traffic generation!
3. How to start the creative process
1. Identify the audience – your customers
2. Identify where the audience are
3. Mind map content topics!
It’s really as easy as 123
4. Identify the audience
What is your customer persona?
- Create profiles of what you think your customer is like
- For each type of customer you identify try to work out what
motivates them – e.g. streamlining processes, satisfying personal or
business need, feeding desires etc!
- For each type of customer work out the content they would engage
with the most.
5. Exercise – Developing Personas
Develop 3 Personas that represent core customers/markets for your
company.
Think about
1. Who they are?
2. Why they need your products or services?
3. What information would help or encourage them to buy your
products or services?
4. What type of content would appeal to them – short/long,
video/ebook, fact centred/emotion centred.
5. Where do each persona spend the most time – blogs, news,
industry sites, social media, email.
6. Reaching your personas
Armed with our customer personas we can now start planning our
content marketing strategy.
We start with research aimed at finding out the best places to
externally place our content for greatest exposure. Place this into an
excel spreadsheet so you can refer back to it.
This can be done in 2 stages
Stage 1: Identify the thought leading sites in your industry; news
sources, journals, magazines, blogs.
Stage 2: Identify the people behind these sites.
7. Stage 1 - Research
Google searches
(Industry)
(industry) news
(industry) blogs
(industry) magazine
(industry) books – also done on Amazon!
Site searches
Alltop.com – find social media influencers
Technorati – Blogs
Linked In – People
Helpareporter.com – this is for news sources and to add yourself too!
8. Stage 2 – Finding the people
Rip contact details from websites
Connect on twitter, facebook linked in
Who is domain checks etc.
Add these details to your spreadsheet.
9. Laying some groundwork
Before we start planning a content marketing campaign it’s a good idea
to touch base with your high value targets and influencers. This can be
simple as sending them a question, posting a thoughtful comment on
their articles.
At this stage we wouldn’t ask for anything we are just getting our
company on their radar.
10. Content Topics Exercise
Types of content – Can you name them all?
Obvious content types
1. Blog posts 7. Surveys
2. News Articles 8. Competitions
3. Infographics 9. Podcasts
4. Guides 10. Video
5. eBooks 11. Courses
6. Brochures 12. Tutorials
11. Traffic and Competition Analysis
1. Google Adwords
2. SEM Rush
3. Search Metrics
4. SEOQuake
Then we look at the actual content………..
1. Gaps in the market – Look for knowledge gaps, information gaps and
ways you can improve existing content.
12. Exercise – Plan Content
1. Plan an in-depth landing page that targets 1 or more of your
personas.
- Identify the problem or topic to be addressed
- Information to cover – i.e contents
- Tools and resources – videos, tools, widgets, slideshows
- Structure
- Knowledge level
2. Plan how you would turn this into an ebook or eCourse
13. Creating Content - Guidelines
Creating compelling, engaging and useful content can be tricky.
What we’ll look at here are some key structures and pointers to make
your content come together more effectively.
14. Outline
- Write an answer to the following questions
A: Who is the content for?
B: What are the main points we need to cover?
B: Where will the content be placed? E.g. This will be placed on-site
C: What value are we giving readers? E.g. This page will teach users
unfamiliar with our software how to use it.
D: What additional (non-text) content would be useful for readers? E.g.
Diagrams, video tutorial, worksheet, infographics.
- Bullet Point Contents
- Write a 3 sentence summary. This needs to tell the user exactly what
they will get from reading your content.
15. Structure
1. Introduction – 2-3 sentences.
2. Contents listing – All the major points people may want to jump to
3. Additional Resource – Video, courses, other relevant landing pages for more in-depth information.
4-n. Content sections
Break up with
- Bullet points
- Images
- Tables
- Diagrams
- Instructions
- Video
- Call out boxes
5. Conclusion – 200 words tops. 2-3 sentences. Starting with a call to action.
16. Writing
Write the first draft content!
Now go through every section and do the following
1. Remove Unnecessary Adjectives
2. Break up any sentence longer than 15 words into 2 or more sentences
3. Break up any blocks of text (8 or more lines)
4. Clarify the language, remove jargon (Or use call outs to explain jargon)
5. Insert soft calls to action where they would be useful to the reader
6. Insert internal links where they are useful (set to open in new window)
7. Insert named anchors (<a href="#Mark_1">Mark 1</a> <a name="Mark_1">)
8. Make sure each section makes sense in isolation from its counterparts and
provides significant value
17. Repurposing Content
Once we’ve created these epic landing pages we have a golden
opportunity to repurpose the content.
This means – turning into presentations, turning into video, podcasts,
using as the basis for articles, creating webinars, ebooks, ecourses etc.
We then use this content to enhance our landing page and gain traffic
and links from other sources.
18. eBooks
Turning big content projects into eBooks is a great way to get extra
mileage out of your content.
1. Design a branded front cover
2. Add a table of contents
3. Include extra links to internal pages and to the original landing page
4. Add a company bio page and detail your expertise
20. Link Baiting Your eBooks
To get more leverage for your landing page and eBook we can use it as
link bait.
So we contact our identified partners from earlier.
- We offer them the opportunity to share the book on their site or to
their email lists.
- We offer them the opportunity to publish a section
- We offer them the opportunity to contribute an additional section
- We ask for a link to the original (but don’t demand it – as the book is
already branded and linked to our landing pages)
21. With all our content projects we need to think about where they can
actually be delivered, repackaged and repurposed.
1. Industry Sites and Blogs
2. Newsletters, giveaways, embedables
3. Video – YouTube, Vimeo, dailymotion
4. Audio – iTunes, Soundcloud, ipodder.org, podcastalley, odeo.com,
Yahoo
5. Infographics – Visual.ly, coolinfographics.com,
infographcisbin.tumblr.com, infographepedia.com,
infographics.alltop.com
22. Building Authority
The more authority you are perceived to have the easier it is to get
exposure, backlinks and to make connections.
So how can we get more authority quickly?
23. Google News
News general guidelines
- News content.
- Journalistic standards.
- Authority.
- Accountability.
- Readability.
News technical guidelines
- Article URLs.
- Article Links.
- Article formatting.
- Robots.txt or metatags.
- Multimedia content.
News quality guidelines
- Stick to the news--we mean it!
- User-friendly.
- Proper use of our meta tags.
Share your site with us
27. - Who needs to be involved in creative process?
- Who is best placed to create content?
- Who is best to implement content?
Creating Content
28. - Who needs to be involved in creative process?
Initialstage
Senior
management
Research
In-House
SEO Team
Contentcreation
In-House
Copywriters
Optimization
In-House
SEO Team