This document outlines Sujan Patel's growth playbook for SaaS companies. It discusses focusing on customer experience by making competitors' weaknesses your strengths, optimizing the first user experience, and making onboarding emails about the customer's needs rather than the company. Additional tips include writing thank you cards, expanding products based on feedback, building microtools to solve customers' problems, and building relationships with influencers. The document stresses creating helpful content based on customer feedback and search trends, repurposing content across platforms, and effective link building by leveraging relationships, mining backlinks, creating linkable assets, and guest posting. Overall it takes at least 18 months for the strategies discussed to fully take effect.

1. GROWTH
PLAYBOOK
@SujanPatel

2. TABLE OF
CONTENTS
About
Customer Experience
Be Helpful
Education
01
02
03
04

3. @SUJANPATEL
I’m the Managing Partner at Ramp
Ventures & an Adrenaline Junkie

4. 7/17 1/18 7/18 1/19 7/19
250,000
200,000
150,000
100,000
50,000
0
WHAT I'VE DONE IN THE LAST 2 YEARS

5. DISCLAIMER
Works best for SaaS companies#1
Not sexy and takes hard work#2
Takes at least 18 months to fully kick in#3

6. CUSTOMER
EXPERIENCE

7. GREAT CUSTOMER EXPERIENCE WORD OF MOUTH

8. /1 MAKE YOUR COMPETITORS'
WEAKNESSES
YOUR STRENGTHS

9. RIGHTINBOX.COM COMPETITORS:

10. /2 OPTIMIZE FIRST
USER EXPERIENCE

12. /3 ONBOARDING
EMAILS SHOULDN'T
BE ALL ABOUT YOU

13. HOUSTON, WE HAVE A PROBLEM

14. RIGHTINBOX.COM DID THE SAME THING

15. MAKE IT ABOUT THE CUSTOMER 23% INCREASE IN SALES

16. /4 HAND WRITTEN
THANK YOU CARDS

17. /5 EXPANDED PRODUCT
BASED ON CUSTOMER
FEEDBACK

18. BE HELPFUL

19. /1 BUILD
MICROTOOLS

20. OUR CUSTOMERS' BIGGEST PROBLEM IS COPYWRITING

21. /2 BUILD
RELATIONSHIPS

22. LEVERAGE CO-MARKETING OPPORTUNITIES

23. BUILD RELATIONSHIPS WITH INFLUENCERS

24. SECONDARY SEO

25. /3 BUILD A BRAND
Focus on an excellent customer experience#1
Create content/tools that solve customers' problems#2
Build relationships with influencers#3

26. EDUCATION

27. /1 CREATE CONTENT BASED
ON CUSTOMER FEEDBACK +
HIGH SEARCH VOLUME

28. /2 SEND A HELPFUL
CONTENT AT THE END
OF EACH SUPPORT
TICKET & SALES EMAIL

29. /3 REPURPOSE YOUR
BEST CONTENT ON
OTHER MEDIUMS

30. /4 EFFECTIVE LINK BUILDING
Leverage relationships#1
Mining competitor backlinks#1
Create linkable assets#1
Guest post#1

31. THANK YOU!
CONTACT
sujitsu@gmail.com
@sujanpatel
youtube.com/scubasewj