The document discusses strategies for growth in the SaaS industry. It notes that the current landscape includes more competition, expensive paid marketing, and increased customer demands. It emphasizes optimizing the first user experience and focusing on helpful onboarding emails that are about the customer rather than the company. Other recommendations include being helpful to customers, building relationships through co-marketing and influencers, and focusing a brand on excellent customer experience and solving customer problems. It stresses that all team members should talk to customers and send helpful articles with support tickets to improve sales and support.

1. OF SAAS
GROWTH
@SujanPatel

2. TABLE OF
CONTENTS
About
Current Landscape
Customer Experience
3 B's
All Hands
01
02
03
04
05

3. @SUJANPATEL
I’m the co-founder of Web Profits,
Managing Partner at Ramp Ventures & an
Adrenaline Junkie

4. CURRENT LANDSCAPE
More competition#1
Paid marketing is crazy expensive#2
Increased customer demands (and options)#3

5. CUSTOMER
EXPERIENCE

6. GREAT CUSTOMER EXPERIENCE WORD OF MOUTH

7. /1 MAKE YOUR
COMPETITORS'
WEAKNESSES
YOUR STRENGTHS

8. RIGHTINBOX.COM COMPETITORS:

9. /2 OPTIMIZE FIRST
USER EXPERIENCE

10. /2 OPTIMIZE FIRST
USER EXPERIENCE

11. /3 ONBOARDING
EMAILS SHOULDN'T
BE ALL ABOUT YOU

12. HOUSTON, WE HAVE A PROBLEM

13. RIGHTINBOX.COM DID THE SAME THING

14. MAKE IT ABOUT THE CUSTOMER 23% INCREASE IN SALES

15. 3 B'S

16. /BE HELPFUL

17. OUR CUSTOMERS' BIGGEST PROBLEM IS COPYWRITING

18. /BUILD
RELATIONSHIPS

19. LEVERAGE CO-MARKETING OPPORTUNITIES

20. BUILD RELATIONSHIPS WITH INFLUENCERS

21. /BRAND

22. BUILDING A BRAND IN A NUTSHELL
Focus on an excellent customer experience#1
Create content/tools that solve customers' problems#2
Build relationships with influencers#3

23. ALL HANDS ON DECK

24. /1 EVERYONE ON
THE TEAM SHOULD BE
TALKING TO CUSTOMERS

25. /2 SEND A HELPFUL
ARTICLE AT THE END
OF EACH SUPPORT
TICKET

26. /3 ACTIVITY BASED
SALES & SUPPORT

27. THANKS!CONTACT
sujitsu@gmail.com
@sujanpatel
youtube.com/scubasewj